What Vodka Friday Inc. does

Vodka Friday Inc. is a Canadian alcoholic beverage company founded in 2021 by co-founders Reta and Donna, headquartered in Brantford, Ontario, and operating as what the company describes as the only 100% female-owned spirit company in Canada. The company produces a portfolio of corn-based premium vodkas (40% ABV unflavoured Red Label), six 35% ABV flavoured vodkas (Yuzu, Wild Blueberry & Lemon, Watermelon Cucumber, Peach Raspberry, Cucumber), ready-to-drink vodka waters and vodka sodas, four vodka martini SKUs (Espresso Amore, Cocoa On Over, Into the Cosmo, All Inclusive), 4-litre bag-in-a-box formats, and a line of branded merchandise including shot glasses, whisky glasses, koozies, t-shirts, and tumblers. Manufacturing is described as Canadian-made using Canadian ingredients and talent; the "Vodka Friday" mark is registered in Canada, the USA, and China.

The company's go-to-market is multi-channel and combines regulated retail (LCBO in Ontario, Alberta liquor stores, Duty-Free stores), on-premise distribution through more than 100 licensees and golf courses, USA and international sales agents, and a direct-to-consumer e-commerce storefront at vodkafriday.ca for merchandise. Pricing on merchandise is unit-based and low-ticket (shot glass $5, whisky glass 3-pack $20, koozie $25–$30, 20oz tumbler $35); spirits pricing is set through retail channels and not publicly disclosed in the source material. Marketing is community-led and centered on a brand identity around friendship and Friday celebrations, executed through the "TGI Vodka Friday" podcast on iHeart and Spotify, an owned Vodka Diva blog, organic social presence on Instagram and Facebook, and a Brand Ambassador program requiring Smart Serve certification.

Revenue mechanics are those of a craft spirits brand: one-time sales of bottles, cans, RTDs, and bag-in-a-box packaging to retail and on-premise accounts, plus DTC merchandise sales through the company's own website. The company is private, has 11–50 employees, has not disclosed any outside funding rounds, and is actively soliciting investor capital. Products have received Silver medals at the London Spirits Competition in 2023 (Premium Vodka, Yuzu) and 2024 (Premium Vodka, Espresso Amore), and Bronze medals in 2024 (Peach Raspberry, Thorny Beach), providing third-party quality validation within two years of first commercial bottling.

Name

Vodka Friday Inc.

Legal name

Vodka Friday Inc.

Website

https://vodkafriday.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Vodka Friday Inc. is a Canadian, 100% female-owned craft spirits company producing corn-based premium vodkas, flavoured vodkas, ready-to-drink cocktails, and branded merchandise, distributed through LCBO, Alberta liquor stores, duty-free, and 100+ licensees.

Ownership category

akta.pro rank

Product category

Premium Vodka and Ready-to-Drink Cocktails

NAICS

Distilleries (31214), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

akta.pro secondary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

Keywords

• Premium vodka
• Ready to drink cocktails
• Flavored vodka
• Spirits beverages
• Branded barware

Headquarters

HQ city

Brantford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Spirits Sales: Sale of vodka products including premium vodka (40% ABV), flavored vodkas (35% ABV), vodka coolers, ready-to-drink martinis, vodka sodas, and vodka water through retail distribution and direct channels
2. Merchandise Sales: Sale of branded merchandise including barware (shot glasses, whisky glasses), koozies, t-shirts, and tumblers through e-commerce storefront

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Vodka Friday Inc. produces and sells a portfolio of Canadian-made corn-based vodka products including a 40% ABV premium unflavoured vodka (Red Label), 35% ABV flavoured vodkas, ready-to-drink vodka waters, vodka sodas, and vodka martinis in bottles, cans, and bag-in-a-box formats. The company also sells branded merchandise such as barware (shot glasses, whisky glasses), koozies, t-shirts, and tumblers through its own e-commerce storefront, and distributes the spirits through LCBO, Alberta liquor stores, duty-free, licensees, and golf courses.

Product overview

Vodka Friday Inc. is a 100% female-owned Canadian alcoholic beverage company that offers a portfolio of premium vodkas, flavoured vodkas, ready-to-drink products, and branded merchandise. The core product line includes a 40% ABV premium unflavoured vodka (Red Label) and six 35% ABV flavoured vodkas (Yuzu, Wild Blueberry & Lemon, Watermelon Cucumber, Peach Raspberry, Cucumber). The ready-to-drink portfolio encompasses vodka waters (Out of the Blue and Raspberry & Lime), vodka sodas, and four vodka martini flavours (Espresso Amore, Cocoa On Over, Into the Cosmo, All Inclusive). Products are available in bottles, cans, and bag-in-a-box formats. The company also sells branded merchandise including shot glasses, whisky glasses, koozies, t-shirts, and tumblers.

