Tourismusverband Tiroler Oberland

What Tourismusverband Tiroler Oberland does

Tourismusverband Tiroler Oberland is a regional tourism association (Tourismusverband) operating under Austrian public-tourism governance to market and coordinate visitor services for the Tyrolean Oberland — comprising the villages of Ried, Prutz, Pfunds, Faggen, Tösens, and Spiss — and linking outward to the Nauders and Kaunertal adventure regions. The organization does not operate as a commercial travel seller; instead it functions as a destination management organization that aggregates the regional tourism supply (accommodations, ski resorts, cable cars, activity providers, events) and channels visitor demand through a unified digital platform. Its primary customer-facing outputs are the multilingual official website (tiroler-oberland.com), an interactive map (maps.tiroler-oberland.com), a Tour Planner for hiking, biking, trail running, skiing and other activities, an accommodation inquiry system, live webcam and weather feeds, and a weekly events programme. The organization also operates the Summercard BASIC and GOLD benefit programs — tiered passes providing free or discounted access to regional attractions from the first overnight stay — and the Ski 6 multi-resort ski pass.

The underlying technology is a regional tourism digital platform built around interactive tour planning, real-time webcam and weather data, accommodation booking inquiry, and event information systems. The Summercard infrastructure is differentiated by its domain specialization in regional pass economics, while the rest of the platform emphasizes integration and operational ease-of-use rather than proprietary technology. The go-to-market motion is digital-first content marketing supported by partner referral channels (Summercard partner network, Ski 6 distribution) and events, targeting outdoor enthusiasts, cyclists, winter sports visitors, families with children, and relaxation/nature seekers. The business model is not transactional at the consumer level — Summercard BASIC is free from the first overnight stay — and the organization is funded through the Austrian regional tourism association structure rather than direct commercial revenue, which is not publicly disclosed.

Strategically, the most significant recent moves are the cross-regional expansion of the Summercard GOLD to include Nauders and Kaunertal, the coordinated distribution of the Ski 6 pass across six ski resorts, and the build-out of a structured digital product surface (Tour Planner, interactive map, live status feeds) replacing what is typically a brochure-driven regional tourism function. The entity is private, headquartered in Ried Im Oberinntal, Austria, with 11-50 employees.

Name

Tourismusverband Tiroler Oberland

Legal name

Tourismusverband Tiroler Oberland

Website

https://tiroler-oberland.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourismusverband Tiroler Oberland is an Austrian regional tourism association that markets the Tyrolean Oberland (Ried, Prutz, Pfunds) and coordinates visitor services, accommodation inquiries, the Summercard program, and the Ski 6 multi-resort ski pass through a unified digital platform.

Ownership category

akta.pro rank

Product category

Regional Tourism and Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari) (THAAAAAE), Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Regional tourism marketing
• Alpine destination management
• Visitor information services
• Summer card programs
• Multi-resort ski passes

Headquarters

HQ city

Ried Im Oberinntal

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

The organization is a regional tourism association (Tourismusverband) for the Tyrolean Oberland area in Tyrol, Austria, providing destination marketing, visitor information, accommodation booking inquiry services, and the Summercard benefit program. It operates a unified digital platform covering the villages of Ried, Prutz, and Pfunds and coordinating multi-resort offerings across 6 ski resorts via the Ski 6 pass and cross-regional adventure regions Nauders and Kaunertal.

