Welcome_agenzia Di Comunicazione

What Welcome_agenzia Di Comunicazione does

Welcome Agenzia di Comunicazione, operating as WELCOME srl, is an integrated communication agency founded in 2011 and headquartered in Grassobbio, in the province of Bergamo (Lombardy), Italy. The firm employs a cross-functional team of approximately 50 professionals — led by co-founders Franco Armati (CEO and Creative Director) and Luca Franceschini (Creative Director) — spanning art direction, graphic and UI/UX design, development, copywriting, social media management, video production, account management, project management, and event management.

Welcome sells project-based professional services to B2B enterprise clients across a deliberately horizontal mix of sectors, including light design (Lombardo, Cini&Nils), food and beverage (Zanetti, EDO Gelati), paper and stationery (Cartiere Paolo Pigna), optical and manufacturing (MEI System), tourism and hospitality (Bormio), automation and industrial (ABB, Diachem), pet care and agriculture (Nat&Cat), and business associations (Associazione Industriali Cremona). The service catalogue covers advertising, branding and rebranding, UI/UX, social media management, PR and media relations, media buying and planning, performance marketing, digital solutions, content production, event communication, sustainability reporting, editorial design, packaging design, and lead-generation campaigns — delivered through a stated three-method approach of Strategy, Creativity, and Execution.

The firm has served 112 clients cumulatively since founding and reports no external funding, no parent company, and no proprietary technology platform. Pricing is project-based and customized rather than tiered, and revenue is not publicly disclosed. The agency uses generative AI tools for image and text content production on selected campaigns but does not market AI as a core differentiator.

Name

Welcome_agenzia Di Comunicazione

Legal name

WELCOME srl

Website

https://welcome-agency.it

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Welcome is a Bergamo-based, integrated communication agency founded in 2011, offering branding, advertising, digital, social, PR, events, packaging, and lead-generation services to B2B clients across light design, food & beverage, tourism, optical, and industrial sectors via a team of 50+ professionals.

Ownership category

akta.pro rank

Product category

Integrated Marketing and Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Communications Services, Nec (4899)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Corporate Incentive, VIP & Hospitality Programs (HSACADAN), Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Integrated communication services
• Branding and identity design
• Digital marketing campaigns
• Creative advertising agency
• Event organization and PR

Headquarters

HQ city

Grassobbio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Communication Services: Agency generates revenue through project-based fees for branding, advertising, digital solutions, content production, and communication strategy services; services include brand identity, social media management, web development, packaging design, editorial projects, and event organization

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Welcome is an integrated communication agency that delivers branding, advertising, digital campaigns, social media management, PR and media relations, media planning and buying, performance marketing, UI/UX design, content production, event organization, packaging design, editorial design, sustainability reporting, and lead generation services to enterprise clients across multiple industries in Italy. Services are delivered on a project basis by a cross-functional in-house team using a three-step method of Strategy, Creativity, and Execution.

Product overview

Welcome is an integrated communication agency based in Bergamo, Italy, offering a comprehensive suite of services including Advertising, Branding, UI/UX, Social media management, PR & Media relations, Media buying & planning, Performance marketing, Digital solutions, and Content production. The agency operates through a three-method approach: Strategy, Creativity, and Execution. Projects span brand identity, rebranding, packaging design, editorial design, event communication, sustainability reporting, lead generation campaigns, and AI-assisted content creation for clients across sectors including light design, food & beverage, pet care, optical industry, automation, and hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Traditional and digital advertising services including print advertising, positioning campaigns, and visual campaigns for enterprise clients.
• Branding Brand identity, brand strategy, rebranding, and visual identity development services for clients across various sectors.
• UI/UX Design User interface and user experience design services including website design and application interfaces for enterprise clients.
• Social Media Management Social media management, content strategy, editorial planning, and social advertising campaigns for enterprise brands.
• PR and Media Relations Public relations and media relations services for brand communication across enterprise clients.
• Media Buying and Media Planning Strategic media purchasing and planning across various channels for enterprise advertising campaigns.
• Performance Marketing Digital performance marketing including SEO, SEM, and advertising optimization for enterprise clients.
• Digital Solutions Web applications, websites, digital strategy, and online presence development for enterprise clients.
• Content Production Visual content creation, video production, editorial design, and graphic design services for enterprise clients.
• Event Communication and Organization Live events organization and communication including national competitions, corporate events, and large-scale activations for enterprise clients.
• Sustainability Reporting Sustainability and social balance report design and creation with accessible and engaging presentation for enterprise clients (e.g., Zanetti).
• Packaging Design Product packaging design including naming, visual identity, and illustration development for product launches (e.g., Nat&Cat eco-sustainable cat litter line).
• Editorial Design Magazine, catalog, and corporate publication design with distinctive art direction for enterprise clients (e.g., Lombardo corporate magazine).
• Lead Generation Campaigns Multi-channel lead generation including dedicated landing sites, email marketing, SEO, digital advertising, and offline advertising for B2B product campaigns (e.g., MEI System EasyFit Trend).

Quantifiable outcome

• Robocup event involved 49 schools and 650 students across Italy for 100-hour competition
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• M&C Saatchi Italy: Italian arm of M&C Saatchi, a global independent creative network offering integrated communications, advertising and branding. Comparable as a mid-to-large integrated agency competing for Italian B2B creative briefs.
• Armando Testa: One of Italy's largest independent integrated creative agencies, headquartered in Turin and operating across advertising, branding, and digital. Directly comparable as a full-service Italian creative agency competing for similar B2B clients in the Italian market.
• DDB Italy: Italian office of DDB Worldwide (Omnicom), an integrated creative agency providing advertising, branding and digital strategy services to enterprise clients. Directly comparable as an Italy-based integrated creative agency serving similar B2B verticals.
• TBWA\Italy: Italian arm of TBWA Worldwide (Omnicom), a global creative agency network with a strong Milan office serving enterprise clients across branding, digital and content. Comparable as a full-service integrated creative agency competing in Italy.

Broad incumbents

• Dentsu Italy: Italian arm of Dentsu, a global advertising and integrated communications holding company. Comparable as a broad incumbent offering advertising, media buying, digital and PR services in Italy.
• VMLY&R Italy: Italian office of VMLY&R (WPP), a global brand, customer experience and creative agency network. Comparable as a broad incumbent providing integrated branding, digital and content services to enterprise clients.
• BBDO Italy: Italian office of BBDO Worldwide (Omnicom), one of the largest global advertising networks offering creative, digital and integrated communications. Comparable as a broad incumbent operating in the Italian integrated agency market.
• Publicis Italy: Italian arm of Publicis Groupe, a global communications holding company offering advertising, media, digital and PR services. Comparable as a broad incumbent competing for similar Italian enterprise briefs.
• Wunderman Thompson Italy: Italian office of Wunderman Thompson (WPP), a global creative, data and technology agency. Comparable as a broad incumbent providing integrated branding, digital transformation and customer engagement services in Italy.
• Ogilvy Italy: Italian office of Ogilvy (WPP), one of the world's largest advertising and integrated communications networks. Comparable as a broad incumbent offering the same integrated service stack (branding, PR, digital, media) at greater scale and with global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/welcome-agenziadicomunicazione

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welcome_agenzia Di Comunicazione