Doe para Vocação.

What Doe para Vocação. does

Vocação (legal name: Ação Comunitária do Brasil - Vocação) is a Brazilian nonprofit organization, registered as an OSCIP (Organização da Sociedade Civil de Interesse Público), founded in 1967 and headquartered in São Paulo. The organization delivers socio-educational programs for children and adolescents aged 6-14 through its Crê-Ser program, technical training (Web Design, Foreign Trade, HR, Programming), socio-emotional formation, and direct labor-market insertion pathways for youth aged 14-24, including the Jovem Aprendiz apprenticeship and Estágio internship programs. Services are delivered at four physical units across São Paulo (Sede in Jardim Leonidas Moreira, Cidade Júlia, Icaraí, and Polo Jovem Aprendiz in Barra Funda), and the organization reports 5,632 registered beneficiaries, 10,616 direct service recipients, and 32,032 indirect beneficiaries, totaling 48,280 lives impacted.

Vocação operates an integrated two-sided ecosystem. On the demand side, 14+ corporate partners — including Blooberg, Beam Suntory, Vindi, ID Logistics, Greif, Alura, MCassab, and Aramis — hire trained youth, deploy employee volunteers and mentors, and fund programs via corporate-social-responsibility and ESG allocations. On the capital side, the organization monetizes multiple Brazilian tax-incentive mechanisms: FUMCAD (São Paulo Municipal Child & Adolescent Fund), CONDECA (state council), Lei Rouanet / PRONAC (cultural incentive, status held since 2006), PROAC / ICMS, and FIA programs. Diversified social-enterprise sub-brands — Brinde do Bem (corporate gifts), Bazar Solidário (donated-goods resale), Presente do Bem (event-based giving), and Cupons Fiscais (Nota Fiscal Paulista) — generate non-grant revenue.

The business model is donation- and grant-funded; all programs are free for end beneficiaries. There is no proprietary software platform, no public API, and no disclosed AI/ML capability — technology is limited to a website and WhatsApp-based communication. The organization is LGPD-compliant, certified by DOAR, and ranked among the Top 100 NGOs in Brazil by Revista Época, with public annual reports and financial statements dating back to 2020. No equity funding, M&A activity, or public-market exposure has been disclosed.

Name

Doe para Vocação.

Legal name

Ação Comunitária do Brasil - Vocação

Website

https://vocacao.org.br

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Vocação is a São Paulo-based nonprofit founded in 1967 that delivers socio-educational programs, technical training, and labor-market insertion pathways (Jovem Aprendiz, internships) for vulnerable youth aged 6-24, funded through tax-incentive grants (FUMCAD, CONDECA, Lei Rouanet), 14+ corporate partners, and social-enterprise revenue streams.

Ownership category

akta.pro rank

Product category

Youth Workforce Development and Socio-Educational Services

NAICS

Educational Services (611), Educational Support Services (611710), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro industry

PRIMARYEDADALAB

International Development & Donor-Funded Education Programs

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

SECONDARYEDADALAG

Refugee, Crisis & Humanitarian Education Partnerships (EiE)

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

Keywords

• Youth education programs
• Vocational training services
• Apprenticeship programs
• Socio-emotional development
• Workforce inclusion services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

Vocação is a Brazilian nonprofit (OSCIP) that provides socio-educational programs, technical training courses, and labor market inclusion pathways for children, adolescents, and youth (ages 6-24) in vulnerable communities of São Paulo. Its offering combines socio-emotional formation, technical courses (web design, foreign trade, HR, programming), and direct work insertion through the Jovem Aprendiz apprenticeship and Estágio internship programs, plus child protection services via Crê-Ser. Funding is sourced from government incentive laws, corporate sponsorships, and individual donations; services for end beneficiaries are provided free of charge.

