Fondation de Michael avec amour

What Fondation de Michael avec amour does

With Love From Michael Foundation (Fondation de Michael avec amour) is a Montréal-based non-profit established in 2021/2022 by Claudia Khawam following the loss of her son Michael, providing grief-support resources to families experiencing pregnancy and infant loss. The foundation supplies hospitals and clinics across Québec and parts of Ontario with Hospital Memory Making Boxes (containing handprint/footprint kits, teddy bears, keepsakes, and grief resources), Miscarriage Care Packages designed for use in busy emergency rooms, Condolences/Memorial Boxes, Grief Books for Young Siblings, and Children's Book donations. All resources are provided free of charge to bereaved families, and the foundation also runs annual remembrance ceremonies and awareness outreach to universities, colleges, and schools.

The foundation has no proprietary technology platform. Operations run on a Shopify-powered e-commerce storefront where donors purchase specific care-package SKUs (priced $15–$85 CAD) or make general monetary donations ($10–$250 CAD); purchased items are donated directly to hospitals or bereaved families rather than shipped to donors. Revenue is generated entirely through donations, corporate sponsorships (Butterfly Run Montréal tiers: Monarch Presenting $5,000, Red Admiral $2,500, Meadow Brown $1,000; Ice Cream Truck Sponsorship $2,000), and corporate partnerships.

The go-to-market model is community-led. The foundation relies on volunteer engagement (butterfly crocheting, awareness ribbon and bracelet making, monthly craft nights hosted at the West Island Women's Center), organic social media (Instagram, LinkedIn), an educational blog, and the annual Butterfly Run Montréal fundraising event at Bois-de-Liesse Nature Park. Named corporate partners include Rideau Funeral Home, Industrial Alliance, Mitchel Lincoln Packaging, CN (Canadian National Railway), St-Luke's Parish, and Livres Babar. Leadership consists of Founder Claudia Khawam and Sponsorship Director Mateus Puttini, supported by a small team of 1–10. Cumulative reported impact includes 330 hospital memory boxes delivered, 200 miscarriage packages distributed, 1,996 awareness items distributed, 198 family members supported at remembrance ceremonies, and 601 babies honored through tributes.

Name

Fondation de Michael avec amour

Legal name

With Love From Michael Foundation

Website

https://withlovefrommichael.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

With Love From Michael Foundation is a Montréal-based non-profit supplying hospitals across Québec and Ontario with memory boxes, miscarriage care packages, and grief resources for families experiencing pregnancy and infant loss, funded by donations and the annual Butterfly Run event.

Ownership category

akta.pro rank

Product category

Bereavement and Grief Support Services

NAICS

Voluntary Health Organizations (813212), Social Advocacy Organizations (8133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal, Child & Family Health Program Funding (HLAJALAG)

akta.pro secondary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Grief support services
• Pregnancy loss support
• Bereavement care packages
• Hospital memory boxes
• Remembrance events

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization generates revenue primarily through individual donations at various price points ($10, $18, $25, $50, $100, $250) and product-based donations including Hospital Memory Making Boxes ($85), Grief Books ($20), Memorial Boxes ($60), and Children's Books ($15). All items are donated to hospitals or bereaved families rather than shipped to donors.
2. Event Sponsorships: Annual Butterfly Run Montréal event features corporate sponsorship tiers: Monarch Presenting ($5,000), Red Admiral ($2,500), and Meadow Brown ($1,000). Ice Cream Truck Sponsorship available at $2,000 for event-day vendor presence.
3. Corporate Partnerships: Corporate partners including Rideau Funeral Home, Industrial Alliance, Mitchel Lincoln Packaging, CN, St-Luke's Parish, and Livres Babar provide charitable support to help the foundation meet its objectives of increasing employee engagement and community impact.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Fondation de Michael avec amour is a Montréal-based non-profit foundation that supplies hospitals and clinics across Québec and parts of Ontario with grief resources for families experiencing pregnancy and infant loss. Its core offerings include Hospital Memory Making Boxes containing handprint/footprint kits, teddy bears, keepsakes and grief resources, Miscarriage Care Packages designed for emergency rooms, and Memorial/Condolences Boxes, all donated free of charge to bereaved families. The foundation also hosts the annual Butterfly Run Montréal fundraising event, remembrance ceremonies, and educational outreach to universities, colleges and schools.

