What EQUITRACK LTD does

EQUITRACK LTD is a UK-based private limited company operating the equi-track cloud-based equipment tracking software platform from Bury Saint Edmunds. The firm develops a software-as-a-service solution that integrates with GPS trackers and IoT sensors to deliver real-time location and condition monitoring for physical assets, primarily serving equipment-intensive enterprises in plant hire, tools, rope access, and general equipment management. The product includes QR-code scanning, utilisation reporting, preventative maintenance alerts, project and job-level cost alignment, and native Google Maps visualisation.

The platform is built on a modern layered cloud architecture that supports secure data sharing and integration with enterprise systems, with a premium tier offering dedicated customer-owned databases and country-specific data residency for regulatory compliance. Revenue is generated through annual SaaS subscriptions tiered by asset count (with packaging observed at the 250 asset and 10,000+ asset levels), supplemented by professional services for bespoke customisation, data migration, and integration work. The go-to-market is consultative direct sales, anchored on free demonstrations and a quote request process, with industry-specific landing pages and a downloadable brochure supporting top-of-funnel demand capture.

The product's origins lie in 2002, when the founder worked with Asset Management Pty, an Australian rope-access company supporting offshore and mining operations; the platform was comprehensively rebuilt between 2020 and 2024 on modern cloud technologies. EQUITRACK operates as a subsidiary of DEV4 Online Ltd, which serves as both parent entity and exclusive development partner with over 20 years of software engineering experience. Strategic hardware partnerships with Teltonika GPS and Beam Onboard extend the platform's reach across multiple tracker and sensor types.

Name

EQUITRACK LTD

Legal name

EQUITRACK LTD

Website

https://equi-track.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

EQUITRACK LTD is a UK-based private software firm operating equi-track, a cloud-based asset tracking platform integrating GPS trackers and IoT sensors. It serves enterprise and mid-market equipment operators in plant hire, tools, rope access, and equipment verticals via annual SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Asset Tracking Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industry

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

Keywords

• Asset tracking software
• GPS tracking
• IoT monitoring
• Equipment management
• Fleet management

Headquarters

HQ city

Bury Saint Edmunds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (Cloud-Based Tracking): equi-track operates as a cloud-based software platform. Customers access the platform via subscription, likely tiered by number of assets tracked and feature access (standard vs. premium with dedicated database). Pricing is quote-based with a free demonstration offered, suggesting an enterprise/consultative sales cycle.
2. GPS and IoT Hardware (Partner-Sourced): equi-track partners with suppliers of GPS trackers and sensors (e.g., Teltonika) and facilitates device selection for customers. While not confirmed as a direct revenue line, hardware facilitation or bundling may contribute to revenue alongside software subscriptions.
3. Professional Services (Data Migration & Customisation): The company offers data migration services to transition customers from legacy systems, and bespoke customisation and integration services. These carry-forward services likely generate one-time professional services revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

EQUITRACK (trading as equi-track) develops and sells a cloud-based equipment tracking software platform that integrates with GPS trackers and IoT sensors to provide real-time location and condition monitoring of physical assets. The offering targets equipment-intensive verticals—plant hire, rope access, tools, and general equipment companies—combining QR-code scanning, IoT sensor telemetry, utilisation reporting, preventative maintenance alerts, and project-level asset cost tracking. A premium tier provides customers with a dedicated cloud database for data residency, and bespoke customisation/integration services are available from the development partner.

Product overview

equi-track is a single cloud-based equipment tracking platform that integrates with GPS trackers and IoT sensors to provide real-time asset location and condition monitoring. The core platform (equi-track) serves as the central hub, with industry-specific solutions built upon it: equi-track for Equipment, equi-track for Tools, equi-track for Rope Access, and equi-track for Plant Hire. The platform includes core modules for QR scanning, GPS/IoT monitoring, sensor integration, utilisation reporting, preventative maintenance, and project management. Google Maps integration provides location visualisation. The offering also includes customisation options for bespoke requirements and a premium package with dedicated database architecture.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Preventative maintenance alerts reduce asset downtime and costly unnecessary movement.
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• Beam OnboardcoreTechnology or IntegrationBeam Onboard provides GPS and communication devices that integrate with equi-track. They are experts in GPS and communication devices ensuring continuous data communication between assets and the equi-track platform. The partnership enables equi-track to offer a range of hardware options for different asset tracking needs.
• DEV4 Online LtdcoreTechnology or IntegrationDEV4 Online Ltd is an experienced software engineering company with over 20 years of development experience. They are the parent company (property of DEV4 Online Ltd per website footer) and the exclusive development team behind equi-track. They handle bespoke customisations, system integrations with existing business systems, data migration, and ongoing product support.
• Teltonika GPScoreTechnology or IntegrationTeltonika GPS is a supplier of GPS trackers and sensors that work seamlessly with equi-track. equi-track explicitly recommends Teltonika as a GPS hardware partner and provides a 'find out more' link to their website. The partnership allows equi-track to facilitate right-device selection for each asset type.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/equitrack

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUITRACK LTD