Differentiator

Problem solved

Functional benefit

Brands

• Vodka Friday: Core alcoholic beverage brand featuring vodka products including flavored vodkas, vodka sodas, vodka waters, martinis, and bag-in-a-box formats.
• TGI Vodka Friday

Products and services

• Vodka Friday 20oz Tumbler with Handle 20oz insulated tumbler with elevated handle for cup holder compatibility. Targeted at adult consumers and brand fans.
• Vodka Friday 20oz Tumbler 20oz insulated tumbler with copper insulation and spill-proof lid fitting most cup holders, priced at $35. Targeted at adult consumers and brand fans.
• Vodka Friday Red Label 40% ABV premium unflavoured vodka, the flagship spirit offering from Vodka Friday. Targeted at adult consumers seeking a quality Canadian-made vodka for social and at-home enjoyment.
• Vodka Friday Yuzu 35% ABV flavoured vodka featuring yuzu citrus flavour. Targeted at adult consumers looking for flavoured vodka varieties for cocktails and casual drinking.
• Vodka Friday Wild Blueberry & Lemon 35% ABV flavoured vodka with wild blueberry and lemon flavour. Targeted at adult consumers seeking fruit-flavoured vodka options.
• Vodka Friday Watermelon Cucumber 35% ABV flavoured vodka with watermelon and cucumber flavour. Targeted at adult consumers seeking refreshing, fruit-flavoured vodka options.
• Vodka Friday Peach Raspberry 35% ABV flavoured vodka with peach and raspberry flavour. Targeted at adult consumers seeking fruit-flavoured vodka options. Bronze Medal winner at the 2024 London Spirits Competition.
• Vodka Friday Cucumber 35% ABV flavoured vodka with cucumber flavour. Targeted at adult consumers seeking lighter, refreshing vodka options.
• Vodka Friday Vodka Water (Out of the Blue) Wild blueberry flavoured vodka water at 5% ABV, 110 calories per 355ml serving, 2 grams of cane sugar. Targeted at health-conscious adult consumers seeking low-calorie, low-sugar RTD alternatives.
• Vodka Friday Vodka Water (Raspberry & Lime) Raspberry and lime flavoured vodka water at 5% ABV, 110 calories per 355ml serving, 2 grams of cane sugar. Targeted at health-conscious adult consumers seeking low-calorie, low-sugar RTD alternatives.
• Vodka Friday Vodka Soda Carbonated vodka cooler in multiple flavours including Wild Blueberry & Lemon, Raspberry & Lime, Yuzu Deep Citrus, and Peach Raspberry. Targeted at adult consumers seeking low-sugar, ready-to-drink sparkling vodka options.
• Vodka Friday Espresso Amore Vodka Martini Ready-to-drink espresso martini cocktail. Targeted at adult consumers seeking convenient, premium cocktail experiences. Silver Medal winner at the 2024 London Spirits Competition.
• Vodka Friday Cocoa On Over Vodka Martini Ready-to-drink chocolate vodka martini cocktail. Targeted at adult consumers seeking convenient, premium dessert-style cocktail experiences.
• Vodka Friday Into the Cosmo Vodka Martini Ready-to-drink cosmopolitan-style vodka martini cocktail. Targeted at adult consumers seeking convenient, classic cocktail experiences.
• Vodka Friday All Inclusive Vodka Martini Ready-to-drink vodka martini cocktail. Targeted at adult consumers seeking convenient, premium cocktail experiences.
• Vodka Friday Bag in a Box (Tom Foolery Raspberry Lime) 4-litre bag-in-a-box containing 11.26 355ml cans of Raspberry Lime vodka cooler at 5% ABV. Targeted at adult consumers and gatherings needing bulk-format vodka cooler packaging.
• Vodka Friday Bag in a Box (Out of Blue Wild Blueberry) 4-litre bag-in-a-box containing 11.26 355ml cans of Wild Blueberry vodka cooler at 5% ABV. Targeted at adult consumers and gatherings needing bulk-format vodka cooler packaging.
• 'Cuz Fizz is the Shizz 12-Pack Vodka Sodas Pack of 8 big cans of vodka soda. Targeted at adult consumers and gatherings seeking multi-pack RTD vodka options.
• Vodka Friday Shot Glass Branded shot glass featuring the Vodka Friday logo, priced at $5.00 per unit. Targeted at adult consumers and brand fans purchasing branded barware for personal use or gifting.
• Vodka Friday Whisky Glasses Package of 3 branded whisky glasses, priced at $20. Targeted at adult consumers and brand fans purchasing branded glassware.
• Vodka Friday Koozie 16oz insulated stainless steel cooler koozie with double-walled construction fitting most cup holders, priced $25-$30 depending on variant. Targeted at adult consumers and brand fans purchasing branded drinkware.
• Vodka Friday T-Shirts Branded t-shirts in various styles including '100% Chance of Vodka', 'Due To Personal Reasons I'll Be Drinking This Weekend', 'Hakuna Mavodka', and other witty sayings. Targeted at adult consumers and brand fans.
• TGI Vodka Friday Podcast Company podcast featuring discussions about drinking, having fun, and real-life conversations, available on iHeart and Spotify. Targeted at adult consumers and the Vodka Friday community.

