Yeeyi Holdings Pty Ltd
Yeeyi Holdings Pty Ltd operates yeeyi.com.au, a bilingual Chinese-English community marketplace and classifieds platform serving Chinese-speaking Australians with housing, jobs, vehicles, business sales, lifestyle services, and local news.
- Company typePrivate
- Founded2006
- HeadquartersChatswood, Australia
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yeeyi Holdings Pty Ltd does
Yeeyi Holdings Pty Ltd operates yeeyi.com.au, a bilingual (Chinese/English) community marketplace serving the Chinese-Australian diaspora. The platform combines three core components: a news and social community product (亿部落/Yibuluo), a multi-category classifieds marketplace, and a user account center. The classifieds surface covers housing rentals and sales, vehicle sales, employment, second-hand goods, business sales, pet trading, and a wide directory of lifestyle services including accounting/tax, logistics/moving, cleaning, gardening, plumbing/electrical, childcare, construction, driving schools, and loans. Technology delivery is via a web platform plus native iOS and Android applications distributed through major app stores, with QR-code download and WeChat integration supporting user acquisition in the Chinese-speaking community.
The business model is a two-sided community marketplace monetized through per-listing transaction fees paid by service providers and individuals, supplemented by banner and promotional advertising from businesses targeting the Chinese-Australian community in Victoria and other Australian cities. The primary customer segment is the Chinese-speaking Australian population — immigrants, international students, and established families — who use the platform for housing search, employment, business brokerage, vehicle transactions, furniture and appliance procurement, and discovery of local professional services. Named active advertisers on the platform include SMB and mid-market service providers such as Guangdong Moving (logistics), Huge Furniture, ElecHome Furniture (furniture retail), ARM Real Estate & Business (business brokerage), Cavalo Prestige (automotive), and M&F Credit (financial services).
The company is headquartered in Melbourne, Australia, and is privately held with no disclosed investors, funding history, or parent company. No revenue, headcount, or management team information is publicly available in the source material. The platform is described as actively operating with listings and content updates extending into 2026 across an Australia-wide footprint.
Yeeyi Holdings Pty Ltd firmographics
Firmographics- Name
- Yeeyi Holdings Pty Ltd
- Legal name
- Yeeyi Holdings Pty Ltd
- Website
- https://yeeyi.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Yeeyi Holdings Pty Ltd operates yeeyi.com.au, a bilingual Chinese-English community marketplace and classifieds platform serving Chinese-speaking Australians with housing, jobs, vehicles, business sales, lifestyle services, and local news.
- Ownership category
- akta.pro rank
Yeeyi Holdings Pty Ltd industry classification
Industry- Product category
- Online Classifieds Marketplace
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
- akta.pro secondary industry
- Messaging-based Social Commerce (Chat Commerce) (CRAFANAG)
Keywords
Where Yeeyi Holdings Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Chatswood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Yeeyi Holdings Pty Ltd business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Classified Listing Fees: Service providers and individuals pay to post listings in categories including business sales, real estate, vehicles, jobs, and services.
- Advertising: Banner advertisements and promotional placements for businesses targeting the Chinese-Australian community.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Yeeyi Holdings Pty Ltd product offering
Product offeringCore offering
Yeeyi operates a bilingual Chinese-English online community marketplace for Chinese-speaking Australians, combining a news and social community platform (亿部落/Yibuluo), a multi-category classifieds marketplace for housing, vehicles, jobs, business sales, second-hand goods, pets, and lifestyle services, and a user account center. The platform connects local service providers (small businesses and individuals) with Chinese-Australian consumers primarily in Victoria, with broader Australian coverage, enabling peer-to-peer listings, service discovery, and direct messaging through web and native mobile apps.
Product overview
Yeeyi is a multi-functional Chinese-Australian community platform operating as a unified ecosystem combining three core components: 亿部落 (Yibuluo) news and social community, a comprehensive 分类信息 classifieds marketplace, and user account management. The platform serves as a classifieds marketplace featuring housing rentals, property sales, vehicle transactions, employment, second-hand goods, business sales, pets, and lifestyle services. The platform includes specialized business sales categories with over 8,000 business listings, vehicle sales featuring premium dealers, and lifestyle services including logistics/moving, cleaning, and home services. Mobile access is provided via native iOS and Android applications distributed through major app stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Yibuluo (亿部落) Community News and Social Platform
Companies that use Yeeyi Holdings Pty Ltd
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Yeeyi Holdings Pty Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yeeyi Holdings Pty Ltd partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Yeeyi Holdings Pty Ltd competitors and assessment
Company assessmentBroad incumbents
- 58.com (58同城): China's largest classifieds platform covering housing, jobs, vehicles, and local services. Comparable business model and category set to Yeeyi, but operating at national-scale in a different market.
