The Wellderness CIC

Name

The Wellderness CIC

Legal name

The Wellderness CIC

Website

https://thewellderness.org.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Wellbeing Services

NAICS

Nature Parks and Other Similar Institutions (71219), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

DIY & Home Skills Workshops (Woodworking, Carpentry, Home Repair, Gardening) (THAJAKAI)

akta.pro secondary industry

Conservation & Research Lodges (Citizen Science, Field Stations with Guests) (THAAAHAJ)

Keywords

• Nature-based wellbeing
• Community wellbeing events
• Outdoor mindfulness workshops
• Seasonal celebration festivals
• Community tree planting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Event tickets: Revenue from paid events including Community Garden Socials (£2.50-5), Solstice celebrations (£5-12), Beltane festival (£15-20 early bird), Wim Hof workshops, and camping. Ticket sales are the primary revenue stream alongside donations.
2. Donations: One-time, weekly, and monthly donation options at £10, £20, £30, £40 or custom amounts. Donations support equipment purchases, subsidized tickets for those who cannot afford them, and accessible venues.
3. Parking fees: Car parking fees charged at larger events (e.g., £5 per car at Summer Solstice). Revenue goes into a tree-growing fund rather than general operating costs.
4. Grant funding: Grant funding from Aviva Community Fund (successful 2023 campaign) and local funding sources to support setup costs and ongoing accessibility initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Wellderness CIC is a non-profit Community Interest Company that runs nature-based wellbeing events and activities in West Sussex, including Community Garden Socials, seasonal Solstice and Beltane festivals, Wim Hof breathwork courses, Tai Chi in the woods, foraging walks, Forest Bathing/Nature Therapy, yoga, and community tree planting sessions. Programming is delivered at outdoor venues to community members (the "Wellderfolk") with affordable or free tickets, supported by donations and grants.

Product overview

The Wellderness CIC is a non-profit community interest company based in West Sussex that operates as a community-driven nature and wellbeing organization rather than a traditional product company. The organization offers a portfolio of nature-based experiences, events, and community programs including Campfire Community Socials, tree growing events, seasonal celebrations (summer and winter solstice, Beltane), wellness workshops (Wim Hof Method, Tai Chi, nature therapy), and community garden activities. These programs are designed to connect people with nature while supporting mental health and wellbeing, with the stated mission of creating a 1,000-year legacy for nature while positively affecting the lives of 10 million people worldwide. The organization also maintains a blog ("Notes from Nature") and accepts donations to support its charitable mission. Ticketing for events is managed through Eventbrite.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Garden Socials Affordable community sessions for individuals and families (£2.50 per adult aged 16+, £1.50 for 5–16 year olds, under 5s free) including nature-themed activities, tea/coffee and the Kubb game, hosted at outdoor venues such as Brooklands Park in West Sussex.
• Beltane Fire and Feast Festival Annual Beltane fire and feast celebration featuring fire performance, ceremony, hand fasting and community gathering, with early-bird and standard pricing for adults and children plus £5 car parking.
• Winter Solstice Celebration Winter Solstice community celebration with ceremony and fire performance, priced at £5 per adult, £2.50 for 5–16 year olds, £10 family tickets and free entry for under 5s.
• Summer Solstice Celebration Summer Solstice community celebration priced at £12 per adult, £6 for 5–16 year olds, under 5s free, with limited £5 car parking per vehicle.
• Campfire Community Socials Casual campfire-based community socials priced at £2.50 per person, including teas, coffees, car parking and an invitation to a Kubb tournament.
• Sight Support Worthing Workshop (Community Garden Social) Accessibility-focused workshop run in partnership with Sight Support Worthing at Community Garden Socials, with interactive sessions on understanding sight loss, priced at £2.50 per adult and £1.50 for 5–16 year olds.
• Healing in the Hurtwood Weekend Multi-day nature-based wellbeing weekend at Bentley Copse Activity Centre near Guildford, Surrey, combining yoga, breathwork, foraging and grounding activities led by Welldeness facilitators.
• Wim Hof Fundamentals and Advanced Workshops Wim Hof Method breathwork courses (Fundamentals and Advanced) led by qualified instructor Will van Zyl at Wild Heart Hill, targeting adults interested in cold exposure and breathwork practice.

