Prima Metrics
Prima Metrics is a Johannesburg-based technology consultancy providing data consolidation, process automation, custom software development, IoT solutions, and business analytics services to enterprise and government clients across retail, healthcare, financial services, and manufacturing sectors in South Africa.
- Company typePrivate
- Founded2021
- HeadquartersJohannesburg, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Prima Metrics does
Prima Metrics is a Johannesburg-based technology consultancy and software development firm operating under the legal entity Five Horses Trading (Pty) Ltd., founded in 2021. The company positions itself as a "technology atelier and innovation house" delivering five integrated service pillars: data consolidation (ETL pipelines, SQL-based data lakes, BI tooling), process automation (Python bots, Microsoft Power Automate workflows), agile project management, bespoke software design and development (web, mobile, desktop, microservices, IoT, ML), and business analytics and reporting (Power BI, real-time dashboards, KPI management). Notable technical specializations include Microsoft Azure cloud infrastructure, SQL Server Integration Studios, and an IoT platform integrated with the Sigfox 0G low-frequency wide-area network that achieves an industry-record 5-year battery life for connected devices. The firm has purpose-built an IoT vaccine handling monitoring solution with 2000+ devices deployed in South African healthcare facilities under the National Department of Health, featuring real-time telemetry (temperature, power, door state), automated SMS/email alerting, and predictive maintenance.
The company serves enterprise and mid-market clients across at least six verticals: retail and distribution, healthcare and life sciences, financial services and insurance, manufacturing and supply chain, automotive, and cross-industry enterprise organizations. Disclosed reference clients include the South African National Department of Health (government) and a leading South African retail distributor (enterprise). Prima Metrics employs approximately 15 professionals including a Director of System Architecture & Digital Transformation with SAP certification, a CA(SA) and CFA candidate serving as Senior Data Engineer, and a dedicated machine learning and data science specialist. The go-to-market model is consultative enterprise field sales with custom project-based pricing and multi-year contracts, supported by content marketing, case studies, LinkedIn presence, and email newsletter distribution. Marketing channels include "Start A Project" CTAs throughout the website indicating a quote-based engagement model rather than productized self-service. Revenue mechanics depend on professional services engagements (implementation and consulting) and bespoke software development (one-time license and ongoing maintenance), with no disclosed pricing tiers, no public revenue figures, and no disclosed funding rounds.
Prima Metrics firmographics
Firmographics- Name
- Prima Metrics
- Legal name
- Five Horses Trading (Pty) Ltd.
- Website
- https://primametrics.co.za
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prima Metrics is a Johannesburg-based technology consultancy providing data consolidation, process automation, custom software development, IoT solutions, and business analytics services to enterprise and government clients across retail, healthcare, financial services, and manufacturing sectors in South Africa.
- Ownership category
- akta.pro rank
Prima Metrics industry classification
Industry- Product category
- Data & Analytics Consulting
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)
- akta.pro secondary industries
- Data Observability & Warehouse Monitoring (HDAEABAK), Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where Prima Metrics is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Prima Metrics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Professional Services - Implementation & Consulting: Core revenue stream from technology implementation projects including data consolidation, process automation, project management, and business analytics engagements. Services are tailored to each customer requirement with experienced personnel deployed to manage projects through all phases.
- Custom Software Development: Bespoke software design and development including out-of-the-box market software and tailored Prima Metrics software. Revenue generated from conceiving, specifying, designing, programming, documenting, testing, and maintaining applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Prima Metrics product offering
Product offeringCore offering
Prima Metrics is a South African technology consultancy that delivers five integrated service pillars: data consolidation (SQL/ETL pipelines and data lakes), process automation (Python bots, Power Automate), agile project management, bespoke software design and development (web, mobile, IoT, ML), and business analytics and reporting (Power BI dashboards). The firm operates as a technology atelier that purpose-builds and deploys industry-relevant platforms, including an IoT vaccine monitoring system with 2000+ devices deployed nationally, for enterprise and mid-market clients.
Product overview
Prima Metrics is a technology consultancy and innovation house offering five integrated service pillars: Data Consolidation (ETL pipelines, data lakes, SQL-based storage), Process Automation (workflow automation using Python and Power Automate), Project Management (agile sprint-based delivery), Software Design and Development (bespoke applications, IoT, ML solutions), and Business Analytics and Reporting (Power BI, real-time dashboards, KPI management). These services are delivered through a four-phase methodology: Dream It (digitisation strategy), Build It (solution development), and Grow It (implementation and scaling). The company serves as a technology atelier that purpose-builds industry-relevant models and platforms, with proven competence in design and implementation of software, automation, IoT, progressive reporting, predictive modelling, and advanced analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Consolidation Collection, combination, and storage of several types of data in a single location using SQL, ETL data pipelines, data lakes, and BI tools, enabling users to handle data from a single point of access and transform raw data into actionable insights. For enterprise and mid-market organizations requiring a unified data foundation.
- Process Automation Examination of business processes to identify components suited for automation, using hybrid technological solutions including Python web scrapers and bots to eliminate repetitive tasks, reduce errors, and improve reliability. For organizations seeking productivity gains and reduced manual effort.
- Project Management Agile project management deploying experienced personnel through all project phases including planning, design, analysis, implementation, testing, monitoring, and closure, including sprint planning and retrospective processes. For clients needing structured delivery of technology projects.
