Theater De Regentes

What Theater De Regentes does

Theater De Regentes operates a community-led neighborhood theater at Weimarstraat 63 in the Segbroek district of Den Haag, Netherlands. The venue is housed in a historic Art Deco building originally opened in 1921 as the largest indoor swimming pool in Europe and converted into a theater in 1996 by actress Guusje Eijbers. Following closure due to municipal subsidy cuts in 2012, the theater reopened in 2013 under the name De Nieuwe Regentes with approximately 100 community volunteers and rebranded back to Theater De Regentes in 2023. It serves local residents of the Segbroek neighborhood and broader Den Haag audiences through a diverse program of music, dance, theater, cabaret, family performances, and cultural festivals.

The theater operates nine distinct spaces including the Grote Zaal (main hall, 340m²), Het Diepe (former pool basin, 100m²), Het Ketelhuis (industrial boiler room, 80m²), Kleine Zaal (90m²), Studio (20m²), Theatercafé (100m²), Foyer (150m²), and Vergaderzaal (100m²). Technology infrastructure consists of the ActiveTickets ticketing platform (with Weeztix as a third-party alternative for selected events), a physical box office (Tuesday-Friday 10:00-17:00), and standard calendar integrations via iCalendar, Google Calendar, and Outlook. Programming includes recurring series such as the monthly El Pub Flamenco and the annual Global Dance Festival co-organized with De WereldDansWerkPlaats.

The theater generates revenue through multiple streams: ticket sales (€4.25-€35 per ticket depending on event), venue rental for cultural organizations (Holland Dance Festival, Movies That Matter, Pride The Hague, Jong Metropole Orkest, Amsterdams Andalusisch Orkest) and corporate clients, a Badgast membership program with annual tiers at €30, €50 for couples, or €100, food and beverage sales from the theater café, and municipal subsidies as a designated cultural anchor (cultuuranker) in the Segbroek district. The organization is operated by Stichting De Nieuwe Regentes, a Dutch non-profit foundation, with 11-50 employees and approximately 100 community volunteers enabling programming and operations.

Name

Theater De Regentes

Legal name

Stichting De Nieuwe Regentes

Website

https://theaterderegentes.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater De Regentes is a community-led neighborhood theater in Den Haag, Netherlands, operating nine venues in a historic 1921 Art Deco building. It serves local residents and performing artists through ticketed events, venue rentals, memberships, and cultural programming.

Ownership category

akta.pro rank

Product category

Performing Arts Theater

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Community Theatre & Storytelling Festivals (MPAGAEAI)

Keywords

• Community theater programming
• Performing arts venue
• Event space rental
• Cultural programs Den Haag
• Neighborhood theater

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: The primary revenue stream comes from ticket sales for performances, concerts, dance shows, theater productions, and family events. Tickets are sold through the theater's own ticketing platform (ActiveTickets) and range from free workshops to €35 for premium concerts.
2. Venue and Space Rental: De Regentes rents out its five halls and two foyers for cultural activities by both professional makers and amateur groups, as well as for business events. Spaces available include the Grote Zaal (400m²), Het Diepe (300m²), Ketelhuis (80m²), Kleine Zaal (90m²), Studio (20m²), Theatercafé (100m²), Foyer (150m²), and Vergaderzaal (100m²). Separate contacts handle cultural rental (Saskia van der Lans, Gaby Brinkman) and business rental (Petra Polderman).
3. Badgast Membership Program: An annual supporter/membership program called 'De Badgasten' where members pay yearly subscriptions (€30, €50 for couples, €100, or custom amount) via SEPA direct debit to Stichting De Nieuwe Regentes. The program has welcomed its 100th member.
4. Food and Beverage Sales: The theater café provides food and drinks to visitors during performances and events, contributing to revenue alongside the ticket sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Theater De Regentes operates a neighborhood theater presenting and hosting performing arts, cultural programs, and community events across five performance halls and two foyers in a historic 1921 Art Deco building in the Segbroek district of Den Haag. The theater offers live performances (music, dance, theater, cabaret, flamenco, family programming), venue rental for cultural and corporate events, guided tours of the historic building, and a Badgast supporter membership program. Operations are supported by approximately 100 community volunteers, with the venue functioning as a municipally designated cultural anchor in the neighborhood.

Product overview

Theater De Regentes operates as a community theater with nine distinct venues and spaces within a historic Art Deco building (former swimming pool from 1921). The portfolio includes seven rentable spaces: Grote Zaal (main hall), Kleine Zaal (small hall), Het Ketelhuis (industrial boiler room), Het Diepe (former pool basin), Studio, Theatercafé, Foyer, and Vergaderzaal. The theater's services include venue rental for cultural and business events, diverse event programming across music, dance, theater, and flamenco genres, guided tours of the historic building, a Badgast membership program, and a volunteer program with approximately 100 community members. The venue hosts both its own programming and guest productions, including recurring series like El Pub Flamenco.

