BARK AT THE MOON ANIMAL RESCUE
- Company typePrivate
- Founded2021
- HeadquartersLondon, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
BARK AT THE MOON ANIMAL RESCUE firmographics
Firmographics- Name
- BARK AT THE MOON ANIMAL RESCUE
- Legal name
- Bark at the Moon Animal Rescue
- Website
- https://barkatthemoonrescue.ca
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BARK AT THE MOON ANIMAL RESCUE industry classification
Industry- Product category
- Animal Rescue & Pet Adoption Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industries
- Animal Shelters & Rescue Operations (AFAEALAB), Foster & Volunteer Network Programs (BPAGAIAF), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)
Keywords
Where BARK AT THE MOON ANIMAL RESCUE is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
BARK AT THE MOON ANIMAL RESCUE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Monetary donations from community members including monthly recurring donations starting at $5/month. One-time donations also accepted through Zeffy platform.
- Merchandise Sales: Sale of branded merchandise including hoodies ($65), t-shirts ($20-$35), accessories, and decals. 100% of proceeds support animal care.
- Event Fees: Revenue from event-based activities such as Santa pet photoshoots at $25 per 15-minute session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Santa Pet Photoshoot |
| Subscription | Monthly | Monthly Donation |
| One time/ perpetual license | Pay-as-you-go | Merchandise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
BARK AT THE MOON ANIMAL RESCUE product offering
Product offeringCore offering
Bark At The Moon Animal Rescue is a 100% volunteer-run, foster-based non-profit that rescues, rehabilitates, and rehomes dogs in Southern Ontario. It operates without a physical shelter, relying instead on a network of foster homes, and funds its work through donations, adoption fees, merchandise sales, and community events.
Product overview
Bark at the Moon Animal Rescue (BATM) operates as a non-profit, foster-based animal rescue organization offering a portfolio of interconnected services centered on dog rescue, adoption, and community support. The core offerings include dog adoption services with foster-to-adopt trials, a foster program providing temporary housing with volunteer support, and a volunteer program offering multiple engagement roles. Supporting these core services are the BATM Store (merchandise), monthly donation program, Santa Photoshoots, BATM Paws and Pose photography initiative, an educational blog, and a dog blood donation partnership. The organization does not offer a technology product but relies on community donations and volunteer engagement to operate.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Adoption Services Adoption program that rehomes rescued dogs to vetted individual adopters in Southern Ontario; includes fostering-to-adoption process and has facilitated 319+ animal rescues since 2021.
- Foster Program Foster-care program that places rescued dogs in volunteer foster homes for rehabilitation and socialization prior to permanent adoption; operates as the primary care model for the rescue.
- BATM Store
Companies that use BARK AT THE MOON ANIMAL RESCUE
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
BARK AT THE MOON ANIMAL RESCUE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BARK AT THE MOON ANIMAL RESCUE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Doggett Style Online TrainingminorAffiliate partner offering online dog training courses. Provides discounted training courses for BATM fosters and adopters through their platform at go.doggettstyle.com/rescues-checkout.
- Shelbo's PackminorAffiliate partner offering products and services for dog owners. Listed as one of BATM's affiliate shopping partners.
- Pup CustomminorAffiliate partner. Listed as one of BATM's affiliate shopping partners providing discounts and raising money for the rescue.
- Canadian Animal Blood BankcorePartnership to spread awareness about canine blood donation. BATM promotes the blood bank to their community, supporting dog health initiatives. Dogs meeting criteria (1-8 years, 55+ lbs, up-to-date vaccinations) can donate, with each unit potentially helping 3 dogs.
- Partner Rescues in MexicocoreInternational rescue partnerships bringing dogs from Mexico to Canada for adoption. Dogs like Demian (M - 6Y) are currently with rescue partners in Mexico awaiting placement with Canadian families.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BARK AT THE MOON ANIMAL RESCUE competitors and assessment
Company assessmentOthers
- Farley Foundation: Ontario charity providing subsidized veterinary care for pets of low-income owners. Adjacent to BATM's animal welfare mission rather than directly competitive; comparable in nonprofit community-funding model and Ontario geography.
Broad incumbents
- PetSmart Charities of Canada: Major charitable funder of animal welfare in Canada that grants to rescue organizations like BATM and runs national adoption programs. Comparable in animal welfare mission but operates as a grantmaking/adoption-program incumbent rather than a grassroots rescue.
