init consulting AG
init consulting AG is a German SAP Gold Partner specializing in SAP Business One ERP implementation for SMEs with 5–250 users across the DACH region, serving 400+ customers through seven regional offices and proprietary vertical add-ons.
- Company typePrivate
- Founded1999
- HeadquartersKösching, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What init consulting AG does
init consulting AG is a privately held German Aktiengesellschaft headquartered in Kösching near Ingolstadt, founded in 1999, that operates as an SAP Gold Partner specializing in SAP Business One — SAP's ERP system for small and medium-sized enterprises with 5 to 250 users. The firm is one of the top three SAP Business One partner firms in Germany, serves 400+ customers, and employs approximately 70 people across seven regional offices in the DACH region (Germany, Austria, Switzerland), with a recent expansion to Palma de Mallorca, Spain. Its core technology footprint is built around SAP Business One running on SAP HANA or Microsoft SQL Server, extended by proprietary industry add-ons developed in-house: AUTOMOTIVE.ONE for automotive suppliers (EDI, VDA labels, demand management), Caravan.One for RV/motorhome dealerships (Mobile.de integration, POS, digital document management), and MARIProject for project management (GANTT, MS Project synchronization). Complementary add-ons include the B1 Usability Package, coresuite Country Package Germany, and ELO document management integration.
The firm's revenue model combines perpetual software licensing (Professional User €2,700, Limited User €1,400, Starter Package €1,140), subscription cloud licensing (€38–€91/user/month), recurring maintenance contracts, and project-based professional services for implementation (€15K–€80K depending on complexity), training, and managed support. Customers are segmented into verticals — automotive suppliers, wholesale, service providers, plant/machinery engineering, steel/metal, and RV dealerships — plus size-based segments (SMEs with 5–250 users and large enterprise subsidiaries running two-tier ERP strategies). Go-to-market is sales-led through regional offices with named local contacts, complemented by direct inside sales, a self-serve online portal with free trials and a project cost calculator, and co-selling within the SAP partner ecosystem. Awards include SAP Gold Partner status, top-3 SAP Business One partner in Germany, and three SAP partner awards in 2016 (SSP People's Choice, Global Industry Solution Partner, SSP Revenue Growth) for the B1 Usability Package. The most recent product launch, SAP Business One Version 10.0 (2026), introduces a web client and AI-integrated applications that the firm will resell across its installed base and prospect pipeline.
init consulting AG firmographics
Firmographics- Name
- init consulting AG
- Legal name
- init consulting AG
- Website
- https://business-one-consultancy.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- init consulting AG is a German SAP Gold Partner specializing in SAP Business One ERP implementation for SMEs with 5–250 users across the DACH region, serving 400+ customers through seven regional offices and proprietary vertical add-ons.
- Ownership category
- akta.pro rank
init consulting AG industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) Software and Implementation Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
- akta.pro secondary industries
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), ERP Managed Services & AMS (Application Management) (BPAEAGAB), Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where init consulting AG is headquartered
LocationHeadquarters
- HQ city
- Kösching
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
init consulting AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SAP Business One Software Licensing: Sale of SAP Business One licenses including Professional User (€2,700), Limited User (€1,400), and Starter Package (€1,140). Also includes cloud subscription options starting at €38/user/month.
- Implementation Services: ERP implementation services including actual/target analysis, prototype creation, intensive training, data transfer, form design, and start-phase support. Implementation costs vary by company size and complexity.
- Training Services: Training academy offering key user training, end user training, bootcamps, and specialized modules including finance, logistics, production, Crystal Reports, and more.
- Maintenance and Support: Ongoing maintenance and support services for SAP Business One, including software updates via maintenance agreements and technical support.
- Cloud/Hosting Services: Cloud deployment option where data is hosted on-demand, offering monthly subscription licenses and eliminating need for on-premise hardware investment.
- Industry-Specific Add-On Solutions: Proprietary add-on solutions including AUTOMOTIVE.ONE, Caravan.One, and MARIProject with additional licensing and implementation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Professional User - Full access to all SAP Business One functions |
| One time/ perpetual license | Monthly | Limited User - Role-based access for specific departments |
| One time/ perpetual license | Monthly | Starter Package - Entry-level solution for small businesses and startups |
| Subscription | Monthly | MARIProject Cloud - Project management add-on for SAP Business One |
| One time/ perpetual license | Multi-year contract | MARIProject Inhouse - Project management add-on installed on company hardware |
| Other | Multi-year contract | Implementation Services - Professional services for ERP deployment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
init consulting AG product offering
Product offeringCore offering
init consulting AG is a specialized SAP Gold Partner that sells, implements, and supports SAP Business One ERP software for small and medium-sized enterprises (5 to 250 users) across the DACH region. The company provides end-to-end services including licensing (perpetual and cloud subscription), implementation consulting, training academy, ongoing maintenance and support, plus proprietary industry-specific add-ons (AUTOMOTIVE.ONE, Caravan.One, MARIProject) tailored for automotive suppliers, RV/motorhome dealerships, and project-based service companies respectively.
Product overview
init consulting AG is an SAP Gold Partner and top-3 SAP Business One partner in Germany with over 25 years of experience. The company offers SAP Business One — a complete ERP solution for SMEs covering finance, CRM, sales, purchasing, inventory, production, MRP, service, HR, and project management — as its core product, available on-premise or via cloud subscription. The portfolio includes industry-specific add-ons: AUTOMOTIVE.ONE for automotive suppliers (with EDI/VDA integration), Caravan.One for RV/motorhome dealerships (with Mobile.de and SAP BTP checklist app), and MARIProject for project management (with MS Project synchronization). Complementary add-ons include the B1 Usability Package for UI customization, coresuite Country Package Germany for reporting, and ELO document management. An entry-level Starter Package (EUR 1,140 for up to 5 users) enables quick onboarding with upgrade paths to full Professional licenses. The company also provides implementation, consulting, training academy, maintenance, and support services across 7 DACH-region locations.
