The Puppy Academy Llc

What The Puppy Academy Llc does

The Puppy Academy LLC is a direct-to-consumer puppy training company founded in 2016 and headquartered at 528 Pacific Coast Highway, Hermosa Beach, California. The company serves new and first-time puppy parents through two parallel delivery models: an in-person day school at its single physical campus, and a nationally accessible online school delivered through the Kajabi platform. Training methodology combines behavioral science principles, structured routines, and positive reinforcement techniques delivered via in-person sessions and video-based online courses with live coaching.

The product portfolio consists of three monetized streams: (1) the Online School — an 8-week curriculum priced at $299 for one year of access including video modules, a full video library, and live coaching sessions; (2) in-person day school programs at the Hermosa Beach location, with pricing not publicly disclosed; and (3) physical product sales through the company's e-commerce store, including the Puppy's First Memory Book at $49.99 with free US shipping and single-ingredient training treats. Supporting free offerings include a Masterclass lead magnet, a Client Portal for enrolled students, a weekly 'Ask A Puppy Trainer' live Q&A, a podcast on Apple Podcasts and Spotify, and a VIP email list. Customer acquisition is content-driven, relying on SEO-oriented blog content, Instagram/TikTok/YouTube presence, third-party reviews by Dogster, PetKeen, and Hepper, and email nurturing.

The company is privately held and founder-owned, with no disclosed external investors, parent company, or institutional ownership. No funding rounds have been disclosed. Beyond Kajabi and Squarespace as delivery infrastructure, no proprietary technology platform or AI/ML capability is disclosed. A franchise program for entrepreneurs to open additional The Puppy Academy locations is in development, signaling intent to expand the physical footprint beyond the single Hermosa Beach campus.

Name

The Puppy Academy Llc

Legal name

The Puppy Academy LLC

Website

https://thepuppyacademy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Puppy Academy LLC is a Hermosa Beach-based, founder-owned puppy training company founded in 2016, serving first-time puppy parents through in-person day school, an online training program priced at $299 per year, and branded pet products.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

akta.pro secondary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Puppy training services
• Dog obedience training
• Online puppy school
• Pet behavior training
• Puppy socialization programs

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Online School Subscription: The Puppy Academy Online School offers a comprehensive 8-week puppy training program with video content, live coaching sessions, and a full video library. Customers pay a one-time fee of $299 for 1 year of full access. The program is designed for first-time puppy parents and covers potty training, obedience, behavior correction, and socialization.
2. Product Sales - Puppy Memory Book: Sale of physical products through the company's online store, including the Puppy's First Memory Book at $49.99 with free shipping in the US.
3. In-Person Day School Training: Physical puppy training school offering day school programs where puppies attend training sessions at the campus in Hermosa Beach, CA.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Puppy Academy operates a dual-channel puppy training business: an in-person Day School at its Hermosa Beach, CA campus providing structured puppy training, and a nationwide Online School delivering an 8-week video-based curriculum with live coaching, full video library, and weekly trainer Q&A access for $299 per year. Programs cover potty training, obedience commands, crate training, behavior correction (biting, chewing, jumping, barking), socialization, and separation anxiety management, with supporting retail sales of physical products such as the Puppy's First Memory Book.

Product overview

The Puppy Academy LLC operates as a dual-model puppy training company offering both in-person services through its day school in Hermosa Beach, California and online training through its Online School platform. The core product portfolio consists of The Puppy Academy Day School (in-person puppy training) and The Puppy Academy Online School (digital training program). Supporting offerings include a Free Masterclass for initial engagement, a Client Portal for enrolled students, the Puppy's First Memory Book as a retail product, a VIP email list for ongoing tips, weekly Ask A Puppy Trainer live Q&A sessions, and an educational blog. The company has been operating since 2016 and serves first-time puppy parents seeking structured training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Puppyhood Made Easy®: Company slogan and registered trademark tagline

Quantifiable outcome

• Trained thousands of puppies since opening in 2016

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• McCann Dog Training: Online and in-person dog training provider offering video courses, live coaching, and structured curricula comparable to The Puppy Academy's online school. Targets similar puppy-owner pain points.
• Zak George's Dog Training Revolution: One of the most recognized online dog training brands, offering video-based training courses and a YouTube channel. Direct competitor in the online puppy/dog training space, competing for the same first-time puppy parent audience.
• SpiritDog Training: Online dog training program offering video courses covering obedience, puppy training, and behavior issues. Closely comparable online-only model with similar course-based pricing and direct-to-consumer marketing.
• Doggy Dan (The Online Dog Trainer): Long-running online dog training membership program offering video-based training content addressing puppy obedience and behavior. Closely comparable online subscription model with marketing-driven direct-to-consumer acquisition.

Emerging players

• Kikopup (Emily Larlham): Highly popular free YouTube-based dog training channel with courses and content for puppy owners. Comparable audience and content format, but primarily free content versus a paid structured program.
• Starmark Academy / Starmark Pet Products: Dog training education and product company offering training courses and content. Comparable in combining training methodology with educational content delivery to consumers.

Broad incumbents

• Bark Busters Home Dog Training: Established global franchise specializing in in-home dog training and behavior modification. Comparable in franchise-based delivery and structured training methodology, but operates in-home rather than a day school model.
• PetSmart Training (in-store classes): National pet retailer's training program offering group puppy classes at physical locations. Broad incumbent competing on price and convenience, reaching mass-market pet owners with similar curriculum content.

Others

• Dogster: Major pet media publication that has reviewed The Puppy Academy Online School. Adjacent media/editorial relationship — Dogster is a distribution and credibility channel rather than a direct training competitor.
• PetKeen: Pet advice publication that has reviewed The Puppy Academy. Adjacent to The Puppy Academy's earned-media marketing strategy and serves as a referral channel for puppy parents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/thepuppyacademy
• Instagraminstagram.com/thepuppyacademy
• TikToktiktok.com/@thepuppyacademy
• Facebookfacebook.com/ThePuppyAcademy
• LinkedInlinkedin.com/company/thepuppyacademy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Puppy Academy Llc