Travel Again Advisory
Travel Again Advisory is a boutique M&A and strategic consulting firm serving travel, hospitality, and transportation companies with exit readiness, acquisition advisory, and growth consulting, anchored by former C-level travel industry executives.
- Company typePrivate
- Founded2020
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Travel Again Advisory does
Travel Again Advisory is a boutique M&A advisory and strategic consulting firm serving companies across the travel, hospitality, and transportation sectors. Founded in 2020 and headquartered in Washington, D.C. (legal entity "Travel Again Project" incorporated in Virginia), the firm operates with 1-10 employees and two named principals — Managing Partner Mike McCormick (former Executive Director of GBTA) and Co-Founder Ed Silver (former CTO of Flight Centre, CIO of iSeatz) — supported by an eight-person Board Advisor network spanning former executives from Expedia Group, Google, Cendant, and Atmosphere Research.
The firm offers two core service lines. M&A Advisory Services covers exit readiness, equity story development, strategic acquisitions, tuck-in targeting, narrative and valuation clarity, due diligence support, and carve-out planning. Business Consulting addresses growth planning, go-to-market strategy, market entry, loyalty/pricing/distribution transformation, and organizational alignment. Both services are positioned as early-engagement work that precedes traditional investment banking processes. The firm maintains a parallel content platform — the Travel Again Podcast, Jumpseat Conversations video series, and Insights blog — that functions as a thought-leadership and inbound client acquisition channel.
The business model is project-based professional services with bespoke, multi-year engagements priced on a quote basis; no public rate cards or recurring SaaS-style subscriptions are disclosed. Customer engagement begins with a "Book a Call" consultation and is delivered through direct senior-advisor relationships. The client roster includes Southwest Airlines, Air Canada, American Express, AAA, Orbitz, Travelport, Virgin, Cendant, FCM Travel, Flight Centre, GBTA, Travelzoo, iSeatz, and Onriva, indicating enterprise-level engagements across airlines, OTAs, travel management, hospitality, and travel technology. The firm claims a global footprint and operates a strategic partnership with Phocuswright for industry positioning.
Travel Again Advisory firmographics
Firmographics- Name
- Travel Again Advisory
- Legal name
- Travel Again Project
- Website
- https://travelagainadvisory.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Travel Again Advisory is a boutique M&A and strategic consulting firm serving travel, hospitality, and transportation companies with exit readiness, acquisition advisory, and growth consulting, anchored by former C-level travel industry executives.
- Ownership category
- akta.pro rank
Travel Again Advisory industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)
- akta.pro secondary industries
- Corporate Strategy Advisory (BPAHADAA), Buy-Side M&A Advisory (FSAEAGAB)
Keywords
Where Travel Again Advisory is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Travel Again Advisory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- M&A Advisory Services: Advisory fees for merger and acquisition engagements including exit readiness, strategic acquisitions, tuck-in targeting, due diligence support, narrative and valuation clarity, and carve-out planning.
- Business Consulting: Strategic consulting engagements covering growth planning, go-to-market strategy, market entry, loyalty/pricing/distribution transformation, organizational alignment, and strategic readiness for raises or M&A.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Advisory Engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Travel Again Advisory product offering
Product offeringCore offering
Travel Again Advisory is a boutique advisory firm providing M&A advisory and strategic consulting services to companies in the travel, hospitality, and transportation industries. The firm supports clients at key inflection points with services covering exit readiness, strategic acquisitions, tuck-in targeting, carve-out planning, growth planning, go-to-market strategy, loyalty/pricing/distribution transformation, and organizational alignment. Engagements are senior-led, custom, and relationship-based.
Product overview
Travel Again Advisory is a strategic M&A and business consulting firm serving the travel and hospitality industry. The company offers two core service lines—M&A Advisory Services and Business Consulting—alongside a content platform comprising the Travel Again Podcast, Jumpseat Conversations video series, and an Insights library of industry analysis. The advisory services help companies at inflection points (exit readiness, acquisitions, strategic positioning), while the content series provides thought leadership and audience-building through interviews with industry leaders and founders.
Differentiator
Problem solved
Functional benefit
Products and services
- M&A Advisory Services Strategic advisory for companies preparing to sell, acquire, recapitalize, or be acquired. Covers exit readiness and positioning, strategic acquisitions and platform expansion, tuck-in targeting and due diligence support, narrative and valuation clarity for boards, buyers, and investors, and carve-out planning and internal alignment.
