EH CREATIVE LTD
EH Creative Ltd is a UK-based private digital media producer and contributor that creates and licenses stock photography, video footage, and motion graphics through Adobe Stock and Shutterstock, while releasing Creative Commons content via Flickr. It serves individual content creators and small projects needing affordable, ready-to-use media assets.
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What EH CREATIVE LTD does
EH Creative Ltd is a UK-registered private company that develops and licenses digital media content, operating as a dedicated content-creation section within parent entity Electric Hert. The company produces stock photography, video footage up to 4K resolution, and motion graphics animations, organized across categories including food, occasions, transport, indoors, outdoors, and animation. Its commercial assets are distributed as contributor content on Adobe Stock and Shutterstock, while a parallel catalogue is released under Creative Commons BY-SA 4.0 licensing via Flickr and supported by optional donations through Buy Me a Coffee. The firm also offers bespoke custom content creation services, including avatars generated from client photographs and tailored video or graphic assets, transacted on a project basis through direct website contact.
The underlying technology consists of conventional digital media production — photography, video capture, and motion graphics — rather than proprietary software, APIs, or platform infrastructure. Revenue mechanics are split across three streams: marketplace commissions on licensed commercial downloads (with pricing set by Adobe Stock and Shutterstock), voluntary donations supporting the free CC catalogue, and one-off fees for custom creation work. The business carries no disclosed headcount, no external funding, and no patents, suggesting a bootstrapped operation. Customer segments are individual content creators and small project owners needing media assets, served through global digital distribution channels (marketplaces, Flickr, YouTube, BlueSky) with no enterprise or anchor accounts.
EH Creative's strategic positioning is as a diversified contributor across both commercial and open-content ecosystems, using dual licensing models to maximize reach while keeping production costs low. The dependence on third-party marketplaces for primary monetization, combined with the absence of proprietary technology or scale advantages, frames this as a lifestyle or small-scale creative business rather than a venture-backable growth company.
EH CREATIVE LTD firmographics
Firmographics- Name
- EH CREATIVE LTD
- Legal name
- EH Creative
- Website
- https://eh-creative.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- EH Creative Ltd is a UK-based private digital media producer and contributor that creates and licenses stock photography, video footage, and motion graphics through Adobe Stock and Shutterstock, while releasing Creative Commons content via Flickr. It serves individual content creators and small projects needing affordable, ready-to-use media assets.
- Ownership category
- akta.pro rank
EH CREATIVE LTD industry classification
Industry- Product category
- Stock Photography and Video
- NAICS
- Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industry
- Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
Keywords
EH CREATIVE LTD business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Stock Content Licensing: Commercial photos and videos are sold through Adobe Stock and Shutterstock contributor marketplaces. Content creators and projects purchase commercial licenses to use the media in their work.
- Creative Commons Content with Optional Donations: Content released under Creative Commons BY-SA license is freely available for download. Users who wish to support the endeavor can make optional donations via Buy Me a Coffee.
- Custom Content Creation: Custom creation services for individuals needing specific content such as avatars from photos, providing tailored creative assets for personal or commercial projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commercial Stock Content |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
EH CREATIVE LTD product offering
Product offeringCore offering
EH Creative develops, produces, and licenses digital media content for other content creators, including commercial stock photography, stock video footage and motion graphics animations distributed through Adobe Stock and Shutterstock, Creative Commons BY-SA 4.0 licensed media freely released via Flickr, and bespoke custom content creation services such as avatars and slicer text images. The company operates as a creator of digital media assets rather than a technology platform, monetizing primarily through marketplace licensing commissions, optional donations, and one-off custom content fees.
Product overview
EH Creative is a content creation company that creates and licenses media material for creators. The portfolio consists of three main offerings: Commercial Photos (stock photography available through Adobe Stock and Shutterstock), Commercial Videos (stock video footage and animations for commercial licensing), and Creative Commons Content (freely available media under CC BY-SA 4.0 license via FlickR). Additionally, they offer Custom Content Creation services for bespoke media such as avatars and custom graphics. The company operates as a unified content service where commercial content is distributed through major stock platforms while Creative Commons material is freely shared via FlickR.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Photos Stock photography available for commercial licensing through Adobe Stock and Shutterstock, featuring categories including nature, food, occasions, transport, and outdoors.
- Commercial Videos Stock video footage, B-Roll, and motion graphics animations available for commercial licensing through Adobe Stock and Shutterstock, including content up to 4K resolution with transparent backgrounds for compositing into existing projects.
- Creative Commons Content Media content released under Creative Commons licenses (primarily CC BY-SA 4.0), freely available for download via Flickr, spanning categories such as food, occasions, indoors, transport, animation, and outdoors.
- Custom Content Creation Bespoke media creation services including custom avatars from photos, slicer text images, and other custom-tailored media assets for creators who need personalized content.
