The Music Store Inc.
The Music Store Inc. is a family-owned Tulsa, Oklahoma-based musical instrument retailer and services company serving K-12 schools, churches, professional musicians, and hobbyists through retail, e-commerce, production rentals, repair, lessons, and school band services across Oklahoma, Texas, Kansas, and Arkansas.
- Company typePrivate
- Founded1972
- HeadquartersTulsa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Music Store Inc. does
The Music Store Inc. is a family-owned specialty musical instrument retailer and services company headquartered in Tulsa, Oklahoma, founded in 1972 by the York family and now in its fourth generation of family operation. The company serves a diversified customer base including K-12 school music programs, churches, professional touring and concert clients, hobbyists, and amateur musicians, with primary geographic concentration in Oklahoma and a four-state production rental footprint covering Oklahoma, Texas, Kansas, and Arkansas. Revenue is generated through a multi-channel model combining a brick-and-mortar retail store, an e-commerce site built on the AspDotNetStorefront platform (extending reach nationwide), production rental services for concerts and tours, school band rental and service contracts, instrument repair, private lessons, and installation services. The business is privately held with 20+ staff and does not disclose revenue.
The product mix spans traditional band and orchestral instruments alongside adjacent categories such as DJ equipment, lighting, and microphones, indicating deliberate catalog broadening beyond core instruments. The operational backbone relies on in-house musician and educator staff for repair, lessons, and consulting, combined with regional school band service representatives who maintain B2B/education accounts across the four-state region. Technology infrastructure is limited to a commercial e-commerce storefront; there is no indication of proprietary software, data platforms, or AI-driven capabilities. Strategic continuity is reinforced by family succession, with a fourth-generation member joining the business in 2012, supporting long-horizon reinvestment rather than short-cycle growth.
Customer engagement is hybrid: institutional contracts (school districts, churches, production companies) provide recurring revenue, while retail and e-commerce serve a long tail of individual buyers. The production rental business — deploying gear for concert, touring, and event clients — represents a higher-value service line with potential to scale across the four-state region, though disclosure is limited. Overall, the company operates a durable but modestly scaled specialty retail/services franchise where competitive advantage rests on regional relationships, in-house expertise, and multi-channel reach rather than technological differentiation.
The Music Store Inc. firmographics
Firmographics- Name
- The Music Store Inc.
- Legal name
- The Music Store, Inc.
- Website
- https://musicstoreinc.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Music Store Inc. is a family-owned Tulsa, Oklahoma-based musical instrument retailer and services company serving K-12 schools, churches, professional musicians, and hobbyists through retail, e-commerce, production rentals, repair, lessons, and school band services across Oklahoma, Texas, Kansas, and Arkansas.
- Ownership category
- akta.pro rank
The Music Store Inc. industry classification
Industry- Product category
- Musical Instrument Retail
- NAICS
- Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)
- akta.pro secondary industries
- Instrument Rentals & Leasing (Band/Orchestra Programs) (CRALAEAG), Instrument Repair, Maintenance & Luthier Services (CRALAEAF), Online-Only Musical Instrument & Sheet Music Retail (CRALAEAI), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)
Keywords
Where The Music Store Inc. is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Music Store Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Musical Instrument Sales: Retail sales of musical instruments including guitars, amps, pro audio, lighting, keyboards, drums, percussion, band instruments, DJ gear through both physical retail store and e-commerce website.
- Instrument Rentals: Band instrument rental program with school road services. Features include: pay only first month/semester payment to start, FREE repair service while renting, no credit check, no interest or hidden fees, 100% of base rental payments applied toward instrument purchase price.
- Production Rentals: Backline gear rental for concerts, festivals, and corporate events including guitars, basses, keyboards, guitar amps, bass amps, drums, percussion, cymbals, wireless systems, DJ gear, and accessories. Professional technicians deliver, setup, and strike gear.
- Repair Services: Professional band instrument, guitar and string repair services. Labor charged at $75 per hour with minimum shop fee of $30. Repair turnaround typically one day to one week.
- Installation Services: Professional custom sound system installation for schools, churches, businesses and commercial venues.
- Lessons: Private music lessons offered for Guitar, Bass, Drums, Clarinet, Banjo, Steel Guitar, Mandolin, Saxophone, Trumpet, Trombone, and Tuba. Conducted in private studios at the store.
