ROCCA al MARE KAUBANDUSKESKUSE AKTSIASELTS

What ROCCA al MARE KAUBANDUSKESKUSE AKTSIASELTS does

Rocca al Mare Kaubanduskeskuse AS operates a large shopping centre in the Haabersti district (Veskimetsa area) of western Tallinn, Estonia, at Paldiski mnt 102. The centre leases space to over 130 stores and dozens of restaurants and service providers, anchored by Prisma and Selver supermarkets. It targets general consumers and families in the Tallinn metropolitan area, offering a consolidated retail, dining, grocery, beauty, health, home, leisure, and entertainment destination across two floors, with 1,254 parking spaces, four on-site parcel locker operators (DPD, SmartPosti, Omniva, Unisend), and a family-oriented amenities layer (parent-child rooms, children's play areas, event programming including Sky Tivoli, IRONMAN, IRONKIDS, and TalTech ping pong tournaments).

The centre's core physical asset is complemented by a modest technology stack: an automated licence plate recognition (ANPR) parking system operated by Snabb OÜ from 1 July 2026, with activation via the Snabb app, pargi.ee, and SMS at zone X9; Estonia's first convenience parking zone (X122) at the main entrance payable from the first minute; six Eleport EV charging points (two 22 kW standard plus four fast chargers up to 100 kW); and smart ventilation/cooling building management. The facility carries BREEAM In-Use VERY GOOD (2025 assessment), LEED Silver, the Estonian "Meil on puhas õhk" Clean Air Label, and operates on Eesti Energia renewable electricity. Distribution is wholly physical retail; the roccaalmare.ee website (available in Estonian, English, and Finnish) functions as a directory, marketing, and parking/gift card information layer rather than e-commerce.

The business model rests on three revenue streams: (1) retail tenant rent and lease income from 130+ permanent stores and dozens of food and service tenants, with active recruitment via the "Become a Tenant" programme and the Spotlight pop-up platform; (2) parking fees (free for the first 2 hours, then €1 per started 30 minutes, with convenience parking charged from minute one); and (3) gift card sales (€10–€250 denominations, valid for 1 year at over 100 acceptance points). The company is wholly owned by Citycon Oyj, a Nasdaq Helsinki-listed (CTY1S.HE, S&P BBB-) Nordic retail property REIT operating 30 daily-needs city centres across Finland, Sweden, Norway, Denmark, and Estonia.

Name

ROCCA al MARE KAUBANDUSKESKUSE AKTSIASELTS

Legal name

Rocca al Mare Kaubanduskeskuse AS

Website

https://roccaalmare.ee

Company type

Private

Operating status

Operating

Short description

Rocca al Mare Kaubanduskeskuse AS operates a 130+ store shopping centre in western Tallinn, Estonia, serving consumers and families with retail, dining, grocery (Prisma, Selver), and services. Wholly owned by Nordic REIT Citycon Oyj, it earns revenue from tenant leases, paid parking, and gift card sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Retail tenant rent and lease income: The centre leases space to over 130 stores and dozens of restaurants and service providers. Tenant mix includes international fashion brands, grocery stores, electronics, cosmetics, home goods, and dining establishments.
2. Parking fees: Revenue from paid parking after the free 2-hour period. After free time expires, parking costs €1 per 30 minutes. The convenience parking zone (X122) charges from the first minute. Operated by Snabb OÜ from 1 July 2026.
3. Gift card sales: The centre sells gift cards valid at over 100 stores and restaurants within the centre, with card values ranging from €10 to €250. Cards are valid for 1 year from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rocca al Mare operates a physical shopping centre in western Tallinn, Estonia, leasing retail and service space to over 130 stores, dozens of restaurants, and two anchor supermarkets (Prisma and Selver). The centre provides supporting services to consumers including 1,254 parking spaces, gift cards valid at 100+ tenants, free 2-hour parking, family amenities, and a calendar of community events.

Product overview

Rocca al Mare is a shopping center (not a software product) offering a unified retail platform with over 130 stores and dozens of dining options. The core offering is the physical shopping center experience, supported by digital services including a gift card system (Kinkekaart), parking management with automated license plate recognition via Snabb, a store directory with real-time hours, email newsletter, and customer feedback submission. The center is operated by Citycon and is certified BREEAM In-Use.

Differentiator

Problem solved

Functional benefit

Products and services

• Rocca al Mare Shopping Centre A large two-floor shopping centre in the Haabersti district of western Tallinn offering retail (fashion, beauty, home goods, sports, electronics), dining, services, and entertainment under one roof, targeting families and general consumers.
• Rocca al Mare Gift Card (Kinkekaart) Gift card available in denominations of €10–€250, valid for 1 year from purchase, redeemable at over 100 stores, restaurants, and service providers inside the centre.
• Parking Services 1,254 parking spaces across an open-air car park and rooftop, with 2 hours free for all visitors, then €1 per started 30 minutes, operated via Snabb app, pargi.ee, or SMS; a premium convenience parking zone (X122) at the main entrance charges from the first minute.
• Tenant Leasing and Pop-Up Spaces (Spotlight) Permanent retail and service leases for 130+ tenants, plus short-term pop-up and demonstration spaces offered through the Citycon Spotlight platform for retailers, restaurants, and service providers.
• Electric Vehicle Charging (Eleport) 6 Eleport electric vehicle charging points in the car park: 2 standard 22 kW chargers and 4 fast chargers up to 100 kW, available to centre visitors.
• Parcel Locker Service Self-service parcel collection lockers from DPD, SmartPosti, Omniva, and Unisend available at the centre, some operating 24/7.

Quantifiable outcome

• BREEAM In-Use VERY GOOD rating achieved in 2025 assessment
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Snabb OÜcoreTechnology or Integration · 1 July 2026Snabb OÜ became the centre's parking operator starting 1 July 2026. Snabb provides an automated number plate recognition (ANPR) parking system including the Snabb mobile app, pargi.ee web application, and SMS parking at zone X9. Snabb also introduced Estonia's first 'mugavusparkla' (convenience parking) zone X122 at the centre's main entrance. The partnership aims to improve parking convenience and ensure car park spaces are primarily available for centre customers.
• Citycon OyjcoreOthersCitycon is the Nordic owner, manager, and developer of the Rocca al Mare Shopping Centre. Citycon operates 30 city centres across Finland, Sweden, Norway, Denmark, and Estonia. The company's sustainability strategy targets CO2 neutrality by 2030. Citycon Oyj shares are listed on Nasdaq Helsinki (ticker: CTY1S.HE) with Standard & Poor's BBB- credit rating.
• Forus TaksominorOthersForus Takso (tel 1200) is the official taxi partner of Rocca al Mare Shopping Centre. Customers are advised to agree on an approximate fare with the driver before the trip.
• Sotsiaalkindlustusamet and TervisekassaminorStrategic or Co-development PartnerThe centre's Tervise Abi store is a contractual partner of the Estonian Social Insurance Board (Sotsiaalkindlustusamet) and the Estonian Health Insurance Fund (Tervisekassa), enabling customers to purchase health and care products using state subsidies or digital prescriptions.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roccaalmare
• Instagraminstagram.com/roccaalmarekeskus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCCA al MARE KAUBANDUSKESKUSE AKTSIASELTS