Differentiator

Problem solved

Functional benefit

Named customers16 records

Segments6 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• De WereldDansWerkPlaatscoreStrategic or Co-development PartnerDe WereldDansWerkPlaats co-organizes the annual Global Dance Festival with Theater De Regentes. This partnership brings diverse international dance forms to the theater and includes workshops, open podium, performances, and a dance meeting. The festival showcases dance from all corners of the world and is a major annual event in the theater's programming.
• Movies That MatterminorStrategic or Co-development PartnerMovies That Matter documentary screenings are hosted at De Regentes, including events themed around Keti Koti. This partnership brings documentary and film programming to the theater's audience.
• Pride The HagueminorStrategic or Co-development PartnerPride The Hague events, including the Tango Queer Night, are hosted at De Regentes. The partnership supports LGBTQ+ visibility and programming in the theater.
• Amsterdams Andalusisch Orkest (AAO)minorStrategic or Co-development PartnerThe AAO organizes the Ud Festival and partners with De Regentes as one of the venues. The festival is dedicated to the ud, the oldest Arabic string instrument, and includes performances and the Ud competition.
• Gnawa Festival Den Haag ConsortiumminorStrategic or Co-development PartnerGnawa Festival Den Haag is organized by Stichting Multicultureel Jongerengeluid in collaboration with PAARD, Korzo theater, Theater De Regentes, Amare, Het Nationale Theater, and ProJazz. Supported by Gnaoua Culture, Juliana Plaza, DPS Media, Gemeente Den Haag, and Fonds 1818. De Regentes hosts performances as part of the festival.
• Nationale Jeugdorkesten Nederland / Metropole OrkestminorStrategic or Co-development PartnerThe Jong Metropole Orkest is an initiative of Nationale Jeugdorkesten Nederland and the Metropole Orkest. They partner with De Regentes as a venue for performances featuring young talent from Dutch conservatories.
• CultuurschakelminorStrategic or Co-development PartnerCultuurschakel partners with De Regentes on educational programs and the Global Dance Festival, facilitating cultural programming and exchange.
• Stichting Beyond Bharata Natyam / Gandhi CentrumminorStrategic or Co-development PartnerCo-producers of the Shakuntala dance production performed at De Regentes. The production brought Indian classical dance with live music to the theater.
• Gemeente Den HaagcoreOthersThe Municipality of Den Haag is a key partner providing ongoing support and recognition of De Regentes as a cultural anchor ('cultuuranker') in the Segbroek neighborhood. The theater is an important cultural institution for the city.
• Theater Na de DamminorStrategic or Co-development PartnerTheater Na de Dam provides dramaturgical support for productions like 'Uit Liefde' performed at De Regentes, as part of their mission to create commemorative theater around 4-5 May.
• Gieskes-Strijbis FondsminorOthersOne of several cultural funds supporting the NKK NXT program (Lost: not to be found) at De Regentes, alongside Dioraphte, Janivo Stichting, and Van den Berch van Heemstede Stichting.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Het Nationale Theater: Den Haag's largest subsidized theater company (formerly including Nationaal Toneel), operating the Koninklijke Schouwburg and other venues. Historically used De Regentes as a temporary home; competes for both audiences and touring productions in the same city.
• Theater Rotterdam: Large Rotterdam-based producing theater with multiple venues and a comparable mix of own productions, rentals, and diverse programming across dance, music, and theater.
• Theater aan het Spui: Den Haag city-center theater presenting theater, dance, and music programming, including festivals like Tweetakt. Comparable mid-size municipal venue competing for the same Den Haag audiences.
• Amare: Den Haag's flagship cultural complex (opened 2021) housing multiple halls, the Residentie Orkest, and Dansstad. A co-partner on Gnawa Festival Den Haag and the dominant city-wide performing-arts venue against which De Regentes competes for audiences and renters.

Direct peers

• Cultuurhuis De Klinker: Small Dutch community performing-arts venue combining own programming with space rental for amateurs and cultural organizations, structurally similar to De Regentes's hybrid venue + presenter model.
• Korzo Theater: Multi-venue performing arts theater in Den Haag offering music, dance, and theater programming with comparable hall sizes and rental model. Already a direct partner on the Gnawa Festival Den Haag consortium, making it the closest like-for-like peer in the same city.
• PAARD (Paard van Troje): Den Haag live music and culture venue with multiple halls, comparable programming breadth (music, cabaret, festivals), and a co-partnership with De Regentes on the Gnawa Festival Den Haag.
• Theater Frascati: Amsterdam-based multi-hall theater focused on contemporary performing arts, dance, and experimental work with similar multi-venue rental operations and programming philosophy around emerging makers.
• Theater De Vaillant: Neighborhood theater in Den Haag's Laakkwartier/Schilderswijk districts with a similar community-anchored programming model, affordable ticket pricing, and multi-hall venue rental for cultural and amateur use.

Regional players

• Toneelgroep Oostpool: Arnhem-based producing theater company that both creates and presents work, often in non-traditional venues, with a comparable blend of own productions, rentals, and community-engaged programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NieuweRegentes
• YouTubeyoutube.com/channel/UCa6356AXWWh3Jk_pCGLIpBg
• Facebookfacebook.com/DeNieuweRegentes
• Instagraminstagram.com/denieuweregentes
• LinkedInlinkedin.com/company/de-nieuwe-regentes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater De Regentes