Product overview

Vocação is a nonprofit organization (third sector) operating since 1967 that offers a portfolio of interconnected social programs focused on youth education, professional training, and employment insertion. The organization provides a comprehensive ecosystem combining socio-emotional formation (Crê-Ser program for children 6-14), technical training, job preparation programs (PPT), and direct employment pathways (Jovem Aprendiz apprenticeship, internships). Supporting programs include volunteer mentoring, corporate volunteering initiatives, corporate gift sales (Brinde do Bem), and donation mechanisms (Bazar Solidário, fiscal coupon donations, event-based Presente do Bem). All programs aim to combat social inequality through education and work opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Brinde do Bem: Corporate gifts product line where 100% of profits are directed to Vocação's programs and projects.
• Bazar Solidário
• Presente do Bem

Products and services

• Jovem Aprendiz

Quantifiable outcome

• 48,280+ lives impacted (5,632 beneficiaries + 10,616 direct service + 32,032 indirect)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Secretaria Municipal dos Direitos Humanos e Cidadania (SMDHC) — Fundo Municipal da Criança e do Adolescente (FUMCAD)coreStrategic or Co-development PartnerVocação partners with São Paulo's Municipal Human Rights Secretariat through FUMCAD to fund social projects for children and adolescents. Two active projects: Crê-Ser: Criança Protegida (R$783,735.62, 2025-2026) and Despertando Vocações (R$1,926,019.48, 2025-2026). These partnerships fund the core social protection and youth development programs.
• Conselho Estadual dos Direitos da Criança e do Adolescente (CONDECA)coreStrategic or Co-development PartnerState-level child and adolescent rights council providing funding for the Projeto Trabalho em Ação (R$1,344,496.85, 2025-2026), focused on promoting youth integration into the formal labor market.
• Lei de Incentivo à Cultura / PRONAC (Ministério da Cultura)coreStrategic or Co-development PartnerVocação is a cultural proponente since 2006 under Lei Rouanet (PRONAC 253220), receiving R$1,581,278.30 for the Plano Anual de Atividades Vocação Cultural 2026, focused on democratizing cultural access in vulnerable districts of São Paulo.
• Secretaria da Fazenda do Estado de São Paulo (PROAC / ICMS)minorStrategic or Co-development PartnerPartnership through PROAC (Programa de Ação Cultural / ICMS incentive), allowing companies in São Paulo state to allocate a portion of ICMS tax to support Vocação's cultural and social programs.
• Multiple corporate partners (Blooberg, Beam Suntory, Vindi, ID Logistics, Caju, Grupo Memorial, Octadesk, Greif, Machado Meyes, Prestex, Alura, MCassab, Nava, Aramis)coreGTM or Marketing Partner14+ corporate partner companies hire young apprentices and interns from Vocação programs, engage employees in corporate volunteering and mentorship, and provide financial or in-kind support. These partnerships are central to the organization's work insertion model.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fundação Bradesco: Large corporate education foundation operating its own schools and vocational training programs nationwide. A scaled incumbent in Brazilian youth education with overlapping technical-training and workforce goals.
• Fundação Itaú Social: Major Brazilian philanthropic foundation focused on education and youth development. Operates at significantly larger scale than Vocação with overlapping mission and partner network.
• Fundação Lemann: Large Brazilian philanthropic organization funding education initiatives including youth leadership and basic education. Comparable focus on education access but operates primarily as a grantmaker rather than direct service provider.

Direct peers

• Ação Educativa: Long-established São Paulo-based NGO focused on youth education, rights, and social participation. Comparable on social-education mission and São Paulo footprint, with overlapping vulnerable-youth segment.
• GERAR Brasil (Generation Brasil): Brazilian arm of the global Generation network, focused on training and placing disadvantaged youth into formal employment. Direct overlap with Vocação's Jovem Aprendiz and PPT-style workforce insertion programs.
• Junior Achievement Brasil: Youth workforce-readiness and entrepreneurship education nonprofit active across Brazil. Comparable mission around preparing vulnerable youth for professional life through structured programs and corporate volunteers.
• CIEE (Centro de Integração Empresa-Escola): Brazil's largest student-integration and apprenticeship organization, operating Jovem Aprendiz and Estágio programs nationwide. Most directly comparable to Vocação on the apprenticeship/internship work-insertion side of the portfolio.
• Instituto Unibanco: Brazilian institute focused on youth education and transitions to work, with programs aimed at public high school students. Overlaps with Vocação on socio-emotional training and workforce readiness for vulnerable youth.
• Instituto Ayrton Senna: Major Brazilian nonprofit focused on youth education and development, partnering with public schools and governments to deliver socio-emotional and learning programs. Comparable integrated child-to-youth education model with national footprint.

Emerging players

• Ashoka Brasil: Brazilian arm of Ashoka supporting social entrepreneurs including those focused on youth education and workforce inclusion. Partial overlap through shared social-ecosystem approach and similar beneficiary profiles.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vocacao.oficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doe para Vocação.