- Gift Cards: Gift cards sold in denominations of $25 to $500, valid for online or in-store purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Music Lessons |
| Subscription | Monthly | Band Instrument Rental |
| Unit Pricing | Pay-as-you-go | Instrument Repair Labor |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Musical Instruments - Retail |
| Other | Multi-year contract | School Discounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
The Music Store Inc. product offering
Product offeringCore offering
The Music Store retails new musical instruments and accessories (guitars, amplifiers, band & orchestra, bass, keyboards/synthesizers, DJ gear, microphones, lighting, percussion accessories) through its Tulsa, OK showroom and national e-commerce site. It complements retail sales with band instrument rentals that apply 100% of payments toward purchase, production backline rentals for concerts and events, instrument repair services, custom sound system installation, and private music lessons.
Product overview
The Music Store Inc. is a family-owned musical instrument retailer and service company operating since 1972 in Tulsa, Oklahoma. The company offers a comprehensive portfolio of products organized into distinct categories: Guitars (acoustic, electric, bass), Amplifiers, Band & Orchestra instruments, Bass, DJ Gear, Keyboards & Synthesizers, Lighting, Microphones, Percussion Accessories, Books & Music, and Clothing & Boutique (gift cards). Beyond retail, the company provides complementary services including School Band Instrument Rental (with payments applied toward purchase), Production Rentals for live events (backline gear for concerts and festivals), Professional Repair Services for band instruments and guitars, Sound System Installation for schools and churches, and Music Lessons. The product offering spans major brands including Fender, Yamaha, Roland, Boss, Shure, Sennheiser, DW, Zildjian, and Sabian, among many others. The company operates as a single retail and service operation rather than a platform-based business.
Differentiator
Problem solved
Functional benefit
Products and services
- Guitars Retail category of acoustic, electric, and bass guitars and related accessories sold to individual musicians, students, and collectors through in-store and online channels.
- Amplifiers Retail category of guitar, bass, keyboard, acoustic, and drum amplifiers sold for stage, studio, and home practice use.
- Band & Orchestra Instruments Retail category of woodwind, brass, orchestral strings, and concert/marching percussion instruments for school band and orchestra programs.
- Books & Music Retail category of instructional books, band and orchestra method books, and instructional videos supporting music education.
- DJ Gear Retail category of DJ accessories, controllers, mixers, media players, PA systems, turntables, and related lighting from Pioneer DJ, Alpha Theta, Rane, and American DJ.
- Keyboards & Synthesizers Retail category of digital pianos, synthesizers, MIDI controllers, portable keyboards, drum machines, and accordions from Roland, Yamaha, Nord, Korg, and Hohner.
- Lighting Retail category of stage and DJ lighting fixtures, controllers, fog and bubble machines, stands, and related accessories from ADJ and Stagg.
- Microphones Retail category of wired and wireless microphones for vocals, instruments, broadcast, and recording from Sennheiser, Shure, Audio-Technica, Audix, and NuX.
- Percussion Accessories Retail category of drum sticks, cymbals, heads, mallets, hardware, cases, and tuning accessories from Zildjian, Drum Workshop, and Sabian.
- School Band Instrument Rental Program Recurring rental subscription for school band instruments, with rent-to-own terms that apply 100% of rental payments toward purchase and include free repair service during the rental period. Targeted at K-12 band programs and individual renters.
- Production Rentals (Backline Gear) Recurring rental service providing backline gear—guitars, basses, keyboards, amps, drums, percussion, DJ equipment, wireless systems—for concerts, festivals, and corporate events, with delivery, setup, and strike performed by professional technicians.
- Repair Services Professional repair service for band instruments, guitars, and strings, performed by in-house performing musicians and former school band directors. Labor is billed at $75/hr with a $30 minimum shop fee.
- Installation Services Custom sound system installation service for schools, churches, and commercial venues, delivered as turn-key projects including assessment, installation, and a full-satisfaction warranty.
- Private Music Lessons Private, professional instruction in guitar, bass, drums, clarinet, banjo, steel guitar, mandolin, saxophone, trumpet, trombone, and tuba, delivered in on-site studios. Priced at $90/month for weekly half-hour lessons or $25 per individual half-hour lesson.
- Gift Cards Stored-value gift cards sold in denominations of $25 to $500, redeemable for online or in-store purchases.
Companies that use The Music Store Inc.
