BRITISH HEDGEHOG PRESERVATION SOCIETY TRADING LIMITED

What BRITISH HEDGEHOG PRESERVATION SOCIETY TRADING LIMITED does

British Hedgehog Preservation Society Trading Limited is the trading subsidiary of the British Hedgehog Preservation Society (Registered Charity Number 1164542), a UK non-profit headquartered at Hedgehog House, Dhustone, Ludlow, Shropshire. The company operates a direct-to-consumer e-commerce shop selling approximately 79 hedgehog-themed products across categories including books, cards, gifts, eco items, hedgehog care products, food, stationery, toys, clothing, and jewellery. All profits from the shop are stated to support the parent charity's hedgehog conservation work, and the trading subsidiary does not have external shareholders or institutional investors.

The online shop is built on WordPress/WooCommerce and accepts payments via WorldPay, with a single geographic focus on UK delivery (overseas orders handled by separate email arrangement). Fulfillment is carried out by a small team at Hedgehog House — orders are packed and posted by a single named individual (Sue) — and parcels are shipped via Royal Mail second class post. Pricing is per-item (ranging from £0.50 to £79.95) plus fixed shipping charges (Under £20: £4.50 P&P; £20 and over: £5.50 P&P). A print catalogue ("Hogalogue") is also maintained for mail/fax ordering, targeting supporters who prefer offline channels.

The revenue mix comprises one-off merchandise sales, recurring supporter memberships and gift subscriptions, and small transaction fees in the form of postage and packaging charges. Customers are primarily UK individuals and hedgehog enthusiasts purchasing merchandise, donations, or memberships. The shop carries no app, no public API, and no disclosed AI or data capabilities. Strategic partnerships are limited and supplier-facing: Wrendale Designs (licensed hedgehog products), Circular & Co (eco travel mug), TheOwleryPrints (sandwich wraps, coin purses), Slatecreation (wooden coasters), and People's Trust for Endangered Species (joint conservation initiatives and bulk signage).

Name

BRITISH HEDGEHOG PRESERVATION SOCIETY TRADING LIMITED

Legal name

British Hedgehog Preservation Society Trading Limited

Website

https://shop.britishhedgehogs.org.uk

Company type

Private

Founded year

1997

Operating status

Operating

Short description

British Hedgehog Preservation Society Trading Limited operates a UK-focused WordPress/WooCommerce online shop selling approximately 79 hedgehog-themed merchandise, gifts, books, cards, and conservation products, with all profits supporting the British Hedgehog Preservation Society's hedgehog conservation mission.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Charity Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Pet and Pet Supplies Retailers (45991), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)

akta.pro secondary industries

Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Comic Books & Graphic Novel Collectibles Retail (CRALAGAH)

Keywords

• Wildlife conservation charity
• Charity merchandise shop
• Hedgehog themed gifts
• Supporter membership subscriptions
• Donation fundraising retail

Headquarters

HQ city

Ludlow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. E-commerce merchandise sales: Sale of hedgehog-themed merchandise including gifts, cards, books, clothing, home goods, stationery, toys, and eco products. All profits from sales support the British Hedgehog Preservation Society's charitable mission.
2. Donations and subscriptions: The shop offers supporter memberships, gift subscriptions, and donation options. These support the charity's hedgehog conservation work.
3. Postage and packaging: Postage and packaging charges for order fulfillment (Under £20: £4.50, £20 & over: £5.50 for UK delivery).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

BHPS Trading Limited operates the online shop and mail-order catalogue (Hogalogue) for the British Hedgehog Preservation Society, selling approximately 79 hedgehog-themed products spanning books, greeting cards, stationery, eco gifts, jewellery, toys, clothing, and practical hedgehog care items such as Spike's Dry Food, Hogilo Hedgehog Homes, and conservation signage. The company also sells supporter memberships, gift subscriptions, and digital gift-card donations. All profits and leftover postage are donated to the parent charity to fund UK hedgehog conservation work.

