Winick Brothers Magicians

What Winick Brothers Magicians does

Winick Brothers Magicians is a privately held, family-owned live entertainment business operated by brothers Greg Winick and Keith Winick from a physical storefront at 141 Franklin Ave., Nutley, New Jersey. Each founder brings 30 years of professional magic experience, complemented by Greg's 20-year background in education and Keith's 25-year background in corporate health and wellness. The company delivers live magic performances combining comedy, illusion, and interactive audience participation for a range of occasions. Core service offerings include kids' and adult birthday parties, school assemblies (including the 'Your Words are Magic' character-education program for K-6 students), wedding and cocktail-hour magic, walk-around close-up magic, structured corporate team building programs, storefront private shows, and personal magic lessons for children and adults. Add-on services such as face painting, balloon artistry, caricatures, and DJ services are bundled into event packages. The company also operates a complimentary weekly Wednesday show at its storefront for walk-in customers and an e-commerce online magic shop selling magic props, kits, and instructional materials with 5-business-day shipping.

The business operates primarily as a direct-to-consumer entertainment service, with revenue generated across three streams: per-event live performance bookings (birthday parties, weddings, corporate events, school assemblies, team building), professional magic classes, and e-commerce hardware/product sales. Pricing is quote-based and not publicly disclosed; prospective customers submit an online quote request form specifying event details, service type, date, time, and location to receive a personalized quote. The go-to-market mix relies on a Wix website optimized for local search, earned media (NBC's New York Live feature), customer reviews and word-of-mouth referrals, and the physical storefront itself as a top-of-funnel demonstration venue.

Service geography is constrained to North and Central New Jersey and Manhattan. The company has no disclosed revenue, no external funding rounds, no institutional investors, no parent company, and no public valuation. It is fully bootstrapped, with the two founders serving as both talent and operators. There are no patents, trademarks, or formal partnerships disclosed in the available sources, and the technology stack is limited to standard small-business website and e-commerce tooling rather than proprietary platforms.

Name

Winick Brothers Magicians

Legal name

Winick Brothers Magicians

Website

https://winickbrothers.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Winick Brothers Magicians is a family-owned live entertainment business in Nutley, NJ, providing magic performances for birthday parties, school assemblies, weddings, corporate team building, and storefront shows across North/Central New Jersey and Manhattan, plus magic classes and an online magic shop.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

akta.pro secondary industries

Circus, Magic & Variety Shows (THAJAFAH), Children’s Entertainment Booking (Clowns, Characters, Princess Parties) (HSACAHAF)

Keywords

• Live magic entertainment
• Children's party entertainment
• Corporate team building
• School assembly programs
• Magic instruction classes

Headquarters

HQ city

Nutley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Live Magic Performances: One-time event-based magic shows for various occasions including birthday parties, weddings, corporate events, school assemblies, and team building programs. Revenue is generated per event through booking fees.
2. Magic Classes: Personal magic lessons for children and adults offered at their storefront location in Nutley, NJ.
3. Online Magic Shop: E-commerce sales of magic props, kits, and instructional materials. Ships all orders within 5 business days. All sales are final unless item arrives damaged.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Winick Brothers Magicians is a live entertainment company that books magicians for family and corporate events — primarily kids' birthday parties, school assemblies, weddings, adult shows, corporate team-building events, and walk-around/strolling magic. The company also runs in-person magic classes for children and adults, hosts private shows at its Nutley, NJ storefront, and operates an online magic shop selling tricks and props to consumers. Co-founders Greg and Keith Winick, each with 30+ years of professional magic experience, personally deliver or oversee the performances.

