What Yes To Life Ltd does

Yes To Life Ltd is a UK registered charity (no: 1112812), founded circa 2005, that operates as the UK's integrative cancer care charity. The organization provides information, emotional and peer support, and financial assistance to people with cancer and their families who wish to combine conventional treatment with lifestyle and complementary therapies. Core services include an Info Line helpline staffed by trained volunteers, the Life Directory (a searchable international database of vetted integrative medicine practitioners), Wigwam peer-to-peer cancer support groups, one-to-one peer mentoring, and free online wellbeing sessions (yoga, mindfulness, EFT, breathwork). Educational products include the monthly CANCERTALK podcast co-hosted by an NHS Clinical Oncologist and the founder, the weekly Yes to Life Show on UK Health Radio (over 560 episodes), and the Horizons e-learning platform for healthcare professionals. Books and publications such as The Cancer Revolution round out a content-led portfolio.

The underlying platform is a web-based charity service rather than a software product: a WordPress-style website hosting the Life Directory, event booking, publications, and donation flows, supplemented by third-party integrations with Stripe (donations), JustGiving (Personal Fundraising Scheme), and podcast distributors (Spotify, Apple Podcasts, Pocket Casts). Wellbeing sessions and Wigwam support groups run over Zoom. Direct beneficiary reach is reported at 10,600 people supported through direct services, 50,000 Life Directory visits, 3,000 helpline contacts, and over 500 healthcare professionals reached via conferences and e-learning.

Revenue is donation-led and diversified across six streams: public donations (including bequests), trust and foundation grants (with the National Lottery Community Fund, Garfield Weston Foundation, St James's Place Charitable Foundation, Mackintosh Foundation, Barcapel Foundation, Emergence Foundation, and QBE Foundation named), corporate partnerships, practitioner supporters, a charity-run lottery, and financial administration of the regulated Personal Fundraising Scheme via JustGiving. Wellbeing sessions are offered free with a refundable deposit; there are no paid service tiers. The charity is an independent nonprofit governed by a Board of Trustees and an advisory panel, with no parent company, subsidiaries, or external equity ownership.

Name

Yes To Life Ltd

Legal name

Yes to Life

Website

https://yestolife.org.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Yes To Life Ltd is a UK registered charity (founded c. 2005) that provides information, peer support, and financial assistance to people with cancer and their families pursuing integrative medicine alongside conventional treatment, operating an info-line helpline, practitioner directory, peer support groups, podcasts, radio show, and e-learning for healthcare professionals.

Ownership category

akta.pro rank

Product category

Integrative Cancer Care Support Services

NAICS

Other Individual and Family Services (62419), Social Assistance (624), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industry

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Integrative cancer care
• Cancer support services
• Peer support groups
• Wellbeing programmes
• Healthcare charity

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Donations: Main source of funds is the general public. Family, friends and people recovered from cancer show their appreciation by fundraising or making bequests to Yes to Life in their will.
2. Trust and Foundation Grants: Regularly receive funds from a range of Trusts and Foundations aligned with integrative medicine and cancer support.
3. Corporate Partnerships: Business partnerships bringing mutual benefit through long-term strategic projects for sustainable impact.
4. Practitioner Supporters: Practitioners in the field of Integrative Medicine make regular financial contributions to the running of Yes to Life.
5. Lottery: Yes to Life runs its own lottery as a fundraising mechanism.
6. Personal Fundraising Scheme Administration: Helps individuals raise money for treatments; carries out financial admin, makes direct payments to clinics and practitioners, and administers Gift Aid claims.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Yes to Life is a UK-registered charity that provides support, information, and financial assistance to people with cancer interested in pursuing lifestyle and complementary medicine approaches alongside conventional treatment. Services are delivered through an Info Line helpline, the Life Directory of vetted integrative practitioners, Wigwam peer support groups, one-to-one peer mentoring, free online wellbeing sessions, and a Personal Fundraising Scheme.

Product overview

Yes To Life Ltd operates as a charitable organization providing integrative cancer care support services through a multi-channel approach. The organization offers a unified portfolio of support services including an Info Line helpline, the Life Directory searchable provider database, Wigwam peer support groups, one-to-one peer mentoring, and online wellbeing sessions (yoga, mindfulness, EFT, breathwork). Educational offerings include the CANCERTALK monthly podcast, The Yes to Life Show weekly radio program on UK Health Radio, the Horizons e-learning platform for healthcare professionals, and published books such as The Cancer Revolution. Financial assistance is provided through Personal Fundraising Schemes. The organization does not offer a single software product but rather delivers charitable services primarily through digital channels including web, podcast platforms, and online learning systems.