Product overview

The British Hedgehog Preservation Society Online Shop is a WooCommerce-based e-commerce platform selling hedgehog-themed merchandise. The product portfolio includes hedgehog care items (Spike's Dry Food, Spike's Semi Moist Food, Hogilo Hedgehog Home), conservation awareness products (Hedgehog Highway Signs, Slow Down Warning Signs), books (children's titles by Pam Ayres, Hugh Warwick, and others), cards (Christmas cards, birthday cards by artists including Bree Merryn and Eric Heyman), toys (Aurora plush toys), stationery (Wrendale Design notebooks, notepads, bookmarks, pens), eco gifts (travel mugs, reusable bags, coasters, sandwich wraps), jewellery (Swarovski brooches, Austrian crystal pieces), clothing, and membership subscriptions. All profits fund BHPS hedgehog conservation efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• BHPS Online Shop WooCommerce-based e-commerce platform selling hedgehog-themed merchandise (books, cards, toys, eco gifts, clothing, stationery, jewellery) and practical hedgehog care products; all profits support the British Hedgehog Preservation Society.
• Spike's Dry Food Chicken protein-based crunchy hedgehog food with rice, poultry meal, minerals and vitamins in a 650g pack, for hedgehog keepers and rescuers.
• Spike's Semi Moist Food for Hedgehogs Chicken protein-based semi-moist hedgehog food with added vitamins and minerals in a 550g pack, for hedgehog keepers and rescuers.
• Hogilo Hedgehog Home Nest box for hedgehogs made from recycled plastic and FSC wood, with built-in ventilation and a lift-and-twist lid, approximately 23 x 52 x 40cm.
• "Slow Down" Warning Sign Weatherproof aluminium composite warning sign (25 x 25cm) for private property, alerting drivers to the presence of hedgehogs.
• Hedgehog Highway Sign Recycled green plastic sign (approx 13 x 8cm) used to mark hedgehog-friendly fence/gap openings in residential gardens.
• Machine Etched Wooden Coaster Welsh-made coaster from reclaimed oak fence posts, machine-etched with a hedgehog design, approximately 9 x 9cm.
• 'Merry' Soft Plush Toy from Aurora Soft plush rosy-cheeked hedgehog toy from Aurora, approximately 13cm (5 inches) tall.
• "Little Mouse's New Friend" book Children's picture book about friendship and being yourself; 21 pages, 26.6 x 21.4cm, aimed at ages 3-6.
• "Hedgehog and the Fence" by Helene Gardiner Comical 24-page children's tale about a hedgehog trying to access gardens through fences, including hedgehog conservation information; ages 2-6.
• Ouch! by Ragnhild Scamell 28-page children's book about a hedgehog with an apple stuck on her back; suitable for ages 5-7.
• "The Hedgehog Book" by Hugh Warwick 160-page hardback nature book covering hedgehog natural history with humorous storytelling and colour photography.
• 'The Last Hedgehog' By Pam Ayres 48-page hardback poem book by Pam Ayres highlighting hedgehog conservation, with illustrations by Alice Tait.
• "While We Can't Hug" Children's Book 32-page picture book by Eoin McLaughlin and Polly Dunbar about friendship, aimed at ages 2-5.
• Trolley Coin 12-sided £1 coin-sized nickel trolley token with a lobster-style key ring, printed both sides.
• Christmas Wishing you a Very Merry Christmas single card Single Christmas card featuring a hedgehog and robin with a 'Wishing you a Very Merry Christmas' message; approximately 15 x 15cm.
• 'Im Supporting BHPS' Car/Window Sticker Vehicle or window sticker (approx 20 x 10cm) for internal fixing that signals support for the BHPS charity.
• "Don't Squash Me" Car Sticker Circular car sticker (approx 9.5cm diameter) for internal fixing carrying a hedgehog-awareness message.
• Pin Badge 083 Hedgehog-shaped pin badge worn by charity supporters.
• Swarovski Brooch Gold-plated metal alloy brooch set with 53 Austrian crystals, approximately 4cm long x 2cm high, gift-boxed.
• Slant Notepad UK-made slant notepad with Eric Heyman's hedgehog illustration visible through 180 sheets, approximately 9.5 x 13.5 x 2cm.
• Magnetic Notepad Fridge or desk magnetic notepad with 50 lined, illustrated pages, approximately 21 x 10cm.
• Magnetic Bookmark Hedgehog-themed magnetic bookmark that folds over a page, approximately 4 x 10cm.
• Half Circle Coin Purse Cotton coin purse with a hedgehog design by TheOwleryPrints, contrasting lining and brass zip, approximately 16 x 12cm.
• BHPS Branded Eco Travel Mug from Circular & Co Reusable eco travel mug with BHPS branding, supplied by Circular & Co, priced at £24.95.
• Pocket Sized Tissues - Wrendale Design Hedgehog-themed pocket tissues with a Wrendale design, 4-ply chlorine-free bleached paper, 50% recycled wrapper, 21 x 21cm.
• Wrendale 'Cottage Garden' Hedgehog Mini Hand Cream 30ml mini hand cream with a jasmine and green leaves fragrance, in a 51% recycled plastic tube, vegan friendly, Wrendale design.
• "Bright ideas" A6 Notebook A6 paperback notebook by GingerBetty with a hedgehog design, 48 double-sided lined pages, approximately 15 x 10cm.
• Wrendale 'Garden Friends' Weekly & Shopping Planner Pad Weekly and shopping planner pad featuring garden animal designs, sold for £14.95.
• Eco Friendly - Hedgehog Pattern Sandwich Wrap Reusable hedgehog-patterned sandwich wrap by TheOwleryPrints, 30 x 30cm, with cotton outer and food-safe waterproof inner; washable.
• Austrian Crystal Gold Plated Bracelet Bracelet set in gold plating with Austrian crystals, priced at £79.95.
• Austrian Crystal Drop Earrings Set in Plated Gold Drop earrings in gold plating with Austrian crystals, priced at £65.95.
• Woodland Animal Pattern Card Holder Polyester card holder with woodland animal and hedgehog design, zip closure, approximately 13 x 8 x 1cm.
• BHPS 2026 Calendar Annual calendar featuring hedgehog artwork, available at a reduced sale price of £4.00 (original £6.95).
• BHPS Supporter Membership Annual supporter membership of the British Hedgehog Preservation Society, available as a new supporter, gift, or renewal subscription.
• Mint Scarf by Lua Mint-coloured scarf by the Lua designer, priced at £10.95.
• Society Ballpoint Pen Click-action ballpoint pen with a biodegradable paper barrel, corn plastic trims, and blue ink, approximately 14cm long.
• Set of 10 Stickers Set of 10 hedgehog-awareness stickers in 10 different designs, each approximately 7.5 x 10.5cm.
• Gift Card Donation Digital gift card enabling purchasers to make a fixed monetary donation to support the British Hedgehog Preservation Society.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• People's Trust for Endangered Species (PTES)minorStrategic or Co-development PartnerPTES and BHPS collaborate on hedgehog conservation initiatives. For bulk orders of 50+ Hedgehog Highway Signs, PTES may offer small discounts. Contact: [email protected] or 020 7498 4533.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Etsy UK: Major online marketplace for handmade and unique gifts, including wildlife-themed artwork, cards, and crafts. Comparable as a competing channel for hedgehog-themed gift buyers.
• Frogletts Furnishings / Not On The High Street: UK online marketplace for unique gifts, personalized items, and novel homewares from small brands and designers. Comparable as a broader channel for hedgehog-themed gift buyers seeking unique items.
• Pets at Home: UK's largest pet supplies retailer with broad range of hedgehog food, treats, and small animal care products. Comparable through the pet-care products category (Spike's Dry Food, Hogilo Hedgehog Home) that BHPS sells.

