Persol Business Process Design

What Persol Business Process Design does

Persol Business Process Design Co., Ltd. (パーソルビジネスプロセスデザイン株式会社) is a Japanese business process outsourcing (BPO) subsidiary of PERSOL Holdings (Tokyo Stock Exchange: 2181), formed through the October 2024 integration of three PERSOL Group entities. The company provides comprehensive back-office BPO services (accounting, HR, general affairs, reception, finance), contact center and help desk operations, sales and marketing support, digital transformation (DX) consulting, HR/healthcare solutions, and public-sector administration services to large Japanese enterprises and government organizations. Its proprietary MITERAS (ミテラス) work visualization product is a cloud-based SaaS that records PC application usage, window titles, and keyboard/mouse activity to objectively measure working hours, cross-check against attendance records, and detect unpaid overtime — sold at ¥210/user/month with 100,000+ contracted accounts.

The company operates from a Tokyo headquarters with regional BCP operations in Fukuoka, Sapporo, and Sendai, and has held the HDI Seven Stars international support center certification for four consecutive terms as of September 2024. In January–February 2025 the company expanded materially by establishing the PERSOL S&I joint venture for AI-powered contact center R&D and completing the acquisition of Fujitsu Communication Services Co., Ltd. Revenue is generated through a mix of managed services contracts (per-seat, per-transaction, or fixed monthly fees), professional services/project-based consulting fees, and SaaS subscriptions, with go-to-market executed primarily through direct enterprise field sales and government channels, supplemented by PERSOL Group cross-sell and a self-serve digital funnel for MITERAS. Notable customers include SBI Shinsei Bank, Panasonic Homes, Nomura Real Estate Development, Watabe Wedding, NTT Docomo, Canon Marketing Japan, Kokubu Chubu, and Fukuoka City Welfare Bureau, with publicly cited outcomes including a 1/20th reduction in accounting workload at Panasonic Homes via RPA, a 50% headcount reduction and 35% efficiency gain at Kokubu Chubu, and 160,000 annual application processing at Fukuoka City Welfare Bureau through BPO plus AI.

The company's AI and RPA capabilities are integrated across the DX-BPO service line as applied process automation, anomaly detection in MITERAS activity logs, and generative-AI chatbots for contact center customer support; the July 2026 launch of an AI-powered subsidy/grant screening service extends AI/RPA into a productized external offering. Strategic positioning emphasizes the combination of PERSOL Group's talent ecosystem, proprietary technology platforms (MITERAS, KCS methodology), deep industry vertical coverage (financial services, manufacturing, government, healthcare), and 50 years of accumulated BPO operating experience within the PERSOL Group, while competing against other diversified Japanese BPO and contact-center operators.

Name

Persol Business Process Design

Legal name

PERSOL BUSINESS PROCESS DESIGN CO., LTD.

Website

https://persol-bd.co.jp

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Persol Business Process Design is a Japanese BPO subsidiary of PERSOL Holdings that provides back-office outsourcing, contact center, DX, HR, and public-sector services to large enterprises and government clients, with proprietary MITERAS labor-management SaaS used by 100,000+ accounts.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing

NAICS

Office Administrative Services (5611), Management Consulting Services (54161), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industries

Workflow & Case Management (Human-Centric BPM) (HDAEAHAA), Purchase Order (PO) Management & Processing (BPAAAJAF), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)

Keywords

• Business process outsourcing
• Contact center services
• Digital transformation consulting
• Workforce management software
• Back office automation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BPO Services: Comprehensive business process outsourcing services including back-office BPO (accounting, HR, general affairs, reception, finance), contact center/help desk, sales marketing, DX solutions, and consulting. Revenue generated through service contracts billed on a per-seat, per-transaction, or fixed monthly fee basis depending on scope and service type.
2. MITERAS Work Visualization SaaS Subscription: Cloud-based SaaS product licensed on a per-user per-month subscription model. Contract accounts over 100,000 (契約アカウント10万超). Pricing is tiered based on plan and number of users; small team/department-level deployment is possible.
3. Consulting & Professional Services: DX consulting, business transformation consulting, and implementation services provided alongside or independently from BPO contracts. Charged as project-based or retainer fees.
4. Public Sector Solutions: Government and public institution solutions including policy support services, municipal BPO, and public-facing contact center services for local governments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Persol Business Process Design is a Japanese BPO services company providing comprehensive outsourcing of back-office operations (accounting, HR, general affairs, reception, finance), contact center and help desk operations, sales/marketing support, DX consulting, HR/healthcare solutions, and public sector services. The company also sells MITERAS, a proprietary PC log-based SaaS for workforce time visualization and labor compliance, alongside an AI-powered screening service for subsidy/grant applications.

Product overview

Persol Business Process Design operates as a comprehensive BPO (Business Process Outsourcing) service provider with a multi-product portfolio. The core offering includes MITERAS work visualization (labor management tool using PC logs) alongside diverse BPO services spanning corporate back-office operations, contact center/helpdesk, sales marketing, DX solutions, HR solutions, and public sector solutions. The company integrates AI technologies including RPA automation and chatbots into its service offerings under the DX-BPO framework.

