Pärnumaa Ühistranspordikeskus

What Pärnumaa Ühistranspordikeskus does

Pärnumaa Ühistranspordikeskus is a non-profit, government-affiliated public transport coordination center based in Pärnu, Estonia, serving Pärnumaa County. Founded in 2014, the organization plans, coordinates, and manages regional public bus transport and social transport services, including unified ticketing, schedule management, and the operation of bus terminals in Vändra, Tõstamaa, and Pärnu. It serves two primary user segments: general public transport users in Pärnu and surrounding areas, and mobility-impaired residents requiring specialized social transport (Sotsiaaltransport) services.

The organization's core technology consists of a unified ticket and information system (Ühtne pileti- ja infosüsteem) for the region, an online bus trip planner integrated with the national peatus.ee platform, and an e-commerce ticket sales and personalization system at parnu.pilet.ee. The product portfolio also includes a taxi transport document application service, city line timetable displays, and several active infrastructure projects: new bus terminal construction, cross-border bus line restoration, a planned central public transport terminal, and a fleet transition from natural gas to biomethane fuel. The technology is characterized as integration-and-interoperability focused, connecting the regional network into the national Estonian public transport information system.

The business model is public-sector: the organization operates as a coordinating authority rather than a direct service provider, with public funding from regional and municipal government sources. End-user revenue comes from ticket sales and discount categories published on the website. Distribution occurs through physical bus terminals and stops as well as digital channels (own website, peatus.ee, parnu.pilet.ee). The organization has formal strategic partnerships with Pärnu City Government and technology integration with the peatus.ee national platform. Specific revenue figures, ownership structure, and management team details are not disclosed in the available data.

Name

Pärnumaa Ühistranspordikeskus

Legal name

Pärnumaa Ühistranspordikeskus

Website

https://pytk.ee

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pärnumaa Ühistranspordikeskus is a government-affiliated non-profit public transport coordination center for Pärnumaa County, Estonia, managing regional bus services, unified ticketing, bus terminals, and social transport for mobility-impaired residents.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Urban Transit Systems (4851), Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYBPAIACAM

Local Transportation, Parking & Mobility Administration

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYTHAIAEAB

Regional/County Public Bus Operators

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Urban Public Bus & BRT Operators

SECONDARYTHADALAA

Multimodal Trip Planning, Routing & Journey Orchestration Platforms

Travel & Hospitality/Car Rental & Mobility Services/Mobility-as-a-Service (MaaS) & Multimodal Mobility Platforms

Keywords

• Public bus transport
• Regional transport coordination
• Social transport services
• Unified ticketing system
• Bus terminal infrastructure

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Pärnumaa Ühistranspordikeskus is a public transport coordination center for Pärnumaa County, Estonia. The organization plans, coordinates, and manages regional bus and social transport services, operates a unified ticket and information system, and develops bus terminal infrastructure across the county, including integration with the national peatus.ee platform for trip planning and schedules.

Product overview

Pärnumaa Ühistranspordikeskus is a public transport coordination center for Pärnumaa County, Estonia. The organization operates as a unified platform providing multiple transportation services including bus route planning through peatus.ee integration, taxi document applications, unified ticketing systems, and social transport services for eligible passengers. The portfolio includes both direct passenger-facing services (trip planning, tickets, timetables) and infrastructure development projects (bus terminals, cross-border lines, biomethane transition for gas buses).

Differentiator

Problem solved

Functional benefit

Products and services

• Sotsiaaltransport (Social Transport Service)
• Ühtne pileti- ja infosüsteem (Unified Ticket and Information System) Unified ticketing and passenger information system for public bus transport across Pärnumaa County, supporting standard and discounted fares.
• Taksoveo dokumentide taotlemine (Taxi Transport Document Application) Administrative service enabling taxi operators to apply for transport documents and permits within the regional transport regulatory scope.
• Online Ticket Sales (parnu.pilet.ee) Online ticket purchasing and personalization platform that allows regional passengers to buy and personalize public transport tickets.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Pärnu Linn (Pärnu City Government)coreStrategic or Co-development PartnerCity government collaboration on urban transport projects including gas bus conversion to biomethane and urban transit terminal development. Pärnumaa Ühistranspordikeskus works with city authorities on integrated regional transport planning.
• Peatus.ee PlatformcoreTechnology or IntegrationIntegration with the national Estonian public transport information platform peatus.ee for real-time bus stop schedules and trip planning. The organization provides route and schedule data to this platform.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maanteeamet (Estonian Road Administration): National road and traffic authority that owns bus stop infrastructure and roadway standards. Comparable as a broader public-sector stakeholder whose policies and infrastructure decisions directly affect regional transit operations.
• Transpordiamet (Estonian Transport Administration): National Estonian transport and infrastructure authority. Operates at a broader scope than Pärnumaa Ühistranspordikeskus but oversees the policy, road, and rail framework within which regional transport authorities operate.

Direct peers

• Go Bus AS: Major Estonian private bus operator running regional and intercity routes, including contracted services for regional transport authorities. Comparable as a key operator counterpart whose services the authority coordinates.
• Hansabuss AS: Baltic-based bus operator with significant Estonian regional and intercity presence. Comparable as a contracted service provider for regional public transport networks across Estonia.
• Tallinna Linnatransport (TLT): Municipal public transport authority for Tallinn, Estonia. Operates bus, tram, and trolley networks and is the most direct functional analog as a city-level coordinating public transport authority in Estonia.
• Lux Express Estonia: Operates intercity and cross-border bus services across Estonia and the Baltic states. Comparable as a regional/long-distance bus operator whose services overlap with the cross-border bus line restoration project.
• ATKO Liinid OÜ: Long-standing Estonian regional bus operator providing scheduled services across multiple counties. Comparable as a contracted operator whose buses and routes are coordinated through regional transport authorities.
• Tartu Linnavalitsus (Tartu City Government transport functions): Coordinates public bus services within Tartu, Estonia's second-largest city. Comparable in role as a regional/city-level public transport coordinator with similar digital ticketing and route planning responsibilities.

Others

• Peatus.ee (national journey planner): National Estonian public transport information and journey planning platform. Comparable as the central digital channel through which the authority's schedules and routes are surfaced to the public.
• Ridango AS: Estonian technology vendor providing ticketing and back-office systems for public transport operators across the Baltics. Comparable as a key ecosystem/technology partner for the unified ticketing system and electronic fare management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pärnumaa Ühistranspordikeskus