- Software Design and Development Bespoke software development encompassing conception, specification, design, programming, documentation, testing, and maintenance, delivering web, mobile, and desktop applications, microservices, cloud solutions, machine learning, and IoT software tailored to each customer requirement. For organizations needing customized applications.
- Business Analytics and Reporting Real-time access to business information using tailored BI tools that industrialize data and automate reporting, promoting a data-driven culture and analytics mindset. Uses Power BI, Power Query, and DAX calculations. For clients needing KPI dashboards and predictive analytics.
- IoT Vaccine Monitoring Platform Purpose-built IoT platform for vaccine handling monitoring across healthcare facilities, featuring device enrollment via QR and Device ID, real-time telemetry tracking (temperature, power state, door state), notification automation via SMS and email, dynamic mapping tables, and predictive maintenance. 2000+ IoT devices deployed in South African healthcare facilities using Sigfox 0G network.
Quantifiable outcome
- Industry record 5-year battery life for IoT devices using Sigfox 0G network technology
- +2 more outcomes
Companies that use Prima Metrics
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Prima Metrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Prima Metrics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SigfoxcoreNetwork connectivity provider for IoT solutions. Sigfox 0G (zero G) network is described as the world's largest, best-in-class low-frequency wide area network, enabling IoT device battery life of 5 years. Used in vaccine handling monitoring project with 2000+ devices deployed.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Prima Metrics competitors and assessment
Company assessmentBroad incumbents
- ThoughtWorks: Global bespoke software and digital transformation consultancy with deep data engineering and analytics practices — broader incumbent that competes with Prima Metrics for similar enterprise data-platform and custom software engagements.
- BCX (Business Connexion): Major South African ICT services and solutions provider spanning networking, managed services, data, and application development — incumbent competitor addressing similar enterprise BI/data consolidation needs as Prima Metrics.
- Accenture South Africa: Global professional services firm with a strong South African practice delivering data, analytics, automation, and platform engineering — large incumbent competing for the same enterprise transformation deals that Prima Metrics targets.
- EOH: Large South African IT services group delivering consulting, software, and managed services across industries — broad incumbent with overlapping data, integration, and enterprise application offerings versus Prima Metrics.
- Altron: One of South Africa's largest IT services groups offering managed services, integration, data, and digital transformation across enterprise — broad incumbent that competes with Prima Metrics for the same enterprise data/analytics budgets at much larger scale.
Regional players
- Datacentrix: South African hybrid IT services provider focused on managed infrastructure, data centre, and digital workplace solutions — comparable regional player overlapping with Prima Metrics on data platform delivery for mid-market and enterprise clients.
Direct peers
- BBD Software: Mid-sized South African custom software house delivering bespoke enterprise applications, integration, and managed software services — comparable size, geographic footprint, and bespoke development model to Prima Metrics.
- Synthesis Software Technologies: South African custom software development and data engineering firm that designs and implements enterprise platforms, analytics, and integration solutions for local enterprises — closely overlapping Prima Metrics' bespoke software and data consolidation offerings.
- Derivco: Durban-based bespoke software developer serving enterprise and gaming clients, with scale similar to a fast-growing Prima Metrics — directly comparable on custom software delivery model and South African mid-market enterprise customer base.
- IQbusiness: South African data and analytics consultancy delivering BI, data warehousing, automation, and decisioning solutions to enterprise clients — directly comparable service mix and customer profile to Prima Metrics' retail and financial-services engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Prima Metrics social profiles
Digital presencePrima Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prima Metrics leadership team
Management profileNumber of profiles
Profiles2 records
Prima Metrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prima Metrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prima Metrics
What does Prima Metrics do?
Prima Metrics is a South African technology consultancy that delivers five integrated service pillars: data consolidation (SQL/ETL pipelines and data lakes), process automation (Python bots, Power Automate), agile project management, bespoke software design and development (web, mobile, IoT, ML), and business analytics and reporting (Power BI dashboards). The firm operates as a technology atelier that purpose-builds and deploys industry-relevant platforms, including an IoT vaccine monitoring system with 2000+ devices deployed nationally, for enterprise and mid-market clients.
Is Prima Metrics a public or private company?
Prima Metrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prima Metrics founded?
Prima Metrics was founded in 2021. It employs 1 to 10 people.
Where is Prima Metrics based?
Prima Metrics is headquartered in Johannesburg, South Africa, in the Africa region.
How does Prima Metrics make money?
Two revenue lines are on record. Professional Services - Implementation & Consulting is the primary driver. The others are custom Software Development.
Who are Prima Metrics's main competitors?
Broad incumbents on record are ThoughtWorks, BCX (Business Connexion), Accenture South Africa, EOH and Altron. Datacentrix is listed as a regional player. Direct peers are BBD Software, Synthesis Software Technologies, Derivco and IQbusiness.
Does Prima Metrics have an API?
No public API is recorded for Prima Metrics.
What industry is Prima Metrics in?
Prima Metrics's product category is Data & Analytics Consulting. Its primary akta.pro industry code is HDAEAMAE, Semantic Layer, Metrics Store & Headless BI, with a secondary code of HDAEABAK, Data Observability & Warehouse Monitoring. Its NAICS code is 54151 and its SIC code is 7370.