Product overview

Winick Brothers Magicians is a local entertainment company providing magic performance services and related offerings. The portfolio is organized as a single-service business with multiple event categories: Kids Birthday Parties and School Assemblies serve children's entertainment markets; Wedding Magician and Adult Magic Shows serve adult events; Team Building Programs serve corporate clients; and an Online Magic Shop serves customers purchasing magic merchandise. The company operates a physical storefront in Nutley, NJ offering onsite parties, magic classes, and private shows. Additional services include walk-around magic, face painting, balloon artistry, caricatures, and DJ services. The product lineup functions as a unified service offering where magic performances serve as the core, with add-on entertainment services and retail merchandise complementing the main business.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids' Birthday Party Magic Shows Live, age-appropriate magic shows performed at children's birthday parties, typically at the host's home or venue, with optional add-on entertainers such as face painters, balloon artists, and caricatures. Targeted at parents and families booking a single event.
• School Assemblies ("Your Words are Magic") Branded educational magic assembly for elementary schools and PTAs that combines a magic performance with social-emotional learning / anti-bullying / character-education content. Sold to school administrators and PTA coordinators.
• Wedding Magician Services Live magic performances for weddings, typically walk-around/strolling magic during cocktail hour or a stage show as part of the reception. Targeted at engaged couples and wedding planners.
• Adult Magic Shows Full-length stage magic shows tailored for adult audiences at private parties, galas, and corporate events.
• Corporate Team Building Programs Magic-themed team-building workshops and shows for corporate groups, designed to break the ice, encourage collaboration, and entertain employees. Sold to corporate HR and event teams.
• Walk-Around / Strolling Magic Close-up, table-to-table magic performed during cocktail hours, receptions, and other mingling-format events. Targeted at event planners and hosts who want ambient entertainment.
• Magic Classes Group and private magic instruction classes for children and adults, taught by the founders, focused on teaching magic tricks and performance skills. Held at the company storefront or at client locations.
• Storefront Private Shows Private magic shows hosted at the company's physical storefront in Nutley, NJ, available to families and small groups who want a magic experience without booking an off-site event.
• Online Magic Shop Online retail store selling magic tricks, props, and kits to consumers and amateur magicians. Orders are shipped from the company's storefront location.
• Event Add-On Entertainment Services Coordinated add-on entertainment services — face painters, balloon artists, caricaturists, and DJ services — bundled with the magic show so customers can book a full event through a single vendor.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BounceU: Franchised children's party venue offering inflatable play, themed parties, and add-on entertainment services. Comparable to Winick Brothers' kids birthday party offering and related add-on services (face painting, balloon artists) but at a national franchise scale.
• Mad Science: Franchised provider of science-based school assemblies, birthday parties, and camps, with a strong educational positioning. Comparable to Winick Brothers' school assembly and kids party offerings, especially the 'Your Words are Magic' educational program.
• The Magic Castle: Iconic Hollywood magic venue offering live magic shows, classes, and member events. A broader incumbent in the live magic entertainment space; Winick Brothers operates a similar storefront-show concept at a regional scale but with a different geographic focus.
• GameTruck: National mobile entertainment franchise delivering video game parties, laser tag, and bubble soccer to kids' events. Operates in the same kids party entertainment category as Winick Brothers but with a different core activity and a franchise scale.

Direct peers

• Vanishing Inc. Magic: Online magic retailer and publisher of magic tricks, books, and downloads. Overlaps directly with Winick Brothers' product catalog and serves the same magician and hobbyist buyer segment globally.
• Ellusionist: Online-first magic retailer and producer of playing cards, trick decks, and instructional materials. Comparable to Winick Brothers' Online Magic Shop line and competes for the same at-home magic enthusiast customer.
• Penguin Magic: Large online magic retailer selling tricks, props, kits, and instructional materials globally. Direct peer to Winick Brothers' Online Magic Shop revenue stream, with similar product overlap (magic props, kits, instructional materials).
• MurphysMagic: Magic supply retailer selling tricks, props, and instructional media to magician customers. Direct comparable to Winick Brothers' Online Magic Shop for product range and target buyer.

Others

• The Bash (formerly GigMasters): Online marketplace connecting event planners with entertainers including magicians. Functions as an indirect channel/competitor to Winick Brothers' direct booking model for live magic performances.
• TeamBonding: Corporate team building event provider offering workshops, retreats, and corporate entertainment across the US. Comparable to Winick Brothers' corporate team building program in target buyer and use case, though with a much broader catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/winick-brothers-magicians

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winick Brothers Magicians