What Visit Vestfold does

Visit Vestfold is the official destination marketing organization (DMO) and membership association for Vestfold county, Norway. Founded on January 18, 2016, and headquartered at Torp Sandefjord Lufthavn, the organization is backed by Vestfold Fylkeskommune (Vestfold County Municipality) and all five municipalities in the region (Holmestrand, Horten, Tønsberg, Sandefjord, Larvik). It operates as a medlemsorganisasjon (member organization) serving tourism and hospitality businesses across accommodation, dining, activities, attractions, and events, while also serving end-visitors seeking trip planning resources for the 980 km coastline and 1,407 islands of the county.

The core product is VisitVestfold.com, a content-driven tourism platform built on Insite Media's web CMS, with Google Analytics for traffic monitoring and Make AS handling newsletter distribution. The platform features destination guides for five towns, an Arrangementskalender (event calendar) listing over 5,000 annual events, accommodation listings, activity recommendations, and dining guides, complemented by dedicated social media channels on Facebook, Instagram, TikTok, and YouTube. In 2023 the website attracted 679,439 unique users (up from 592,509 in 2022), and a physical tourist information network with blue 'i' markers spans hotels and key locations across the five main towns.

Revenue is generated through a membership model: a one-time joining fee of kr 1,500 per member plus an annual marketing contribution of 0.1% of turnover for accommodation and activity providers, with a minimum of kr 3,950 and a maximum of kr 100,000 + VAT per year. Members receive product listings on VisitVestfold.com and VisitNorway.com, participation in campaigns, social media amplification, training courses, networking events, market insights, and certification branding rights. In 2025, Vestfold became the first county in Norway to receive the Merket for Bærekraftig Reisemål (Sustainable Destination Certification) from Innovasjon Norge, adding a differentiated sustainability credential to the organization's value proposition.

Name

Visit Vestfold

Legal name

Visit Vestfold

Website

https://visitvestfold.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Vestfold is the official destination marketing organization for Vestfold county, Norway, operating VisitVestfold.com and an event calendar of 5,000+ events to promote the region and serve its member tourism and hospitality businesses.

Ownership category

akta.pro rank

Product category

Destination Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing
• Tourism marketing
• Destination management
• Travel information services
• Membership organization

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Fees and Marketing Contributions: Visit Vestfold is funded by a membership model. Members pay a one-time joining fee of kr 1,500 plus an ongoing marketing contribution based on revenue. For accommodation providers and activity suppliers, the marketing contribution is 0.1% of turnover, with a minimum of kr 3,950 and a maximum of kr 100,000 + VAT per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Visit Vestfold is the official destination marketing organization and membership association for the tourism industry in Vestfold county, Norway. It operates VisitVestfold.com, a content-driven travel guide featuring an event calendar with over 5,000 annual events, city and activity guides, accommodation listings, and a member business directory. The organization sells annual memberships to tourism businesses, provides marketing campaigns, training, industry insights, and networking, and operates tourist information points across the region.

Product overview

Visit Vestfold is the official destination marketing organization and member association for the tourism industry in Vestfold county, Norway. The organization operates VisitVestfold.com as its primary digital platform—a comprehensive travel guide featuring an event calendar with over 5,000 annual events, destination guides for six cities (Holmestrand, Horten/Åsgårdstrand, Tønsberg/Færder, Sandefjord, Larvik/Stavern), accommodation listings, activity recommendations, and dining guides. The membership program provides tourism businesses with digital exposure, participation in marketing campaigns, social media promotion, training courses, industry insights, and networking opportunities. Additional services include tourist information points and seasonal travel planning tools for visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• VisitVestfold.com

Quantifiable outcome

• Website attracted 679,439 users in 2023 and 592,509 in 2022
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Innovasjon Norge (Innovation Norway)coreStrategic or Co-development Partner · 1 January 2025Innovasjon Norge awards the Merket for Bærekraftig Reisemål (Sustainable Destination Certification) to Vestfold, enabling Visit Vestfold to promote the region as Norway's first certified sustainable county destination. This partnership provides access to national marketing channels and the Visit Norway platform for member businesses.
• VisitNorway.comcoreChannel Partner/ Reseller/ DistributorMember businesses of Visit Vestfold are automatically listed on VisitNorway.com, the national official tourism portal, providing expanded national and international digital visibility for regional tourism products.
• Vestfold Fylkeskommune (Vestfold County Municipality)coreStrategic or Co-development PartnerVisit Vestfold collaborates with Vestfold County Municipality as a key partner in promoting the region nationally and internationally. The county provides organizational backing and alignment with regional development strategies.
• All Municipalities in VestfoldcoreStrategic or Co-development PartnerVisit Vestfold collaborates with all municipalities in Vestfold county (Holmestrand, Horten, Tønsberg, Sandefjord, Larvik) to promote regional tourism, share market insights, and develop tourism products.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Visit Tromsø: Official DMO for the Tromsø region in northern Norway. Shares the member-organization structure, content/calendar-led consumer website, and national-distribution relationship with VisitNorway.com.
• Visit Oslo: Official DMO for Oslo. Closely comparable to Visit Vestfold in role (county/regional destination marketing, member-driven funding, content-led website, event calendar), but at a capital-city scale.
• Visit Bergen: Official DMO for Bergen and the Bergen region. Comparable membership-funded model, content platform and event calendar, and emphasis on coastal/scenic tourism similar to Vestfold's coastal inventory.
• Visit Telemark: Regional DMO for Telemark with similar member-based, tourism-marketing mandate. Closely comparable in scope, geography scale, and coastal/outdoor destination mix to Vestfold.
• Visit Faroe Islands: National-scale DMO with a member/partnership structure, content-led website, and strong sustainability positioning that closely parallels Visit Vestfold's certified-destination strategy.
• Visit Trondheim: Official DMO for Trondheim. A peer Norwegian city/region DMO with comparable member-based funding, marketing campaigns, and consumer website & event calendar functions to Visit Vestfold.

Regional players

• Visit Sognefjord: Regional DMO for the Sognefjord area. Comparable destination-marketing remit and member model, but operationally focused on fjord tourism in western Norway versus Vestfold's coastal-island tourism.

Broad incumbents

• Visit Sweden: National DMO for Sweden. Larger incumbent operating the national consumer platform and partner-marketing infrastructure that parallels the role VisitNorway.com plays for Visit Vestfold.
• Visit Norway: The national DMO for Norway. Operates the VisitNorway.com platform on which Visit Vestfold's member products are also listed, making it both a strategic channel partner and a broader-incumbent comparator on destination-marketing services.
• Visit Denmark: National DMO for Denmark. A broader-incumbent counterpart to Visit Norway that operates at national scale with a member/membership contribution model and sustainability-led marketing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VisitVestfoldOfficial
• Facebookfacebook.com/visitvestfoldofficial
• Instagraminstagram.com/visitvestfold/?hl=nb
• TikToktiktok.com/@visitvestfold
• LinkedInlinkedin.com/company/visitvestfold

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Vestfold