Quantifiable outcome

• Mental health improvements through nature connection and community belonging
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered minor and core.

• WhiteboxUKminorOthersListed as funder/supporter. Nature-focused organization providing support to the Wellderness community.
• AmaruqminorOthersListed as funder/supporter. Contributes to fire performance at events including Winter Solstice celebrations.
• Inhouse Consulting LtdminorOthersListed as funder/supporter providing consulting services support.
• Community WorksminorOthersListed as funder/supporter. Community organization supporting local initiatives.
• The Small Woods AssociationminorOthersListed as funder/supporter. Organization supporting small woodland owners and management.
• Kreston Reeves Financial ServicesminorOthersListed as funder/supporter. Financial services firm providing pro-bono or supported services.
• Going LocalminorOthersListed as funder/supporter. Local community initiative.
• Wild Heart Hill campsitecoreChannel Partner/ Reseller/ DistributorPrimary venue host for many Wellderness events including solstice celebrations, tree planting, and camping. Located at Long Furlong, Worthing. campsite owner Jose manages overnight bookings.
• South Downs National ParkcoreStrategic or Co-development PartnerListed as funder/supporter. The Wellderness operates within and is associated with the South Downs National Park, with events at Wild Heart Hill overlooking the Downs.
• The Queen's Green CanopycoreStrategic or Co-development PartnerListed as funder/supporter. Tree planting initiative associated with Her Majestree (silver birch) custodianship handed over by Lord-Lieutenant of West Sussex.
• Lord Lieutenant Lady Emma BarnardminorOthersHanded over custodianship of Her Majestree (silver birch) to the Wellderness in 2021.
• Friends of Brooklands ParkcoreStrategic or Co-development PartnerListed as funder/supporter. Community group partnered for Winter Glade Project including tree planting and raised beds in the community garden.
• Sight Support WorthingcoreStrategic or Co-development PartnerProvider of advice and support for blind and partially sighted people. Runs interactive workshops at Community Garden Socials to challenge perception of sight loss.
• Morgan FilmsminorOthersListed as funder/supporter. Documentary filmmaker Morgan Andrews created 'Into the Wellderness' film about the organization's journey.
• Mark Davies PhotographyminorOthersVolunteer photographer providing event photography (also serves as Marketing Director).
• Elissa Flynn DesignminorOthersListed as funder/supporter (also serves as Designer on the team).
• Pollinator PioneersminorOthersListed as funder/supporter. Initiative supporting pollinator conservation.
• Markerstudy GroupminorOthersListed as funder/supporter.
• Poi PassioncoreStrategic or Co-development PartnerFire performance troupe providing entertainment at events including solstice celebrations and Wim Hof workshops. Regular partner for fire shows.
• White Raven CeremoniescoreStrategic or Co-development PartnerCeremony guides leading solstice celebrations including Balder's Wake and hand fasting ceremonies at Beltane festival.
• Sussex Seed BallsminorStrategic or Co-development PartnerDavid from Sussex Seed Balls leads seed ball making workshops at Community Garden Socials, teaching about native wildflowers and biodiversity.
• Gathering Light ChoircoreStrategic or Co-development PartnerLed by Emily Longhurst. Provides nature-themed singing sessions at Beltane and community events with rousing harmonies.
• Sophie Cropley (Dandelions are not Weeds)coreStrategic or Co-development PartnerForager and workshop facilitator leading mindful foraging walks and fire cider making workshops. Also runs nature education through social media.
• Kate WrightcoreStrategic or Co-development PartnerVolunteer Coordinator and yoga instructor leading grounding yoga sessions at events including Healing in the Hurtwood weekend.
• Will van ZylcoreStrategic or Co-development PartnerWim Hof instructor leading Fundamentals and Advanced courses at Wild Heart Hill. Qualified yoga teacher and breathwork practitioner.
• Debbie FoxcoreStrategic or Co-development PartnerTai Chi instructor leading sessions in woodland settings. Teaches five elements form drawing on nature references.
• Holly Barber (Eco Monkey)coreStrategic or Co-development PartnerForest Bathing guide and Eco Nidra teacher. Certified ANFT guide providing Nature Therapy sessions. Trained in Zimbabwe and Costa Rica.
• Bentley Copse Activity CentreminorChannel Partner/ Reseller/ DistributorVenue partner for Healing in the Hurtwood weekend events near Guildford, Surrey. Provides camping, facilities, and woodland setting.
• Kat Naish PhotographyminorOthersPhotographer and nature photography workshop leader. Provides event photography and won Facebook Cover Photo competition.
• Mick ChannoncoreStrategic or Co-development PartnerCeremony leader for Winter Solstice celebrations. Also provides fire performance as Amaruq.
• Red Fox Historical ArcheryminorStrategic or Co-development PartnerJohn from Red Fox Historical Archery provides archery instruction at team events.
• Sam SmithsonminorStrategic or Co-development PartnerBird expert leading guided bird watching walks around Brooklands Park lake.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Parkrun: Free, volunteer-led, weekly community outdoor events (running/walking) hosted in public parks across the UK. Highly analogous community-led, free-to-participate model with strong word-of-mouth growth and reliance on local volunteer coordinators.

