Primary Purpose
Primary Purpose Sober House operates male-only sober living residences across six buildings at two Broward County, Florida locations, using a four-phase recovery program, flat weekly rent, and a nationwide addiction-treatment referral helpline.
- Company typePrivate
- Founded2003
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Primary Purpose does
Primary Purpose Sober House operates a portfolio of male-only sober living residences in Broward County, Florida (Fort Lauderdale area), structured around a four-phase recovery curriculum with a mandatory three-month minimum stay and a typical residence duration of six to nine months. Pricing is a flat $190 per week plus a $190 intake deposit, generating recurring rental revenue from individual residents rather than institutional payors or insurance contracts. The organization is FARR (Florida Association of Recovery Residences) accredited, founder-led by directors in long-term recovery, and operates six buildings across two locations with a 1–10 employee headcount consistent with a privately held, owner-operated micro-enterprise.
The business model rests on two pillars: residential occupancy and a parallel addiction-treatment referral helpline that extends reach beyond the local housing inventory. Admissions are sourced both directly and through formal referral partnerships with three established treatment providers — Challenges, Recovery First, and Focus Healthcare — and residents are immersed in a local recovery ecosystem that includes 700+ AA/NA meetings per week in Broward County. There is no disclosed technology platform, insurance billing, or external funding; capital investment is evidenced primarily by recent facility remodeling across the residence portfolio.
Primary Purpose firmographics
Firmographics- Name
- Primary Purpose
- Legal name
- Primary Purpose Sober House
- Website
- https://primarypurpose.us
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Primary Purpose Sober House operates male-only sober living residences across six buildings at two Broward County, Florida locations, using a four-phase recovery program, flat weekly rent, and a nationwide addiction-treatment referral helpline.
- Ownership category
- akta.pro rank
Primary Purpose industry classification
Industry- Product category
- Sober Living & Recovery Residences
- NAICS
- Residential Mental Health and Substance Abuse Facilities (62322)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
- akta.pro secondary industry
- Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where Primary Purpose is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Primary Purpose business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Sober Living Program Fees: Weekly residential fees for sober living accommodations combined with structured recovery program access, including meals, utilities, amenities, and mandatory services such as drug screenings and 12-step meetings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | $190 per week with $190 deposit |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Primary Purpose product offering
Product offeringCore offering
Primary Purpose Sober House operates male-only sober living residences in Fort Lauderdale, Florida across six buildings at two locations, providing furnished accommodations paired with a structured four-phase 12-step recovery program that includes mandatory on-site meetings, sponsor monitoring, drug/alcohol screenings, and a graduation certificate. The organization also runs an addiction treatment helpline offering assessments and referral recommendations to detox, rehabilitation, and treatment centers for both men and women.
Product overview
Primary Purpose Sober House offers a single integrated sober living service for adult males structured around a four-phase 12-step recovery program. The core offering combines furnished housing accommodations with mandatory drug/alcohol screenings, three weekly on-site twelve-step meetings, sponsor monitoring, professional referrals, and optional money management support. Transportation to/from transit hubs is also provided. The program costs $190 per week plus a $190 deposit, with a minimum three-month commitment and average stay of 6–9 months.
Differentiator
Problem solved
Functional benefit
Products and services
- Sober Living Environment Zero-tolerance drug and alcohol sober living environment for adult males in Fort Lauderdale, Florida, providing safe, structured, furnished accommodations across six buildings at two Broward County locations, with meals, utilities, amenities, and on-site programming.
- 12-Step Recovery Program Structured four-phase recovery program (first, second, third, and graduate phases) with mandatory twelve-step meetings on-site three times per week, sponsor monitoring, and a graduation certificate upon completion; minimum three-month commitment with average stay of 6-9 months.
- Addiction Treatment Referral Helpline Phone-based helpline (855-817-6237) offering needs assessments and referral recommendations for drug and alcohol rehabilitation, drug and alcohol detox, and drug and alcohol treatment centers anywhere in the U.S., serving both men and women.
Quantifiable outcome
- Graduation from four-phase program with certificate
Companies that use Primary Purpose
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Primary Purpose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Primary Purpose partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Florida Association of Recovery Residences (FARR)corePrimary Purpose Sober House is an accredited member of the Florida Association of Recovery Residences. This accreditation demonstrates compliance with Florida recovery residence standards and enables the organization to receive referrals from treatment centers and potentially access insurance-based funding for residents.
- Challenges Treatment CenterminorDrug and alcohol treatment center that refers clients to Primary Purpose for sober living after primary treatment completion.
- Recovery FirstminorDrug and alcohol treatment center that refers clients to Primary Purpose for sober living after primary treatment completion.
- Focus Healthcare at High PointminorDrug and alcohol treatment center that refers clients to Primary Purpose for sober living after primary treatment completion.
