Tourismusverband Tiroler Oberland
Tourismusverband Tiroler Oberland is an Austrian regional tourism association that markets the Tyrolean Oberland (Ried, Prutz, Pfunds) and coordinates visitor services, accommodation inquiries, the Summercard program, and the Ski 6 multi-resort ski pass through a unified digital platform.
- Company typePrivate
- Founded-
- HeadquartersRied Im Oberinntal, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tourismusverband Tiroler Oberland does
Tourismusverband Tiroler Oberland is a regional tourism association (Tourismusverband) operating under Austrian public-tourism governance to market and coordinate visitor services for the Tyrolean Oberland — comprising the villages of Ried, Prutz, Pfunds, Faggen, Tösens, and Spiss — and linking outward to the Nauders and Kaunertal adventure regions. The organization does not operate as a commercial travel seller; instead it functions as a destination management organization that aggregates the regional tourism supply (accommodations, ski resorts, cable cars, activity providers, events) and channels visitor demand through a unified digital platform. Its primary customer-facing outputs are the multilingual official website (tiroler-oberland.com), an interactive map (maps.tiroler-oberland.com), a Tour Planner for hiking, biking, trail running, skiing and other activities, an accommodation inquiry system, live webcam and weather feeds, and a weekly events programme. The organization also operates the Summercard BASIC and GOLD benefit programs — tiered passes providing free or discounted access to regional attractions from the first overnight stay — and the Ski 6 multi-resort ski pass.
The underlying technology is a regional tourism digital platform built around interactive tour planning, real-time webcam and weather data, accommodation booking inquiry, and event information systems. The Summercard infrastructure is differentiated by its domain specialization in regional pass economics, while the rest of the platform emphasizes integration and operational ease-of-use rather than proprietary technology. The go-to-market motion is digital-first content marketing supported by partner referral channels (Summercard partner network, Ski 6 distribution) and events, targeting outdoor enthusiasts, cyclists, winter sports visitors, families with children, and relaxation/nature seekers. The business model is not transactional at the consumer level — Summercard BASIC is free from the first overnight stay — and the organization is funded through the Austrian regional tourism association structure rather than direct commercial revenue, which is not publicly disclosed.
Strategically, the most significant recent moves are the cross-regional expansion of the Summercard GOLD to include Nauders and Kaunertal, the coordinated distribution of the Ski 6 pass across six ski resorts, and the build-out of a structured digital product surface (Tour Planner, interactive map, live status feeds) replacing what is typically a brochure-driven regional tourism function. The entity is private, headquartered in Ried Im Oberinntal, Austria, with 11-50 employees.
Tourismusverband Tiroler Oberland firmographics
Firmographics- Name
- Tourismusverband Tiroler Oberland
- Legal name
- Tourismusverband Tiroler Oberland
- Website
- https://tiroler-oberland.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tourismusverband Tiroler Oberland is an Austrian regional tourism association that markets the Tyrolean Oberland (Ried, Prutz, Pfunds) and coordinates visitor services, accommodation inquiries, the Summercard program, and the Ski 6 multi-resort ski pass through a unified digital platform.
- Ownership category
- akta.pro rank
Tourismusverband Tiroler Oberland industry classification
Industry- Product category
- Regional Tourism and Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari) (THAAAAAE), Ski & Mountain Full-Service Hotels (THAGAAAJ)
Keywords
Where Tourismusverband Tiroler Oberland is headquartered
LocationHeadquarters
- HQ city
- Ried Im Oberinntal
- HQ country
- Austria
- HQ region
- Europe
Markets served
Tourismusverband Tiroler Oberland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Summercard BASIC - Free from first overnight stay with basic benefits |
Distribution channels4 records
Marketing channels6 records
Tourismusverband Tiroler Oberland product offering
Product offeringCore offering
The organization is a regional tourism association (Tourismusverband) for the Tyrolean Oberland area in Tyrol, Austria, providing destination marketing, visitor information, accommodation booking inquiry services, and the Summercard benefit program. It operates a unified digital platform covering the villages of Ried, Prutz, and Pfunds and coordinating multi-resort offerings across 6 ski resorts via the Ski 6 pass and cross-regional adventure regions Nauders and Kaunertal.
Product overview
Tourismusverband Tiroler Oberland operates a unified tourism information and booking platform for the Tyrolean Oberland region. The core product is the official website serving as a comprehensive visitor portal for Ried, Prutz, and Pfunds. The platform integrates several interconnected services including a Tour Planner for outdoor activity discovery, the Summercard BASIC and GOLD holiday cards offering free/discounted access to regional attractions, an accommodation inquiry system, and real-time weather/facilities information. The ecosystem also connects to neighboring regions Nauders and Kaunertal through cross-regional offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Tyrolean Oberland Official Website Official regional tourism website for the Tyrolean Oberland covering the villages of Ried, Prutz, and Pfunds; provides information on accommodations, experiences, activities, weather, events, and booking inquiries across seasons in German and English.
- Tour Planner Interactive planning tool that lets visitors search and filter hiking tours, cycling routes, trail running paths, ski tours, and other outdoor activities by category, difficulty, and location in the Tyrolean Oberland region.
- Summercard BASIC Holiday card offering numerous free benefits and discounts starting from the first overnight stay, including access to cable cars, swimming facilities, and other summer activities in the Tyrolean Oberland region.
- Summercard GOLD Premium holiday card providing unlimited holiday enjoyment with free access to attractions and facilities across the Nauders, Tyrolean Oberland, and Kaunertal adventure regions.
