Wwf-korea

What Wwf-korea does

WWF Korea (재단법인 한국세계자연기금 / Korean World Wide Fund for Nature) is the South Korean national affiliate of the World Wide Fund for Nature, incorporated as an independent non-profit foundation headquartered at SC제일은행본점빌딩 15층, Jongno-gu, Seoul. The organization delivers conservation programming across three core pillars: climate change mitigation/renewable energy (기후), wildlife and biodiversity protection covering species such as polar bears, tigers, and snow leopards (생물다양성), and plastic pollution reduction (플라스틱). Adjacent programs include nature conservation education, the global Earth Hour campaign, the biennial Living Planet Report research publication, and a children-focused WWF Kids Conservation Program.

Underlying capabilities are grounded in environmental conservation science, climate and biodiversity research methodologies, and nature-based solution development rather than commercial technology products. The Living Planet Report and biodiversity risk filter tools function as the organization's authoritative data assets. WWF Korea operates no published APIs, mobile apps, or proprietary software platforms; its digital footprint consists of the wwfkorea.or.kr website, the monthly Panda News email newsletter, and social media presence on Instagram, Facebook, YouTube, and Naver Blog.

The revenue model consists of three streams: (1) individual donations and recurring memberships, (2) recurring corporate partnerships and sponsorships with major Korean enterprises across banking (Citibank Korea), retail (E-Mart, SSG.COM, Lotte Mart), FMCG (Coca-Cola Korea, Korea P&G, Hansol Fiber), food and beverage (Hollys Coffee), gaming (Kakao Games, Com2uS), hospitality (Mohegan Inspire), and professional services (Deloitte Anjin), and (3) campaign-specific one-time donations targeting initiatives such as polar bear, snow leopard, and tiger preservation plus plastic-free campaigns. Distribution runs through direct-to-consumer digital channels (website donation platform) and enterprise direct sales for corporate partnerships. WWF Korea is led by Representative/CEO Hong Jeong-wook (홍정욱) and does not publicly disclose revenue or budget figures.

Name

Wwf-korea

Legal name

재단법인 한국세계자연기금

Website

https://wwfkorea.or.kr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

WWF Korea (재단법인 한국세계자연기금) is the South Korean non-profit affiliate of the World Wide Fund for Nature, delivering conservation programs in climate, wildlife/biodiversity, and plastic reduction, funded by individual donations and corporate partnerships with major Korean enterprises.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)

Keywords

• Environmental conservation
• Wildlife protection
• Climate action
• Plastic reduction
• Corporate sustainability

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations and Sponsorships: Regular and irregular donations from individual supporters who become members or one-time donors. Members receive engagement opportunities, activity updates, and transparent reporting on fund usage.
2. Corporate Partnerships and Sponsorships: Strategic partnerships with corporations who support WWF's environmental programs in exchange for association with the WWF brand. Partners include Coca-Cola, Citibank Korea, E-Mart, and others across various sectors.
3. Campaign-Specific Donations: Targeted donations for specific campaigns such as polar bear protection, snow leopard conservation, tiger preservation, and plastic pollution reduction initiatives.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

WWF Korea is a non-profit environmental conservation organization that runs programs on climate change mitigation, biodiversity/wildlife protection (polar bears, tigers, snow leopards), and plastic pollution reduction. It funds these programs through individual donations, corporate partnerships, and membership contributions, while also providing corporate sustainability consulting, nature education, and the biennial Living Planet Report research publication.

Product overview

WWF Korea (세계자연기금) is a non-profit environmental organization offering a unified platform of conservation programs rather than a traditional product portfolio. The core offerings consist of three main environmental programs—Climate, Biodiversity/Wildlife, and Plastic—alongside complementary services including nature education, corporate partnerships, Earth Hour campaign, Living Planet Report research publication, and various donation/sponsorship programs. The organization operates as a charitable foundation focused on environmental conservation rather than commercial product delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Climate Program (기후)
• Wildlife/Biodiversity Program (생물다양성)
• Plastic Pollution Program (플라스틱)
• Nature Conservation Education (자연보전 교육)
• Corporate Sustainability Partnership (기업협력)
• Earth Hour Campaign (어스아워)
• Living Planet Report (지구생명보고서)
• Donation and Sponsorship Programs (후원 프로그램)
• WWF Kids Conservation Program (WWF 키즈 보전 프로그램)

Quantifiable outcome

• 900-1400 million tons of plastic enter oceans annually (PEW 2016 research)
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered major and minor.