- Richard Entriken (Mentor)minorFounder of 1st Step Sober House and mentor who inspired the creation of Primary Purpose. Entriken had many years of experience helping addicts and alcoholics in Broward County courtrooms and provided the original vision for creating structured sober living environments.
- Broward County Intergroup (AA/NA)minorLocal Alcoholics Anonymous and Narcotics Anonymous intergroup that provides access to over 700 weekly meetings in Broward County, supporting the on-site meeting requirements and overall recovery ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Primary Purpose competitors and assessment
Company assessmentDirect peers
- Oxford House, Inc. Largest U.S. nonprofit operator of sober living residences, using a democratic, peer-run model. Directly comparable to Primary Purpose in core service (12-step oriented sober housing) and resident profile, differing primarily in scale (3,000+ houses nationally vs. six), nonprofit status, and absence of formal program structure.
Broad incumbents
- Retreat Behavioral Health: Multi-state behavioral health provider offering residential treatment, detox, and sober living services across Florida, Pennsylvania, and Connecticut. Comparable as a broader incumbent offering overlapping residential recovery services with scale that exceeds Primary Purpose's single-county footprint.
- The Recovery Village: National addiction treatment network (operated by Advanced Recovery Systems) with multiple Florida locations including detox, residential, and sober-living services. Comparable as a scaled incumbent offering adjacent sober-living and aftercare services within a larger treatment continuum.
Regional players
- Beachway Therapy Center: Broward County, Florida-based addiction treatment provider offering residential, PHP, IOP, and sober living placement. Comparable as a regional South Florida peer competing for the same referral-driven male residential recovery population and partnering with overlapping treatment-center networks.
- Lakeview Health: Florida-based (Jacksonville) residential substance use treatment provider with aftercare and sober-living arrangements. Comparable as a Florida peer offering structured recovery programming to adults, with a slightly higher acuity focus but overlapping referral and aftercare dynamics.
- Cornerstone Recovery Center: Florida-based substance use treatment provider with sober-living and aftercare components. Comparable as a regional South Florida recovery residence competitor operating in the same referral ecosystem.
- The Treatment Center of the Palm Beaches: South Florida-based addiction treatment provider with sober-living placement and aftercare services. Comparable as a regional peer serving the same adult recovery population and competing for the same treatment-center referral pipeline.
- First Step of Sarasota: Florida-based addiction treatment and sober living operator in the Tampa/Sarasota corridor. Comparable as a regional peer offering structured sober-living and 12-step-oriented programming to a similar resident demographic in a different Florida market.
- Transformations Treatment Center: Florida-based (Delray Beach / Pompano area) addiction treatment program with sober-living-adjacent services and step-down care. Comparable as a South Florida recovery operator serving the same referral ecosystem and adult male recovery segment.
- Ocean Breeze Recovery: Florida-based addiction treatment provider serving adult men in recovery with structured programming and sober-living placement. Comparable as a regional peer targeting the same demographic and competing for similar treatment-center referrals in the South Florida market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Primary Purpose social profiles
Digital presencePrimary Purpose compliance and trust
Trust signalCompliance1 record
Primary Purpose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primary Purpose leadership team
Management profileNumber of profiles
Profiles3 records
Primary Purpose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primary Purpose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primary Purpose
What does Primary Purpose do?
Primary Purpose Sober House operates male-only sober living residences in Fort Lauderdale, Florida across six buildings at two locations, providing furnished accommodations paired with a structured four-phase 12-step recovery program that includes mandatory on-site meetings, sponsor monitoring, drug/alcohol screenings, and a graduation certificate. The organization also runs an addiction treatment helpline offering assessments and referral recommendations to detox, rehabilitation, and treatment centers for both men and women.
Is Primary Purpose a public or private company?
Primary Purpose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Primary Purpose founded?
Primary Purpose was founded in 2003. It employs 1 to 10 people.
Where is Primary Purpose based?
Primary Purpose is headquartered in Fort Lauderdale, United States, in the North America region.
How does Primary Purpose make money?
One revenue line is on record: sober Living Program Fees.
Who are Primary Purpose's main competitors?
Oxford House, Inc. is listed as a direct peer. Broad incumbents are Retreat Behavioral Health and The Recovery Village. Regional players are Beachway Therapy Center, Lakeview Health, Cornerstone Recovery Center, The Treatment Center of the Palm Beaches, First Step of Sarasota, Transformations Treatment Center and Ocean Breeze Recovery.
Does Primary Purpose have an API?
No public API is recorded for Primary Purpose.
What industry is Primary Purpose in?
Primary Purpose's product category is Sober Living & Recovery Residences. Its primary akta.pro industry code is HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services, with a secondary code of BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services. Its NAICS code is 62322 and its SIC code is 8050.