Wine & Spirit Academy Bangkok

What Wine & Spirit Academy Bangkok does

Wine & Spirit Academy Bangkok (WSA) is a Bangkok-based, privately held education and training provider specializing in wine and sake instruction. Founded by Anthony Caradec, a wine industry veteran with over 18 years of experience who also serves as the lead instructor and sake advisor, the company delivers expert-led certified courses, masterclasses, and corporate consulting to HORECA professionals, aspiring sommeliers, corporate clients, and wine and sake enthusiasts in Thailand. Operations are conducted primarily from the Ecole Ducasse Nai Lert Bangkok Studio and a secondary Bangkok office.

WSA's product portfolio comprises 39 distinct offerings across six service lines: Foundation of Sommelier Skills courses (Basic, Intermediate, Advanced, and an elite Essentials program), Sake Studies (Fundamentals, Basic, Advanced), French Premium regional masterclasses (Bordeaux, Burgundy, Champagne, Rhone Valley, Loire Valley) plus a Spanish Premium Master Class, HORECA Training Programs for hotels, restaurants, cafes, and bars, a 4-day educational wine tour to French wine regions priced at THB 240,000, and a small e-commerce catalog of premium wines, spirits, and sommelier accessories. Pricing spans THB 2,800 for a 90-minute social workshop up to THB 109,000 for the elite sommelier program, with HORECA group sessions (minimum 8, up to 72 participants) priced THB 28,000–52,000. There is no proprietary software platform; delivery is in-person, instructor-led tasting experiences.

The business model combines transactional course fees, enterprise HORECA training contracts, high-margin destination wine tours, and retail margin on wine and accessory sales. Customer acquisition relies on organic social media (Facebook, Instagram, TikTok, LinkedIn), a bilingual English/Thai website with e-commerce checkout, and direct sales for HORECA enterprise engagements. Named enterprise clients include LVMH, Four Seasons, Dusit Thani, Movenpick, Novotel, and Thai Airways. Revenue, headcount, funding, and financial performance are not publicly disclosed; the company appears founder-managed without known institutional investment.

Name

Wine & Spirit Academy Bangkok

Legal name

Wine & Spirit Academy Bangkok

Website

https://wsa-bangkok.com

Company type

Private

Operating status

Operating

Short description

Wine & Spirit Academy Bangkok is a privately held, Bangkok-based wine and sake education provider offering certified sommelier courses, sake studies, HORECA training, French regional masterclasses, and educational wine tours, serving individual enthusiasts and enterprise hospitality clients across Thailand.

Ownership category

akta.pro rank

Product category

Wine Education and Sommelier Training

NAICS

Professional and Management Development Training (611430), Beer, Wine, and Liquor Retailers (4453)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Bar & Beverage (Bartending/Mixology/Coffee/Tea) (EDAOAKAH)

akta.pro secondary industries

Beverage Craft Classes (Coffee, Tea, Mixology, Wine/Beer Education) (THAJAKAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine education
• Sommelier training
• Sake education
• HORECA training
• Wine tours

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Certified Courses and Masterclasses: Revenue from offering certified courses including Foundation of Sommelier Skills (Basic, Intermediate, Advanced), Sake Studies (Basic, Advanced), French Premium Classes, and wine tasting masterclasses. Pricing ranges from ฿3,500 to ฿24,000 for individual courses.
2. HORECA Training Programs: Corporate training programs for hotels, restaurants, cafes, and bars covering wine etiquette, service skills, and beverage expertise. Programs range from ฿28,000 to ฿52,000.
3. Wine Tours: Educational wine tours to French wine regions including Champagne, Bordeaux, Burgundy, Rhone Valley, and Loire Valley. Tours priced at ฿240,000.
4. Wine and Accessories Retail: Sale of premium wines (Chateau d'Yquem, Dom Perignon, Cheval des Andes) and sommelier tools (champagne sabers, wine dispensers, glassware). Products range from ฿350 to ฿190,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wine & Spirit Academy Bangkok is a Bangkok-based education and training provider delivering expert-led certified sommelier and sake courses, professional HORECA training for hospitality staff, and educational wine tours to French wine regions. The academy also operates an e-commerce storefront selling premium wines, spirits, and sommelier accessories. Courses range from beginner to advanced levels and are delivered in both English and Thai.