Quantifiable outcome

• Silver Medal at London Spirits Competition 2023 (less than 1 year after first bottle)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• LCBO (Ontario)coreChannel Partner/ Reseller/ Distributor · 6 October 2021Ontario's government-run liquor store chain distributing Vodka Friday products across retail locations in Ontario. Core distribution channel for Canadian market presence.
• Alberta Liquor DistributioncoreChannel Partner/ Reseller/ DistributorDistribution partnership in Alberta province through liquor retail stores. Key provincial market for western Canada expansion.
• Duty-Free StorescoreChannel Partner/ Reseller/ DistributorDistribution through duty-free retail locations for international travelers. Provides global visibility at border crossings and airports.
• 100+ Licensees & Golf CoursescoreChannel Partner/ Reseller/ DistributorOn-premise distribution through over 100 licensees and golf courses. Key channel for event-driven consumption and hospitality sector presence.
• USA Sales AgentsminorChannel Partner/ Reseller/ DistributorWorking with agents in the USA for market expansion and distribution network development in the American market.
• International Sales AgentsminorChannel Partner/ Reseller/ DistributorWorking with international agents for global distribution expansion beyond North American markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Georgian Bay Spirit Co. Canadian craft vodka and spirit brand with flavor-forward SKU portfolio. Directly comparable to Vodka Friday as another Canadian craft vodka maker offering flavored variants competing for similar LCBO and licensee shelf space.
• Crystal Head Vodka: Canadian craft vodka brand founded by Dan Aykroyd with celebrity-driven positioning and international distribution. Highly comparable to Vodka Friday in product (premium vodka), origin (Canadian), craft positioning, and bottle/glassware-led brand aesthetics.
• Empress 1908 Gin: Canadian craft spirit brand (Empress 1908) known for its indigo color-changing gin and a strong female-led and design-driven identity. Comparable to Vodka Friday in craft Canadian spirit positioning, design-led branding, and content-and-community-led growth.
• Dillon's Distillery: Small-batch Ontario distillery producing vodka, gin, and other spirits sold through LCBO. Comparable in craft-positioning, Ontario retail distribution, and multi-SKU small-batch strategy targeting LCBO consumers.
• Spirit of York Distillery Co. Ontario-based craft distillery producing vodka, gin, and liqueurs with on-site retail experiences. Comparable in craft spirits category, Ontario origin, and small-scale premium positioning for similar LCBO-adjacent consumers.

Broad incumbents

• Tito's Vodka: Largest American craft vodka brand with nationwide US distribution and growing international presence. Comparable to Vodka Friday in the premium-craft vodka category and craft-roots origin, but vastly larger scale and broader on/off-premise footprint.
• Diageo: Global spirits giant that owns Smirnoff, Ketel One, and Cîroc. Comparable as the dominant vodka incumbent Vodka Friday must compete against for shelf space, consumer attention, and on-premise placements across retail and licensee channels.
• Pernod Ricard: Global spirits group that owns Absolut Vodka and other major vodka brands. Comparable as a major incumbent whose brand portfolio competes directly with Vodka Friday's premium RTD and flavored vodka SKUs in retail and duty-free.

Emerging players

• On The Rocks Cocktails: Premium ready-to-drink cocktail brand offering bottled spirits-based cocktails (e.g., espresso martini, cosmopolitan). Comparable to Vodka Friday's RTD martini portfolio with overlapping premium-RTD positioning in on-premise and retail channels.
• Topo Chico Spiritz: RTD hard seltzer and spirits-based cocktail line targeting low-calorie, flavor-forward occasions. Comparable to Vodka Friday's low-calorie vodka water and vodka soda offerings in the moderation and flavor-RTD segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vodkafriday.ca
• Instagraminstagram.com/vodkafriday.ca
• LinkedInlinkedin.com/company/vodka-friday-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodka Friday Inc.