Pretty 2 Gorgeous

What Pretty 2 Gorgeous does

Pretty 2 Gorgeous is a privately held, micro-sized beauty business founded in 2012 and based in Sherman Oaks, California. According to available firmographic data, the company sells human hair extensions and related beauty products and provides salon installation services, operating at the intersection of retail product sales and in-person beauty services.

The company runs a direct-to-consumer storefront via its website, pretty2gorgeous.com, and offers hands-on salon services for hair extension installation. No further detail is available on its product assortment depth, brand portfolio, supplier relationships, or whether installation services are delivered in-house or through partner stylists. The headcount range of 1-10 employees is consistent with a boutique local operator rather than a multi-location chain.

No information is disclosed on pricing, revenue, funding, ownership, management, certifications, partnerships, or distribution channels. The website currently displays a loader/verification page, and the absence of first-party disclosures means the full scope of Pretty 2 Gorgeous' operations cannot be characterized beyond the stated product-and-service description.

Name

Pretty 2 Gorgeous

Website

https://pretty2gorgeous.com

Company type

Private

Founded year

2012

Headcount range

1–10 employees

Short description

Pretty 2 Gorgeous is a Sherman Oaks-based micro-business that sells human hair extensions and related beauty products and provides salon installation services to local consumers. Founded in 2012, it operates with 1-10 employees via its website.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care - Hair Extensions and Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

akta.pro secondary industry

On-Location Bridal Beauty Services (HSALALAD)

Keywords

• Human hair extensions
• Beauty products
• Salon installation services
• Hair care retail
• Wig and extensions

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Pretty 2 Gorgeous is a beauty retailer and salon service provider based in Sherman Oaks, California. The company sells human hair extensions and related beauty products to individual consumers, and provides professional salon installation services for these hair extensions. Operations combine product retail with hands-on beauty services delivered by a small staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Hair Extensions

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Great Lengths: Established global salon-installation hair extension brand operating primarily through certified stylists — comparable on the professional installation side and target demographic, with greater scale and brand recognition.
• Sally Beauty Holdings: A large specialty retailer of beauty products including hair extensions, tools, and supplies serving both consumers and salons — overlapping retail assortment and pro-salon customer base.
• Ulta Beauty: Mass-market beauty retailer carrying extensions, wigs, and related services including in-store installation at many locations — broader assortment but a key adjacent competitor for the same shopper basket.
• Hairdreams: European-headquartered premium hair extension and integration specialist using certified salons — comparable service-led installation model and premium human-hair positioning.

Direct peers

• Hairdo (by HairUWear): HairUWear's consumer extension brand selling clip-ins and alternative-hair solutions to salons and consumers, comparable in product mix and salon-channel access.
• Bellami Hair: One of the largest direct-to-consumer human hair extension brands in the U.S., with salon-grade clip-ins, tape-ins, and professional installation partnerships — directly comparable to Pretty 2 Gorgeous across product category, customer base, and salon service orientation.
• Beauty Forever: Human hair extensions and wig retailer with an emphasis on premium-grade hair and professional installation — overlapping distribution model and target buyer with Pretty 2 Gorgeous.
• UNice Hair: Large DTC and Amazon-native human hair extensions brand offering bundles, wigs, and install-ready products — comparable customer, price range, and category as Pretty 2 Gorgeous.
• Luxy Hair: A major online-focused human hair extensions brand selling clip-ins and application accessories, overlapping with Pretty 2 Gorgeous's product range and target consumer (women seeking length/volume solutions).

Emerging players

• Itip Hair Co. Smaller specialist hair extensions brand focused on the salon and prosumer install market, comparable niche positioning and customer to Pretty 2 Gorgeous.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/pretty2gorgeous

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pretty 2 Gorgeous