What The Petfood Company Gmbh does

The Petfood Company GmbH is a German B2B contract manufacturer specializing in private-label and white-label wet pet food (canned dog and cat food), founded in 2020 and operating from a single production site at Hüttemannstraße 9 in Bocholt, Germany. Its core offering is customizable recipes co-developed with veterinarians and nutritionists, using fresh meat, vegetables, fruit, and oils without colorings, attractants, or preservatives; cereals are included only on explicit customer request. The product portfolio includes a conventional wet-food line plus a certified organic sub-line produced under the DE-ÖÖKO-006 German organic standard (audited by ABCert). Production runs on a modern, just-in-time process-control architecture built on Siemens SPS (S7-300/400/1200/1500) and PLC automation programmed via TIA Portal.

The company sells exclusively to industrial companies and brand owners who market the finished products under their own retail labels, both in Germany and internationally. It holds IFS Food Standard, HACCP Codex, and DE-ÖÖKO-006 organic certifications, and is pursuing ZNU-Standard Sustainable Management, SEDEX membership, and FSC/PEFC packaging certifications to qualify for larger European retail private-label contracts. It also complies with the German Supply Chain Due Diligence Act. Pricing is contract-negotiated per private-label order and not publicly disclosed.

Commercially, the business is structured as a GmbH (German private limited company) under Managing Director Tilman Keller. The company operates with a degree of affiliation to Westfleisch, a major German meat cooperative — sharing AGB terms, corporate guiding principles (Leitbild), and a raw-protein supply chain. The company is actively hiring across production, logistics, quality assurance, automation, and administration, signaling ongoing capacity build-out. Distribution is entirely indirect: finished goods leave the Bocholt site to B2B customers who handle their own downstream retail and consumer channels. No funding rounds, revenue figures, or named end-customer logos are publicly disclosed.

Name

The Petfood Company Gmbh

Legal name

The Petfood Company GmbH

Website

https://thepetfoodcompany.de

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

akta.pro primary industry

Custom & Private-Label Pet Food Manufacturing (AFADAFAO)

akta.pro secondary industries

Wet & Canned Pet Food (AFADAFAB), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

Keywords

• Pet food manufacturing
• Private label pet food
• White label production
• Organic pet food
• Custom pet food recipes

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. White Label/Private Label Pet Food Manufacturing: The Petfood Company produces high-quality pet food under white label/trade brands for industrial companies. This is their primary revenue stream - manufacturing pet food products for brands owned by their B2B customers. Products include canned pet food, organic pet food, and customized recipes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Petfood Company GmbH is a German pet food manufacturer that produces high-quality white label and private label wet (canned) pet food for dogs and cats on behalf of industrial companies and brand owners. Recipes are developed in cooperation with veterinarians and nutritionists, and the company offers organic-certified production under DE-ÖKO-006 alongside IFS Food and HACCP Codex certified manufacturing.

Product overview

The Petfood Company GmbH is a German pet food manufacturer specializing in high-quality white label and private label production for industrial companies. Their core offering is canned pet food for dogs and cats, with recipes developed in close cooperation with veterinarians and nutritionists. The company also offers certified organic pet food under the DE-ÖKO-006 standard. Their product portfolio includes customizable formulations with fresh, high-quality meat, vegetables, fruit, and oils — without modified meat, colorings, attractants, or preservatives. Cereals are used only upon explicit customer request.

Differentiator

Problem solved

Functional benefit

Products and services

• White Label / Private Label Pet Food Production

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• WestfleischcoreStrategic or Co-development PartnerWestfleisch is referenced as the parent company/association. The Petfood Company GmbH operates as part of or in close connection with Westfleisch, with shared corporate philosophy and Leitbild (guiding principles). Westfleisch is a major meat cooperative in Germany, and this partnership provides the foundation for raw material sourcing and corporate governance.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Granorte S.A. Portuguese private-label wet pet food manufacturer serving European retailers and brand owners. Comparable on wet private-label co-manufacturing and B2B distribution model.
• Tammax Food B.V. Dutch private-label wet pet food manufacturer serving European retailers. Directly comparable on wet pet food private-label manufacturing and B2B customer base.
• Vobra Special Petfoods: Dutch private-label manufacturer of wet and dry pet food serving European retailers and brands. Closely comparable on private-label wet pet food manufacturing, B2B model, and European customer footprint.
• Saturn Petcare GmbH (Heristo): German private-label wet pet food manufacturer (part of Heristo group), one of the largest co-manufacturers in Europe. Direct peer on wet private-label pet food and B2B industrial customers, though at materially greater scale.
• Vafo Group (Brit): Czech-headquartered private-label and branded pet food group (Brit brand plus co-manufacturing), with wet pet food capabilities. Comparable on wet pet food manufacturing, custom recipe development, and private-label B2B service across Europe.
• Paragon Petcare Europe GmbH: German private-label and contract manufacturer of wet pet food for retailers and brand owners, operating out of multiple sites. Directly comparable to The Petfood Company on product (wet pet food), customer base (B2B industrial/brand owners), and business model (private-label co-manufacturing).

Broad incumbents

• Heristo AG: German food group owning Saturn Petcare and other pet/ambient food businesses. Comparable as a broader incumbent in private-label wet pet food with deeper resources and multi-site capacity than The Petfood Company.
• Butcher's Pet Care (Nestlé Purina): UK-based wet dog food manufacturer now owned by Nestlé Purina, combining branded heritage with co-manufacturing capability. Comparable on wet pet food product format; broader incumbent due to Nestlé ownership and branded scale.

Emerging players

• Fold Hill Foods Ltd: UK manufacturer of wet pet food with both branded and private-label lines. Comparable on wet pet food production and B2B contracts, though smaller and UK-focused versus TPC's German base.
• MPM Products Ltd (Applaws): UK premium natural pet food producer (Applaws, Encore) with co-manufacturing and own-brand operations. Comparable as an emerging player in natural/premium wet pet food — same premium positioning and natural/organic credentials as TPC's DE-ÖKO-006 offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-petfood-company

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Petfood Company Gmbh