- Business Consulting Strategic consulting for founders, operators, and boards covering growth planning and go-to-market strategy, market entry and customer model shifts, loyalty, pricing, and distribution transformation, organizational alignment and leadership clarity, and strategic readiness for future raises or M&A.
Quantifiable outcome
- Unlocked a new member benefit in under 30 days by identifying and piloting access to negotiated hotel content, driving immediate engagement and long-term member value.
- +1 more outcomes
Companies that use Travel Again Advisory
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Travel Again Advisory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Travel Again Advisory partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PhocuswrightcoreStrategic partnership with Phocuswright, a leading travel industry research and consulting firm. This partnership helps position clients' businesses in the industry's collective consciousness through thought leadership opportunities.
- Rockstarr & MoonminorWebsite development and maintenance partner responsible for building and maintaining the Travel Again Advisory website.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Travel Again Advisory competitors and assessment
Company assessmentDirect peers
- Skift: Travel media and research/advisory platform covering strategy, M&A, and industry trends; both produce industry analysis and events for the same travel executive audience.
- Horwath HTL: Global hospitality and travel consulting firm specializing in hotel sector strategy, valuations, and transactions; overlaps with TAA's strategic-acquisition and travel advisory work.
- HVS: Hospitality consulting, valuation, and investment advisory firm serving hotels and travel companies with M&A and feasibility work; comparable boutique specialist profile.
- Phocuswright: Travel industry research and consulting firm explicitly partnered with Travel Again Advisory; both serve travel executives with research, advisory, and thought-leadership products in adjacent ways.
- Atmosphere Research: Travel industry research/advisory firm led by Henry Harteveldt, who serves on TAA's Board Advisor roster; both target travel executives with analysis and strategic counsel.
Broad incumbents
- Bain & Company (Travel & Hospitality): Global strategy consulting firm with deep travel/hospitality industry work; competes for high-stakes strategic consulting and M&A diligence engagements.
- EY-Parthenon (Travel & Hospitality): Strategy and transaction consulting arm of EY serving mid- and large-cap travel companies on M&A, divestitures, and growth strategy.
- McKinsey & Company (Travel Practice): Global management consulting firm with a dedicated travel and transportation practice serving major airline, hospitality, and OTA clients on transformation and corporate strategy.
- Lazard (Travel & Hospitality): Global investment bank and financial advisory firm with travel and hospitality sector coverage spanning sell-side and buy-side M&A engagements.
Others
- STR: Hospitality data and benchmarking provider also serving investors and operators with advisory products; an adjacent enabling intelligence vendor to the same travel executive buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Travel Again Advisory social profiles
Digital presenceTravel Again Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travel Again Advisory leadership team
Management profileNumber of profiles
Profiles9 records
Travel Again Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travel Again Advisory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travel Again Advisory
What does Travel Again Advisory do?
Travel Again Advisory is a boutique advisory firm providing M&A advisory and strategic consulting services to companies in the travel, hospitality, and transportation industries. The firm supports clients at key inflection points with services covering exit readiness, strategic acquisitions, tuck-in targeting, carve-out planning, growth planning, go-to-market strategy, loyalty/pricing/distribution transformation, and organizational alignment. Engagements are senior-led, custom, and relationship-based.
Is Travel Again Advisory a public or private company?
Travel Again Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Travel Again Advisory founded?
Travel Again Advisory was founded in 2020. It employs 1 to 10 people.
Where is Travel Again Advisory based?
Travel Again Advisory is headquartered in Washington, United States, in the North America region.
How does Travel Again Advisory make money?
Two revenue lines are on record. M&A Advisory Services are the primary driver. The others are business Consulting.
Who are Travel Again Advisory's main competitors?
Direct peers on record are Skift, Horwath HTL, HVS, Phocuswright and Atmosphere Research. Broad incumbents are Bain & Company (Travel & Hospitality), EY-Parthenon (Travel & Hospitality), McKinsey & Company (Travel Practice) and Lazard (Travel & Hospitality). STR is listed as an others.
Does Travel Again Advisory have an API?
No public API is recorded for Travel Again Advisory.
What industry is Travel Again Advisory in?
Travel Again Advisory's product category is Management Consulting. Its primary akta.pro industry code is BPAHAOAA, M&A Advisory (Buy-Side & Sell-Side), with a secondary code of BPAHADAA, Corporate Strategy Advisory. Its NAICS code is 54161 and its SIC code is 8742.