What Vogel Druck Und Medienservice Gmbh does

Vogel Druck Und Medienservice GmbH is a German offset printing company headquartered in Höchberg near Würzburg that specializes in high-volume production of magazines and catalogues. The company operates an integrated four-stage workflow — Vorstufe (prepress, including PDF preflight, softproof color matching, and a Remote Access web portal), Druck (web and sheet-fed offset with presses supporting up to nine colors and dispersion coating), Weiterverarbeitung (adhesive and saddle-stitch binding on Kolbus equipment with daily capacity of 1 million bound copies, plus Ad Specials), and Logistik (address management, postage optimization, and multi-channel distribution via Deutsche Post partnerships). Product output is concentrated in two categories: magazines (250+ titles, including high-volume consumer titles and time-sensitive weekly publications such as the Economist) and catalogues (approximately 800 orders annually across tourism, fashion, industry, services, and mail order), with minimum print runs of 20,000 copies.

The business model is project-based B2B services revenue: customers contact dedicated account managers per product category (catalogue and magazine sales) or submit web-based print inquiries, receive quote-based pricing tied to format, page count, run length, color specification, finishing, and personalization, and engage on multi-year contract cadences. Distribution is exclusively direct — no resellers or marketplaces — with the Remote Access portal handling data submission and job tracking. The company is a wholly-owned subsidiary of Bertelsmann Marketing Services, described as Europe's largest printing company group, providing cross-sell reach into Mohn Media, GGP Media, Campaign, Sonopress, AZ Direct, DeutschlandCard, and Prinovis. Vogel Druck markets itself as "Germany's most successful magazine printer," though revenue and headcount are not publicly disclosed.

A distinctive positioning layer is environmental compliance and climate-neutral production: the company has been climate-neutral for location- and employee-related emissions since 2022, sources 100% renewable hydropower from Stadtwerke Würzburg, uses mineral oil-free inks, and holds Blauer Engel (RAL-UZ-195), ISO 50001 (seven consecutive re-certifications), FSC, PEFC, and ClimatePartner certifications. Management consists of Managing Directors Jörg Kuchenmeister and Dr. Ulrich Cordes; the broader leadership team includes heads of catalogue sales, magazine sales, HR, quality management, technical operations, order management, address management, and energy/environment.

Name

Vogel Druck Und Medienservice Gmbh

Legal name

Vogel Druck und Medienservice GmbH

Website

https://vogel-druck.de

Company type

Private

Operating status

Operating

Short description

Vogel Druck Und Medienservice GmbH is a German offset printing company in Höchberg that produces magazines (250+ titles) and catalogues (~800 orders/year) for publishers and catalogue buyers, operating a fully integrated prepress-to-logistics workflow as a subsidiary of Bertelsmann Marketing Services.

Ownership category

akta.pro rank

Product category

Commercial Printing

NAICS

Printing and Related Support Activities (323), Commercial Printing (except Screen and Books) (323111)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Commercial Printing (2750)

akta.pro primary industry

Digital Printing (Short-Run, Variable Data) (MPAJALAC)

akta.pro secondary industries

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF), Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

Keywords

• Offset printing services
• Magazine printing
• Catalogue printing
• Prepress postpress
• Print logistics

Headquarters

HQ city

Höchberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Offset Printing Services: One-time printing services for magazines and catalogues using web offset and sheet-fed offset technology. Revenue generated per print job based on format, page count, print run, and finishing requirements.
2. Postpress/Finishing Services: Value-added finishing services including adhesive binding, saddle stitching, refinement, and Ad Specials (inserts, supplements, samples). Billed as part of overall print job.
3. Logistics and Distribution Services: Address management, postage optimization, and shipping services for print products. Includes data preparation, duplicate reconciliation, and multi-channel distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vogel Druck Und Medienservice GmbH is a German offset printing company that produces magazines and catalogues using both web offset (Rollenoffset) and sheet-fed offset (Bogenoffset) technology. The company provides an integrated four-stage print production workflow: Vorstufe (prepress), Druck (printing), Weiterverarbeitung (postpress/binding), and Logistik (address management, postage optimization, and shipping). Minimum print runs start at 20,000 copies.

Product overview

Vogel Druck Und Medienservice GmbH is a specialized offset printing company offering an integrated print production workflow. As part of Bertelsmann Marketing Services, Europe's largest printing group, the company provides a comprehensive portfolio comprising four core service areas: Vorstufe (Prepress) for print data creation and management, Druck (Printing) for web and sheet-fed offset printing, Weiterverarbeitung (Postpress) for binding and finishing, and Logistik (Logistics) for address and shipping management. This integrated service model is applied to two main product categories: Kataloge (Catalogues) for various industries including tourism, fashion, industry, and mail order, and Zeitschriften (Magazines) for trade, consumer, and special interest publishers. An additional climate-neutral printing service enables customers to offset emissions through ClimatePartner-certified projects. The company also offers environmental certifications including Blauer Engel for printed products and ISO 50001 energy management.