Differentiator

Problem solved

Functional benefit

Brands

• Wigwam Cancer Support Groups: Peer-to-peer cancer support groups offering mutual support and education about integrative medicine and lifestyle approaches
• Life Directory
• CANCERTALK
• The Yes to Life Show
• Horizons

Products and services

• Info Line Telephone helpline service staffed by trained volunteers with personal experience of cancer, providing listening, signposting, and support to people affected by cancer. Aims to return calls within 24 hours.
• Life Directory Fully searchable international directory of integrative cancer therapies and providers, vetted and reviewed by Yes to Life researchers to help patients and families find vetted complementary care services.
• Wigwam Cancer Support Groups Peer-to-peer cancer support groups where people with lived experience of cancer support one another, facilitated by trained volunteer facilitators who have personal experience of integrative approaches. Includes Wigwam Café drop-in sessions and an affiliate group programme.
• Peer-to-Peer Support Service One-to-one support connecting people affected by cancer with peer mentors who draw on their own experiences to provide emotional and practical support through a confidential platform.
• Wellbeing Sessions Free online weekly and monthly sessions including mindfulness, yoga, EFT, breathwork, singing, and book club, designed to support holistic health and wellbeing for people affected by cancer. A small refundable deposit is required to register.
• CANCERTALK Podcast Monthly podcast jointly hosted by Dr Penny Kechagioglou (NHS Clinical Oncologist) and Robin Daly (Yes to Life Founder), featuring expert practitioners from integrative oncology discussing holistic cancer care approaches.
• The Yes to Life Show Weekly internet radio show on UK Health Radio featuring scientists, oncologists, doctors, practitioners, and survivors discussing Integrative Medicine approaches to cancer care, with over 560 episodes.
• Personal Fundraising Scheme (PFS) Financial assistance programme allowing individuals to raise money specifically for complementary and lifestyle therapies, with Yes to Life handling all financial administration, direct payments to clinics and practitioners, and Gift Aid claims.
• Horizons E-learning Platform Online learning and development centre for healthcare professionals offering educational courses on integrative cancer care approaches.
• Yes to Life Annual Conference Annual educational conference with online (May) and in-person (September) events exploring psychological, emotional and spiritual factors affecting cancer survivorship.
• Books and Publications Published works including 'The Cancer Revolution' on Integrative Medicine for cancer, along with a growing collection of educational publications.

Quantifiable outcome

• 10,600 people supported with direct services
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Camellias Tea HouseminorGTM or Marketing PartnerBusiness partnership providing mutual benefit through collaborative efforts aligned with wellness mission.
• MatchingMindminorGTM or Marketing PartnerStrategic partnership bringing sustainable impact and real change to beneficiaries.
• FreeWillsminorGTM or Marketing PartnerPartnership enabling supporters to leave legacies to Yes to Life.
• UK Health RadiocoreChannel Partner/ Reseller/ DistributorHome of the weekly Yes to Life Radio Show, distributing integrative oncology content to listeners.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Shine Cancer Support: UK charity supporting adults in their 20s-40s with cancer. Comparable in peer-support and community-led model, though focused on younger adults.
• Living Well UK: Cancer support charity offering complementary therapies and wellbeing services. Direct overlap with Yes to Life's integrative care positioning, though smaller and less established.
• Trekstock: Supports young adults with cancer through exercise, nutrition, and wellbeing programs. Comparable in providing wellbeing and lifestyle support to cancer patients, though with a narrower demographic focus.

Broad incumbents

• Marie Curie: Provides care and support for people with terminal illness including cancer, through hospice and at-home services. Comparable as a UK cancer-related charity providing support services, though focused on palliative rather than integrative care.
• Macmillan Cancer Support: The UK's largest cancer charity, providing information, financial, and emotional support. Overlaps with Yes to Life's Info Line and support services but operates at much greater scale and is not focused on integrative medicine.
• Cancer Research UK: UK's leading cancer research and awareness charity. Adjacent rather than directly overlapping, but competes for cancer-related donations and attention.
• Hospice UK: National umbrella for UK hospices, supporting end-of-life care. Comparable in addressing holistic needs of seriously ill patients, though focused on hospice rather than integrative oncology.

Direct peers

• Penny Brohn UK: UK charity offering holistic and integrative cancer support, including wellbeing services, counseling, and lifestyle advice. Directly comparable to Yes to Life as both focus on complementary approaches alongside conventional treatment.
• Maggie's: Provides cancer support through centres and online, including psychological and practical support for people with cancer and their families. Comparable in mission and beneficiary base, though larger and more NHS-embedded.

Others

• British Complementary Medicine Association: Professional body for complementary medicine practitioners in the UK. Ecosystem participant relevant to Yes to Life's practitioner directory and quality positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yes-to-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes To Life Ltd