ADMICITY LTD

What ADMICITY LTD does

Admicity Ltd is a private UK software company that provides a cloud-based school administration platform for primary, secondary, sixth form, independent schools, and Multi-Academy Trusts (MATs) in the UK and Ireland. The platform is purpose-built for schools using Capita's SIMS management information system and offers automated workflows covering online admissions, medical needs tracking, SEN and welfare management, food allergies and dietary requirements, breakfast and after-school clubs, school trips, events, and parent communications.

The platform's core technical differentiator is its certified integration with SIMS, achieved through Admicity's official status as a SIMS Technical Integrator and SIMS Commercial Partner for 2026/27. This integration enables parent-submitted admission data and other pupil information to synchronise directly into schools' MIS. The product is built around form-based workflows, automated reminder systems, parent self-service portals for record management, and nurse-designed medical workflow templates for conditions such as asthma, allergies, diabetes, and seizures. MAT customers gain a centralised dashboard that supports single-login administration and per-school reporting.

Admicity operates a per-pupil subscription revenue model, charging £2.50 per student per year on annual billing that scales with school size. The go-to-market combines product-led growth with direct sales: a website-centric motion (admicity.co.uk) with demo bookings via Jotform and an interactive cost calculator, supported by email newsletter and organic social channels (Facebook, Instagram, LinkedIn, YouTube). Named customers include Pike Fold Primary, Singlewell Primary, Christ Church CoE Primary, Oakgrove, Colton Hills Community, The King's Hospital, Addey and Stanhope, and Highclare School. The company is headquartered in Maidenhead, UK, operates with 1-10 employees, and has published GDPR compliance and data security policy documentation.

Name

ADMICITY LTD

Legal name

Admicity Ltd

Website

https://admicity.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Admicity Ltd provides a cloud-based school administration platform with certified SIMS integration for UK and Irish schools, automating admissions, medical, SEN, welfare, and parent communications on a £2.50 per-pupil-per-year subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. School Administration Software Subscription: Per-pupil subscription model where schools pay £2.50 per student per year for access to the full Admicity platform including admissions, medical workflows, SEN management, and communications tools. Pricing scales with school size.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Admicity is a cloud-based school administration platform that automates admissions, medical and dietary workflows, SEN and welfare tracking, clubs, trips, events and communications for UK and Irish schools using SIMS. The platform replaces multiple admin tools with form-based workflows, parent self-service portals and certified automatic data synchronisation into schools' Management Information System. It is sold as an annual subscription priced at £2.50 per pupil per year.

Product overview

Admicity is a single unified school administration platform that replaces multiple admin systems with integrated modules for online admissions, medical workflows, SEN and welfare management, food allergies and dietary tracking, and breakfast/after-school clubs. The platform is designed for schools using SIMS and features automated parent communications, form-based data collection, and self-service parent portals. Schools pay £2.50 per pupil per year for full platform access.

Differentiator

Problem solved

Functional benefit

Products and services

• Admicity School Administration Platform A web-based, cloud-hosted school administration platform for UK and Irish schools that use Capita SIMS. It provides a unified system covering online admissions, medical and dietary workflows, SEN and welfare tracking, breakfast and after-school clubs, trips, events and automated parent communications, with certified SIMS data synchronisation and parent self-service portals.

Quantifiable outcome

• Schools save approximately £6,000 per year on average; larger schools have saved up to £40,000 annually
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Capita SIMScoreTechnology or Integration · 1 January 2026Admicity holds official SIMS Technical Integrator and SIMS Commercial Partner status for 2026/27. This partnership enables Admicity's platform to integrate directly with Capita's SIMS (Schools Information Management System), automatically synchronising parent-submitted admission data and other pupil information directly into schools' existing MIS. The partnership provides distribution access through the SIMS ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IRIS Software Group: Broader UK education and HR/payroll software provider serving schools and MATs. Provides admin capabilities adjacent to Admicity and competes for the same school office and trust-level procurement budgets.
• ParentPay: Broader UK school payments and administration platform with deep school relationships and a wide product portfolio. Competes for the same school admin wallet share and could expand from payments into workflow automation.
• SIMS (Capita): The dominant UK school MIS that Admicity is officially certified to integrate with. As a broad incumbent, SIMS could expand native admissions or parent portal features to compete directly with Admicity's value proposition.
• SchoolCloud (Tes): Parent communication and parent evening booking platform now part of Tes. Competes with Admicity's parent-facing workflows and benefits from Tes' broader distribution into UK schools.

Direct peers

• CPOMS: UK safeguarding and child protection management software widely used in schools. Adjacent to Admicity's welfare and SEN modules, targeting the same UK school office buyer with workflow automation.
• Bromcom: UK school MIS with broad admin modules covering admissions, SEN, medical, and reporting. Competes head-to-head with Admicity for SIMS-replacement or SIMS-complementary positioning in UK primary and secondary schools.
• Class Charts: UK school behavior tracking and student data platform with parent-facing workflows. Overlaps Admicity on pupil record management and parent communication in UK primary and secondary schools.
• Arbor Education: UK-based Management Information System (MIS) for primary and secondary schools offering admissions, parent communication, and admin workflows. Directly competes with Admicity's SIMS-integrated school administration platform for the same UK school buyer.
• Pupil Asset: UK school MIS offering admissions, assessment, and admin tools. Targets the same UK primary/secondary school segment as Admicity and competes on workflow automation and parent-facing features.
• ScholarPack: UK MIS focused on primary schools with admissions, parent portal, and admin modules. Overlaps Admicity's core use cases (admissions, parent data, SIMS-style workflows) and competes for the same UK primary school budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@admicity
• Facebookfacebook.com/admicity
• LinkedInlinkedin.com/company/admicity-ltd
• Instagraminstagram.com/admicity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADMICITY LTD