- Yelp: Global local-business directory and reviews platform. Comparable in being a structured SMB-discovery and review layer; differs in language and breadth (global, English-first).
- Craigslist: Global pioneer of free classifieds marketplaces. Broadly comparable business model — community-based listings and local services — though vastly larger scale and English-language focus.
Direct peers
- Auzon (Auzon.com.au): Chinese-Australian community classifieds and information portal. Closest direct competitor to Yeeyi in terms of language, audience, and category mix (housing, jobs, services).
- hipages: Leading Australian local-services marketplace connecting consumers with tradies and service providers (cleaners, electricians, plumbers, etc.). Comparable to Yeeyi's lifestyle/local-service verticals.
- Oneflare: Australian online marketplace for local services with categories including cleaning, removals, handyman, and trades. Closely comparable to Yeeyi's lifestyle/local-service verticals.
- TrueLocal (now Word of Mouth / Yellow Pages): Australian local business directory and review platform with categories for trades and services. Comparable in being a structured SMB-discovery layer serving Australian consumers.
- Gumtree Australia: Australia's largest general classifieds marketplace, covering housing, jobs, vehicles, and services. Directly comparable to Yeeyi's classifieds core, though Gumtree serves a much broader English-speaking audience.
- Today168: Chinese-Australian online media and classifieds platform serving the diaspora across multiple Australian cities. Overlaps with Yeeyi's news-plus-classifieds structure.
Regional players
- Xiaohongshu (RED): Chinese social-commerce and lifestyle-content app used heavily by Chinese international students and diaspora for service/lifestyle discovery. Competes for the same Chinese-speaking user attention budget as Yeeyi.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Yeeyi Holdings Pty Ltd social profiles
Digital presenceYeeyi Holdings Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yeeyi Holdings Pty Ltd leadership team
Management profileNumber of profiles
Yeeyi Holdings Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yeeyi Holdings Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yeeyi Holdings Pty Ltd
What does Yeeyi Holdings Pty Ltd do?
Yeeyi operates a bilingual Chinese-English online community marketplace for Chinese-speaking Australians, combining a news and social community platform (亿部落/Yibuluo), a multi-category classifieds marketplace for housing, vehicles, jobs, business sales, second-hand goods, pets, and lifestyle services, and a user account center. The platform connects local service providers (small businesses and individuals) with Chinese-Australian consumers primarily in Victoria, with broader Australian coverage, enabling peer-to-peer listings, service discovery, and direct messaging through web and native mobile apps.
Is Yeeyi Holdings Pty Ltd a public or private company?
Yeeyi Holdings Pty Ltd is a private company. It is classified as unknown and is currently operating.
When was Yeeyi Holdings Pty Ltd founded?
Yeeyi Holdings Pty Ltd was founded in 2006.
Where is Yeeyi Holdings Pty Ltd based?
Yeeyi Holdings Pty Ltd is headquartered in Chatswood, Australia, in the Oceania region.
How does Yeeyi Holdings Pty Ltd make money?
Two revenue lines are on record. Classified Listing Fees are the primary driver. The others are advertising.
Who are Yeeyi Holdings Pty Ltd's main competitors?
Broad incumbents on record are 58.com (58同城), Yelp and Craigslist. Direct peers are Auzon (Auzon.com.au), hipages, Oneflare, TrueLocal (now Word of Mouth / Yellow Pages), Gumtree Australia and Today168. Xiaohongshu (RED) is listed as a regional player.
Does Yeeyi Holdings Pty Ltd have an API?
No public API is recorded for Yeeyi Holdings Pty Ltd.
What industry is Yeeyi Holdings Pty Ltd in?
Yeeyi Holdings Pty Ltd's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms, with a secondary code of CRAFANAG, Messaging-based Social Commerce (Chat Commerce). Its NAICS code is 51621.