Vogelsanger Weine Ag

What Vogelsanger Weine Ag does

Vogelsanger Weine AG is a privately held Swiss specialty wine and spirits retailer founded in 1993 and headquartered in St. Gallen, Switzerland (UID: CHE-105.123.165). The company sells wines from Switzerland, France, Italy, Spain, Portugal, Germany, Austria, and the USA, alongside a broad spirits portfolio (gin, whisky, rum, brandy, grappa, vodka, tequila), an emerging alcohol-free beverage line, wine accessories, gift vouchers, and curated wine packages. It serves primarily individual private consumers, wine enthusiasts seeking diverse international selections, and event planners requiring curated wine selection and consultation for weddings, corporate functions, and private occasions.

The business operates through a hybrid physical-and-digital footprint: the main store in St. Gallen-Winkeln (Zürcherstrasse 444, with on-site parking) and a newer city-center location "Vogelsanger Weine am Corso," augmented by a direct-to-consumer e-commerce web shop that delivers across Switzerland and Liechtenstein within 3-5 business days. Revenue is generated through one-time unit sales at typical bottle price points of CHF 9-295, curated wine packages priced CHF 70-169.50, and event and seminar ticket sales at CHF 95-120 per attendee. Marketing is multi-channel, including active Instagram and Facebook presence, an in-house newsletter, festival activations (OpenAir St. Gallen, Tavolata Strandfestwochen), and the company's own wine newspaper "WEINZEIT."

The company is led by owner/manager Kajo Bischof (Geschäftsleitung), employs 1-10 staff, has no disclosed parent or institutional investors, and has not raised external funding. No proprietary technology, AI capabilities, patents, certifications, or third-party awards are evident in the source data; the e-commerce site is maintained by a third-party development partner, vayemo gmbh.

Name

Vogelsanger Weine Ag

Legal name

Vogelsanger Weine AG

Website

https://vogelsangerweine.ch

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Vogelsanger Weine AG is a Swiss wine and spirits retailer serving private consumers and event planners from two St. Gallen storefronts and an e-commerce web shop, complemented by wine seminars, tastings, and the in-house WEINZEIT magazine.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Wine retail
• Spirits sales
• Wine accessories
• Wine seminars
• Beverage e-commerce

Headquarters

HQ city

Sankt Gallen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Wine and Spirits Sales: Direct sales of wines, spirits, and accessories through physical retail locations and web shop. Products include wines from various countries (Switzerland, France, Italy, Spain, Portugal, Germany, Austria, USA), spirits (gin, rum, whiskey, tequila, vodka, brandy, grappa), and wine accessories.
2. Event and Seminar Bookings: Revenue from wine tasting events, seminars, and educational courses offered at the store locations. Events include beginner courses, advanced tastings, and themed seminars like D/A/CH regional wines and women's seminars.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vogelsanger Weine AG is a Swiss wine and spirits retailer based in St. Gallen that sells wines, spirits, alcohol-free beverages, wine accessories, and gift vouchers through two physical retail stores and a direct-to-consumer web shop. The company also provides individual wine consultation services and hosts wine tasting seminars and educational events for both private consumers and corporate clients.

