Name

Woonwijzerwinkel Limburg

Legal name

Stichting WoonWijzerWinkel

Website

https://woonwijzerwinkel.nl

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Stichting WoonWijzerWinkel is a Dutch nonprofit foundation operating four physical sustainability showrooms and a webshop, providing independent advisory services, subsidy guidance, and referral-based installation coordination across heat pumps, solar, insulation, batteries, and other sustainable home solutions for homeowners, businesses, and VvE associations in partnership with 50+ municipalities and a 300+ certified installer network.

Ownership category

akta.pro rank

Product category

Home Sustainability Advisory and Energy Efficiency Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Environmental Consulting Services (54162)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Energy Efficiency & Weatherization Retrofit (HSAPAEAF)

akta.pro secondary industries

HVAC & Refrigeration Contracting (IMAFALAB), Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Home sustainability advisory
• Energy efficiency consulting
• Heat pump installation
• Solar panel advisory
• Home insulation solutions

Headquarters

HQ city

Kerkrade

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advisory Services: Fees charged for advisory conversations, home assessments, and home visits
2. Referral/Commission: They act as intermediary between customers and certified installation companies, receiving referral fees from certified partners

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WoonWijzerWinkel is a Dutch sustainability retailer and advisory platform that provides homeowners with objective advice on home energy solutions (heat pumps, solar panels, insulation, ventilation, home batteries) through physical showrooms, in-home assessments, and digital consultations. The company also coordinates installation through its network of 300+ certified partner companies, offers subsidy advisory for national ISDE and municipal schemes, and backs all work with a €5,000 guarantee. Revenue is generated through paid advisory services and referral commissions from certified installation partners.

Product overview

WoonWijzerWinkel is a physical and digital sustainability advice and installation coordination platform operating across three showrooms in Rijnmond, Zuid-Limburg (Kerkrade), and Zaanstreek (Wormerveer). The core offering consists of a comprehensive portfolio of sustainable energy and efficiency products including heat pumps (warmtepompen), solar panels (zonnepanelen), solar boilers (zonneboilers), PVT systems, home batteries (thuisbatterijen), and EV charging stations, complemented by a full range of insulation solutions (roof, facade, floor, glass, window frames), heating systems (air conditioning, infrared heating, instant water heaters), sustainable materials (natural paints, cladding, flooring), and smart home technologies. The company distinguishes itself through integrated advisory services (personal consultation, home energy scans, in-home assessments), a quotation service connecting customers with 300+ certified installation partners, and subsidy advisory. The physical showroom model allows customers to see, test, and experience products before purchase, while the digital platform (webshop) enables online ordering and remote consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Heat Pumps (Warmtepomp) Heat pumps that provide sustainable heating and cooling for residential and commercial buildings, functioning as an 'inverse refrigerator' to transfer thermal energy. Available to homeowners and businesses.
• Solar Panels (Zonnepanelen) Solar photovoltaic panels for generating electricity from sunlight, enabling homeowners to produce their own sustainable energy.
• Solar Boiler (Zonneboiler) Solar thermal systems using vacuum tube collectors that heat water using solar energy, delivering 3 to 4 times more power than solar panels for water heating.
• PVT System (Combined Photovoltaic-Thermal) Combined photovoltaic and thermal system that generates both electricity and heat from sunlight.
• Home Batteries (Thuisbatterijen) Home battery storage systems that store excess solar energy for later use, increasing self-consumption of generated renewable energy.
• Roof Insulation (Dakisolatie) Insulation solutions for roofs to improve thermal performance and reduce energy consumption for heating and cooling.
• Facade Insulation (Gevelisolatie) External and internal wall insulation to enhance building energy efficiency and thermal comfort.
• Floor Insulation (Vloerisolatie) Insulation solutions for floors to prevent heat loss and improve overall building thermal performance.
• HR Insulating Glass (HR Isolatieglas) High-efficiency insulating glass units for windows that significantly reduce heat transfer compared to standard glazing.
• Glass and Window Frames (Glas en Kozijnen) Complete window systems including frames and insulating glass for optimal thermal performance.
• Air Conditioning (Airco) Air conditioning systems that provide cooling and can also function as efficient heat pumps for sustainable heating.
• Infrared Heating (Infrarood Verwarming) Electric infrared heating panels that directly heat objects, floors, walls, and people rather than the air, providing efficient and comfortable warmth.
• Instant Water Heater (Doorstroomverwarmer / Elektrische Geiser) Electric instant water heaters that provide hot water on demand without requiring a storage tank.
• Quooker Boiling Water Tap Kitchen taps that provide instant boiling water, eliminating the need for a kettle and reducing energy consumption.
• LED Lighting (LED Verlichting) Energy-efficient LED lighting solutions for residential and commercial applications to reduce electricity consumption.
• Rainwater Harvesting (Regenwateropslag) Systems for collecting and storing rainwater for use in irrigation, toilet flushing, and other non-potable applications.
• Smart Home (Smarthome) Smart home automation systems that optimize energy consumption and integrate with sustainable energy solutions.
• Ventilation (Ventilatie) Mechanical ventilation systems that ensure healthy indoor air quality while maximizing energy efficiency.
• Boilers Energy-efficient water heating systems, including heat pump water heaters and solar-compatible boilers.
• Induction Cooking (Inductie Koken) Electric induction cooking solutions as an alternative to gas for gas-free living.
• EV Charging Station (Laadpaal) Electric vehicle charging stations, including solar-powered charging solutions.
• Sustainable Materials (Duurzame Materialen) Sustainable building materials including natural paints, facade cladding, roofing, floor and wall coverings, and garden materials.
• Consultation Services (Adviesgesprek) Personalized, objective consulting services from certified advisors for home sustainability solutions, available in showrooms, digitally, or at-home.
• Home Energy Scan (Woningscan) Free digital scan providing quick insight into realistic sustainability measures for individual homes.
• Home Assessment by Expert (Woningopname aan Huis) In-home assessment where an expert evaluates the entire property and provides personalized sustainability recommendations. Priced at €249 for the home visit.
• Quote Service (Offerteservice) Free quotation service connecting customers with certified installation companies for sustainable solutions.
• Subsidy Advisory (Subsidie Advies) Advisory services helping customers navigate national ISDE subsidies and municipal subsidy programs.
• WoonWijzerWagen (Mobile Showroom) Mobile showroom that brings sustainable solutions to events, neighborhoods, and municipalities.

Quantifiable outcome

• €5,000 guarantee on work quality and execution

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Certified Installation Companies NetworkcoreImplementation/ SI/ Consulting PartnerNetwork of 300+ certified companies that execute installation work for customers referred through WoonWijzerWinkel. Companies must meet quality standards and provide guarantees on work performed.
• Dutch MunicipalitiescoreStrategic or Co-development PartnerOver 50 Dutch municipalities partner with WoonWijzerWinkel as official energy advice points. WoonWijzerWinkel Limburg serves as official Energy Point for Parkstad municipalities including Landgraaf, Heerlen, and others.
• ISDE (Investment Scheme Energy Savings)coreOthersNational Dutch subsidy scheme that WoonWijzerWinkel helps customers navigate and apply for

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/woonwijzerwinkel
• Facebookfacebook.com/woonwijzerwinkel
• LinkedInlinkedin.com/company/woonwijzerwinkellimburg
• Instagraminstagram.com/woonwijzerwinkel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woonwijzerwinkel Limburg