What Wiser Group Llc does

Wiser Study is a Dubai-licensed (DDA registration 96332) boutique education consultancy that helps students from the Middle East and select global markets gain admission to UK universities, with a stated specialization in Oxbridge and the G5 (Oxford, Cambridge, Imperial, LSE, UCL). Founded in 2020 by Shoroq Fandi — a British Council Advanced Training Certificate holder (with distinction) and 20-year higher-education veteran — the firm operates on a direct-to-consumer, virtually delivered model: discovery calls (99 AED / ~$30), single consultations (750–2,000 AED), three-tiered application packages (Starter, Advisory, Consultant), and admission test/interview coaching.

The service catalog is delivered almost entirely through human consultants over Zoom, supplemented by a small e-commerce line of digital PDF planners (~160–200 AED) and a seasonally driven summer-program portfolio (Cambridge Murray Edwards, Oxford Wadham, Tonbridge School, CSVPA, CATS, University of Bristol; £1,815–£11,400). Underlying technology is minimal and non-proprietary: a Wix-hosted website, standard CRM, email/newsletter tooling via SendPulse, and Zoom for service delivery. There is no software platform, no API, and no AI/ML components in the stack.

Revenue mechanics rest on professional-services fees, project-based packages, workshop tickets (1,000–1,500 AED), and referral/commission flows from UK university summer programs. Marketing is multi-channel (blog, YouTube, TikTok, Instagram, LinkedIn, Facebook, Google Business with a self-reported 5.0 rating) and relies heavily on content marketing, virtual events (including ADEK-backed university fairs), and a school/workshop channel targeting institutional buyers. Customer mix is overwhelmingly individual students/families, with a secondary B2B angle into partner schools for workshop delivery.

Name

Wiser Group Llc

Legal name

Wiser Study

Website

https://wiserstudy.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Wiser Study is a Dubai-licensed boutique consultancy that helps Middle East students gain admission to elite UK universities (Oxbridge, G5, Russell Group) through personalized counseling, tiered application packages, Oxbridge coaching, and UK summer programs.

Ownership category

akta.pro rank

Product category

Higher Education Admissions Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Overseas Secondary School Admissions Consulting & Application Support (EDAIAHAE)

Keywords

• Higher education consulting
• University admissions advisory
• Oxbridge application support
• Education counseling services
• Student visa guidance

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consultation Services: One-on-one consultation sessions providing expert guidance on UK university admissions. Pricing tiers from discovery calls (99 AED) to comprehensive advisory sessions (1,500 AED). Revenue generated through timed professional service engagements.
2. University Placement Packages: Tiered service packages (Starter, Advisory, Consultant levels) providing end-to-end university application support. Includes document assessment, application processing, visa guidance, and accommodation assistance. Revenue generated through project-based professional services.
3. Digital Products: Sale of digital academic planners with university admission planning features. One-time purchase model for PDF digital planner. Additional digital product sales through e-commerce shop.
4. Summer Programs: Facilitation of summer academic programs at UK universities (Cambridge, Oxford, etc.). Revenue includes program fees ranging from £1,815 to £11,400 for residential courses.
5. Workshops: Three-day university admission workshops conducted virtually. Pricing at 1,000-1,500 AED with early bird discounts. Professional development and educational training services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wiser Study is a UK university admissions consulting service that provides personalized one-on-one guidance to students applying to top UK universities, with specialized expertise in Oxbridge and G5 institutions. Services span the full admissions journey: course and university selection, personal statement development, admission test preparation, interview coaching, UCAS application submission, and UK student visa guidance, delivered via tiered packages and individual consultation sessions. Complementary offerings include summer programmes at UK universities, three-day virtual workshops, and a digital academic planner tool.

