GIRL GUIDES OF CANADA

Name

GIRL GUIDES OF CANADA

Legal name

Girl Guides of Canada–Guides du Canada

Website

https://girlguides.ca

Company type

Private

Founded year

1910

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees paid by families for girls to participate in Girl Guides programs. The fee covers program development, insurance, meeting space rental, and volunteer screening/training. Fees vary by region from $125 to $205 annually.
2. Cookie Sales: Annual Girl Guide cookie sales program where girls sell cookies to raise funds. This is a significant fundraising mechanism for the organization and a signature program activity for girls.
3. Donations and Fundraising: Direct donations from individuals, corporate sponsors, and foundations. Multiple donation options including one-time gifts, monthly giving, special occasion gifts, memorial donations, and legacy giving through bequests.
4. Uniform and Merchandise Sales: Sale of Girl Guide uniforms (t-shirts, tunics) and merchandise through the official Girl Guide Store (thegirlguidestore.ca).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Girl Guides of Canada delivers structured youth development programming for girls ages 5-17 through age-based branches (Sparks, Embers, Guides, Pathfinders, Rangers), a badge-and-award system spanning eight program areas, and a volunteer-led local unit network operating weekly across Canada. Its core offerings include the Girls First digital program platform, the Safe Guide risk management program, an annual Cookie Sales fundraiser, and specialized participation options such as Trex/Extra Ops, Virtual Units, and Lones for distance Guiding.

Product overview

Girl Guides of Canada delivers a unified youth development program for girls ages 5-17 through a multi-branch structure. The core offering includes the Girls First digital program platform (experience.girlguides.ca) for program activities and badge tracking, supplemented by Member Zone for adult volunteer resources and the online registration system for membership management. Program delivery spans five age-based branches—Sparks (5-6), Embers (7-8), Guides (9-11), Pathfinders (12-14), and Rangers (15-17)—plus specialized options including Trex/Extra Ops for outdoor enthusiasts, Virtual Units for remote participation, and Lones for distance Guiding. The badge system centers on eight program areas with associated theme badges and awards. The Cookie Sales Program serves as the primary annual fundraiser. Additional offerings include Safe Guide (risk management), Career Compass, Mental Health Matters, and Youth Leadership initiatives. All programs connect through a unified member database (iMIS) with digital tools for registration, volunteer screening, and member communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Girls First Digital Program Platform
• Member Zone
• Online Registration System
• Girl Guide Badge and Activity Program
• Trex/Extra Ops
• Cookie Sales Program
• Safe Guide
• Virtual Units
• Lones
• Change Maker Award

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor.

• BlackBerryminorStrategic or Co-development PartnerCorporate partner supporting Girl Guides of Canada's programs that empower girls with opportunities, skills and knowledge to reach their full potential.
• Equal VoiceminorStrategic or Co-development PartnerNon-profit partner focused on gender equality, supporting GGC's mission to empower girls and young women.
• Ericsson CanadaminorStrategic or Co-development PartnerTechnology company partner providing support for GGC's innovative programs for girls.
• MediaSmartsminorStrategic or Co-development PartnerCanada's centre for digital and media literacy, supporting GGC's digital literacy and media awareness programming.
• METRACminorStrategic or Co-development PartnerNon-profit organization working on violence prevention and gender equality, supporting GGC's safety and empowerment programs.
• NEDICminorStrategic or Co-development PartnerNational Eating Disorder Information Centre, supporting GGC's Be Well program area focusing on mental and physical health.
• Ontario Women's DirectorateminorStrategic or Co-development PartnerGovernment agency partner supporting gender equality initiatives in Ontario.
• PREVNetminorStrategic or Co-development PartnerNetwork promoting healthy relationships and bullying prevention, supporting GGC's safe and inclusive environment.
• The Secret MarathonminorStrategic or Co-development PartnerPartner supporting GGC's fitness and adventure programming through the Secret Marathon initiative.
• Status of Women CanadaminorStrategic or Co-development PartnerFederal government agency working toward gender equality, supporting GGC's mission and programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Girlguiding UK: UK equivalent of Girl Guides within the same WAGGGS movement, delivering age-banded, badge-based, volunteer-led programming for girls. Comparable program architecture, volunteer model, and global Guiding affiliation.
• 4-H Canada: Canadian youth development organization delivering badge/award-style programming with volunteer-led local clubs focused on leadership, STEM, and outdoor skills. Highly comparable volunteer-driven, community-club operating model.
• Boys & Girls Clubs of Canada: National Canadian non-profit providing after-school and youth development programming for children and teens. Closest direct peer for community-based, volunteer-supplemented youth services targeting similar age groups across Canada.
• Scouts Canada: The leading co-ed youth scouting organization in Canada, operating a parallel badge/progression system, volunteer-led units, and national infrastructure. Directly comparable in scale, geography, and volunteer-driven delivery model.
• Camp Fire (USA): U.S. youth development non-profit with a long-standing badge/progression framework and inclusive programming for youth. Comparable in mission, age-banded programming, and non-profit funding model.
• Girl Scouts of the USA: Direct sister-organization peer within the WAGGGS global Guiding movement, offering the same badge-based, girl-driven, volunteer-led youth development model in the U.S. market. Most analogous peer for both programming structure and revenue mix (cookies + dues + donations).

Broad incumbents

• YMCA Canada: Broad national youth and community services operator running camps, child care, and youth leadership programs across Canada. Comparable youth programming breadth and national footprint, but with a wider mission beyond girls' development.
• Boys & Girls Clubs of America: Larger U.S. peer operating after-school and youth development clubs with programming, volunteer engagement, and national fundraising infrastructure. Comparable programming pillars (leadership, STEM, outdoor) and donor/partnership model, though broader in scope.

Emerging players

• Big Brothers Big Sisters of Canada: Canadian youth mentoring non-profit focused on one-to-one mentorship for children and youth. Comparable national non-profit youth-serving footprint and volunteer-driven delivery, though narrower (mentorship-only) in programming scope.

Others

• Girl Scouts of the USA — Cookies / WAGGGS Global Network: The World Association of Girl Guides and Girl Scouts is the global umbrella body of which GGC is a member organization. Highly relevant as an ecosystem/enabling peer that supports program standards, international events, and brand consistency across member countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/user/ggcanada
• Facebookfacebook.com/pages/Girl-Guides-of-Canada/111161488925958
• LinkedInlinkedin.com/company/girl-guides-of-canada
• Instagraminstagram.com/girlguidesofcanada
• Xx.com/girlguidesofcan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIRL GUIDES OF CANADA