Product overview

Wine & Spirit Academy Bangkok (WSA) is an education and training platform offering expert-led certified courses, masterclasses, and consulting services for wine and sake enthusiasts. The portfolio includes FSS Sommelier Classes (Basic, Intermediate, Advanced levels), Sake Classes (Fundamentals, Basic, Advanced programs), Wine Classes (French Premium Classes for Bordeaux, Burgundy, Rhône Valley, Loire Valley, Champagne, and Spanish regions), HORECA Training Programs (Sparkling Wine Immersive, Wine Etiquette & Pairings, Foundation of Sommelier Skills for professionals), Wine Tours to French wine regions, Wine & Accessories (premium wines, spirits, and sommelier tools including openers, dispensers, and preservation systems), Corporate Services, and Gift Vouchers. The offering serves both beginners and seasoned professionals through hands-on training, guided tastings, and professional certification preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation of Sommelier Skills: Basic A 1-day intensive sommelier certification course covering wine tasting, service, and food pairing fundamentals with 10 wines tasted. Targeted at aspiring sommeliers and wine enthusiasts.
• Foundation of Sommelier Skills: Intermediate A 2-day sommelier certification course providing insider knowledge of French terroirs and vineyards. Targeted at individuals progressing toward sommelier certification.
• Foundation of Sommelier Skills: Advanced A 3-day intensive advanced sommelier course covering insider techniques of the wine world with 24 wines tasted. Targeted at serious sommelier candidates.
• Essentials of Sommelier Skills A comprehensive elite craft program mastering wine knowledge, service, and strategic food-wine pairing. Targeted at hospitality professionals and advanced sommeliers.
• Sake Studies Basic A 1-day foundational sake course covering sake production, styles, service, and tasting with 10 sake tastings. Targeted at sake enthusiasts and restaurant staff.
• Sake Studies Advanced A 3-day professional sake course covering advanced brewing methods, regional distinctions, professional tasting techniques, and complex food pairing strategies with 18 sake tastings, 60% written exam and 40% tasting evaluation. Targeted at aspiring sake professionals.
• Sake Fundamentals Course A 2-hour introductory sake course covering sake history, production, styles, tasting, and food pairing with 4 sake tastings. Targeted at beginners interested in Japanese sake.
• French Premium Class: Bordeaux A 3-hour wine class exploring the history and wines of the Bordeaux region with tastings and food pairings. Targeted at wine enthusiasts seeking regional specialization.
• French Premium Class: Burgundy A 3-hour class exploring the elegance of Burgundy wines with tastings and food pairings. Targeted at wine enthusiasts seeking regional specialization.
• French Premium Class: Rhône Valley A 3-hour masterclass exploring Rhône Valley wines with tastings and food pairings. Targeted at wine enthusiasts.
• French Premium Class: Loire Valley A 3-hour masterclass exploring Loire Valley wines including Sancerre, Pouilly-Fumé, and Vouvray with 5 premium tastings. Targeted at wine enthusiasts.
• French Premium Class: Champagne A 3-hour masterclass focusing on Champagne region's wines with premium tastings. Targeted at wine enthusiasts.
• Spanish Premium Master Class A 3-hour masterclass exploring Spanish wine regions including Rioja, Priorat, Rías Baixas, and Ribera del Duero with 5 premium wine tastings. Targeted at wine enthusiasts.
• Wine Etiquette & Pairings A 2-hour introductory course on wine etiquette, tasting techniques, and food pairing for beginners with 4 wines tasted with food pairings. Targeted at wine newcomers and social professionals.
• Ladies Social Wine Manner A 90-minute social workshop empowering women with wine etiquette, knowledge, and social confidence for networking events with 4 wines tasted (sparkling, white, rose, red). Targeted at women seeking wine social skills.
• HORECA Sparkling Wine Immersive Program A 6-hour professional program focusing on sparkling wine regions, production methods, tasting evaluation, food pairing, and Sabrage demonstration with 8 sparkling wines. Group size 4-10 participants. Targeted at hospitality staff.
• HORECA Wine Etiquette & Pairings A 2-hour professional program covering wine selection, serving techniques, tasting protocols, and food pairing for hospitality staff. Minimum 8 participants, group size up to 72. Targeted at hotels, restaurants, cafes, and bars.
• HORECA Foundation of Sommelier Skills Basic A 7-hour professional course covering wine knowledge, tasting techniques, food pairing, and professional wine service for hospitality staff with 10 wine tastings. Minimum 8 participants. Targeted at hotels, restaurants, cafes, and bars.
• Wine Tour Experience in France A 4-day educational wine tour visiting French wine regions including Champagne, Bordeaux, Burgundy, Rhône Valley, and Loire Valley, exploring Domaines and Chateaux. Targeted at wine enthusiasts and sommeliers seeking immersive vineyard experiences.
• Corporate Services Customized wine education and consulting services for corporate clients including team building, executive wine education, and corporate event offerings. Targeted at companies seeking wine-themed professional development and entertainment.
• Wine & Accessories Retail E-commerce storefront offering premium wines including Dom Perignon, Chateau d'Yquem, and Cheval des Andes, plus spirits such as Chartreuse Verte and Glen Keet 18 Years, and sommelier tools including champagne sabers, electric wine dispensers, aerators, preservation systems, and glassware.