Product overview

Wiser Study operates as a UK university admissions consulting platform offering a comprehensive suite of services. The core offering is personalized higher education consulting for students targeting top UK universities. The product portfolio includes self-service consultation sessions, three-tiered university placement packages (Starter, Advisory, and Consultant levels), specialized Oxbridge and G5 application support with 1:1 tutoring, academic skills and super-curricular programmes, virtual workshops, and a Digital Planner for Students as a supplementary tool. Additional offerings encompass Summer Programmes at UK institutions, Members Hub exclusive access, and free Virtual Events. The platform is primarily a service-based offering without a software product in the traditional sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Wiser Study UK University Admissions Consulting Core consulting service providing personalized one-on-one guidance for students applying to top UK universities, with specialized expertise in Oxbridge and G5 institutions. Covers application strategy, personal statement support, interview preparation, admission test coaching, and full application management. Intended for students ages 14-18 through postgraduate level and their families.
• Digital Academic Planner for Students Undated PDF digital planner with university admission planning features including hyperlinked monthly and weekly layouts, vision board, university admission tracker for junior and senior years, personal statement guide, and scholarship tracking. Compatible with GoodNotes, Noteshelf, Notability, and other PDF annotation apps. Priced at 200 AED regular or 160 AED discounted.
• Summer Programmes at UK Universities Residential and online summer academic programmes at UK universities and schools, including University Subject Exploration at Murray Edwards College (Cambridge), University Application Bootcamp at Tonbridge School, Creative Arts Summer School at CSVPA Cambridge, STEM & English for Medicine at CATS Cambridge, and Destination Engineer/Veterinary at University of Bristol. Programme fees range from £1,815 to £11,400. Targeted at students ages 10-18.
• University Admission Workshop Three-day virtual interactive workshop covering the complete UK university application process including planning, self-analysis, university and course selection, admission requirements, scholarships guidance, and application initiation. Priced at 1,000 AED early bird or 1,500 AED regular, plus 5% VAT. Targeted at 9th to 12th graders.
• University Placement Packages (Starter, Advisory, Consultant) Three-tiered UK university application support packages: Starter Level (up to 1 application with document assessment and entry requirements advice), Advisory Level (up to 5 applications with career assessment test support and selection strategy guidance), and Consultant Level (unlimited applications with full support including university filtered report, accommodation assistance, visa guidance, and pre-departure briefing).
• Self-Service Consultation Sessions Individual consultation sessions for students preferring self-service application guidance. Includes Consultation Session (750 AED / $210 USD for up to 1 hour), Discovery Session (1,500 AED / $420 USD for up to 2 hours for university selection guidance), and UK Student Visa Session (2,000 AED / $550 USD for up to 2 hours).
• Oxbridge & G5 Application Support Personalized online 1:1 sessions conducted by Oxbridge graduates for students targeting Oxford, Cambridge, Imperial, LSE, and UCL. Covers knowledge building, personal statement support, admissions test preparation, interview coaching, and application strategy mentorship.
• Academic Skills and Super-Curricular Programmes Skills development programmes available to all school students including Oxbridge Thinking Skills, Wider Academic Reading with university-level tutors, and Academic Competitions preparation for verbal and debating competitions.
• Virtual Events and Webinars Free virtual webinars featuring UK university representatives and higher education admission experts, including university fairs, Oxbridge preparation sessions, and application guidance events.
• EPQ Booster Tutoring Extended Project Qualification (EPQ) tutoring service supporting students from topic selection through to final project completion.

