The Mayor's Alliance for NYC's Animals

What The Mayor's Alliance for NYC's Animals does

The Mayor's Alliance for NYC's Animals is a 501(c)(3) nonprofit charity founded in 2003 (EIN 73-1653635) to transform animal welfare outcomes in New York City, with an initial focus on raising the live release rate at the city's municipal Animal Care Centers (ACC) from under 25 percent. Through coordinated programs including Wheels of Hope (animal transport), the NYC Feral Cat Initiative (TNR support), Adoptapalooza mega adoption events, the Tenant Advocacy Program, and the Picasso Veterinary Fund, the Alliance worked with more than 150 rescue groups and shelters as a central convener of the NYC animal welfare community. By 2019, ACC's live release rate exceeded 90 percent for the third consecutive year, and the Alliance transitioned its major operational programs to peer organizations including Best Friends Animal Society and Bideawee.

The organization now operates as an information and coordination hub. Its core offerings are a website portal (animalalliancenyc.org) relaunched in May 2024, the "Out of the Cage!" blog, a borough-by-borough directory of NYC-area shelters and rescue groups, the Tenant Advocacy Program (which has helped nearly 300 pet owners keep their pets since 2015), and emergency preparedness resources. It participates in NYC Emergency Management's Animal Planning Task Force and runs educational content and adoption events (notably Petco Love's Paws in the Park revived in 2023). The underlying technology stack is a standard content-management website; no proprietary software, API, or AI/ML infrastructure is in evidence.

The Alliance is funded entirely by donations from foundations, corporations, and individuals — with no government funding — and major supporters include Maddie's Fund, ASPCA, Petco Love, and Alley Cat Allies. It operates with 1-10 staff from a mailing address at 244 Fifth Avenue, Suite R290, New York. It has no parent company, no subsidiaries, no paid products, and does not publicly disclose revenue or financial statements. All services are provided free of charge to pet owners, rescue groups, and community cat caregivers across the NYC metropolitan area.

Name

The Mayor's Alliance for NYC's Animals

Legal name

Mayor's Alliance for NYC's Animals, Inc.

Website

https://animalalliancenyc.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mayor's Alliance for NYC's Animals is a 501(c)(3) nonprofit charity that serves as the central information and coordination hub for NYC's animal welfare community, connecting pet owners, 150+ rescue groups and shelters, and donors. Founded in 2003, it focuses on resources, adoption, and emergency preparedness.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (81341), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

akta.pro secondary industries

Rescue, Transport & Emergency Animal Response (BPAGAIAB), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Lost & Found, Reunification & Microchipping Programs (BPAGAIAL)

Keywords

• Animal welfare services
• Pet adoption resources
• Non-profit animal rescue
• Community cat programs
• Pet owner information

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: The organization is funded entirely by donations from foundations, corporations, and individuals. They receive no government funding. Major financial supporters have included Maddie's Fund, the ASPCA, Petco Love, and Alley Cat Allies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Mayor's Alliance for NYC's Animals is a 501(c)(3) non-profit charity that serves as an information and coordination hub for the New York City animal welfare community. It provides pet owners with access to resources, shelter directories, adoption guidance, tenant advocacy, and emergency preparedness information, while connecting more than 150 rescue groups and shelters with each other and the public through mega adoption events and shared programs.

