The Perfect Measure

What The Perfect Measure does

The Perfect Measure is a private, for-profit residential home services contractor operating under the web domain twicethemeasure.com, where it is branded as "Twice the Measure." Founded in 2003 and headquartered in Chicago, Illinois, the company delivers residential remodeling, interior renovations, and outdoor living construction services directly to individual homeowners. Its service offering spans the full project lifecycle typical of a design-build remodeler, including interior renovation work and outdoor living builds such as decks, patios, and related exterior structures.

The firm operates at very small scale, with a stated headcount of 1-10 employees and no disclosed external funding, parent company, subsidiaries, or formalized management team in the available data. No product line items, technology stack, integrations, certifications, partnerships, awards, patents, or proprietary systems are documented in the source material, and the company website returned only a generic loading/verification page rather than substantive company content. Marketing, distribution, and pricing channels are likewise unspecified, leaving the precise go-to-market motion unclear beyond the residential contractor archetype (referral-driven, project-based engagements).

The business model is project-based services revenue from individual homeowner clients, consistent with a small local remodeling operator. There is no evidence of recurring contracts, subscription pricing, technology licensing, or platform economics; revenue mechanics therefore depend on per-project fees for remodeling and outdoor construction work. Customer segments, value proposition differentiators, and competitive positioning are not articulated in the source data, and no named customers, case studies, or testimonials are available to substantiate claims of specialization or quality differentiation.

Name

The Perfect Measure

Website

https://twicethemeasure.com

Company type

Private

Founded year

2003

Headcount range

1–10 employees

Short description

The Perfect Measure, operating as Twice the Measure, is a Chicago-based residential remodeling contractor founded in 2003 that provides interior renovations and outdoor living construction services to homeowners using a small 1-10 person team.

Ownership category

akta.pro rank

Product category

Residential Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro industry

PRIMARYIMAFABAE

Residential Design-Build & Renovation-Integrated Builders

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYHSAPAFAJ

Interior Layout Changes & Space Replanning (Non-Structural)

Home & Personal Services/Residential Renovation Services/Interior Remodeling (Walls, Ceilings, Trim & Layout Changes)

SECONDARYHSAIACAE

Outdoor Steps, Stairs & Landings

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Hardscaping (Patios, Walkways, Retaining Walls)

Keywords

• Residential remodeling
• Home renovations
• Outdoor living construction
• Interior renovations
• Home improvement services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Core offering

Twice the Measure provides residential remodeling, interior renovations, and outdoor living construction services for homeowners. The firm executes home improvement and renovation projects as a general contractor in the Chicago market.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Remodeling

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Others

• Houzz Pro: Software and lead-generation platform serving residential remodelers and design professionals. Comparable because it is the primary digital channel many small Chicago remodelers use to source projects and run operations.

Regional players

• Kitchen Tune-Up: Franchised kitchen and bathroom remodeling brand with U.S. franchisees including in the Chicago market. Comparable as a residential interior remodeler competing for the same homeowner projects, though franchise-structured.
• Chase Construction North West: Regional residential exterior and remodeling contractor. Comparable as a small-to-mid home renovation contractor in the same fragmented trade, though Pacific Northwest-focused.
• Dreamstyle Remodeling: Regional home remodeling company offering kitchens, baths, and outdoor living upgrades. Comparable as a multi-service residential remodeler, though operating in different U.S. regions.

Broad incumbents

• Power Home Remodeling: Large, vertically integrated residential remodeler operating in the Midwest and other U.S. regions. Comparable because it sells interior and exterior home renovation services to homeowners, but at materially greater scale and with national brand awareness.
• Bath Fitter: National acrylic bathtub and shower renovation brand serving homeowners directly. Comparable in residential interior renovation, though product-specialized rather than a general remodeler.
• LeafGuard by Englert: National residential exterior renovation brand focused on gutter and related outdoor solutions. Comparable as a homeowner-facing renovation operator, though narrower in scope than the subject's combined interior + outdoor offering.
• Re-Bath: Franchised bathroom and residential remodeling brand with multi-region U.S. coverage. Comparable in targeting homeowners for interior renovation projects, but operates a franchise model versus the subject's apparent independent structure.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/twice-the-measure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Perfect Measure