- Ontario SPCA and Humane Society: Provincial animal welfare organization covering the same Ontario geography as BATM. Operates physical shelters and broader animal welfare programs; comparable in mission (animal rescue and adoption) but at much greater scale and with a wider portfolio.
- Toronto Humane Society: Long-established GTA animal welfare organization offering adoption, veterinary, and community programs. Comparable in target geography (GTA) and adoption services but operates a brick-and-mortar shelter with paid staff.
- Humane Society of Canada: National-scale Canadian animal welfare nonprofit pursuing rescue and advocacy work comparable to BATM's mission. Wider geographic scope and broader programmatic portfolio make it an incumbent analogue rather than direct competition.
Direct peers
- Save Our Scruff: Toronto-based foster-driven dog rescue with a similar volunteer-and-foster operating model and adoption application process. Directly comparable in mission (rescue, rehabilitate, rehome dogs in Ontario) and reliance on community donations and events.
- Adopt a Dog (Ontario): Ontario-based dog adoption organization focused on rehoming dogs, overlapping directly with BATM's core adoption services. Comparable in target market (Ontario dog adopters), volunteer/donor-driven funding model, and use of foster or partner networks.
- Pawsitivity Dog Rescue: Ontario-based dog rescue operating with a foster-network model similar to BATM. Comparable in mission focus on dog rescue and rehoming, volunteer-driven operations, and reliance on community donations.
Regional players
- London Humane Society: Brick-and-mortar animal welfare organization based in the same London, ON market as BATM. Directly comparable in regional mission (animal rescue, adoption, surrender prevention) though BATM operates a foster model while LHS runs a shelter facility.
- Hamilton/Burlington SPCA: Regional SPCA serving the Hamilton and Burlington areas, overlapping with BATM's Hamilton event and foster footprint. Comparable in adoption and surrender services but operates an established shelter with paid staff and broader programming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BARK AT THE MOON ANIMAL RESCUE social profiles
Digital presenceBARK AT THE MOON ANIMAL RESCUE financial estimates
Financial estimateRevenue estimate
Valuation estimate
BARK AT THE MOON ANIMAL RESCUE leadership team
Management profileNumber of profiles
BARK AT THE MOON ANIMAL RESCUE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BARK AT THE MOON ANIMAL RESCUE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BARK AT THE MOON ANIMAL RESCUE
What does BARK AT THE MOON ANIMAL RESCUE do?
Bark At The Moon Animal Rescue is a 100% volunteer-run, foster-based non-profit that rescues, rehabilitates, and rehomes dogs in Southern Ontario. It operates without a physical shelter, relying instead on a network of foster homes, and funds its work through donations, adoption fees, merchandise sales, and community events.
Is BARK AT THE MOON ANIMAL RESCUE a public or private company?
BARK AT THE MOON ANIMAL RESCUE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BARK AT THE MOON ANIMAL RESCUE founded?
BARK AT THE MOON ANIMAL RESCUE was founded in 2021. It employs 11 to 50 people.
Where is BARK AT THE MOON ANIMAL RESCUE based?
BARK AT THE MOON ANIMAL RESCUE is headquartered in London, Canada, in the North America region.
How does BARK AT THE MOON ANIMAL RESCUE make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales and event Fees.
Who are BARK AT THE MOON ANIMAL RESCUE's main competitors?
Farley Foundation is listed as an others. Broad incumbents are PetSmart Charities of Canada, Ontario SPCA and Humane Society, Toronto Humane Society and Humane Society of Canada. Direct peers are Save Our Scruff, Adopt a Dog (Ontario) and Pawsitivity Dog Rescue. Regional players are London Humane Society and Hamilton/Burlington SPCA.
Does BARK AT THE MOON ANIMAL RESCUE have an API?
No public API is recorded for BARK AT THE MOON ANIMAL RESCUE.
What industry is BARK AT THE MOON ANIMAL RESCUE in?
BARK AT THE MOON ANIMAL RESCUE's product category is Animal Rescue & Pet Adoption Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of AFAEALAB, Animal Shelters & Rescue Operations. Its NAICS code is 813312 and its SIC code is 8300.