Product overview

Tourismusverband Tiroler Oberland operates a unified tourism information and booking platform for the Tyrolean Oberland region. The core product is the official website serving as a comprehensive visitor portal for Ried, Prutz, and Pfunds. The platform integrates several interconnected services including a Tour Planner for outdoor activity discovery, the Summercard BASIC and GOLD holiday cards offering free/discounted access to regional attractions, an accommodation inquiry system, and real-time weather/facilities information. The ecosystem also connects to neighboring regions Nauders and Kaunertal through cross-regional offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyrolean Oberland Official Website Official regional tourism website for the Tyrolean Oberland covering the villages of Ried, Prutz, and Pfunds; provides information on accommodations, experiences, activities, weather, events, and booking inquiries across seasons in German and English.
• Tour Planner Interactive planning tool that lets visitors search and filter hiking tours, cycling routes, trail running paths, ski tours, and other outdoor activities by category, difficulty, and location in the Tyrolean Oberland region.
• Summercard BASIC Holiday card offering numerous free benefits and discounts starting from the first overnight stay, including access to cable cars, swimming facilities, and other summer activities in the Tyrolean Oberland region.
• Summercard GOLD Premium holiday card providing unlimited holiday enjoyment with free access to attractions and facilities across the Nauders, Tyrolean Oberland, and Kaunertal adventure regions.
• Accommodation Booking Inquiry System Online accommodation search and inquiry system allowing visitors to search hotels and establishments in the Tyrolean Oberland, select dates, specify number of guests and children's ages, and submit non-binding inquiries to providers.
• Interactive Map of the Tyrolean Oberland Standalone interactive digital map service enabling users to explore the Tyrolean Oberland region, view points of interest, hiking trails, bike routes, and facility locations.
• Ski 6 Multi-Resort Ski Pass Coordinated multi-resort ski pass product providing access to 6 ski resorts across the Tyrolean Oberland through partnered distribution channels.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Outdooractive: A major outdoor activity and tour planning platform headquartered in Germany. Comparable as a digital platform providing interactive tour planning, trail information, and booking for hiking, biking, and skiing - the same core functions the Tyrolean Oberland offers through its Tour Planner.
• Komoot: A leading European route planning platform for hiking, biking, and outdoor activities. Comparable as a digital-first platform that competes with the DMO's Tour Planner for the discovery and planning moments of the same alpine outdoor customer.
• AllTrails: A global trail discovery and navigation platform. Comparable as a digital alternative for hikers and cyclists researching alpine routes, competing for the same end-user attention that the Tyrolean Oberland's Tour Planner targets.

Regional players

• Engadin St. Moritz Tourismus AG: A Swiss regional tourism organization for the Engadin St. Moritz area. Comparable as an alpine regional DMO with multi-season activities, ski resorts, and a guest card program, but operating in a different geography (Switzerland vs. Austria).

Direct peers

• Tourismusverband Wilder Kaiser: A peer Austrian regional tourism association covering the Wilder Kaiser region in Tyrol. Comparable as a Tyrolean DMO with a guest card (KaiserCard), strong hiking and family-focused positioning, and a digital booking and tour planning platform.
• Tourismusverband Mayrhofen: A peer Austrian regional tourism association covering the Mayrhofen-Hippach valley in Tyrol. Directly comparable as a regional DMO promoting an alpine destination with year-round activities, ski resorts, and a guest card program (Mayrhofen Card).
• Tourismusverband Paznaun-Ischgl: A peer regional tourism association in the Paznaun valley in Tyrol, marketing Ischgl and surrounding villages. Comparable as a Tyrolean DMO with a strong ski-led identity, multi-resort pass infrastructure, and digital visitor services.
• Tourismusverband Kitzbüheler Alpen: A peer Austrian regional tourism association covering the Kitzbühel Alps in Tyrol. Comparable as a regional DMO bundling multiple municipalities, ski areas, and a Kitzbüheler Alpen Card product with year-round activity marketing.

Broad incumbents

• Österreich Werbung: The national tourism board for Austria. Comparable as the umbrella governmental organization whose marketing, branding, and visitor information standards cascade down to regional DMOs like the Tyrolean Oberland.
• Tirol Werbung: The state-level DMO for the entire Tyrol region. Comparable as a higher-tier tourism marketing organization that the Tyrolean Oberland operates under, with overlapping content, branding, and visitor information services across a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tourismusverband-tiroler-oberland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismusverband Tiroler Oberland