• UN Global Compact Korea (UNGC)majorStrategic or Co-development Partner · 9 July 2026Joint business leadership roundtable with KoSIF to strengthen corporate net-zero competitiveness and sustainability practices.
• Korea Sustainable Investment Forum (KoSIF)majorStrategic or Co-development Partner · 9 July 2026Joint roundtable initiative with WWF and UNGC Korea to promote corporate leadership in net-zero transitions.
• Ban Ki-moon Foundation (반기문재단)majorStrategic or Co-development Partner · 8 May 2026Strategic cooperation for nature conservation and environmental awareness enhancement through a formal MOU signed in May 2026.
• Coca-Cola Korea (코카콜라)majorStrategic or Co-development PartnerCorporate partnership supporting WWF's environmental conservation programs. Coca-Cola collaborates with WWF on water stewardship and environmental sustainability initiatives globally and in Korea.
• Citibank Korea (한국씨티은행)majorStrategic or Co-development PartnerBanking sector partnership focused on sustainable finance and environmental conservation programs in Korea.
• E-Mart (이마트)majorStrategic or Co-development PartnerRetail partnership for sustainable seafood supply chain management and environmental conservation activities. E-Mart has collaborated with WWF Korea on seafood risk assessment reports.
• SSG.COMminorStrategic or Co-development PartnerE-commerce partnership for environmental programs and sustainable consumer initiatives.
• Mohegan Inspire Entertainment Resort (모히건 인스파이어)minorStrategic or Co-development PartnerHospitality sector partnership for sustainable resort operations and environmental awareness programs.
• Kakao Games (카카오게임즈)minorStrategic or Co-development PartnerGaming industry partnership for environmental awareness campaigns and digital conservation initiatives.
• Hansol Fiber (한솔섬유)minorStrategic or Co-development PartnerTextile industry partnership for sustainable fiber sourcing and environmental conservation programs.
• Deloitte Anjin (딜로이트 안진회계법인)majorStrategic or Co-development PartnerProfessional services partnership providing expertise in sustainable business consulting and ESG advisory services.
• Korea P&G (한국피앤지)minorStrategic or Co-development PartnerConsumer goods partnership for plastic pollution reduction and sustainable product initiatives.
• SESCO Korea (세스코-세스코 마이랩)minorStrategic or Co-development PartnerSecurity services partnership for sustainable facility management and environmental compliance.
• Com2uS (컴투스)minorStrategic or Co-development PartnerGaming industry partnership for environmental awareness campaigns and conservation app development.
• Korea Sports Agent Association (한국 스포츠에이전트협회)minorStrategic or Co-development PartnerSports industry partnership for environmental awareness and conservation promotion.
• Woina Energy (뷔나에너지)minorStrategic or Co-development PartnerEnergy sector partnership for renewable energy and sustainable energy transition programs.
• AgodaminorStrategic or Co-development PartnerOnline travel platform partnership for sustainable tourism and environmental awareness.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• WWF China: Sister WWF office serving mainland China with corporate partnerships, conservation programs, and individual fundraising. Comparable as a regional WWF affiliate in the same broader network serving APAC markets.
• WWF Japan: Sister WWF office serving Japan, with similar corporate partnership and individual donor models. Comparable as a geographically adjacent WWF affiliate operating under the same global network brand but in a different market.

Direct peers

• Greenpeace East Asia: Operates a Korea office as part of a global environmental advocacy network, running campaigns on climate, plastic, and biodiversity. Directly comparable as a globally affiliated environmental nonprofit competing for Korean corporate ESG partnerships and individual donors.
• The Nature Conservancy (Asia Pacific / Korea): Global conservation nonprofit with active Asia Pacific operations focused on habitat protection, biodiversity, and nature-based solutions. Directly comparable to WWF Korea on mission (biodiversity/habitat conservation), science-based approach, and corporate partnership model.
• Korean Federation for Environmental Movement (KFEM / 환경운동연합): Korea's largest domestic environmental NGO, active in conservation advocacy, anti-pollution campaigns, and environmental education. Directly comparable as a Korea-based nonprofit competitor for corporate partnerships, individual donors, and policy influence.
• Conservation International (CI): Global nonprofit focused on biodiversity, climate, and sustainable development with corporate partnerships and field conservation programs. Directly comparable to WWF Korea on mission, science-based approach, and corporate engagement model.
• Green Korea United (그린유나이티드): Korean environmental NGO coalition focusing on climate, energy transition, and air quality advocacy. Comparable as a Korea-based nonprofit rival in climate-focused corporate engagement and individual donor fundraising.

Emerging players

• ClientEarth: Environmental law charity using litigation and policy advocacy to drive corporate and government accountability on climate and nature. Comparable as an adjacent nonprofit operating in the same ESG and corporate accountability space as WWF Korea's corporate partnership work.

Broad incumbents

• Environmental Defense Fund (EDF): Major global environmental nonprofit applying science, economics, and corporate partnerships to climate, oceans, and health. Comparable as a broad incumbent with corporate partnership and science-based advocacy overlap with WWF Korea's programs.
• IUCN Asia Regional Office: International Union for Conservation of Nature operates across Asia on biodiversity policy, species conservation, and protected area management. Comparable as a broader, science-driven conservation body that overlaps with WWF Korea on biodiversity and habitat work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/WWFKorea/featured
• Facebookfacebook.com/WWFKorea
• Instagraminstagram.com/wwfkorea
• LinkedInlinkedin.com/company/wwf-korea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wwf-korea