Written Insurance

What Written Insurance does

Written Insurance Sweden AB is a Stockholm-based managing general agent (MGA) that distributes corporate property/casualty and personal risk insurance products on behalf of multiple international insurance carriers. Founded in 2021 as a wholly-owned subsidiary of Accelerant Insurance, the firm was sold in 2024 to Sensor Försäkring Norden AB and now operates as a distinct business area and concept within the Sensor group, distributing products under Sensor's permit from Finansinspektionen (the Swedish Financial Supervisory Authority). The company carries no insurance risk itself; instead it acts as the "representative" (företrädare) of underwriters, performing distribution, sales, and customer service activities through a B2B2X channel of insurance intermediaries (försäkringsförmedlare), banks, and loan brokers (låneförmedlare).

The product portfolio is split into two main categories: sakförsäkringar (property/casualty), including Kombinerad Företagsförsäkring, Fastighetsförsäkring, Professionsansvar, and a wide catalogue of add-on modules such as D&O, contractor, machinery, patient, treatment damage, consultant liability, and epidemic interruption; and personriskförsäkringar (personal risk), including life/death, critical illness, accident, sickness interruption, health, and group accident cover. Underwriting is performed by a small in-house team led by Chief Underwriter Petra Bylger, with claims administration outsourced to Sedgwick Sweden AB. No proprietary technology platform is disclosed — the firm relies on partner relationships, a content-rich website, and standard IPID product documents rather than a differentiated tech stack.

Commercially, Written Insurance generates revenue purely through commissions and brokerage fees paid by the insurance carriers whose paper it distributes. Pricing is not publicly disclosed and is set per-customer, per-coverage via the partner/sales channel. End-customers are reached only indirectly through brokers and financial-institution partners; the firm does not sell direct-to-consumer. Customers include Swedish SMEs seeking combined business cover, property owners and housing cooperatives (bostadsrättsföreningar), and professional advisors (consultants, healthcare providers, insurance distributors) requiring mandatory or specialized liability cover. The company employs 1-10 people and is privately held with no public ticker.

Name

Written Insurance

Legal name

Written Insurance Sweden AB

Website

https://writteninsurance.se

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Written Insurance Sweden AB is a Stockholm-based managing general agent that distributes property/casualty and personal risk insurance products on behalf of multiple carriers, reaching end customers indirectly through Swedish insurance brokers, banks, and loan brokers under Sensor Försäkring Norden's Finansinspektionen license.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Distribution

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Professional Liability (Errors & Omissions) (FSAJADAB), Directors & Officers (D&O) Liability (FSAJADAF)

Keywords

• Insurance brokerage services
• Commercial property insurance
• Personal risk insurance
• Professional liability coverage
• Managing general agent

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission / Brokerage Fees: Written Insurance generates revenue as an insurance intermediary by earning commissions from insurance providers (försäkringsgivare) for distributing their products through its partner network of insurance brokers, banks, and loan intermediaries. As a 'representative' or extended arm of insurance companies, Written Insurance carries out distribution, sales, and customer service activities on behalf of the underwriters who bear the insurance risk.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Written Insurance is a Swedish managing general agent / insurance intermediary that distributes corporate property, casualty, and personal risk insurance products on behalf of multiple international insurance underwriters. Operating under Sensor Försäkring Norden's regulatory license from Finansinspektionen, the company offers a broad portfolio spanning combined business insurance, property insurance, professional liability, D&O, legal expenses, life, illness, critical illness, and accident insurance, delivered through insurance brokers, banks, and loan intermediaries. Revenue is earned via commissions from the underwriters whose policies are placed through the Written Insurance distribution network.

Product overview

Written Insurance is an insurance brokerage company operating under Sensor Försäkring Norden's permit from Finansinspektionen, offering a comprehensive portfolio of property (sakförsäkring) and personal risk (personriskförsäkring) insurance solutions. The core product portfolio consists of two main categories: (1) Sakförsäkringar including Kombinerad Företagsförsäkring (combined business insurance covering property, business interruption, and liability), Fastighetsförsäkring (property insurance for building owners and housing cooperatives), and Professionsansvar (professional liability for consultants and advisors); and (2) Personriskförsäkringar including death/life protection, illness coverage with critical illness insurance, and accident insurance. The company operates through insurance intermediaries and partners, working with multiple insurance providers to distribute their products under the Written Insurance brand as an extended arm of the insurers in the market.