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
The Music Store Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Music Store Inc. partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
The Music Store Inc. competitors and assessment
Company assessmentDirect peers
- Guitar Center: The largest U.S. musical instrument retailer with ~300 stores nationwide, offering guitars, band instruments, pro audio, and lessons. Directly competes with The Music Store in the guitars, amps, drums, and pro audio categories via both physical retail and e-commerce.
- Schmitt Music: Family-owned Midwest musical instrument retailer founded in 1896 with a similar full-service model: retail sales, school band rentals, lessons, repair, and installations. Operates primarily in Minnesota and the upper Midwest, making it a highly comparable multi-generational family MI retailer.
- Sweetwater Sound: Fort Wayne, Indiana-based musical instrument and pro audio retailer that is the closest direct competitor in the U.S. MI retail space. Operates a large e-commerce business plus a single retail showroom with a sales-engineer model and strong content marketing. Comparable because both serve as full-stack MI retailers combining sales, rentals-style services, and education.
- Chuck Levin's Washington Music Center: Long-running Maryland/DC-area musical instrument retailer offering sales, rentals, lessons, and repair. Comparable as a regional multi-generational MI retailer serving school bands, gigging musicians, and professionals with similar product breadth.
- Sam Ash Music Stores: Long-established U.S. musical instrument retailer with multiple physical locations plus e-commerce, selling guitars, band & orchestra, pro audio, and DJ gear. Comparable because both compete for the same hobbyist, school band, and professional musician customer across similar product categories.
- Alto Music: Family-owned musical instrument retailer based in Middletown, NY, offering guitars, band instruments, pro audio, lighting, and DJ gear with a strong school band rental program. Comparable because both are mid-sized family-run full-line MI retailers with school band specialization.
- Russo Music: Family-owned New Jersey musical instrument retailer offering sales, rentals, lessons, and repair services with a strong school band focus. Directly comparable in business model, customer segments, and family-ownership structure to The Music Store.
Broad incumbents
- Reverb: Major online marketplace for new, used, and vintage musical instruments owned by Etsy. Not a direct retail peer but a key channel and competitor for instrument discovery and pricing transparency that affects The Music Store's e-commerce business.
- B&H Photo Video: Large New York-based consumer electronics retailer with significant pro audio, microphone, and DJ equipment categories. Comparable as a broad- assortment e-commerce competitor in the pro audio and consumer electronics categories that overlap with The Music Store's product mix.
Emerging players
- Full Compass Systems: Wisconsin-based retailer specializing in professional audio, lighting, and musical instruments with strong pro audio and production rental overlap. Comparable because both serve the production rental and pro audio installation markets, particularly for schools and churches.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Music Store Inc. social profiles
Digital presenceThe Music Store Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Music Store Inc. leadership team
Management profileNumber of profiles
Profiles4 records
The Music Store Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Music Store Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Music Store Inc.
What does The Music Store Inc. do?
The Music Store retails new musical instruments and accessories (guitars, amplifiers, band & orchestra, bass, keyboards/synthesizers, DJ gear, microphones, lighting, percussion accessories) through its Tulsa, OK showroom and national e-commerce site. It complements retail sales with band instrument rentals that apply 100% of payments toward purchase, production backline rentals for concerts and events, instrument repair services, custom sound system installation, and private music lessons.
Is The Music Store Inc. a public or private company?
The Music Store Inc. is a private company. It is classified as family owned and is currently operating.
When was The Music Store Inc. founded?
The Music Store Inc. was founded in 1972. It employs 1 to 10 people.
Where is The Music Store Inc. based?
The Music Store Inc. is headquartered in Tulsa, United States, in the North America region.
How does The Music Store Inc. make money?
Seven revenue lines are on record. Musical Instrument Sales are the primary driver. The others are instrument Rentals, production Rentals, repair Services, installation Services, lessons and gift Cards.
Who are The Music Store Inc.'s main competitors?
Direct peers on record are Guitar Center, Schmitt Music, Sweetwater Sound, Chuck Levin's Washington Music Center, Sam Ash Music Stores, Alto Music and Russo Music. Broad incumbents are Reverb and B&H Photo Video. Full Compass Systems is listed as an emerging player.
Does The Music Store Inc. have an API?
No public API is recorded for The Music Store Inc..
What industry is The Music Store Inc. in?
The Music Store Inc.'s product category is Musical Instrument Retail. Its primary akta.pro industry code is CRALAEAA, Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra), with a secondary code of CRALAEAG, Instrument Rentals & Leasing (Band/Orchestra Programs). Its NAICS code is 459140 and its SIC code is 3931.