Mari Group
Mari Group is a privately held global live events and experiences company that owns and operates a portfolio of category-defining sports, arts, lifestyle, collectibles, and ticketing technology brands across multiple continents, serving consumers and corporate sponsors.
- Company typePrivate
- Founded2016
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Mari Group does
Mari Group is a privately held global live events and experiences company that acquires, operates, and grows category-defining event properties across five verticals: Sports (Miami Open, Mutua Madrid Open, Nike Melbourne Marathon), Arts (Frieze London, Frieze Masters, Frieze Abu Dhabi, Frieze Seoul), Lifestyle (Hyde Park Winter Wonderland), Collectibles (Barrett-Jackson auctions), and Ticketing & Technology (TodayTix, Bucket Listers). The portfolio spans North America, Europe, the Middle East, and Asia Pacific, and combines decades-old, culturally established event brands with proprietary ticketing infrastructure that distributes both owned and third-party live event inventory. The company was founded by Ariel Emanuel, with Mark Shapiro serving as Principal Investor and Board Member, and operates as an independent, privately held platform focused on consolidating and scaling premium live experiences globally.
Mari Group firmographics
Firmographics- Name
- Mari Group
- Legal name
- Mari Group
- Website
- https://marigrp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mari Group is a privately held global live events and experiences company that owns and operates a portfolio of category-defining sports, arts, lifestyle, collectibles, and ticketing technology brands across multiple continents, serving consumers and corporate sponsors.
- Ownership category
- akta.pro rank
Mari Group industry classification
Industry- Product category
- Live Events Management
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
Keywords
Where Mari Group is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Markets served
Mari Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Live Event Operations: Revenue generated from operating and managing live events including sports tournaments (Miami Open, Mutua Madrid Open), art fairs (Frieze), lifestyle festivals (Hyde Park Winter Wonderland), and collectibles auctions (Barrett-Jackson).
- Ticketing Services: Revenue from ticketing technology platforms including TodayTix and Bucket Listers, likely through transaction fees and service charges on ticket sales.
- Corporate Sponsorships: Revenue from brand sponsorships across the portfolio of live events, offering brands access to engaged audiences at major cultural and sporting events.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Mari Group product offering
Product offeringCore offering
Mari Group owns and operates a global portfolio of category-defining live events spanning sports (tennis tournaments, marathons), arts (international art fairs), lifestyle (seasonal festivals), and collectibles (vehicle auctions). The company also operates ticketing technology platforms (TodayTix and Bucket Listers) that distribute tickets for live events and provide consumer access to experiences across the portfolio.
Product overview
Mari Group is a global live events and experiences company that powers world-defining live experiences across five portfolio categories: Sports (including Miami Open, Mutua Madrid Open, and Nike Melbourne Marathon), Arts (featuring Frieze London, Frieze Masters, Frieze Abu Dhabi, and Frieze Seoul), Lifestyle (Hyde Park Winter Wonderland), Collectibles (Barrett-Jackson auctions), and Ticketing and Technology (TodayTix and Bucket Listers). The company's portfolio spans major events and brands that set the standard for live experiences globally.
Differentiator
Problem solved
Functional benefit
Brands
- Miami Open: Tennis tournament (Sports category)
- Mutua Madrid Open
- Nike Melbourne Marathon
- Frieze London
- Frieze Masters
- Frieze Abu Dhabi
- Frieze Seoul
- Hyde Park Winter Wonderland
- Barrett-Jackson
- TodayTix
- Bucket Listers
Products and services
- Miami Open A premier professional tennis tournament in Miami and part of Mari Group's sports event portfolio, serving tennis fans globally.
- Mutua Madrid Open A prominent professional tennis tournament held in Madrid, part of Mari Group's sports event portfolio.
- Nike Melbourne Marathon A major running event in Melbourne, Australia, included in Mari Group's sports event portfolio.
- Frieze London A leading international art fair held in London, part of Mari Group's arts and cultural events portfolio.
- Frieze Masters An art fair dedicated to historical art and artifacts, part of the Frieze arts brand in Mari Group's portfolio.
Companies that use Mari Group
Customer profileSegments2 records
Ideal customer profiles2 records
Mari Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mari Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights5 records
Mari Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
Mari Group social profiles
Digital presenceMari Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mari Group leadership team
Management profileNumber of profiles
Profiles2 records
Mari Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mari Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mari Group
What does Mari Group do?
Mari Group owns and operates a global portfolio of category-defining live events spanning sports (tennis tournaments, marathons), arts (international art fairs), lifestyle (seasonal festivals), and collectibles (vehicle auctions). The company also operates ticketing technology platforms (TodayTix and Bucket Listers) that distribute tickets for live events and provide consumer access to experiences across the portfolio.
Is Mari Group a public or private company?
Mari Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mari Group founded?
Mari Group was founded in 2016. It employs 1 to 10 people.
Where is Mari Group based?
Mari Group is headquartered in Beverly Hills, United States, in the North America region.
How does Mari Group make money?
Three revenue lines are on record. Live Event Operations are the primary driver. The others are ticketing Services and corporate Sponsorships.
Does Mari Group have an API?
No public API is recorded for Mari Group.
What industry is Mari Group in?
Mari Group's product category is Live Events Management. Its primary akta.pro industry code is MPAIAFAI, Live Event Marketing, Sponsorship & Brand Partnerships. Its NAICS code is 711310 and its SIC code is 7900.