Product overview

The Mayor's Alliance for NYC's Animals operates primarily as an informational resource portal rather than a traditional product company. Their core offering is a website providing information and resources for pet owners and animal welfare supporters. The main products include: the Mayor's Alliance Website Portal (the primary information resource), the Out of the Cage! Blog (news and updates), the NYC Animal Shelters & Rescue Groups Directory (comprehensive listings by borough), the Tenant Advocacy Program (housing assistance for pet owners), Animal Adoption Resources (adoption guidance and campaigns), and Pet Emergency Preparedness Resources. These offerings are interconnected through the central website which serves as a hub connecting pet owners with shelters, rescue groups, and essential services across New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• Mayor's Alliance Website Portal An informational website serving as a resource portal for pet owners seeking services and resources to care for their pets, and for anyone looking to help improve the lives of NYC's animals. Provides access to Need Help and Want to Help sections.
• Out of the Cage! Blog A blog featuring news, events, and other information from the Mayor's Alliance for NYC's Animals, covering topics including pet adoption, emergency preparedness, community cats, and animal welfare initiatives.
• NYC Animal Shelters & Rescue Groups Directory A comprehensive directory of animal shelters and rescue groups serving New York City's five boroughs and greater NYC area, listing organizations by borough including Bronx, Brooklyn, Manhattan, Queens, Staten Island, and outside the five boroughs.
• Tenant Advocacy Program A one-of-a-kind program that has helped nearly 300 pet owners keep their pets since 2015. Assists tenants who are private renters, coop owners, NYC Housing Authority residents, and residents in DHS shelters with pet-related housing issues, including emotional support animal accommodations.
• Animal Adoption Resources Information and resources to help New Yorkers adopt pets, including Adopt a Little New Yorker Today campaign, senior pet adoption promotion, and connections to shelters and rescue groups.
• Pet Emergency Preparedness Resources Information and guidance to help pet owners prepare for emergencies and natural disasters, including emergency planning tools, microchipping resources, and connections to NYC Emergency Management's Animal Planning Task Force.

Quantifiable outcome

• Live release rate at NYC municipal shelters increased from under 25% in 2003 to over 90% by 2019
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• BideaweecoreStrategic or Co-development Partner · 3 October 2019In 2019, the Alliance transferred the New York City Feral Cat Initiative (NYCFCI) to Bideawee. Bideawee assumed responsibility for operation and management of the program that was created by the Alliance in 2005. Bideawee is one of NYC's oldest and most respected animal welfare organizations, founded in 1903.
• Best Friends Animal SocietycoreStrategic or Co-development Partner · 1 January 2019In 2019, the Alliance transferred the Wheels of Hope transport program to Best Friends Animal Society. Best Friends operates the Northeast Transport Program for rescue animal transports.
• Urban Resource Institute (URI)coreStrategic or Co-development Partner · 1 January 2013The Alliance helped URI create its People and Animals Living Safely (PALS) program, the first co-sheltering program for domestic violence victims and their pets in NYC. PALS allows families and their pets to shelter together in emergency facilities.
• NYC Emergency Management's Animal Planning Task ForcecoreStrategic or Co-development PartnerThe Alliance is a proud partner of NYC Emergency Management's Animal Planning Task Force, which guides the city's response to emergencies involving animals. The task force includes city agencies and nonprofit organizations working together during disasters.
• NYC Lights Out CoalitionminorStrategic or Co-development PartnerA coalition focused on bird safety during migration periods in New York City.
• United Spay AllianceminorStrategic or Co-development PartnerNational alliance focused on spay/neuter initiatives and reducing pet overpopulation.
• NYC Mayor's Office of Animal WelfarecoreStrategic or Co-development PartnerThe Alliance works closely with the NYC Mayor's Office of Animal Welfare on matters concerning New York City's animals. This includes collaboration on animal careers week and other city-wide initiatives.
• Animal Care Centers of NYC (ACC)coreStrategic or Co-development PartnerACC is NYC's municipal shelter system. The Alliance worked closely with ACC to achieve the no-kill goal, transferring animals to rescue partners and providing transport services.
• American Red CrossminorStrategic or Co-development PartnerPartner in the Animal Planning Task Force working on disaster response for animals in NYC.
• Humane Society of the United States (HSUS)minorStrategic or Co-development PartnerPartner in the Animal Planning Task Force and COVID-19 Pet Response Plan efforts.
• NYC Veterinary Emergency Response Team (NYC VERT)minorStrategic or Co-development PartnerPartner in the Animal Planning Task Force for emergency veterinary response.
• New York State Animal Protection Federation (NYSAPF)minorStrategic or Co-development PartnerPartner in the Animal Planning Task Force representing animal welfare organizations.
• PAWS NYminorStrategic or Co-development PartnerPartner in the Animal Planning Task Force. PAWS NY helps vulnerable New Yorkers (particularly seniors and disabled people) care for their pets through their Housecall Program and other services.
• Healthy Pets Project of NYCminorStrategic or Co-development PartnerAn organization created in 2015 to help pet owners in crisis care for and keep their pet companions at home by providing support, services, and education.
• Grey Muzzle OrganizationminorStrategic or Co-development PartnerOrganization that improves the lives of at-risk senior dogs by providing funding and resources to animal shelters and rescue organizations nationwide.
• House Rabbit SocietyminorStrategic or Co-development PartnerNational education and rescue organization for rabbit care and adoption, providing resources for potential rabbit adopters.
• SWATT (Southwest Animal Transport Team)minorStrategic or Co-development PartnerGroup of Southwest Airlines employees and retirees who donate their time and use travel privileges to transport rescue animals within the continental U.S.
• Humane Society of New YorkminorStrategic or Co-development PartnerLongtime partner providing veterinary care services. Their Animal Clinic has remained open for urgent cases and wellness appointments during COVID-19.
• Ambuvet Pet AmbulanceminorStrategic or Co-development PartnerPet ambulance service used for transporting animals to and from veterinary appointments for Alliance-assisted cases.
• Animal HavencoreStrategic or Co-development PartnerThe Alliance transferred the Helping Pets and People in Crisis program to Animal Haven, where it continues to aid marginalized pet owners experiencing crises. Animal Haven also manages the resource desk of the NYC COVID-19 Pet Hotline.
• 150+ Rescue Groups and Shelters (Alliance Participating Organizations)coreStrategic or Co-development PartnerMore than 150 rescue groups and shelters throughout NYC's five boroughs and greater NYC area collaborate with the Alliance in its mission to save animal lives.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Maddie's Fund: Major family foundation focused on achieving a no-kill nation and an initial founding funder of the Alliance. Comparable mission around no-kill advocacy and lifesaving programs for shelter animals.
• ASPCA: One of the largest U.S. animal welfare organizations and a founding funder of the Alliance. Overlaps heavily on advocacy, shelter support, and pet-owner resources in NYC, but operates nationally with a much broader portfolio.
• Best Friends Animal Society: National no-kill advocacy organization that took over the Alliance's Wheels of Hope transport program in 2019. Comparable mission and overlapping programs around animal transport and rescue partnerships.
• Humane Society of the United States (HSUS): Largest U.S. animal protection organization and Animal Planning Task Force partner. Comparable on national policy advocacy and disaster response, though operates at vastly greater scale than the Alliance.

