HANNA HOME LIMITED

What HANNA HOME LIMITED does

Hanna Home Limited is a UK-based, founder-owned artisan manufacturer of handmade home fragrance and natural botanical skincare products, operating from a small-batch production facility on a Lake District farm. The company's product portfolio is split across two sub-brands: Hanna Home, which covers pillar candles, tin candles, wax melts, and handmade ceramic reed diffusers (including a Pick & Mix offering across 21 fragrances), and Shepherdess Botanicals, which spans cold-process artisan soaps, traditional French soap blocks, bath melts, mineral bath soaks, and lip balms. Core inputs are 100% natural soy wax, biodegradable materials, pure essential oils, and botanicals grown in the company's own cutting garden; ceramic diffuser vessels are co-developed with a local Cumbrian artist, Fiona May Ceramics. The business has no disclosed patents, certifications, or external funding, and operates entirely within the United Kingdom.

The company monetizes through a hybrid go-to-market. The direct-to-consumer channel is a Shopify-powered e-commerce site (hannahome.co.uk) selling at unit price points ranging from approximately £7 for lip balm up to £40 for ceramic diffusers, supported by a 10% first-order discount code (HANNAHOME10) and free shipping over £50. A B2B wholesale channel supplies UK independent retailers with a minimum first order value of £250, and a recurring-revenue tail exists through diffuser refills at £22 each. Customer segments are individual consumers (everyday home fragrance and gifting for weddings, anniversaries, and baby showers) and independent retailers seeking differentiated artisanal SKUs; no enterprise customers or named logos are disclosed. No headcount, revenue figures, funding rounds, M&A activity, or leadership information are publicly available, consistent with a bootstrapped, kitchen-table-origin micro-business.

Name

HANNA HOME LIMITED

Legal name

Hanna Home

Website

https://hannahome.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Hanna Home Limited is a UK-based, founder-owned artisan manufacturer of handmade candles, reed diffusers, and natural botanical skincare products, sold direct-to-consumer via Shopify and through wholesale to UK independent retailers.

Ownership category

akta.pro rank

Product category

Handmade Home Fragrance and Botanical Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Bath Additives (Bath Bombs, Salts, Oils, Soaks) (CRABAEAE)

Keywords

• Handmade candles
• Home fragrance
• Natural skincare
• Botanical soap
• Wax melts

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of handmade candles, wax melts, reed diffusers, and botanical skincare products through their e-commerce website. Products sold include pillar candles, tin candles, wax melts, handmade ceramic diffusers, soaps, bath products, and lip balms.
2. Wholesale to Retailers: B2B wholesale distribution to independent retailers who stock Hanna Home and Shepherdess Botanicals products. Minimum first order value of £250.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hanna Home Limited handcrafts home fragrance products (pillar candles, tin candles, wax melts, reed diffusers, decorative candles) and botanical skincare (cold-process soaps, bath melts, bath soaks, lip balms) on a Lake District farm using 100% natural soy wax, pure essential oils, and botanicals grown on-site. Products are sold under the Hanna Home and Shepherdess Botanicals sub-brands and are vegan, cruelty-free, biodegradable, and made in small batches.

Product overview

Hanna Home is a handcrafted candle and botanical skincare company operating from their Lake District farm. Their product portfolio consists of two main sub-brands: Hanna Home (home fragrance products including Pillar Candles, Tin Candles, Wax Melts, Handmade Ceramic Diffusers, and Pick & Mix Wax Melts) and Shepherdess Botanicals (natural skincare including Artisan Soap Bars, Traditional French Soap Blocks, Bath Melts, Bath Soaks, and Lip Balm). All products are made with natural, bio-degradable ingredients and are vegan and cruelty-free. The company emphasizes sustainable manufacturing using 100% natural soy wax and eco-friendly packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Shepherdess Botanicals: A sub-brand offering all-natural botanical skincare and soap products, including artisan soap bars, bath melts, bath soaks, and lip balms. Products are made using traditional cold process methods with botanicals grown in their own cutting garden.

