Toyota Barigüi
Toyota Barigüi is an authorized Toyota dealership network operating 10 owned showrooms and service centers across Paraná and Santa Catarina in southern Brazil, selling new and certified pre-owned Toyota vehicles alongside financing, insurance, parts, maintenance, and KINTO mobility services to retail consumers, fleet operators, and B2B customers.
- Company typePrivate
- Founded1993
- HeadquartersCampina, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Toyota Barigüi does
Toyota Barigüi is an authorized Toyota dealership network operated by Grupo Barigüi (legal entity: Autobarigui Comercio de Veiculos LTDA), the largest automobile and truck dealer in Southern Brazil. The company operates 10 owned-and-operated showroom and service center locations across the states of Paraná (Ponta Grossa, Torres, Parque/Curitiba, Guarapuava) and Santa Catarina (Joinville, Blumenau, Jaraguá do Sul, São Bento do Sul, Canoinhas, Rio do Sul). Its core activity is the sale of new Toyota vehicles across 10 models spanning battery-electric (bZ4X), hybrid (Corolla, RAV4), performance (GR Corolla), compact SUV (Yaris Cross, Corolla Cross), large SUV (SW4, RAV4), pickup (Hilux Cabine Dupla and Simples), and commercial van (Hiace) segments, with listed starting prices ranging from R$149,990 to R$417,590.
The dealer monetizes across multiple revenue streams layered on the vehicle sale: (i) certified pre-owned / seminovo resale via trade-in buyback programs (Ciclo Toyota, Ciclo Toyota One) that guarantee 80% of FIPE table value at term end; (ii) maintenance, repair, and authorized servicing at all 10 locations backed by Toyota's 5-year/100,000 km warranty and 8-year hybrid battery warranty; (iii) genuine Toyota parts and accessories; (iv) financial services including vehicle financing, insurance intermediation, and consórcio (interest-free savings groups) administered through financial partners; (v) the KINTO mobility platform — car sharing (KINTO Share), business fleet subscriptions (KINTO One Fleet), and personal subscriptions (KINTO One Personal); and (vi) a dedicated Vendas Diretas (Direct Sales) program for fleet operators, rural/agribusiness producers, rental companies, and government entities with volume pricing. Sales are conducted through in-person showroom visits, WhatsApp messaging, the toyotabarigui.com.br website, and direct sales teams.
Go-to-market is anchored on physical dealership visits across the 10-location regional network, supplemented by WhatsApp-based lead capture and service messaging, a website with online contact forms and pricing listings, and national brand advertising campaigns coordinated through Toyota Motor do Brasil under a franchise agreement. The company targets three customer segments: individual retail consumers (primary), B2B/fleet buyers (Vendas Diretas program), and mobility-as-a-service customers (KINTO). The business operates as a franchise dealership rather than a technology company, with no proprietary technology stack; its operational advantage rests on Toyota's brand equity, the franchise rights granted by Toyota Motor do Brasil, and Grupo Barigüi's regional scale and infrastructure.
Toyota Barigüi firmographics
Firmographics- Name
- Toyota Barigüi
- Legal name
- Autobarigui Comercio de Veiculos LTDA
- Website
- https://toyotabarigui.com.br
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toyota Barigüi is an authorized Toyota dealership network operating 10 owned showrooms and service centers across Paraná and Santa Catarina in southern Brazil, selling new and certified pre-owned Toyota vehicles alongside financing, insurance, parts, maintenance, and KINTO mobility services to retail consumers, fleet operators, and B2B customers.
- Ownership category
- akta.pro rank
Where Toyota Barigüi is headquartered
LocationHeadquarters
- HQ city
- Campina
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
Toyota Barigüi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New vehicle sales: Sale of new Toyota vehicles (cars, SUVs, pickups, and commercial vehicles) to individual consumers and fleet buyers.
- Certified pre-owned / seminovo sales: Resale of used vehicles sourced via trade-ins and vehicle buyback programs (Ciclo Toyota, Ciclo Toyota One).
- Maintenance and repair services: Aftermarket vehicle servicing, scheduled maintenance, and repairs through authorized service centers at all 10 locations.
- Parts and accessories sales: Sale of genuine Toyota parts and accessories through parts counters at all dealership locations.
- Financial services and insurance: Arrangement of vehicle financing, insurance products, and consórcio (collective savings/credit groups) through financial services partners.
- Consórcio (savings group) administration: Facilitates Toyota consórcio programs, enabling customers to acquire vehicles through monthly contributions with periodic draw-for-allocation.