Direct peers

• WWF UK Shop: World Wildlife Fund UK operates an online shop selling conservation-themed merchandise, gifts, adoption packs, and toys. Comparable as a major UK conservation charity retail operation.
• RSPB Shop: The Royal Society for the Protection of Birds operates a similar UK charity-affiliated e-commerce shop selling bird-themed gifts, homewares, clothing, and wildlife-focused merchandise with proceeds supporting conservation. Directly comparable as a wildlife charity trading subsidiary.
• The Wildlife Trusts Shop: UK wildlife charity organization operating a shop selling nature-themed gifts, cards, books, and homewares. Same cause-driven retail model and UK-focused DTC e-commerce structure as BHPS Trading.
• People's Trust for Endangered Species (PTES) Shop: UK wildlife conservation charity with established hedgehog-related product offerings (Hedgehog Highway Signs) and formal collaboration with BHPS. Comparable niche wildlife charity retail operation.
• Woodland Trust Shop: UK conservation charity operating an online shop selling woodland-themed gifts, cards, calendars, and homeware. Closely comparable DTC e-commerce model with all proceeds supporting conservation.

Regional players

• Cats Protection Shop: UK animal welfare charity operating a similar charity-run e-commerce shop selling cat-themed gifts, merchandise, and care products. Comparable cause-driven retail structure within UK animal welfare sector.
• Dogs Trust Shop: UK dog welfare charity with a dedicated online shop selling dog-themed merchandise, gifts, and homewares. Comparable UK charity-affiliated DTC retail model, though focused on dogs rather than wildlife.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRITISH HEDGEHOG PRESERVATION SOCIETY TRADING LIMITED