Differentiator

Problem solved

Functional benefit

Products and services

• Sakförsäkringar (Property / General Insurance) Property and casualty insurance category covering combined business, property, and professional liability coverage for businesses and property owners across many types of operations; distributed to Swedish insurance intermediaries, banks, and loan brokers.
• Kombinerad Företagsförsäkring (Combined Business Insurance)
• Fastighetsförsäkring (Property Insurance)
• Professionsansvar (Professional Liability Insurance)
• Personriskförsäkringar (Personal Risk Insurance)
• Dödsfall (Life / Death Protection)
• Sjukdom (Illness Insurance)
• Olycksfall (Accident Insurance)
• Written Open Cover (WIP00)
• Sjukavbrottsförsäkring (Sickness Interruption Insurance)
• Entreprenadförsäkring (Contractor Insurance)
• VD- och Styrelseansvarsförsäkring (D&O Insurance)
• Rättsskyddsförsäkring (Legal Protection Insurance)
• Patientförsäkring (Patient Insurance)
• Ansvarsförsäkring för försäkringsförmedlare (Insurance Distributor Liability)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Sensor Försäkring Norden ABcoreStrategic or Co-development Partner · 1 January 2024In 2024, Written Insurance Sweden AB was sold to Sensor Försäkring Norden AB. Sensor Försäkring is a Swedish insurance intermediary with a license from Finansinspektionen (Swedish Financial Supervisory Authority) to distribute property and personal insurance to individuals and businesses. Written Insurance operates as its own distinct business area and concept within the Sensor group. Insurance products are distributed under Sensor Försäkring's license.
• Accelerant InsuranceminorOthers · 1 January 2021Written Insurance Sweden AB was founded in 2021 as a wholly-owned subsidiary of Accelerant Insurance. In 2024, Accelerant Insurance sold Written Insurance to Sensor Försäkring Norden AB. The nature of the ongoing relationship between Written Insurance and Accelerant Insurance post-2024 sale is not specified in the source material.
• Sedgwick Sweden ABminorOthersSedgwick Sweden AB is an independent third-party claims administrator (skaderegleringsbolag) used by Written Insurance. It provides claims processing services for Written Insurance policyholders, offering impartial claims handling and access to a broad network. Policyholders are directed to Sedgwick based on their policy documents, particularly for property/casualty claims.
• International Insurance Providers (Försäkringsgivare)coreOthersWritten Insurance partners with multiple international insurance providers (försäkringsgivare) who underwrite the insurance risk. Written Insurance acts as the representative (företrädare) and extended arm of these insurers, carrying out all distribution and service activities on behalf of the underwriters who bear the insurance risk.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Marsh (Marsh McLennan): Global insurance broker and risk advisor with established Nordic operations distributing P&C, casualty, and specialty lines to corporate clients. Comparable on multi-line broker intermediation, though at very different scale.
• Howden Group: Global specialty insurance broker with growing Nordic presence, focused on commercial P&C, professional lines, and D&O. Directly overlaps with Written's specialty broker positioning in Sweden and broader Scandinavian market.
• Willis Towers Watson (WTW): Global advisory and insurance brokerage serving corporate and SME clients across the Nordics. Comparable distribution of P&C and specialty lines through intermediary channels.
• Aon Sweden: Global insurance and reinsurance broker with full Nordic operations distributing commercial and specialty insurance lines through its Swedish entity. Same product categories (P&C, D&O, professional liability) targeting Swedish corporate and SME clients.
• Sensor Försäkring Norden AB: Parent entity and licensed Swedish insurance broker with Finansinspektionen permission to distribute property and personal insurance. Directly comparable as the regulatory and operational parent of Written Insurance, with overlapping product scope and Swedish SME/professional focus.

Emerging players

• Compricer: Swedish insurance and loan comparison/broker service distributing personal and commercial insurance products via online partner channels. Comparable in B2B2X distribution and Swedish SME/personal line focus.
• Accelerant Insurance: MGA platform and former parent of Written Insurance Sweden AB (founded 2021 as Accelerant subsidiary). Comparable in MGA/multi-carrier model and specialty distribution, though Accelerant operates more broadly as a platform enabling other MGAs.

Direct peers

• Solid Försäkring: Swedish digital insurance broker distributing personal and business insurance through partner channels. Comparable in broker intermediary model and B2B2X distribution approach across Swedish market.
• Max Matthiessen: Established Swedish insurance broker and pension adviser distributing personal risk and corporate insurance via intermediaries. Comparable in customer base (Swedish SMEs, individuals) and intermediary-led distribution model.
• Söderberg & Partners: Major Nordic/Swedish independent insurance broker serving corporate and personal lines through a multi-carrier model. Shares Written's B2B2X distribution approach and breadth across P&C, personal risk, and specialty insurance for Swedish SMEs and professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/written-insurance-sweden-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Written Insurance