ANO-NE Kids Club

What ANO-NE Kids Club does

ANO-NE Kids Club (あのねキッズクラブ) operates a single-location indoor play facility and reservation-based short-term drop-off childcare service in central Tokyo, serving children aged 4 through 10. Located at KOKO Building 4th floor, 1-2 Yurakucho, Chiyoda, Tokyo 100-0006, the venue delivers staffed supervised play in scheduled hourly blocks rather than full-day daycare, addressing the needs of parents seeking occasional, flexible childcare or after-school supervised activity. The model is positioned at the intersection of indoor playground, hourly babysitting, and kids' club — closer to a hospitality-style amenity than to traditional daycare.

Revenue is generated entirely through direct-to-consumer hourly transactions, with a base rate of 3,200 JPY per person per hour. Pricing is dynamic, with adjustments based on season, day of the week, time of day, and number of children enrolled, alongside a discounted plan for siblings and friend groups. The facility operates seven days a week with no regular closures — 1:00 PM to 9:00 PM on weekdays and 10:00 AM to 9:00 PM on weekends and holidays — orienting supply toward after-school and evening demand, with weekend daytime as a secondary peak.

ANO-NE Kids Club is operated by COSMOS HOTEL MANAGEMENT CO., LTD. and functions as a single-site service business with no documented second location, franchise, or licensing arrangement. All operations — staff supervision, reservations, payment, and facility maintenance — are concentrated in one physical site within a dense, transit-rich catchment adjacent to Yurakucho Station. The underlying technology stack, to the extent described, appears limited to a reservation/billing interface; the value proposition is the physical facility itself and the human-supervised service delivered there.

Name

ANO-NE Kids Club

Legal name

COSMOS HOTEL MANAGEMENT CO., LTD.

Website

https://anone-kids.com

Company type

Private

Operating status

Operating

Short description

ANO-NE Kids Club (あのねキッズクラブ) is a single-location indoor play facility offering reservation-based short-term drop-off childcare in central Tokyo for children aged 4-10, operated by COSMOS HOTEL MANAGEMENT on an hourly billing model.

Ownership category

akta.pro rank

Product category

Children's Indoor Play & Drop-In Childcare

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Drop-In / Flexible Childcare Centers (EDACAAAC)

akta.pro secondary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

Keywords

• Indoor play facility
• Drop-in childcare
• Kids play space
• Supervised childcare
• Hourly childcare services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hourly Play Session Fees: Primary revenue is generated from hourly fees charged per child for access to the indoor play facility. The base rate starts at 3,200 JPY per person per hour. The facility employs dynamic pricing that varies based on season, day of the week, time of day, and number of children. A discounted sibling/friend plan is available for two children. Revenue is collected at the time of online reservation prior to the visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ANO-NE Kids Club operates a reservation-only indoor play facility in central Tokyo that provides short-term supervised drop-off childcare for children aged 4 to 10. Parents book time slots online, drop off their children with experienced childcare staff, and use the free time to shop, dine, or explore nearby Ginza, Yurakucho, and Hibiya areas. The facility offers climbing structures, tunnels, a net room, hammocks, and plush cushions, with hourly dynamic pricing starting at 3,200 JPY per child.

Product overview

ANO-NE Kids Club is a single unified indoor play and childcare service designed for children aged 4-10. The facility offers a drop-off service where parents can leave their children under staff supervision while enjoying nearby amenities in Tokyo. Pricing is based on an hourly dynamic pricing system starting at 3,200 JPY per person, with special sibling/friend plans available at discounted rates.

Differentiator

Problem solved

Functional benefit

Products and services

• ANO-NE Kids Club A reservation-only indoor play facility providing supervised drop-off childcare for children aged 4 to 10 in central Tokyo. Parents reserve time slots online, drop children at the KOKO Building 4th floor location, and use the 1-9 hours to enjoy nearby shopping and dining while staff supervise climbing, jumping, crawling, tunnel, and net-room play activities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Kidzooona (AEON Fantasy): Kidzooona is the indoor-play brand of AEON Fantasy, the largest operator of indoor children's playgrounds in Japan with a national footprint. It competes for the same family-childcare demand pool as ANO-NE but at chain scale and lower price points.
• Round1 Entertainment: Round1 is a Japan-headquartered entertainment chain combining bowling, karaoke, sports, and dedicated children's play zones. Its kids' play areas compete for the same 'drop-off children while parents shop/dine' discretionary spend that ANO-NE targets in central Tokyo, but at a much broader entertainment-park scale.
• Gymboree Play & Music Japan: Gymboree Play & Music runs indoor play and early-childhood enrichment programs across Japan for children typically aged 0-6. It overlaps with ANO-NE on age band, indoor-play infrastructure, and parent-attended (or supervised) engagement, but is built around recurring memberships rather than hourly drop-in.
• KidZania Japan: KidZania operates immersive role-play 'edutainment' facilities in Tokyo and Koshien targeting children roughly aged 3-15. It shares the drop-off-while-parents-shop use case with ANO-NE but operates at a much larger facility and ticket scale, positioning it as a broader incumbent in the supervised-childcare-while-shopping category.

Direct peers

• BørneLund: BørneLund (formerly BørneLund) operates parent-child indoor play studios, including reservation-based 'Asunde' play spaces across Japan. Highly comparable to ANO-NE's drop-in, supervised-play concept for young children, with a similar hourly fee model and urban-mall siting.
• Tokyo Toyosu Kids Park / Toyosu Indoor Play Venues: Various Tokyo-based indoor kids' play parks (e.g., Toyosu/Maihama family entertainment venues) offer supervised hourly play for parents to enjoy nearby attractions. These are the closest same-metro, same-use-case peers to ANO-NE's hourly drop-off child-supervision model.
• Asobono: Asobono operates indoor parent-child play facilities in Tokyo (Asagaya, Komazawa) serving similar young-age indoor-play demand as ANO-NE. Both venues offer reservation-based supervised play in a Japanese urban setting, making it the closest direct comparable for concept and unit economics.

Emerging players

• The Little Gym: The Little Gym is a global franchise offering structured gymnastics and motor-skill programs for children aged 4 months through 12 years. It is comparable to ANO-NE in the supervised-activity and parent-time-use case, but its hour-based class format sits between ANO-NE's pure drop-in model and a traditional after-school class offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANO-NE Kids Club