The Sleeping Agency B.v.
The Sleeping Agency B.V. is a Dutch B.V. founded in 2013 that rents and deploys temporary sleep accommodations — beds, bell tents, fold cabins, glamping pods, caravans, and mobile hotel rooms — for Dutch festivals, corporate events, municipalities (refugee and crisis shelter), labor migrant housing, and student housing projects.
- Company typePrivate
- Founded2013
- HeadquartersBreda, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Sleeping Agency B.v. does
The Sleeping Agency B.V. is a Dutch private limited company founded in 2013 and headquartered in Breda, Netherlands. It rents and deploys temporary sleep accommodations and modular housing solutions through a three-tiered service model (Basic product rental, Huurservice plus for delivery and setup, and Full service including on-site operation). The core product portfolio comprises Bedden huren (beds/bunk beds), the Bed-Stay modular sleeping system with lockable cabins, Fold Cabins, Snoozy Glamping Pods, Belltents, Festival Caravans, and — added in 2025 — Mobitels & Easytel mobile hotel rooms; these are complemented by a woon inventaris (living inventory) line covering furniture, lighting, household appliances, and textile/laundry services. Sales are executed through a small named account-management team (Tibor de Kroon for events, Ivar Plomp for housing) operating a direct enterprise field-sales motion supplemented by website-driven quote requests, brochures, and partner channels (e.g., Bed-Stay, Harm/Eventcamping).
The company serves two principal markets. The legacy and largest commercial market is Dutch festivals and event organisers (Mysteryland, Defqon.1, Lowlands, Paaspop, Draaimolen, TT Circuit Assen, Mollie corporate events, among others), where it provides crew and visitor accommodation under tight turnaround windows. The second market, entered from 2022 onward, is Dutch municipalities and government addressing refugee reception and crisis shelter needs under the spreidingswet, with marquee projects including Apeldoorn (240 refugees housed within one week) and Leeuwarden (192 modular units furnished within 28 days for 400 refugees). A third, smaller vertical covers labor migrant housing for employers in agriculture, construction, healthcare, and logistics, plus student temporary housing (Erasmus Universiteit Rotterdam Eurekaweek pop-up hostel serving 5,000 students).
The Sleeping Agency is founder-led by co-founders Ruben van Goor (strategy, finance, marketing, sales) and Kevin Scholten (HR), supported by an operations core of roughly ten staff plus a flexible festival/event crew. The business model is project-based rental and full-service deployment with quote-based pricing; revenue streams include rental of accommodations (the dominant line), sale of living inventory, project management/professional services for housing solutions, and modular hardware sales for migrant/refugee projects. No external funding rounds, parent company, or M&A activity are disclosed, and the company is privately held.
The Sleeping Agency B.v. firmographics
Firmographics- Name
- The Sleeping Agency B.v.
- Legal name
- The Sleeping Agency B.V.
- Website
- https://thesleepingagency.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Sleeping Agency B.V. is a Dutch B.V. founded in 2013 that rents and deploys temporary sleep accommodations — beds, bell tents, fold cabins, glamping pods, caravans, and mobile hotel rooms — for Dutch festivals, corporate events, municipalities (refugee and crisis shelter), labor migrant housing, and student housing projects.
- Ownership category
- akta.pro rank
The Sleeping Agency B.v. industry classification
Industry- Product category
- Temporary Accommodation Services
- NAICS
- General Rental Centers (532310), All Other Traveler Accommodation (721199), Accommodation (721)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)
- akta.pro secondary industries
- Tent & Canopy Rentals (HSACAFAA), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)
Keywords
Where The Sleeping Agency B.v. is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The Sleeping Agency B.v. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Rental of temporary sleep accommodations: The primary revenue stream comes from renting out various types of sleep accommodations (beds, bell tents, festival caravans, Fold Cabins, Snoozy pods, Mobitels) to event organizers, municipalities, companies, and individuals. Rental is available with three service tiers: Basic (product only), Huurservice plus (delivery, setup, teardown), and Full service (delivery, setup, operation).
- Sale of woon inventaris and related products: The company also sells woon inventaris (furniture, lighting, household appliances, textiles) for temporary housing, refugee reception, and labor migrant housing projects.
- Project management and full-service housing solutions: Revenue is earned through comprehensive project management of temporary housing setups, including advisory services, feasibility studies, engineering, stakeholder management, installation, and teardown. This is offered as part of crisis shelter, refugee housing, and labor migrant housing solutions.