- Accommodation Booking Inquiry System Online accommodation search and inquiry system allowing visitors to search hotels and establishments in the Tyrolean Oberland, select dates, specify number of guests and children's ages, and submit non-binding inquiries to providers.
- Interactive Map of the Tyrolean Oberland Standalone interactive digital map service enabling users to explore the Tyrolean Oberland region, view points of interest, hiking trails, bike routes, and facility locations.
- Ski 6 Multi-Resort Ski Pass Coordinated multi-resort ski pass product providing access to 6 ski resorts across the Tyrolean Oberland through partnered distribution channels.
Companies that use Tourismusverband Tiroler Oberland
Customer profileSegments5 records
Ideal customer profiles5 records
Tourismusverband Tiroler Oberland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tourismusverband Tiroler Oberland partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Tourismusverband Tiroler Oberland competitors and assessment
Company assessmentEmerging players
- Outdooractive: A major outdoor activity and tour planning platform headquartered in Germany. Comparable as a digital platform providing interactive tour planning, trail information, and booking for hiking, biking, and skiing - the same core functions the Tyrolean Oberland offers through its Tour Planner.
- Komoot: A leading European route planning platform for hiking, biking, and outdoor activities. Comparable as a digital-first platform that competes with the DMO's Tour Planner for the discovery and planning moments of the same alpine outdoor customer.
- AllTrails: A global trail discovery and navigation platform. Comparable as a digital alternative for hikers and cyclists researching alpine routes, competing for the same end-user attention that the Tyrolean Oberland's Tour Planner targets.
Regional players
- Engadin St. Moritz Tourismus AG: A Swiss regional tourism organization for the Engadin St. Moritz area. Comparable as an alpine regional DMO with multi-season activities, ski resorts, and a guest card program, but operating in a different geography (Switzerland vs. Austria).
Direct peers
- Tourismusverband Wilder Kaiser: A peer Austrian regional tourism association covering the Wilder Kaiser region in Tyrol. Comparable as a Tyrolean DMO with a guest card (KaiserCard), strong hiking and family-focused positioning, and a digital booking and tour planning platform.
- Tourismusverband Mayrhofen: A peer Austrian regional tourism association covering the Mayrhofen-Hippach valley in Tyrol. Directly comparable as a regional DMO promoting an alpine destination with year-round activities, ski resorts, and a guest card program (Mayrhofen Card).
- Tourismusverband Paznaun-Ischgl: A peer regional tourism association in the Paznaun valley in Tyrol, marketing Ischgl and surrounding villages. Comparable as a Tyrolean DMO with a strong ski-led identity, multi-resort pass infrastructure, and digital visitor services.
- Tourismusverband Kitzbüheler Alpen: A peer Austrian regional tourism association covering the Kitzbühel Alps in Tyrol. Comparable as a regional DMO bundling multiple municipalities, ski areas, and a Kitzbüheler Alpen Card product with year-round activity marketing.
Broad incumbents
- Österreich Werbung: The national tourism board for Austria. Comparable as the umbrella governmental organization whose marketing, branding, and visitor information standards cascade down to regional DMOs like the Tyrolean Oberland.
- Tirol Werbung: The state-level DMO for the entire Tyrol region. Comparable as a higher-tier tourism marketing organization that the Tyrolean Oberland operates under, with overlapping content, branding, and visitor information services across a much broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tourismusverband Tiroler Oberland social profiles
Digital presenceTourismusverband Tiroler Oberland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tourismusverband Tiroler Oberland leadership team
Management profileNumber of profiles
Tourismusverband Tiroler Oberland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tourismusverband Tiroler Oberland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tourismusverband Tiroler Oberland
What does Tourismusverband Tiroler Oberland do?
The organization is a regional tourism association (Tourismusverband) for the Tyrolean Oberland area in Tyrol, Austria, providing destination marketing, visitor information, accommodation booking inquiry services, and the Summercard benefit program. It operates a unified digital platform covering the villages of Ried, Prutz, and Pfunds and coordinating multi-resort offerings across 6 ski resorts via the Ski 6 pass and cross-regional adventure regions Nauders and Kaunertal.
Is Tourismusverband Tiroler Oberland a public or private company?
Tourismusverband Tiroler Oberland is a private company. It is classified as unknown and is currently operating.
When was Tourismusverband Tiroler Oberland founded?
Tourismusverband Tiroler Oberland was founded in -1. It employs 11 to 50 people.
Where is Tourismusverband Tiroler Oberland based?
Tourismusverband Tiroler Oberland is headquartered in Ried Im Oberinntal, Austria, in the Europe region.
Who are Tourismusverband Tiroler Oberland's main competitors?
Emerging players on record are Outdooractive, Komoot and AllTrails. Engadin St. Moritz Tourismus AG is listed as a regional player. Direct peers are Tourismusverband Wilder Kaiser, Tourismusverband Mayrhofen, Tourismusverband Paznaun-Ischgl and Tourismusverband Kitzbüheler Alpen. Broad incumbents are Österreich Werbung and Tirol Werbung.
Does Tourismusverband Tiroler Oberland have an API?
No public API is recorded for Tourismusverband Tiroler Oberland.
What industry is Tourismusverband Tiroler Oberland in?
Tourismusverband Tiroler Oberland's product category is Regional Tourism and Destination Marketing Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAAAAE, Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari). Its NAICS code is 561591 and its SIC code is 8600.