Primetime Business And Professional Women's Association

Professional Women's Association Servicesprimetime.org.sg

Primetime Business and Professional Women's Association is a Singapore-registered non-profit society that provides membership-based professional development, networking, and coaching programmes for international business and professional women resident in Singapore, spanning members from over 30 countries.

Company typePrivate
Founded1997
HeadquartersSingapore, Singapore
Headcount1–10
GTM typeB2C
OfferingServices

What Primetime Business And Professional Women's Association does

Primetime Business and Professional Women's Association is a Singapore-registered non-profit society founded in 1997 that operates as a membership-based professional development and networking organization for international business and professional women resident in Singapore. The association targets women above 21 years of age of any nationality, with members drawn from over 30 countries, and serves a secondary corporate membership tier for Singapore-registered companies. Its core offerings include a member directory, four structured professional development programmes (Coaching Connect, Leadership, Mentoring, and Outreach), eleven Special Interest Groups spanning Finance, Law, Careers, Entrepreneurs, HR, Arts, Mindfulness, Mothers Connect, Prime Lunch, Wine and Dine, and AI, and a calendar of flagship events anchored by a monthly 2nd Thursday gathering. Revenue is generated through annual membership dues (Ordinary, Corporate, Overseas, Alumni, Honorary tiers), event fees with member-preferential pricing, and programme fees; membership and event operations are delivered through the GlueUp SaaS platform, with the organization itself operating with 1-10 staff under a volunteer Executive Board.

Governance is exercised by an annually elected Executive Board (the 2026/2027 board was unanimously voted in at the May 2026 AGM) supported by an Advisory Board that includes founding president Juanita Woodward, who transitioned to the advisory role in June 2025. The organization is housed at the Singapore Council of Women's Organisations (SCWO) building at 96 Waterloo Street, and recent strategic activity has focused on governance reform (constitutional amendments passed May 2026), partner co-hosting for International Women's Day 2025 with KeyNote Women Speakers Directory and Expat Living Singapore, and the launch of a PrimeTime AI Special Interest Group to extend programming into emerging technology themes. PrimeTime is PDPA-compliant under Singapore's Personal Data Protection Act 2012 and does not have a parent company, external investors, or venture funding.

Primetime Business And Professional Women's Association firmographics

Firmographics

Name: Primetime Business And Professional Women's Association
Legal name: Primetime Business and Professional Women's Association
Website: https://primetime.org.sg
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 1–10 employees
Short description: Primetime Business and Professional Women's Association is a Singapore-registered non-profit society that provides membership-based professional development, networking, and coaching programmes for international business and professional women resident in Singapore, spanning members from over 30 countries.
Ownership category
akta.pro rank

Primetime Business And Professional Women's Association industry classification

Industry

Product category: Professional Women's Association Services
NAICS: Civic and Social Organizations (813410)
SIC: Services-Membership Organizations (8600)
akta.pro primary industry: Adult/Public Speaking Clubs & Community Organizations (EDAMAOAI)
akta.pro secondary industries: Executive Summits & Invitation-Only Forums (MPAGAGAK), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

Professional women association
Membership networking
Professional development programmes
Women leadership mentoring
Special interest groups

Where Primetime Business And Professional Women's Association is headquartered

Location

Headquarters

HQ city: Singapore
HQ country: Singapore
HQ region: Asia

Offices1 record

Markets served

Primetime Business And Professional Women's Association business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

Membership Dues: Annual membership fees collected from ordinary, overseas, alumni, and corporate members. Membership term is 12 months from date of payment. No entrance fee is required. The Board determines annual fees in accordance with the ByLaws.
Event Fees: Members enjoy preferential pricing at events. Most events charge a small fee to cover operational costs, while some events are free for members.
Programme Fees: Fees for professional development programmes including Coaching Connect, Leadership, Mentoring, and Outreach programmes, with member-pricing available.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Ordinary membership for business and professional women above 21 years
Subscription	Annual	Corporate membership for companies registered in Singapore
Subscription	Annual	Honorary membership granted at Board discretion

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Primetime Business And Professional Women's Association product offering

Product offering

Core offering

PrimeTime is a Singapore-registered non-profit society that sells annual memberships to international business and professional women. Members gain access to a member directory, Special Interest Groups across topics like Finance, Law, Careers, and AI, plus professional development programmes covering Coaching, Leadership, Mentoring, and Outreach. The association also runs monthly flagship events, networking gatherings, and volunteer leadership opportunities anchored by a three-pillar model of Professional, Social, and Community Outreach activities.

Product overview

PrimeTime Business and Professional Women's Association is a membership-based organisation for international business and professional women in Singapore. The organisation offers a unified membership platform with a directory and member benefits, complemented by professional development programmes including Coaching Connect, Leadership Programme, Mentoring Programme, and Outreach Programme. The association also facilitates Special Interest Groups (SIGs) covering diverse topics from finance and law to arts and mindfulness, all anchored by monthly flagship events. The product portfolio is designed to support women through networking, learning, and community building.