Differentiator

Problem solved

Functional benefit

Products and services

• Vorstufe (Prepress) Prepress services including print data creation, PDF analysis using Acrobat Preflight profiles, proof systems (traditional digital proofs and a softproof system for color matching on monitor), and Remote Access web portal for print data transfer, job tracking, and print approval.
• Druck (Offset Printing) Web offset and sheet-fed offset printing services for magazines and catalogues with minimum print runs of 20,000 copies, 1/1 to 4/4 coloring, up to nine-color sheet-fed printing with dispersion coating, mineral oil-free inks, and personalized digital printing for individual targeting.
• Weiterverarbeitung (Postpress) Postpress and finishing services including saddle stitching, adhesive binding (Hotmelt and OPM procedures), Ad Specials such as inserts, supplements, DVDs, booklets, postcards, and product samples. Daily capacity of 1 million bound copies using Kolbus equipment.
• Logistik (Logistics) Address and shipping management including data preparation, postal optimization, Nielsen/PLZ area splits, duplicate reconciliation, and multi-channel shipping via post, alternative postal providers, Grosso, freight forwarders, courier services, or direct delivery with various packaging formats.
• Kataloge (Catalogues) Catalogue printing for tourism, fashion, industry, services, and mail order sectors with approximately 800 catalogue orders per year. Includes color-true printing, high-quality refinement, personalization, individual or multiple packaging, and on-time shipping.
• Zeitschriften (Magazines) Magazine printing services for trade, public, and special interest publishers, as well as customer magazines for companies and associations. Over 250 titles produced, including large print runs (e.g., Servus with 220,000 copies) and time-sensitive weekly titles (e.g., Economist). Includes address management, individualization, and delivery service.
• Klimafreundlicher Druck (Climate-Neutral Printing) ClimatePartner-certified carbon offset services allowing customers to compensate CO2 emissions from paper, materials, and logistics of their print products through certified climate protection projects such as the Borneo Peatlands Project in Indonesia.

Quantifiable outcome

• Reduced CO₂ emissions by two-thirds (5,798 tonnes) between 2018 and 2025
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bertelsmann Marketing ServicescoreStrategic or Co-development PartnerParent company and part of Europe's largest printing group. As a member of Bertelsmann Marketing Services, Vogel Druck offers a broad service portfolio and implements customized solutions together with network partners including Mohn Media, GGP Media, Campaign, Sonopress, AZ Direct, DeutschlandCard, and Prinovis-Gruppe.
• Cluster Bayern Druck und PrintmedienminorStrategic or Co-development PartnerBusiness network of the printing and media industry in Bavaria, initiated by the Free State of Bavaria. Engagement aims to expand knowledge and competencies for continuous development of performance capability and innovation strength.
• Fachhochschule Würzburg-Schweinfurt (FHWS)minorStrategic or Co-development PartnerPartnership through Master program 'Innovation im Mittelstand' (Innovation in SME). Practice-oriented projects with companies to foster innovation capabilities. Exchange promotes knowledge transfer from science and research into practice.
• ClimatePartnercoreTechnology or IntegrationPartnership for calculating CO₂ footprint and providing ClimatePartner certificates for climate-neutral print products. Supports recognized climate protection projects with certificate revenues.
• Katingan Peatland Restoration and Conservation ProjectminorOthersCO₂ avoidance project in Indonesia with significant contribution to biodiversity preservation. Supported through climate compensation by Vogel Druck.
• Pachama - Borneo Peatlands ProjectminorOthersClimate protection project in Indonesia whose emissions compensation is verified under the Verra registry. Part of Vogel Druck's location- and employee-related climate neutrality certification.
• Deutsche PostcoreChannel Partner/ Reseller/ DistributorCertified partner status as 'approved submitter for BRIEF INTERNATIONAL, DIALOG- and PRESSEPOST'. Vogel Druck processes multi-million euro annual postage- and shipping-optimized submissions for customers.
• Erfolgsfaktor FamilieminorOthersCorporate network supporting work-life balance and family-friendly policies. Vogel Druck is a member supporting flexible working models and individual solutions for childcare and care of relatives.
• Springer MedizincoreStrategic or Co-development PartnerMajor publishing customer with partnership focused on sustainable production processes. Springer Medizin has publicly praised Vogel Druck's vision for sustainable production.

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• DBM Druckhaus Berlin-Mitte GmbH: Berlin-based commercial offset printer serving magazines, catalogues, and advertising segments. Direct competitor offering similar scale and integrated services in the German market.
• Mohn Media (Mohndruck): Sister company within Bertelsmann Marketing Services providing similar offset printing services for books, magazines, and catalogues. Direct operational peer with overlapping customer base and shared parent group resources.
• GGP Media: Another Bertelsmann Marketing Services sister company focused on offset printing for books and media products. Operates in the same parent network with comparable magazine/catalogue printing capabilities.
• Bonifatius Druckerei: German printing company with offset and digital capabilities for magazines, catalogues, and corporate publications. Mid-sized peer competing for similar publishing and retail customers.
• westermann druck GmbH: German printing company producing magazines, catalogues, and advertising materials with comparable offset technology and finishing capabilities.
• Silber Druck (now part of DVS Media Group): German offset printing company (now part of an Austrian print group) producing magazines, catalogues, and advertising materials. Comparable regional competitor with similar capabilities and customer focus.
• Stark Druck GmbH & Co. KG: German offset printing company producing magazines, catalogues, and advertising materials. Direct regional competitor with similar web offset and finishing capabilities.
• Optimal Media: German offset printing company specializing in books and periodicals with comparable production scale. Competes for similar magazine and catalogue customers in the German-speaking market.
• Prinovis (Prinovis-Gruppe): Bertelsmann-affiliated rotogravure and offset printing operation serving catalogues and magazines. Direct peer operating within the same Bertelsmann Marketing Services network with overlapping service offerings.

Emerging players

• AZ Direct (Bertelsmann subsidiary): Bertelsmann-owned direct marketing and address services company within the same parent group. Sister entity that handles address management and direct mail, complementing Vogel Druck's printing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/shorts/xbFb-pDvWIc?feature=share
• Facebookfacebook.com/vogeldruck

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogel Druck Und Medienservice Gmbh