Products and services

• Pillar Candles Large decorative pillar candles hand-poured from 100% eco-friendly, biodegradable, vegan soy wax, available in styles including Coral and Circus Top designs.
• Tin Candles Hand-poured luxury soy wax candles in portable tin containers, available in multiple fragrances including Bluebells, English Rose, Fresh Linen, Lemongrass & Ginger, and Pomegranate & Rhubarb, priced from £13.99.
• Wax Melts (Boxed) Heart-shaped wax melts packaged in luxury white boxes containing five melts with approximately 15 hours burn time each, available in multiple fragrances.
• Pick & Mix Wax Melts Customisable wax melt selection from 21 fragrances including Myrrh & Tonka, Velvet Rose & Oud, and Orange Blossom; each melt burns approximately 20 hours with at least 200 hours of fragrance per box.
• Handmade Ceramic Reed Diffusers Handmade ceramic reed diffusers created in collaboration with Fiona May Ceramics, including vessel, 250ml fragrance oil, and 8 black reed sticks, lasting 3+ months.
• Diffuser Refills 500ml bottle of concentrated diffuser refill oil plus 8 x 40cm reeds for use with Hanna Home reed diffusers.
• Lotus Flower Candle Handmade lotus flower design candle that functions as both a decorative piece and a scented candle, available in Bergamot, Lemon & Lavender and Bulgarian Rose fragrances.
• Single Heart Candle Single heart-shaped candles available in large and small sizes, marketed for engagements, weddings, anniversaries, Valentine's, or baby showers, in multiple fragrance options.
• Shepherdess Botanicals Artisan Soap Bars All-natural soaps made using the traditional cold process method with finest oils, butters, botanicals and pure essential oils, infused with homegrown botanicals; available in Lavender & Oatmeal, Rose & Cedarwood, Sweet Orange & Rosemary, Rosemary & Mint, and Lemongrass & Poppyseed varieties.
• Traditional French Soap Blocks Vintage-style French soap blocks inset with dried flowers and botanicals, palm oil free, available in Cottage Garden, Wild Meadow, Orange Grove, and Evergreen fragrances.
• Cocoa Butter & Almond Oil Bath Melts Heart-shaped bath melts packed with soothing almond oil, nourishing cocoa butter and pure essential oils, presented as five hearts in a luxury gift box.
• Salts of the Earth Bath Soaks Luxurious bath salts made with mineral-rich Dead Sea Salt, Pink Himalayan Salts, or Black Hawaiian Salts infused with pure essential oils; available in Lavender & Oat Milk, Rose and Cedarwood, Rosemary & Mint, and Sweet Orange & Rosemary varieties.
• Shepherdess Botanicals Lip Balm All-natural luxurious lip balm made with sunflower oil, cocoa and shea butters, beeswax and pure essential oils, available in four flavours: Lavender & Oat Milk, Sweet Orange & Rosemary, Rose & Cedarwood, and Rosemary & Mint.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fiona May CeramicscoreStrategic or Co-development PartnerLocal Cumbrian ceramic artist who handthrows and facets the handmade ceramic reed diffuser vessels in her signature style. The collaboration combines exposed clay and glaze, inspired by the landscape surrounding her Cumbrian garden studio. This is their second collaboration with Fiona May, who also designed the reusable lidded vessel for their limited-edition Winter Tarn Candle.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Diptyque: Established global luxury fragrance house whose candle and reed diffuser ranges set the upper benchmark for the artisanal home fragrance segment Hanna Home competes in. Broad incumbent operating across multiple fragrance categories globally.
• The White Company: UK lifestyle and home retailer with a substantial in-house candle and home fragrance range. Comparable on UK DTC channel and premium gifting customer, though product breadth extends well beyond fragrance.
• Rituals: European wellbeing and home fragrance brand with a broad portfolio of scented candles, diffusers, and bath/body products. Comparable across the full Hanna Home + Shepherdess Botanicals product range, particularly on bath/soak side.
• Jo Malone London: Iconic British luxury fragrance and home fragrance (candles, diffusers) brand. Comparable in candle category and UK heritage but operates at significantly larger scale as part of Estée Lauder.
• Molton Brown: British heritage fragrance and bath/body brand stocking candles, soaps, and bath products through department stores, hotels, and own retail. Comparable on UK handmade/heritage positioning across fragrance and bath categories.
• Lush: UK-based handmade cosmetics and soap manufacturer with strong natural/vegan credentials and bath product range. Most directly comparable to the Shepherdess Botanicals sub-brand (handmade cold-process soaps, bath bombs, bath melts).
• Yankee Candle: Mass-market candle category leader with extensive UK distribution. Useful comparable for pricing, channel, and consumer benchmarking, though positioned at the opposite end of the handmade-natural spectrum from Hanna Home.

Direct peers

• Neom Organics: UK-based luxury natural candle and home fragrance brand with a strong wellness positioning. Directly comparable to Hanna Home in product category (scented candles, reed diffusers) and target customer (natural/eco-conscious premium gifting), though at a larger scale.
• Earl of East London: Independent London-based artisan home fragrance and lifestyle brand producing handmade candles, incense, and diffusers in small batches. Closest like-for-like competitor on handmade, design-led, indie positioning.

Regional players

• This Works: UK natural wellness and bath/skincare brand. Comparable on natural-ingredient positioning and bath product overlap, though with a stronger sleep/wellness angle than home fragrance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HANNA HOME LIMITED