The Factory St. Pete

What The Factory St. Pete does

The Factory St. Pete, doing business as FloridaRAMA, is a single-venue immersive art experience operated by Fairgrounds Projects Inc. and located in St. Petersburg, Florida. The venue is indoor, ADA-accessible, and houses continually evolving installations contributed by 85+ local and international artists. Visitors participate in scavenger hunts and interactive games to unlock hidden secrets and storylines inspired by original Florida themes, and the company explicitly positions itself between a museum, a theme park, and a carnival.

The business generates revenue across five streams: general admission tickets sold through the FareHarbor booking platform, tiered annual memberships (Single $89, Dual $159, Family $249) that include discounts, guest passes, and VIP event access, private event rentals for weddings, corporate events, birthdays, and social gatherings, an online art shop (shop.floridarama.art) selling work from contributing artists, and on-site food and beverage concessions. Customer acquisition is primarily direct-to-consumer via self-serve ticket booking, a dedicated memberships flow, field trip and birthday booking pages, and a marketing mix that includes a blog, an "Insider's Club" email newsletter, social media, and a press media kit. Distribution is regional, concentrated in the Tampa Bay area, with a reciprocal membership partnership linking FloridaRAMA to other local attractions.

The operating model layers a subscription membership program on top of a transactional ticket and event rental business, supported by an emerging local experiential tourism ecosystem. There are no publicly disclosed funding rounds, headcount figures, management team bios, revenue or ARR figures, or proprietary technology components beyond the curated art installations and the immersive game design itself. The legal entity is Fairgrounds Projects Inc., a Florida corporation, and the venue has rebranded from "The Factory St. Pete" to "FloridaRAMA" as part of a repositioning of the customer-facing brand.

Name

The Factory St. Pete

Legal name

Fairgrounds Projects Inc.

Website

https://thefactorystpete.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

FloridaRAMA (formerly The Factory St. Pete) operates a single indoor immersive art venue in St. Petersburg, Florida, featuring 85+ artist installations and interactive scavenger hunts. It serves families, art seekers, schools, and private event clients via ticket sales, tiered memberships, venue rentals, and an online art shop.

Ownership category

akta.pro rank

Product category

Immersive Art Experience Venue

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACACAJ

Party Games, Activities & Interactive Entertainment

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

Keywords

• Immersive art experience
• Interactive art installations
• Private event venue
• Art membership programs
• Field trip experiences

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: General admission tickets to the immersive art experience sold through FareHarbor booking platform.
2. Memberships: Annual memberships offering unlimited access with perks including free guest passes, VIP event invites, and discounts. Tiers include Single ($89), Dual ($159), and Family ($249).
3. Private Event Rentals: Venue rentals for weddings, corporate events, birthday parties, and social gatherings.
4. Art Merchandise: Online art shop selling artwork and merchandise from contributing artists.
5. Food and Beverage Concessions: On-site snacks and drinks with discounts for members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Factory St. Pete (operating as FloridaRAMA) runs an indoor, ADA-accessible immersive art experience in St. Petersburg, Florida, featuring continually evolving installations by 85+ local and international artists. Visitors purchase tickets to participate in interactive scavenger hunts and games that unlock hidden storylines inspired by original Florida themes. The venue also rents its space for private events such as weddings, corporate gatherings, birthday parties, and school field trips, supplemented by an annual membership program and an online art merchandise shop.

Product overview

FloridaRAMA is a single immersive art experience operated by Fairgrounds Projects Inc., featuring continuously evolving installations by 85+ local and international artists. The core experience is an interactive, ADA-accessible art venue where visitors participate in scavenger hunts and games to unlock hidden storylines. The offering is augmented by membership tiers, immersive games, private event rentals, field trips, birthday parties, and an online art shop — creating a unified visitor journey from ticketing (via FareHarbor) through year-round membership access.

Differentiator

Problem solved

Functional benefit

Products and services

• FloridaRAMA Immersive Art Experience Indoor, ADA-accessible immersive art experience featuring installations by 85+ local and international artists, with interactive scavenger hunts and games that unlock hidden secrets and storylines inspired by original Florida stories. Sold to individual visitors, families, and groups via general admission tickets booked through FareHarbor.
• FloridaRAMA Memberships Annual subscription offering unlimited access to FloridaRAMA with tiered pricing at Single ($89), Dual ($159), and Family ($249). Includes 10% discounts on snacks, shop merchandise, and event rentals, plus free guest passes, VIP event invites, and reciprocal deals at partner Tampa Bay attractions.
• FloridaRAMA Private Events Venue rental service for hosting weddings, parties for all ages, corporate events, and social gatherings within the immersive art space. Inquiries handled via the dedicated events team contact.
• FloridaRAMA Field Trips Structured educational visits for school groups and youth organizations within the immersive art environment, booked through a dedicated field trips page.
• FloridaRAMA Birthday Parties Birthday party packages hosted inside the immersive art venue, designed for celebrations across all age groups.
• FloridaRAMA Art Shop Online store selling artwork and merchandise from artists featured at FloridaRAMA, accessible at shop.floridarama.art.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Partner Attractions across Tampa BayminorOthersMembership program includes access to deals and benefits at partner attractions across Tampa Bay, creating a local experiential tourism ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thefactorystpete

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Factory St. Pete