Differentiator

Problem solved

Functional benefit

Products and services

PrimeTime Membership Annual membership subscription for international business and professional women above 21 years resident in Singapore (and corporate members registered in Singapore), granting access to the member directory, SIGs, programmes, events, partner offers, and volunteer opportunities on a 12-month term.
Coaching Connect Programme A coaching programme connecting members with certified coaches offering expertise in leadership development, career transitions, life design, and wellness.

Quantifiable outcome

28 years of continuous operation and community building for women in Singapore

Companies that use Primetime Business And Professional Women's Association

Customer profile

Segments2 records

Ideal customer profiles2 records

Primetime Business And Professional Women's Association technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Primetime Business And Professional Women's Association partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered minor and core.

KeyNote Women Speakers DirectoryminorStrategic or Co-development Partner · 13 March 2025Collaborated on the International Women's Day 2025 event titled 'Speak to Inspire – Accelerating Action Together' to empower women through inspiring speakers and networking.
Expat Living SingaporeminorStrategic or Co-development Partner · 13 March 2025Co-hosted the International Women's Day 2025 event 'Speak to Inspire – Accelerating Action Together' alongside KeyNote Women Speakers Directory.
Singapore Council of Women's Organisations (SCWO)coreStrategic or Co-development PartnerPrimeTime is housed at SCWO's headquarters at 96 Waterloo Street. The organization maintains strategic partnerships with SCWO for collaboration on women's initiatives and shared advocacy.
GlueUpcoreTechnology or IntegrationTechnology platform partner providing membership management, event registration, and digital membership card services. PrimeTime uses GlueUp for website hosting, event management, and member portal functionality.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Primetime Business And Professional Women's Association competitors and assessment

Company assessment

Others

GlueUp: Membership management and event technology platform powering PrimeTime's website, event registration and digital membership cards. Comparable as the core technology infrastructure partner enabling PrimeTime's self-serve membership operations.
Expat Living Singapore: Singapore media platform for expatriates that co-hosts events with PrimeTime (e.g., International Women's Day 2025). Comparable only as a free expat engagement channel and event partner, not a paid membership peer.

Broad incumbents

Singapore Council of Women's Organisations (SCWO): Umbrella body for women's organisations in Singapore that houses PrimeTime at its Waterloo Street headquarters. Comparable as a Singapore women's advocacy and community platform, but operates at a federated, broader scope rather than a single membership chapter.
BPW (Business and Professional Women) International: Federated global network of business and professional women's associations active in over 100 countries. Comparable in mission (empowering professional women via networking, leadership and advocacy) and structured programming, though BPW operates via local chapters rather than a single paid membership model.

Direct peers

Ellevate Network: Global membership-based professional women's networking community (formerly 85 Broads) offering events, mentoring circles and virtual programming. Directly comparable in mission and recurring-membership model, though operating at much larger scale and digital-first delivery.
American Women's Association (Singapore): Long-running Singapore-based community for American and international professional women. Directly comparable as an expat women's professional membership association; PrimeTime itself originated as a subcommittee of AWA before spinning off in 1997.
Lean In Circles: Sheryl Sandberg-founded peer groups for women focused on professional development, mentorship and community. Comparable as small-group women's professional circles, though delivered digitally and free rather than via paid annual membership and structured programmes.

Emerging players

Women in Tech Singapore: Singapore-based community advancing women in technology through events, mentoring and workshops. Comparable as a women-focused professional development community in Singapore, but narrower in sector focus and complementary rather than directly competing for PrimeTime's expat audience.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Primetime Business And Professional Women's Association compliance and trust

Trust signal

Compliance1 record

Primetime Business And Professional Women's Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Primetime Business And Professional Women's Association leadership team

Management profile

Number of profiles

Profiles9 records

Primetime Business And Professional Women's Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Primetime Business And Professional Women's Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primetime Business And Professional Women's Association

What does Primetime Business And Professional Women's Association do?

Is Primetime Business And Professional Women's Association a public or private company?

Primetime Business And Professional Women's Association is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Primetime Business And Professional Women's Association founded?

Primetime Business And Professional Women's Association was founded in 1997. It employs 1 to 10 people.

Where is Primetime Business And Professional Women's Association based?

Primetime Business And Professional Women's Association is headquartered in Singapore, Singapore, in the Asia region.

How does Primetime Business And Professional Women's Association make money?

Three revenue lines are on record. Membership Dues are the primary driver. The others are event Fees and programme Fees.

Who are Primetime Business And Professional Women's Association's main competitors?

Others on record are GlueUp and Expat Living Singapore. Broad incumbents are Singapore Council of Women's Organisations (SCWO) and BPW (Business and Professional Women) International. Direct peers are Ellevate Network, American Women's Association (Singapore) and Lean In Circles. Women in Tech Singapore is listed as an emerging player.

Does Primetime Business And Professional Women's Association have an API?

No public API is recorded for Primetime Business And Professional Women's Association.

What industry is Primetime Business And Professional Women's Association in?

Primetime Business And Professional Women's Association's product category is Professional Women's Association Services. Its primary akta.pro industry code is EDAMAOAI, Adult/Public Speaking Clubs & Community Organizations, with a secondary code of MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 813410 and its SIC code is 8600.