ZSEM Poslovna Akademija

Name

ZSEM Poslovna Akademija

Legal name

ZSEM Poslovna Akademija

Website

https://zsemakademija.hr

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Executive Education and Corporate Training

NAICS

Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Project, Program & Product Management (EDAGANAE)

Keywords

• Executive education programs
• Corporate training services
• Mini mba programs
• Professional development seminars
• Business academy courses

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Open Seminar Registration Fees: Professionals and individuals pay per-program fees to attend scheduled open seminars and workshops held at ZSEM campus or online. Pricing is per-person, with early-registration and group discounts available.
2. Mini MBA Program Fees: Multi-module executive education programs (Mini MBA AI, Mini MBA Project Management, Mini MBA Leadership2030) are sold as bundled packages at fixed per-person rates. These programs run 5-9 sessions over several weeks.
3. In-House Corporate Training: Customized training programs delivered at client organizations or ZSEM premises. Programs are priced per engagement with group size tiers (individual, small groups 3-10, medium 10-20, large groups 20+). Formats include online, face-to-face, and hybrid. Long-term academy and annual programs are also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ZSEM Poslovna Akademija provides executive education and corporate training through Mini MBA programs (Artificial Intelligence, Project Management, Leadership2030), open professional seminars, online webinars, and customized in-house corporate training. Programs are delivered at its Zagreb campus, online via Zoom, or in hybrid formats, and are taught in Croatian and English. Core subjects span management, leadership, AI applications, data analytics (Power BI, Excel), project management, compliance (GDPR), and soft skills.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini MBA Artificial Intelligence
• Mini MBA Project Management
• Mini MBA Leadership2030
• Open Seminars (Otvoreni seminari)
• In-House Corporate Training (Inhouse edukacije)
• Webinars (Webinari)
• Auditor Programs (Revizori)
• Faculty Development Programs

Quantifiable outcome

• Association for Talent Development (ATD) research shows companies investing in employee education increase profitability per employee by 218%

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Partnerships

Two partnerships are on record, tiered core.

• Luxembourg School of Business (LSB)coreStrategic or Co-development Partner · 4 September 2025ZSEM and Luxembourg School of Business co-organize the annual Higher Education Institutions Conference (HEIC), now in its 13th edition held in Dubrovnik in September 2025. The conference focuses on AI and digital transformation in higher education, gathering rectors, deans, researchers, and policymakers from across Europe and beyond. This long-standing institutional partnership positions ZSEM as an international academic hub.
• AACSB InternationalcoreStrategic or Co-development Partner · 4 September 2025AACSB International (the Association to Advance Collegiate Schools of Business) partnered with ZSEM for the HEIC 2025 conference, delivering a keynote by Executive Vice President Eileen McAuliffe and hosting an AACSB workshop led by Regional Head for Europe Audrey Milton on accreditation, benchmarking, and institutional excellence. This association with AACSB's thought leadership agenda enhances ZSEM's global academic credibility.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Coursera for Business: Enterprise subscription platform delivering online courses including AI, project management, and leadership from top universities — directly substitutable for the academy's Mini MBA and open seminar offerings on a self-serve, lower-cost basis.
• GetSmarter: Online executive short-course provider, owned by 2U, offering premium short courses from universities and business schools — comparable Mini MBA-style modular product targeting working professionals.
• Emeritus: Online executive education platform partnering with business schools to deliver Mini MBA-style programs globally, including AI and leadership tracks — competing for the same international online executive learner.
• LinkedIn Learning: Professional development video library included with LinkedIn subscriptions, covering leadership, business skills, AI, Excel, and Power BI — overlapping substantially with ZSEM Akademija's open seminar catalog.

Others

• Aspen Institute Leadership Programs: Non-profit leadership development organization running executive seminars and leadership programs. Operates at the intersection of values-based leadership and executive education, adjacent to ZSEM Akademija's Mini MBA Leadership2030 offering.

Broad incumbents

• INSEAD Executive Education: Globally established business school running executive education and leadership programs across multiple campuses and online. Represents the upper bound of premium executive education that competes for the same high-end Croatian and regional corporate training budgets.
• London Business School Executive Education: Tier-1 business school running open-enrolment executive programs and customized corporate offerings. Competes for the same senior Croatian and regional managers considering premium Mini MBA-equivalent investments.

Direct peers

• COTRUGLI Business School: Croatian business school offering MBA, Mini MBA, and executive education programs. Competes head-to-head in the Croatian professional training market with a comparable Mini MBA-style product portfolio and corporate client base.
• Algebra University College: Croatian higher-education institution offering professional development programs and corporate training in digital skills, programming, and business — overlapping significantly with ZSEM Akademija's seminar and in-house corporate training catalog.

Regional players

• Bled School of Management: Slovenia-based executive education provider offering Mini MBA and customized corporate programs serving the same CEE enterprise market as ZSEM Akademija, without overlapping sales territory in Croatia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61552133375374
• LinkedInlinkedin.com/company/zsem-poslovna-akademija
• Instagraminstagram.com/zsemakademija

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZSEM Poslovna Akademija