Direct peers

• PAWS NY: NYC nonprofit that helps vulnerable New Yorkers (especially seniors and disabled people) care for their pets through housecall programs. Directly comparable in NYC pet-owner support and service coordination.
• Animal Care Centers of NYC (ACC): NYC's municipal shelter system and the Alliance's primary operational partner for achieving no-kill NYC. Directly comparable mission (saving NYC animal lives) and overlapping programs around adoption and foster placement.
• Bideawee: NYC's oldest animal welfare organization (founded 1903), which took over operation of the Alliance's NYC Feral Cat Initiative in 2019. Direct comparable in NYC animal welfare and TNR/community cat programming.
• Animal Haven: NYC animal welfare nonprofit that took over the Alliance's Helping Pets and People in Crisis program and manages the NYC COVID-19 Pet Hotline resource desk. Highly comparable in NYC pet crisis support and shelter/transitional services.
• Humane Society of New York: Longtime NYC-based animal welfare partner of the Alliance providing veterinary care services. Closely comparable geography and mission, with similar pet-owner and animal-focused services.

Emerging players

• Alley Cat Allies: Leading national advocacy organization dedicated to protecting cats' lives and a major financial supporter of the Alliance's community cat programs. Directly comparable in TNR advocacy and community cat programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MayorsAlliance
• YouTubeyoutube.com/manyca
• Facebookfacebook.com/mayorsalliancenyc
• Instagraminstagram.com/mayorsalliancenyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mayor's Alliance for NYC's Animals