Differentiator

Problem solved

Functional benefit

Brands

• MITERAS (ミテラス): Labor management tool for visualizing work conditions through PC log data, helping prevent overtime work and ensuring compliance with labor laws

Products and services

• BPO (Business Process Outsourcing) Comprehensive business process outsourcing covering corporate back-office functions including accounting, general affairs, HR, sales administration, and reception operations. Sold to large enterprises and government organizations.
• Help Desk and Contact Center Contact center and helpdesk services including inbound/outbound call handling, KCS-based knowledge management, IT helpdesk support, and AI chatbot integration. Serves enterprises requiring customer support and internal IT help desks.
• Sales Marketing Sales and marketing services including telemarketing, inside sales, field sales coordination, CRM/SFA implementation, and sales process optimization. Serves sales-driven organizations seeking digital transformation.
• DX Solutions Digital transformation solutions encompassing business process transformation (BPX), digitalization consulting, IT infrastructure setup, and DX delivery services. Serves companies seeking digital transformation consulting and implementation.
• Consulting Business transformation consulting, DX strategy consulting, GHG emissions accounting consulting, and implementation services provided alongside or independently from BPO contracts.
• HR Solutions and Healthcare HR solutions including HR BPO services, healthcare services, recruitment process outsourcing, and employee health management support. Targets healthcare organizations and companies with significant HR/occupational health needs.
• Public Solutions Public sector solutions for government agencies including policy support services, administrative service reforms, and citizen service digitization. Targets municipal governments and public institutions in Japan.
• MITERAS Work Visualization (MITERAS仕事可視化) Cloud-based SaaS labor management tool that records PC activity logs to visualize work patterns, detect attendance discrepancies, prevent unpaid overtime, and ensure regulatory compliance with work hour laws. Licensed on per-user per-month subscription basis. Over 100,000 contracted user accounts.
• AI Screening Service (AI審査業務ゼロ化サービス)

Quantifiable outcome

• NTT Docomo: data processing efficiency enabled handling 2,000+ records per 10 hours with RPA
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• S&I (エス・アンド・アイ)coreStrategic or Co-development Partner · 30 January 2025Persol BD and S&I established a joint venture company 'PERSOL S&I (パーソルエスアンドアイ株式会社)' for R&D of AI-powered next-generation contact centers. The JV combines PERSOL BD's contact center BPO expertise and人才 capabilities with S&I's technology and AI capabilities.
• Fujitsu Communication Services (富士通コミュニケーションサービス株式会社)coreStrategic or Co-development Partner · 11 December 2024Stock transfer agreement signed December 2024; stock acquisition completed and name change executed February 2025. Fujitsu Communication Services became a group company under Persol BD, expanding the company's contact center and communications BPO capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TOPPAN Holdings: TOPPAN's digital and BPO divisions provide contact center, document processing, and DX services to Japanese enterprises and government, overlapping with Persol BD's back-office BPO and public-sector solutions. Comparable scale in Japanese-language enterprise services.
• Transcosmos: Transcosmos is Japan's largest pure-play BPO and contact center operator with multi-country delivery, direct overlap with Persol BD across contact center, back-office BPO, and DX services. It is also a confirmed Persol BD customer of MITERAS, reflecting head-to-head product parity.
• BellSystem24 Holdings: BellSystem24 is one of Japan's largest contact center and BPO operators serving enterprise and government clients, with comparable HDI-certified operations and similar vertical coverage (finance, manufacturing, public sector). Direct overlap with Persol BD's help desk/contact center and back-office BPO practices.
• TDC Soft: TDC Soft provides IT services, BPO, and DX solutions to Japanese enterprises, with particular strength in finance and public-sector digital transformation — directly overlapping Persol BD's DX, finance BPO, and public-sector offerings.
• NTT Marketing Act: NTT Marketing Act operates as NTT Group's contact center and CRM BPO arm, serving telecom, finance, and public-sector clients. Directly comparable to Persol BD's contact center practice and to the recently acquired Fujitsu Communication Services business.
• Outsourcing Inc. Outsourcing Inc. operates large-scale BPO and HR services in Japan with manufacturing, engineering, and back-office outsourcing offerings. Overlaps with Persol BD in back-office BPO and HR solutions, and competes for the same large-enterprise RPO and HR BPO budgets.

Broad incumbents

• Accenture Japan: Accenture's Japan practice offers global-scale BPO, consulting, and DX services to large Japanese enterprises and government, overlapping with Persol BD's DX solutions and consulting practices. Lacks Persol BD's mid-market contact center depth but competes for the largest enterprise transformation deals.
• Recruit Holdings: Recruit is Japan's largest HR/employment services conglomerate (Indeed, doda competitors), and its staffing and HR solutions divisions compete with PERSOL Group's broader ecosystem — including Persol BD's HR BPO and recruitment process outsourcing services — though Recruit is not focused on contact center BPO specifically.

Emerging players

• Avex Group (Digital Division): Avex's emerging digital and BPO-adjacent service lines (CRM, digital marketing operations) compete for parts of Persol BD's sales marketing and contact center practice. Smaller scale and narrower vertical focus make it an emerging rather than direct competitor.
• Fiducia (TKC Group affiliate): Fiducia provides accounting BPO and back-office outsourcing to Japanese SMEs and mid-market firms, overlapping with Persol BD's accounting and back-office BPO. A smaller, more focused competitor that targets the segment below Persol BD's enterprise sweet spot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/persol_bd_pr
• Facebookfacebook.com/people/%E3%83%91%E3%83%BC%E3%82%BD%E3%83%AB%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3/61566935172200/?locale=ja_JP

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persol Business Process Design