Yellowbet Benin

Online Sports Betting and iGamingyellowbet.com

Yellowbet Benin is a privately held, multi-country African iGaming operator headquartered in Cotonou, Benin, running a browser-based sportsbook, casino, slots and instant-win platform licensed across seven African markets and serving individual consumer bettors.

Company typePrivate
Founded2018
HeadquartersCotonou, Benin
Headcount—
GTM typeB2C
OfferingDigital Commerce or Content

Yellowbet Benin firmographics

Firmographics

Name: Yellowbet Benin
Website: https://yellowbet.com
Company type: Private
Founded year: 2018
Operating status: Operating
Short description: Yellowbet Benin is a privately held, multi-country African iGaming operator headquartered in Cotonou, Benin, running a browser-based sportsbook, casino, slots and instant-win platform licensed across seven African markets and serving individual consumer bettors.
Ownership category
akta.pro rank

Yellowbet Benin industry classification

Industry

Product category: Online Sports Betting and iGaming
NAICS: Gambling Industries (7132), Other Gambling Industries (713290)
akta.pro primary industry: Sportsbooks (Online & Mobile Operators) (MPAEACAA)
akta.pro secondary industry: Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

Online sports betting
IGaming platform
Online casino games
Mobile money betting
African betting markets

Where Yellowbet Benin is headquartered

Location

Headquarters

HQ city: Cotonou
HQ country: Benin

Markets served

Yellowbet Benin business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

Sports Betting Wagers: YellowBet generates revenue by taking a house edge on sports betting wagers placed by customers across football leagues and other sporting events. The platform offers betting on major European football leagues including Premier League, La Liga, Bundesliga, Serie A, Ligue 1, and Liga Portugal.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Yellowbet Benin product offering

Product offering

Core offering

YellowBet operates a licensed online iGaming platform offering sports betting on major football leagues, live dealer casino games, slot machines, and crash-style instant win games (JetX, Aviator, Chicken Road). The platform is accessible via web browser across seven African markets (Cameroon, Guinea, Liberia, Rwanda, Congo, Kenya, Mozambique) and supports deposits and withdrawals through ten or more local mobile money payment providers.

Differentiator

Problem solved

Functional benefit

Products and services

YellowBet Sports Betting Online sports betting product covering major football leagues (Premier League, La Liga, Bundesliga, Serie A, Ligue 1, Liga Portugal), allowing individual consumers to place pre-match and live wagers via the web-based YellowBet platform.
YellowBet Live Casino Live dealer casino games on the YellowBet platform, enabling real-time gaming with live dealers for individual consumer players.
YellowBet Slots Slot machine games on the YellowBet platform, featuring titles such as Hot 7 Hold & Spin for individual consumer players.
YellowBet Instant Wins Instant win and crash-style games on the YellowBet platform such as JetX (multiplier crash), Aviator (plane multiplier cash-out), and Chicken Road (arcade-style), providing quick-outcome gameplay to individual consumer players.

Companies that use Yellowbet Benin

Customer profile

Segments1 record

Ideal customer profiles1 record

Yellowbet Benin technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

Yellowbet Benin partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Africabet PartnerscoreChannel Partner/ Reseller/ DistributorAfricabet Partners serves as the affiliate marketing and customer acquisition partner for YellowBet across African markets. The partnership utilizes tracked affiliate links with unique identifiers for each country (bta=39569) to attribute customers from Cameroon, Guinea, Liberia, Rwanda, Congo, Kenya, and Mozambique. This affiliate arrangement drives customer acquisition across YellowBet's licensed markets.

Scale indicators3 records

Yellowbet Benin competitors and assessment

Company assessment

Direct peers

SportPesa: Pan-African sports betting brand operating in Kenya, Tanzania, and other markets with similar football-led product offering and mobile money payment integrations.
BetKing: African-focused sports betting and casino operator expanding across multiple countries, competing directly with YellowBet in mobile-first sports wagering and casino verticals.
Betway: Major online sportsbook and casino operator with extensive African market presence across sports betting, casino, and mobile money payments, directly comparable to YellowBet's product mix and geographic focus.
1xBet: Global online sportsbook and casino operator with significant African market share, offering a comparable integrated sportsbook-plus-casino product with localized payment methods.
Premier Bet: Multi-country African sportsbook and casino operator with a footprint in West and Central Africa, directly overlapping with YellowBet's licensed markets including Cameroon and Congo.
Parimatch: International sports betting and casino brand with active presence in African markets, offering a comparable sportsbook-plus-casino product with localized payment integrations.
MozzartBet: East African-led sports betting and casino operator with significant presence in Kenya and other markets overlapping YellowBet's licensed geographies.

Regional players

Hollywoodbets: South Africa-headquartered sports betting operator expanding into other African markets; comparable in product and license-led African growth strategy though anchored in a different home market.

Broad incumbents

Flutter Entertainment: Global iGaming group operating multiple sportsbook and casino brands, entering and competing in regulated African markets with deeper product technology and capital resources.
Bet365: Global online sportsbook and gaming incumbent with broader product portfolio and significantly larger marketing budget, increasingly competing for African sports bettors.

Market position

Customer concentration

Yellowbet Benin financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Yellowbet Benin leadership team

Management profile

Number of profiles

Yellowbet Benin funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Yellowbet Benin M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellowbet Benin

What does Yellowbet Benin do?

Is Yellowbet Benin a public or private company?

Yellowbet Benin is a private company. It is classified as unknown and is currently operating.

When was Yellowbet Benin founded?

Yellowbet Benin was founded in 2018.

Where is Yellowbet Benin based?

Yellowbet Benin is headquartered in Cotonou, Benin.

How does Yellowbet Benin make money?

One revenue line is on record: sports Betting Wagers.

Who are Yellowbet Benin's main competitors?

Direct peers on record are SportPesa, BetKing, Betway, 1xBet, Premier Bet, Parimatch and MozzartBet. Hollywoodbets is listed as a regional player. Broad incumbents are Flutter Entertainment and Bet365.

Does Yellowbet Benin have an API?

No public API is recorded for Yellowbet Benin.

What industry is Yellowbet Benin in?

Yellowbet Benin's product category is Online Sports Betting and iGaming. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer). Its NAICS code is 7132.