- Vehicle rental and fleet management (KINTO): KINTO Share (car sharing), KINTO One Fleet, and KINTO One Personal services offered through Toyota's KINTO mobility brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | bZ4X — Electric SUV |
| Unit Pricing | Pay-as-you-go | Corolla — Sedan (starting) |
| Unit Pricing | Pay-as-you-go | Corolla Cross — SUV (starting) |
| Unit Pricing | Pay-as-you-go | GR Corolla — Performance (starting) |
| Unit Pricing | Pay-as-you-go | Yaris Cross — Compact SUV (starting) |
| Unit Pricing | Pay-as-you-go | SW4 — SUV (starting) |
| Unit Pricing | Pay-as-you-go | RAV4 — SUV (starting) |
| Unit Pricing | Pay-as-you-go | Hilux Cabine Dupla — Pickup (starting) |
| Unit Pricing | Pay-as-you-go | Hilux Cabine Simples — Pickup (starting) |
| Unit Pricing | Pay-as-you-go | Hiace — Commercial van (starting) |
| Transaction based/ take rate | Monthly | Ciclo Toyota — Financing program |
| Transaction based/ take rate | Multi-year contract | Ciclo Toyota ONE — Balloon financing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Toyota Barigüi product offering
Product offeringCore offering
Toyota Barigüi operates a network of 10 authorized Toyota dealerships across the Brazilian states of Paraná and Santa Catarina, selling the full Toyota lineup (electric, hybrid, sedan, SUV, pickup, and commercial vehicles) and providing authorized after-sales services. The dealership also offers integrated financing programs (Ciclo Toyota, consórcio), insurance intermediation, genuine parts and accessories, direct fleet sales, and KINTO mobility subscriptions. Its legal entity is Autobarigui Comercio de Veiculos LTDA, a wholly-owned subsidiary of Grupo Barigüi.
Product overview
Toyota Barigüi is a Toyota dealership network operated by Grupo Barigüi, the largest automobile and truck retailer in Southern Brazil. The company offers a comprehensive portfolio of 10 Toyota vehicle models including electric (bZ4X), hybrid (Corolla, RAV4), and traditional powertrain vehicles across sedan, SUV, pickup, and commercial van segments. Beyond vehicle sales, the dealer provides an integrated ecosystem of financial services including Toyota financing programs (Ciclo Toyota, Ciclo Toyota One), consortium plans, insurance, and vehicle subscription services through KINTO. Additional services include parts and accessories, maintenance scheduling, and direct sales programs for business and fleet customers. The 10 dealership locations across Santa Catarina and Paraná states enable regional coverage throughout the state.
Differentiator
Problem solved
Functional benefit
Brands
- Instituto Barigüi: Non-profit foundation that develops free professional education programs for youth and people with disabilities
- Banco Bari
Products and services
- bZ4X
- Corolla
- Corolla Cross
- GR Corolla
- Yaris Cross
- SW4
- RAV4
- Hilux Cabine Dupla
- Hilux Cabine Simples
- Hiace
- Consórcio Toyota
- Ciclo Toyota
- Ciclo Toyota One
- KINTO Share
- KINTO One Fleet
- KINTO One Personal
- Vendas Diretas (Direct Fleet Sales)
- Serviços Financeiros
- Peças e Acessórios (Parts and Accessories)
- Agendamento de Serviços (Scheduled Maintenance and Repair)
- Seguro (Vehicle Insurance)
- Seminovos (Certified Pre-Owned Vehicles)
Quantifiable outcome
- Ciclo Toyota guarantees vehicle buyback at 80% of FIPE table value
- +4 more outcomes
Companies that use Toyota Barigüi
Customer profileSegments3 records
Ideal customer profiles2 records
Toyota Barigüi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toyota Barigüi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Toyota Motor do BrasilcoreToyota Barigüi is an authorized Toyota dealership operating under a franchise agreement with Toyota Motor do Brasil. The partnership grants rights to sell new Toyota vehicles, provide authorized maintenance, and use Toyota's brand, systems, and support infrastructure. Toyota supplies vehicles, parts, technical training, warranty support, and co-marketing materials.
Scale indicators4 records
Expansion highlights6 records
Toyota Barigüi competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Toyota Barigüi social profiles
Digital presenceToyota Barigüi compliance and trust
Trust signalCompliance1 record
Toyota Barigüi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toyota Barigüi leadership team
Management profileNumber of profiles
Toyota Barigüi subsidiaries and ownership
Company hierarchySubsidiaries2 records
Toyota Barigüi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toyota Barigüi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toyota Barigüi
What does Toyota Barigüi do?
Toyota Barigüi operates a network of 10 authorized Toyota dealerships across the Brazilian states of Paraná and Santa Catarina, selling the full Toyota lineup (electric, hybrid, sedan, SUV, pickup, and commercial vehicles) and providing authorized after-sales services. The dealership also offers integrated financing programs (Ciclo Toyota, consórcio), insurance intermediation, genuine parts and accessories, direct fleet sales, and KINTO mobility subscriptions. Its legal entity is Autobarigui Comercio de Veiculos LTDA, a wholly-owned subsidiary of Grupo Barigüi.
Is Toyota Barigüi a public or private company?
Toyota Barigüi is a private company. It is classified as corporate owned and is currently operating.
When was Toyota Barigüi founded?
Toyota Barigüi was founded in 1993. It employs 11 to 50 people.
Where is Toyota Barigüi based?
Toyota Barigüi is headquartered in Campina, Brazil, in the Latin America region.
How does Toyota Barigüi make money?
Seven revenue lines are on record. New vehicle sales are the primary driver. The others are certified pre-owned / seminovo sales, maintenance and repair services, parts and accessories sales, financial services and insurance, consórcio (savings group) administration and vehicle rental and fleet management (KINTO).
Does Toyota Barigüi have an API?
No public API is recorded for Toyota Barigüi.