Product overview

Vogelsanger Weine AG is a Swiss wine and spirits retailer operating for over 30 years with locations in St. Gallen-Winkeln and downtown St. Gallen (am Corso). The company offers an extensive portfolio of wines from Switzerland, France, Italy, Spain, Portugal, Germany, Austria, and other countries; spirits including gin, whisky, rum, brandy, grappa, vodka, and tequila; alcohol-free alternatives; curated wine packages; wine accessories; gift vouchers; and wine seminars/events. The product portfolio centers on their core retail business for wines and spirits, complemented by wine tasting events, a proprietary wine publication (WEINZEIT), and multiple retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Weine (Wines) Extensive selection of red, white, and rosé wines sourced from Switzerland, France, Italy, Spain, Portugal, Germany, Austria, and the United States, offered to private consumers and event hosts through the retail stores and web shop.
• Spirituosen (Spirits) Range of distilled beverages including gin, whisky, rum, brandy, grappa, vodka, and tequila, sold to consumers at the St. Gallen retail locations and via the online shop.
• Alkoholfreie Getränke (Non-alcoholic Beverages) Alcohol-free wine and sparkling alternatives such as Noughty Sparkling Rosé, Péché Coquin variants, Bellini Cipriani Zero, and Lyres Italian Spritz, sold as substitutes for traditional wines.
• Weinpakete (Wine Packages) Curated multi-bottle bundles such as EntdeckerIn (CHF 105.50), Kennenlernen (CHF 70.00), and LiebhaberIn (CHF 169.50) that include tasting notes and the WEINZEIT magazine.
• Weinseminare und Events (Wine Seminars and Events) Educational wine tasting events hosted at the stores, including D/A/CH im Glas (CHF 120), Weineinsteiger 2.0 (CHF 105), Frauenseminar Der bessere Riecher, and Weinseminar für Einsteiger (CHF 95).
• Weinzubehör (Wine Accessories) Wine-related accessories such as Bordeaux glasses, Burgundy glasses, champagne flutes, grappa glasses, sommelier glasses, wine thermometers, decanters, corkscrews, and wine storage items.
• Geschenkgutschein (Gift Voucher) Stored-value gift certificates redeemable in-store and online, marketed for gifting to wine enthusiasts.
• Vogelsanger Weine am Corso (Second Retail Location) Retail showroom in downtown St. Gallen city center that complements the main Winkeln store and provides in-person wine shopping and consultation in the inner city.

Quantifiable outcome

• Over 30 years in business

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hawesko Holding: Germany's leading online and multi-channel wine specialist, owning brands like Hawesko, Jacques' and Wein & Co. Comparable product category and omni-channel model; serves as a scaled benchmark for the addressable opportunity in DACH wine retail.
• Coop Weinabteilung: Switzerland's largest grocery chain with a broad, scaled wine assortment including private labels and an extensive store network. Represents the dominant competitive backdrop against which Vogelsanger differentiates via curation and consultation.

Direct peers

• Berry Bros. & Rudd: Historic UK fine wine merchant offering curated international wines, spirits, and tasting events across physical shops and an e-commerce platform. Highly comparable in its combination of specialist retail, events, and educational content.
• Jacques' Wein-Depot: Germany's largest franchise-based wine retail depot network, offering curated multi-country wine selection with consultation-led in-store experience. The depot-and-consultation model closely parallels Vogelsanger's retail and event approach, though at much larger scale.
• Mövenpick Wein Schweiz: Switzerland's largest specialized wine retail chain, with multiple stores across the country and a broad international portfolio. Directly comparable in product mix and customer base to Vogelsanger, but at significantly greater scale and geographic reach.
• Lenz Weine: Independent Swiss wine retailer with multi-country portfolio, e-commerce, and event offerings. Closely comparable in size, channel mix, and value proposition to Vogelsanger Weine.
• Schlumberger Wein- und Spirituosenhandel: Austrian specialist wine and spirits retailer with curated international selection, spirits focus, and e-commerce. Comparable in mixed wine/spirits assortment and channel strategy to Vogelsanger.
• Zweifel Weine: Long-established Swiss wine merchant and producer with retail presence and a curated multi-country portfolio including own-label wines. Closely mirrors Vogelsanger's combination of retailer expertise, branded content, and event programming.
• Wein & Co (Austria): Austrian wine retail chain with curated international selection, in-store consultation, and tasting events. Operates a multi-location retail-plus-experience model directly analogous to Vogelsanger's St. Gallen footprint.

Regional players

• La Cave de Genève: Geneva-based independent wine merchant with a curated international portfolio and event programming. Comparable in format and product philosophy, but serves French-speaking Switzerland rather than German-speaking St. Gallen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/990377391041126
• Instagraminstagram.com/vogelsangerweine
• LinkedInlinkedin.com/company/vogelsanger-weine-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogelsanger Weine Ag