Product overview

With Love From Michael Foundation is a charitable organization (not a technology company) offering a portfolio of grief support products and services for families experiencing pregnancy and infant loss. The core offerings include Hospital Memory Making Boxes (containing handprint/footprint kits, teddy bears, keepsakes, and grief resources) and Miscarriage Care Packages, both donated directly to hospitals and clinics. Additional products include Condolences/Memorial Boxes, Grief Books for Young Siblings, and Children's Book donations. The organization also runs the annual Butterfly Run Montréal event and various remembrance/awareness activities. All products are sold through a Shopify e-commerce platform where donors can purchase specific care packages or make general monetary donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Memory Making Box A donated box containing handprint and footprint kits, matching teddy bears for parents and baby, photo props, bespoke keepsakes, grief resources and letters of support, delivered directly to hospitals for families experiencing pregnancy or infant loss. Priced at $85 CAD as a sponsored donation.
• Miscarriage Care Packages / Bundles Care packages designed for easy use in busy emergency rooms while providing small comfort and guidance to families experiencing early pregnancy loss. Lovingly assembled by volunteers and delivered to ERs and clinics.
• Condolences / Memorial Box A customized memorial box for families that can include items such as a memorial candle, wellness items or journals. Priced at $60 CAD as a sponsored donation.
• Grief Book for Young Siblings A grief book to help parents explain to young children why their baby sibling did not come home. Priced at $20 CAD as a sponsored donation.
• Children's Book Donation A beloved children's book donated directly to hospital rooms for families to keep as a cherished keepsake after their child has passed. Priced at $15 CAD as a sponsored donation.
• Butterfly Run Montréal A family-friendly annual fundraising event supporting families through the grief of pregnancy and infant loss, featuring a 5KM Memorial Walk and Mini Kids Walk, with proceeds funding hospital grief resources and support programs.
• Remembrance & Awareness Activities Annual events including petal releases, remembrance ceremonies, and seasonal tributes to honor babies gone too soon, along with awareness outreach to universities and colleges and school class visits.
• General Monetary Donation Monetary donation options at various price points ($10, $18, $25, $50, $100, $250) supporting the foundation's mission to provide grief resources to families.
• Ice Cream Truck Sponsorship A $2,000 CAD sponsorship opportunity to have an ice cream truck at the Butterfly Run event, adding whimsy to support families at the fundraising event.

Quantifiable outcome

• 330 hospital memory boxes delivered to date
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and moderate.

• Rideau Funeral HomeminorOthersListed as a Corporate Partner providing support to grieving families. The funeral home helps create meaningful memorial experiences for bereaved families.
• Industrial AllianceminorOthersListed as a Corporate Partner contributing to the foundation's charitable objectives in supporting grieving families.
• Mitchel Lincoln PackagingminorOthersListed as a Corporate Partner providing support to the foundation's mission of supporting grieving families.
• CN (Canadian National Railway)minorOthersListed as a Corporate Partner supporting the foundation's charitable objectives.
• St-Luke's ParishminorOthersListed as a Corporate Partner providing support to grieving families in the community.
• Livres BabarminorOthersListed as a Corporate Partner, potentially providing children's books for donation to bereaved families.
• West Island Women's CentermoderateStrategic or Co-development PartnerMonthly craft nights for loss parents hosted at the West Island Women's Center, held every third Wednesday. The foundation refers members to this resource and collaborates on events.
• Rideau Funeral ComplexminorStrategic or Co-development PartnerVenue partner for annual Remembrance Ceremony events, providing space for families to gather and honor their babies.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Star Legacy Foundation: US nonprofit dedicated to stillbirth and pregnancy/infant loss support, research, and awareness education. Comparable mission focus on late-pregnancy loss and bereavement resources.
• MISS Foundation: Provides crisis support, long-term counseling, and remembrance programs for families after miscarriage, stillbirth, and infant death. Comparable bereavement-focused service model and similar volunteer-driven delivery.
• First Candle: US nonprofit focused on stillbirth, SIDS, and infant death bereavement support, grief counseling, and education. Overlapping cause area with comparable support and awareness programming.
• PAIL Network (Pregnancy and Infant Loss Network): Ontario-based network supporting families through pregnancy and infant loss with peer support, hospital resources, and education. Highly comparable mission, geography, and program mix (hospital memory boxes, remembrance events, support groups).
• Now I Lay Me Down to Sleep: Provides remembrance photography for bereaved families experiencing infant loss. Operates in the same bereavement-support category with a hospital-referred volunteer network model.
• PALS Pregnancy & Infant Loss Support: US-based nonprofit providing hospital care packages, peer support, and education specifically for pregnancy and infant loss. Direct overlap in product offering (hospital memory/keepsake boxes) and target population.

Broad incumbents

• Compassionate Friends: Large, established international organization supporting families grieving the death of a child of any age. Broader scope (all child loss) but overlapping peer-support and remembrance event model.
• March of Dimes Canada: Canadian national nonprofit addressing maternal and infant health, including pregnancy loss support. Larger, broader incumbent in the same maternal-child health domain.

Emerging players

• Postpartum Support International: Focuses on perinatal mental health including pregnancy and postpartum loss support. Adjacent cause area with overlapping educational and peer-support resources.

Regional players

• Bereaved Families of Ontario: Ontario-based peer support organization for families grieving any death, including infant loss. Comparable community-led, volunteer-driven bereavement support model in a Canadian context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fondation-de-michael-avec-amour-with-love-from-michael-foundation
• Instagraminstagram.com/withlovefrommichaelfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fondation de Michael avec amour