- Modular housing unit solutions: Supply and installation of modular residential units (prefabricated houses and converted container homes) as part of project development for migrant worker housing and refugee reception.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Voorman / Junior Projectleider |
| Other | Monthly | Sales / Marketing Internship |
| Unit Pricing | Pay-as-you-go | Basic rental tier |
| Unit Pricing | Pay-as-you-go | Huurservice plus |
| Unit Pricing | Pay-as-you-go | Full service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Sleeping Agency B.v. product offering
Product offeringCore offering
The Sleeping Agency rents temporary sleep accommodations and full living-inventory solutions to event organizers, municipalities, companies, and educational institutions. Core rentable products include beds/bunk beds, Bed-Stay modular sleep units, Fold Cabins, Snoozy Glamping Pods, Belltents, Festival Caravans, Mobitels & Easytel mobile hotel rooms, and supporting furniture, lighting, appliances, and textiles. Offerings are delivered under three service tiers: Basic (product only), Huurservice Plus (delivery, setup, teardown), and Full Service (delivery, setup, and on-site operation).
Product overview
The Sleeping Agency B.v. offers a comprehensive portfolio of temporary sleeping accommodations and living solutions for events, festivals, crisis shelters, labor migrants, and housing projects. The core product lineup includes modular sleeping units (Bed-Stay with lockable cabins), foldable Fold Cabins, Snoozy Glamping Pods, Belltents, Festival Caravans, and Mobitels & Easytel mobile hotel rooms. These are complemented by a full living inventory system comprising furniture rental, lighting, household appliances, and textile & laundry services. The company provides three service levels: Basic (product rental only), Huurservice Plus (delivery, setup, and breakdown), and Full Service (delivery, setup, and operational support). Products are designed for various markets including festivals, sports events, weddings, business events, refugee/housing crisis situations, and labor migrant accommodation.
Differentiator
Problem solved
Functional benefit
Brands
- Bed-Stay: Modular sleep solution with privacy options including lockable cabins, blackout curtains, and power points for various markets including refugee housing and events.
- Festival Caravans
- Snoozy Glamping Pods
- Belltent
- Fold Cabin
- Mobitels & Easytel
- Bedden Huren
Products and services
- Bedden huren (Bed Rental) Rental of beds and bunk beds for temporary sleeping accommodations, ideal when many sleeping places are needed in a relatively small space, targeting event organizers, municipalities, and companies needing high-density temporary sleep setups.
- Bed-Stay Multifunctional and modular sleeping solution with lockable cabins providing privacy, black-out curtains, power points, and various configurations for different markets including events, refugee housing, and student pop-up hostels.
- Fold Cabin Foldable and versatile tiny house for on-location use, dimensions 3000x2440x2630 mm with standing height, accommodates up to four persons, lockable, with air conditioning options, for festivals, events, and temporary housing.
- Snoozy Glamping Pods Stylish and sustainable glamping pods for two persons equipped with comfortable beds, LED mood lighting, and USB charging ports, easy to transport, reducing logistics costs and environmental impact for festival and event use.
- Belltent Hotel room-style tent on the camping ground offering user-friendly stylish camping as glamping, spacious and customizable, suitable for 4 persons, used for festivals, weddings, and glamping events.
- Festivalcaravans Fully equipped rental caravans providing comfort for festival-goers with made-up beds, refrigerator, storage cabinets, lighting, and power points, available for 2, 3, or 4 persons, with up to 34 units available in inventory.
- Mobitels & Easytel Mobile hotel rooms with own sanitation and climate control combining four-star hotel luxury with maximum flexibility on location, dimensions 1500x380x400cm, accommodates 3 to 32 persons, operational within 15 minutes, fully brandable exterior and interior, off-grid capable.
- Woon inventaris (Living Inventory) Complete living inventory rental or purchase for pleasant living experience at any location, encompassing furniture (beds, sofas, tables, chairs, cabinets, lockers, desks), lighting (pendant, floor, table, wall, ceiling lamps, night lights), household appliances (refrigerators, freezers, washing machines, dryers, coffee makers, microwaves, ovens), and textile & laundry service for temporary housing, refugee reception, and labor migrant housing projects.
Quantifiable outcome
- 240 refugees housed within one week of first municipality contact (Apeldoorn project)
- +4 more outcomes
Companies that use The Sleeping Agency B.v.
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
The Sleeping Agency B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Sleeping Agency B.v. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Harm (Eventcamping)coreHarm, operating as Eventcamping, is a recurring partner for the TT Circuit Assen annual transport event. Harm serves as the primary client-facing contact and communicator with the end customer, while The Sleeping Agency supplies all sleep accommodations. The partnership has been ongoing for multiple years.
- Bed-StaycoreBed-Stay is described as a 'vaste partner' (fixed partner) and supplies modular bed systems used in The Sleeping Agency's pop-up hostel projects. The Eurekaweek Rotterdam project used Bed-Stay beds as the core sleeping solution, configured as private cabins with power points, black-out curtains, and optional lockers.