Quantifiable outcome

• 90% of students who plan early get accepted into their dream university
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• University of BradfordcoreGTM or Marketing Partner · 7 March 2024Virtual webinar partnership for UK Universities Virtual Fair in collaboration with ADEK (Abu Dhabi Education & Knowledge). University of Bradford representative (Ismat Abu Shihab, Director of Regional Hub, Dubai) conducted live webinar sessions about studying at University of Bradford, available degrees, entry requirements, and scholarships.
• ADEK (Abu Dhabi Education & Knowledge)coreGTM or Marketing Partner · 29 November 2022UK Universities Virtual Fair partnership with ADEK (Ministry of Education). Collaborative virtual event connecting UAE students with multiple UK universities for admissions information.
• Cambridge University (Murray Edwards College)coreStrategic or Co-development PartnerSummer program partnership for University Subject Exploration courses. Wiser Study facilitates student enrollment in residential academic programs at Murray Edwards College, Cambridge. Programs include STEM, Biomedical Sciences, and Humanities tracks for ages 14-17.
• University of Oxford (Wadham College)coreStrategic or Co-development PartnerSummer program partnership for EPQ Boot Camp and summer courses. Wiser Study facilitates student enrollment in residential academic programs at Wadham College. Programs include EPQ preparation and university preparation courses.
• Tonbridge SchoolminorStrategic or Co-development PartnerPartnership for University Application Bootcamp at Tonbridge School (public school in Kent, England). Programs tailored for students planning to apply to UK universities with university visits included.
• Cambridge School of Visual & Performing Arts (CSVPA)minorStrategic or Co-development PartnerPartnership for Creative Arts Summer School programs including acting, fashion, filmmaking, animation, graphic design, photography, and 3D design courses.
• CATS (Cambridge)minorStrategic or Co-development PartnerPartnership for STEM & English for Science and Career in Medicine summer programs at CATS Cambridge. Academic preparation courses for students ages 14-17.
• University of BristolminorStrategic or Co-development PartnerPartnership for Destination Engineer and Destination Veterinary summer programs. Residential engineering and veterinary science programs for ages 16-18.
• British CouncilcoreStrategic or Co-development PartnerBritish Council Agent Framework certified partner. Holder of Advanced Training Certificate with distinction. Authorizes Wiser Study as official education consultant in the region.
• UCAScoreStrategic or Co-development PartnerUCAS Registered Centre (868987). Authorized to submit and process UCAS applications on behalf of students. Official partnership for UK university application services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ApplyBoard: ApplyBoard is a tech-enabled international student recruitment platform connecting students from 150+ countries with educational institutions worldwide. While its delivery model is platform-based rather than 1:1 consulting, it competes for the same Middle East families seeking UK university placements and represents the digital scale threat to traditional consultancies like Wiser Study.
• Cialfo: Cialfo is a digital platform serving university applicants and counselors with application management, school discovery, and content tools across multiple destinations including the UK. It overlaps with Wiser Study on the international-student-facing side of UK admissions and represents an emerging digital-first alternative to consulting-led models.

Broad incumbents

• INTO University Partnerships: INTO University Partnerships operates university pathway and pre-university programs in partnership with UK universities, including foundation year and international year one offerings. It overlaps with Wiser Study's summer program facilitation and UK admissions support but as an established institutional pathway provider rather than a consultancy.
• IDP Education: IDP Education is a global international education services company operating IELTS testing, student placement, and digital platforms across more than 50 countries including the Middle East. It is comparable as a broad incumbent offering UK student placement services that overlaps with Wiser Study's Middle East → UK admissions corridor but at much larger scale and broader scope.
• QS Quacquarelli Symonds: QS provides higher education analytics, student recruitment fairs, and consulting services globally, including events targeting Middle East students seeking UK admissions. It competes with Wiser Study in the UK university student recruitment space through events, fairs, and consultancy offerings aimed at international applicants.

Direct peers

• Crimson Education: Crimson Education is a global premium admissions consulting firm offering 1:1 mentoring for elite university applications including Oxbridge, Ivy League, and G5. It directly competes with Wiser Study in the high-end international admissions space, particularly serving families in the Middle East, Asia, and Australia with similar premium pricing and credentialed consultant model.
• The Profs: The Profs is a UK-headquartered admissions consulting and tutoring firm offering highly personalized Oxbridge and G5 application support, including personal statement coaching and interview prep. It is comparable to Wiser Study in its premium 1:1 delivery model, specialist focus on elite UK universities, and use of Oxbridge-trained consultants.
• Keystone Tutors: Keystone Tutors is a UK-based tutoring and admissions consultancy providing specialist support for Oxbridge, G5, and Russell Group applications. It competes directly with Wiser Study in the UK higher-education preparation niche with similar 1:1 mentorship offerings for international and domestic students.

Regional players

• Gateway International Education Consultancy: Gateway International is a UAE-headquartered education consultancy offering UK, US, and other international university placement services. It is comparable to Wiser Study as a regional competitor operating in the same Middle East corridor for international student recruitment and admissions consulting.
• Adventum Education Consulting: Adventum Education Consulting is a Dubai-based education advisory firm specializing in UK, US, and other international university admissions for Middle East students. It is a close regional peer to Wiser Study serving the same UAE-based families seeking premium admissions guidance for elite universities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wiserstudy
• Facebookfacebook.com/wizerstudy
• LinkedInlinkedin.com/company/wiserstudy
• Instagraminstagram.com/wiserstudy
• TikToktiktok.com/@wiserstudy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiser Group Llc