Companies that use EH CREATIVE LTD
Customer profileSegments2 records
Ideal customer profiles2 records
EH CREATIVE LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EH CREATIVE LTD partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Adobe StockcoreEH Creative distributes commercial photos and videos through Adobe Stock as a contributor. Customers can license EH Creative's media assets through Adobe's marketplace for use in commercial creative projects.
- ShutterstockcoreEH Creative distributes commercial photos and videos through Shutterstock as a contributor. Licensing of EH Creative's media assets occurs through Shutterstock's platform for commercial and editorial use cases.
- Flickr (Creative Commons Distribution)minorEH Creative publishes Creative Commons BY-SA 4.0 licensed content through dedicated Flickr albums, making free content accessible to creators worldwide.
- YouTubeminorEH Creative publishes video content and YouTube Shorts on their channel @eh-creative-media for entertainment and inspiration, including full-length CC-licensed videos and promotional short-form content.
- Buy Me a CoffeeminorEH Creative accepts optional donations via Buy Me a Coffee (@ehcreative) to support the creation of more Creative Commons content, providing a voluntary support mechanism for their free content offerings.
Recent moves1 record
Expansion highlights4 records
EH CREATIVE LTD competitors and assessment
Company assessmentBroad incumbents
- Getty Images: Long-established global leader in stock photography and video licensing. Comparable because it operates the same contributor-based stock media licensing model EH Creative depends on, but at vastly larger scale and with a broader portfolio including editorial.
- Storyblocks: Subscription-based stock media library covering video, photo, and audio. Comparable because it serves the same SMB/creator customer base seeking affordable B-roll and stock assets, though via unlimited subscription rather than per-license purchases.
Direct peers
- Shutterstock: Global stock media marketplace where EH Creative licenses commercial photos and videos as a contributor. Shutterstock is the most directly comparable platform because EH Creative's paid content is sold through it, with shared revenue model and overlapping customer base of creators.
- Unsplash: Free stock photography platform (owned by Getty Images). Comparable to EH Creative's free CC content distribution via Flickr, addressing the same creator demand for royalty-free imagery.
- Adobe Stock: Adobe's stock media marketplace where EH Creative distributes commercial photos and videos. Directly comparable as the second core distribution channel serving the same SMB, designer, and creator customer base purchasing stock media licenses.
- Pexels: Free stock photo and video platform distributing Creative Commons-style content. Directly comparable to EH Creative's free CC BY-SA Flickr offering, as both serve creators seeking no-cost media with permissive licensing.
- Pond5: Stock footage and motion-graphics marketplace (now part of Shutterstock). Comparable because it licenses the same video/B-roll and animation asset types EH Creative produces, with a similar contributor royalty model.
- Pixabay: Free stock photo, video, and music platform with permissive licensing. Directly comparable to EH Creative's Creative Commons BY-SA distribution model, serving the same creator audience seeking free media.
Emerging players
- Stocksy United: Curated, boutique stock photography and video marketplace with a contributor-driven model. Comparable to EH Creative's stock-licensing business but differentiated by its premium, art-directed positioning and exclusive contributor contracts.
- 500px (now Visual China Group): Photography community and licensing platform. Comparable to EH Creative as a photographer-to-marketplace distribution channel for commercial photo licensing, with overlapping creator customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
EH CREATIVE LTD social profiles
Digital presenceEH CREATIVE LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
EH CREATIVE LTD leadership team
Management profileNumber of profiles
EH CREATIVE LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EH CREATIVE LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EH CREATIVE LTD
What does EH CREATIVE LTD do?
EH Creative develops, produces, and licenses digital media content for other content creators, including commercial stock photography, stock video footage and motion graphics animations distributed through Adobe Stock and Shutterstock, Creative Commons BY-SA 4.0 licensed media freely released via Flickr, and bespoke custom content creation services such as avatars and slicer text images. The company operates as a creator of digital media assets rather than a technology platform, monetizing primarily through marketplace licensing commissions, optional donations, and one-off custom content fees.
Is EH CREATIVE LTD a public or private company?
EH CREATIVE LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EH CREATIVE LTD founded?
EH CREATIVE LTD was founded in 2015.
How does EH CREATIVE LTD make money?
Three revenue lines are on record. Stock Content Licensing is the primary driver. The others are creative Commons Content with Optional Donations and custom Content Creation.
Who are EH CREATIVE LTD's main competitors?
Broad incumbents on record are Getty Images and Storyblocks. Direct peers are Shutterstock, Unsplash, Adobe Stock, Pexels, Pond5 and Pixabay. Emerging players are Stocksy United and 500px (now Visual China Group).
Does EH CREATIVE LTD have an API?
No public API is recorded for EH CREATIVE LTD.
What industry is EH CREATIVE LTD in?
EH CREATIVE LTD's product category is Stock Photography and Video. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of MPACAFAK, Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights). Its NAICS code is 5121 and its SIC code is 7330.