- Mollie Partner (unnamed)minorThe Mollie corporate event project was delivered through a 'vaste partner' (fixed partner) of The Sleeping Agency. The partner facilitated the introduction to Mollie as the end client. The Sleeping Agency set up 212 tents over 4 days.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
The Sleeping Agency B.v. competitors and assessment
Company assessmentDirect peers
- Algeco: European modular space and portable building provider. Closest large-scale peer to The Sleeping Agency's government/municipal housing side, supplying temporary accommodations for refugee, education, and labor markets.
- De Boer Tenten: Dutch-founded international supplier of tent structures and event accommodations. Most directly comparable peer to The Sleeping Agency in the events side, providing temporary structures for festivals, sports events, and corporate gatherings across Europe.
- Selo Modular Housing: Dutch provider of modular and container-based housing solutions for refugees, students, and labor migrants. Directly competes with The Sleeping Agency's government housing segment in the Netherlands.
- Veldeman: Belgian tent and event structure rental company serving European festivals, sports events, and exhibitions. Comparable product mix (tent-based accommodations) and customer base (event organizers) to The Sleeping Agency.
- Losberger De Boer: Global leader in temporary space solutions, including event tents, modular buildings, and rapid-deployment structures. Directly competes with The Sleeping Agency's festival and modular housing offerings at scale.
Regional players
- Huneveld: Dutch party and event rental company offering furniture, tableware, and event equipment. Adjacent to The Sleeping Agency's event furniture rental service with similar customers but primarily serves the events market without the housing pivot.
Broad incumbents
- Portakabin: Established modular building manufacturer and rental company with deep public-sector relationships across Europe. Competes with The Sleeping Agency in the temporary and modular housing segment with broader portfolio and longer contracts.
- Boels Rental: Major Dutch equipment rental company with a broad inventory including site accommodation, modular buildings, and event equipment. Overlaps with The Sleeping Agency's product rental and logistics services at a much larger scale.
- Waco International: Global supplier of temporary structures, mobile accommodation, and event infrastructure. Comparable to The Sleeping Agency's festivals and modular housing offerings with international reach and larger inventory.
Emerging players
- Bravva: Dutch supplier of festival and event accommodations including caravan parks and mobile facilities. Emerging peer to The Sleeping Agency in the festival accommodation niche with overlapping customer base of Dutch events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The Sleeping Agency B.v. social profiles
Digital presenceThe Sleeping Agency B.v. compliance and trust
Trust signalCompliance1 record
The Sleeping Agency B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sleeping Agency B.v. leadership team
Management profileNumber of profiles
Profiles10 records
The Sleeping Agency B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sleeping Agency B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sleeping Agency B.v.
What does The Sleeping Agency B.v. do?
The Sleeping Agency rents temporary sleep accommodations and full living-inventory solutions to event organizers, municipalities, companies, and educational institutions. Core rentable products include beds/bunk beds, Bed-Stay modular sleep units, Fold Cabins, Snoozy Glamping Pods, Belltents, Festival Caravans, Mobitels & Easytel mobile hotel rooms, and supporting furniture, lighting, appliances, and textiles. Offerings are delivered under three service tiers: Basic (product only), Huurservice Plus (delivery, setup, teardown), and Full Service (delivery, setup, and on-site operation).
Is The Sleeping Agency B.v. a public or private company?
The Sleeping Agency B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Sleeping Agency B.v. founded?
The Sleeping Agency B.v. was founded in 2013. It employs 11 to 50 people.
Where is The Sleeping Agency B.v. based?
The Sleeping Agency B.v. is headquartered in Breda, Netherlands, in the Europe region.
How does The Sleeping Agency B.v. make money?
Four revenue lines are on record. Rental of temporary sleep accommodations are the primary driver. The others are sale of woon inventaris and related products, project management and full-service housing solutions and modular housing unit solutions.
Who are The Sleeping Agency B.v.'s main competitors?
Direct peers on record are Algeco, De Boer Tenten, Selo Modular Housing, Veldeman and Losberger De Boer. Huneveld is listed as a regional player. Broad incumbents are Portakabin, Boels Rental and Waco International. Bravva is listed as an emerging player.
Does The Sleeping Agency B.v. have an API?
No public API is recorded for The Sleeping Agency B.v..
What industry is The Sleeping Agency B.v. in?
The Sleeping Agency B.v.'s product category is Temporary Accommodation Services. Its primary akta.pro industry code is HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge), with a secondary code of HSACAFAA, Tent & Canopy Rentals. Its NAICS code is 532310 and its SIC code is 7359.