Broad incumbents

• Forestry England: Public body managing England's public forests for recreation, conservation, and wellbeing. Comparable in operating outdoor nature venues, hosting community events and wellbeing programming, and running tree-planting/woodland creation programmes.
• The Wildlife Trusts: UK-wide federation of 46 wildlife trusts managing nature reserves and running community engagement events. Overlaps in nature-based wellbeing programming, environmental stewardship messaging, volunteer mobilization, and accessible community events at outdoor venues.
• National Trust: UK heritage and conservation charity operating outdoor sites with extensive community programming, events, and membership model. Comparable in hosting outdoor family-friendly events at nature venues, although much larger scale and membership-based.
• RSPB: UK's largest nature conservation charity with extensive community events, birding workshops, and family outdoor programming at nature reserves. Comparable in running facilitator-led outdoor educational and wellbeing events tied to environmental mission.
• Mind (UK mental health charity): UK's largest mental health charity addressing the same end-user pain points (mental health, loneliness, disconnection). The Wellderness's mental-health coordinator role and wellbeing framing suggest comparable mission, although Mind delivers through advice and clinical pathways rather than outdoor experiences.

Direct peers

• Groundwork UK: Federated UK charity running community-led environmental and wellbeing programmes in disadvantaged areas. Similar hybrid model combining grant funding, donations, and ticketed community events tied to outdoor venues and parks.
• Mindful Walks UK: Smaller UK organization offering guided mindfulness and nature-connection walks. Closely comparable in combining mindfulness, breathwork, and outdoor community-led sessions for wellbeing purposes.
• The Sensory Trust: UK charity focused on inclusive access to nature and outdoor experiences, especially for disabled people and those with additional needs. Highly comparable to The Wellderness's accessibility-first programming, partnership with Sight Support Worthing, and use of subsidized/free tickets to lower barriers to participation.
• The Conservation Volunteers (TCV): UK-wide community environmental charity that mobilizes volunteers for practical conservation and outdoor wellbeing activities. Comparable volunteer-driven operating model, mix of paid and free events, and dual mission of improving nature while improving people's wellbeing through outdoor activity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thewellderness.cic
• Instagraminstagram.com/thewellderness.cic/?hl=en
• LinkedInlinkedin.com/company/the-wellderness-cic

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wellderness CIC