Quantifiable outcome

• 100% Satisfaction rate among course participants
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capital Wine School: Independent wine school in Washington D.C. offering WSET certifications and sommelier-track courses. Closely analogous operating model (multi-level certifications, regional premium positioning, accessories retail).
• San Francisco Wine School: Boutique wine education school offering credentialed courses and corporate beverage training programs. Mirrors WSA's combined consumer-class and HORECA-corporate engagement model.
• Napa Valley Wine Academy: U.S. wine education provider delivering WSET-aligned and sommelier certification courses to enthusiasts and hospitality professionals. Comparable product mix and target buyer (industry + enthusiast) to WSA.
• Wine & Spirit Education Trust (WSET): Global provider of certified wine and spirits qualifications with credentialed levels (Levels 1-4) widely recognized in the hospitality industry. Most directly comparable to WSA's Foundation of Sommelier Skills and Sake Studies certifications.
• GuildSomm: Membership and education community for sommeliers offering tastings, study materials, and Master Sommelier exam prep. Comparable audience (working sommeliers) and pedagogical depth to WSA's advanced offerings.
• International Sommelier Guild: Sommelier training and certification body running diploma-level courses in multiple countries. Operates a similar curriculum-and-certification model to WSA's Foundation of Sommelier Skills track.
• Sake School of America: Specialized sake education provider offering sake certifications, tasting workshops, and instructor training. Directly comparable to WSA's Sake Studies Basic/Advanced programs.
• Court of Master Sommeliers: Premier international body awarding the Master Sommelier and Introductory/Certified Sommelier credentials. Competes with WSA for aspiring sommeliers in Bangkok who seek globally portable certifications.

Broad incumbents

• Ecole Ducasse: Paris-based culinary school at whose Nai Lert Bangkok Studio WSA operates; broader culinary curriculum with adjacent beverage education. A partner-tenant relationship but a comparable brand and education format.
• Le Cordon Bleu: Globally recognized culinary institute offering wine and beverage modules within broader culinary programs. Same parent conceptual space (culinary/beverage education) and audiences as WSA's HORECA programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WSABKK
• LinkedInlinkedin.com/in/wsa-bkk-1b1185272
• Instagraminstagram.com/wsabkk
• TikToktiktok.com/@wsabangkok

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine & Spirit Academy Bangkok