Yardbird Southern Table

What Yardbird Southern Table does

Yardbird (legal entity: Yardbird Limited, Hong Kong) is a modern Japanese izakaya located at G/F, 154-158 Wing Lok Street in Hong Kong's Sheung Wan neighborhood. Founded and operated by Chef Matt Abergel and Lindsay Jang, the restaurant specializes in yakitori — Japanese-style skewered chicken grilled over binchotan charcoal — alongside an extensive whisky collection, cocktails, sake, beer, and a broader food menu. The concept has accumulated significant third-party validation: a #45 ranking on San Pellegrino's '50 Best Restaurants' in Asia (2014), the James Beard Foundation Award for its cookbook 'Chicken and Charcoal' (2019), and a first Michelin star (2021).

The business operates across multiple revenue streams: on-premises dining (Tuesday–Saturday, 6 PM–12 AM), takeaway, group bookings and private events (8–100+ guests), gift certificates, and a global DTC e-commerce shop selling branded apparel, lifestyle products, and limited-edition collaborative merchandise with partners such as Vans, Stussy, Carhartt WIP, sacai, Herschel, SAXX, and The Hundreds. The e-commerce store processes payments in HKD via Visa, MasterCard, and American Express and ships worldwide via SF Express. The company also monetizes its media IP through the award-winning 'Chicken and Charcoal' cookbook (published by Phaidon Press, 2018).

Yardbird Limited is a private, founder-controlled Hong Kong-incorporated entity with no disclosed institutional investors, parent company, or subsidiaries. The brand extends into a broader family of brands via the ALWAYS JOY sub-brand. Note on source conflict: the firmographic header in the input identifies the subject as 'Yardbird Southern Table' (a Southern comfort food concept in Miami Beach, founded 2011), whereas the detailed firm data, management team, products, and primary website (yardbirdrestaurant.com) consistently describe the Hong Kong izakaya described above. This analysis is grounded in the primary source materials and the detailed firm-level data.

Name

Yardbird Southern Table

Legal name

Yardbird Limited

Website

https://yardbirdrestaurant.com

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Core offering

Yardbird operates a modern Japanese izakaya and bar in Sheung Wan, Hong Kong, serving yakitori—Japanese-style skewered chicken—grilled over binchotan charcoal. Its commercial offering also includes food and drinks, takeaway, group dining and private events, catering, gift certificates, and an online and on-site shop selling restaurant merchandise, cooking tools, and collaboration products.

Product overview

Yardbird is a modern Japanese izakaya and bar in Hong Kong's Sheung Wan neighborhood, specializing in yakitori (Japanese-style skewered chicken grilled over binchotan charcoal). The restaurant is operated by Chef Matt Abergel and Lindsay Jang. The core offering is the dining experience featuring yakitori, food, drinks, and an extensive whisky menu. Complementing the restaurant are multiple product lines: an e-commerce shop selling Yardbird merchandise (apparel, accessories, lifestyle products) and collaborative items with partner brands; the 'Chicken and Charcoal' cookbook (James Beard Award winner); group dining and event services; takeaway service; and gift certificates. The business operates as Yardbird Limited with locations at 154-158 Wing Lok Street, Sheung Wan, Hong Kong.

Differentiator

Problem solved

Functional benefit

Brands

• ALWAYS JOY: A related family of brands, mentioned in newsletter subscriptions and co-branding on merchandise.

Products and services

• Yardbird Restaurant Dining Dine-in service at a modern Japanese izakaya in Hong Kong's Sheung Wan neighborhood, specializing in yakitori, Japanese-style skewered chicken grilled over binchotan charcoal, together with other food and drinks.
• Group Dining and Catering Private-event and group-booking service offering pre-set menus, exclusive room reservations, and catering options for groups of 8 to more than 100 guests.
• Yardbird Gift Certificates Gift certificates available for purchase at Yardbird or through its web store and valid for one year from the purchase date.
• Takeaway Service Takeaway service for customers who prefer to eat at home, available Tuesday to Saturday from 6:00 PM to 12:00 AM.
• Chicken and Charcoal Cookbook A 240-page color hardcover cookbook by Chef Matt Abergel, illustrated by Evan Hecox and published by Phaidon Press in 2018; it won the 2019 James Beard Foundation Book Award.
• Yardbird Apparel Apparel available through Yardbird's shop and at its Hong Kong restaurant, including t-shirts, hoodies, shorts, long sleeves, and kids apparel featuring Yardbird branding and collaborative artwork.
• Yardbird Lifestyle Products Non-apparel lifestyle goods including tote bags, market bags, water bottles, kitchen towels, bamboo skewers, Ochoko cups, prints, and change trays.
• Yardbird Collaborative Products Limited-edition products created with partner brands including Stussy, Vans, Carhartt WIP, Herschel, Rone, SAXX, The Hundreds, and sacai.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Lagniappe Capital PartnersOthersThe landlord of the Denver Yardbird location. Filed a lawsuit against the restaurant for failing to pay August rent before closing in October 2024. Provided the space with a 10-year lease for 14,000 square feet and a $2 million construction allowance.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Birdie: Hong Kong yakitori-focused restaurant concept by Black Sheep Restaurants, serving Japanese-style grilled chicken in a casual-premium setting. Directly comparable to Yardbird's yakitori, binchotan-grilled, neighborhood-izakaya positioning.
• Mizunara: Japanese whisky-focused bar in Hong Kong. Overlaps with Yardbird's extensive whisky collection and bar component, though Mizunara is a pure drinking venue whereas Yardbird is yakitori-first.
• Fukuro: Japanese izakaya-style restaurant in Hong Kong serving yakitori and small plates in a casual-neighborhood setting. Comparable in concept (yakitori-forward Japanese izakaya, late-night dining) and target demographic to Yardbird's HK Sheung Wan operation.
• ZUMA: Upscale contemporary Japanese izakaya-style restaurant and bar in Hong Kong (and globally). Overlaps with Yardbird on premium Japanese cuisine, cocktail/whisky bar programming, and high-spend clientele, though with a broader menu and lounge positioning.

Broad incumbents

• Lung King Heen: Michelin three-star Cantonese restaurant at the Four Seasons Hong Kong. Comparable as a Hong Kong-anchored, Michelin-recognized, premium dining destination, though focused on Cantonese cuisine rather than Japanese yakitori.
• Amber: Michelin two-star contemporary fine-dining restaurant at The Landmark Mandarin Oriental, Hong Kong. Comparable as a Hong Kong-based, chef-driven, award-winning premium restaurant capturing tourist and local high-spend demand, though with a French/European contemporary menu rather than Japanese.

Regional players

• Torishin: Famed Tokyo yakitori restaurant recognized by Michelin. Comparable to Yardbird in being a destination yakitori specialist with binchotan-style grilling, though operating in Tokyo's higher-density yakitori market.
• Birdland: Michelin-starred yakitori specialist in Tokyo. Closest pure yakitori reference point for Yardbird's signature offering, operating in the same chicken-over-charcoal category at a similar premium tier, but based in Japan rather than Hong Kong.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yardbird

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yardbird Southern Table