Differentiator
Problem solved
Functional benefit
Brands
- AUTOMOTIVE.ONE: Industry-specific add-on solution for automotive suppliers developed by init, supporting EDI, supply chain management, VDA processes, and production logistics within SAP Business One.
- Caravan.One
- MARIProject
Products and services
- SAP Business One Complete ERP solution for small and medium-sized enterprises (5 to 250 users) covering finance, CRM, sales, purchasing, inventory, production, MRP, service, HR, and project management. Available as both on-premise and cloud deployment. SAP Gold Partner-distributed edition.
- AUTOMOTIVE.ONE
Quantifiable outcome
- SAP Business One is used by over 83,000 customers worldwide in 170 countries
- +4 more outcomes
Companies that use init consulting AG
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles4 records
init consulting AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability1 record
Feature7 records
init consulting AG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAP SEcoreSAP Gold Partner status - the highest tier of SAP partnership. init consulting AG specializes in SAP Business One implementation and consulting for SMEs. The partnership provides access to SAP products, training, support resources, and co-marketing opportunities.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
init consulting AG competitors and assessment
Company assessmentDirect peers
- All for One Group SE: Listed German SAP partner specializing in ERP, Microsoft, and SAP S/4HANA consulting for mid-market companies across DACH. Directly comparable in target customer (DACH SMEs), SAP partnership tier, and consulting-plus-software business model, though broader in platform coverage than init consulting AG's SAP B1 focus.
- Sycor GmbH: German SAP Gold Partner providing SAP Business One, SAP S/4HANA, and Microsoft Dynamics consulting with multiple DACH offices. Comparable as a DACH-headquartered SAP mid-market implementation partner with proprietary add-ons and managed services offerings.
- ORBIS AG: German-listed SAP consulting firm offering SAP ERP, S/4HANA, and CRM implementations for mid-market industrial customers across DACH. Comparable in customer profile and SAP partnership model, with deeper SAP S/4HANA focus and Microsoft Dynamics practice.
- abaxxx GmbH (abat+): German SAP Gold Partner focused on SAP Business One and SAP Business ByDesign implementations for SMEs, with proprietary industry solutions. Closely comparable in SAP B1 specialization, DACH footprint, and mid-market consulting-plus-software model.
- GOB Software & Systeme GmbH & Co. KG: German SAP Gold Partner focused on SAP Business One and SAP S/4HANA implementations for SMEs, with proprietary industry solutions and a DACH customer base. Closely comparable in product focus (SAP B1), vertical approach, and mid-market target segment.
- cbs Corporate Business Solutions Unternehmensberatung GmbH: German SAP consultancy specializing in SAP S/4HANA and SAP Business One implementations for industrial mid-market customers. Comparable in target segment, SAP platform focus, and consulting-plus-implementation delivery model.
- SIEVERS-GROUP: German SAP partner focused on SAP Business One and S/4HANA Cloud for SMEs, with industry solutions and a regional office network. Directly comparable in target segment, SAP B1 specialization, and DACH geographic focus.
Emerging players
- KUMAVISION AG: Microsoft Dynamics partner serving DACH mid-market with ERP, CRM, and industry solutions — including automotive and manufacturing verticals. Competes for the same SAP B1 prospect pool, particularly Microsoft Dynamics NAV migrations to Business Central.
Broad incumbents
- Sage Group plc: Global ERP and accounting software vendor competing for SME ERP budgets alongside SAP Business One. Comparable as a broad incumbent in the DACH SME ERP market with overlapping target customers and partner channel.
- SAP SE: Owner of the SAP Business One platform and parent of the partner program through which init consulting AG operates. Functions as both vendor and ecosystem gatekeeper — strategic decisions on B1 R&D investment and channel economics directly determine init consulting AG's addressable opportunity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
init consulting AG social profiles
Digital presenceinit consulting AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
init consulting AG leadership team
Management profileNumber of profiles
Profiles5 records
init consulting AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
init consulting AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about init consulting AG
What does init consulting AG do?
init consulting AG is a specialized SAP Gold Partner that sells, implements, and supports SAP Business One ERP software for small and medium-sized enterprises (5 to 250 users) across the DACH region. The company provides end-to-end services including licensing (perpetual and cloud subscription), implementation consulting, training academy, ongoing maintenance and support, plus proprietary industry-specific add-ons (AUTOMOTIVE.ONE, Caravan.One, MARIProject) tailored for automotive suppliers, RV/motorhome dealerships, and project-based service companies respectively.
Is init consulting AG a public or private company?
init consulting AG is a private company. It is classified as unknown and is currently operating.
When was init consulting AG founded?
init consulting AG was founded in 1999. It employs 51 to 100 people.
Where is init consulting AG based?
init consulting AG is headquartered in Kösching, Germany, in the Europe region.
How does init consulting AG make money?
Six revenue lines are on record. SAP Business One Software Licensing is the primary driver. The others are implementation Services, training Services, maintenance and Support, cloud/Hosting Services and industry-Specific Add-On Solutions.
Who are init consulting AG's main competitors?
Direct peers on record are All for One Group SE, Sycor GmbH, ORBIS AG, abaxxx GmbH (abat+), GOB Software & Systeme GmbH & Co. KG, cbs Corporate Business Solutions Unternehmensberatung GmbH and SIEVERS-GROUP. KUMAVISION AG is listed as an emerging player. Broad incumbents are Sage Group plc and SAP SE.
Does init consulting AG have an API?
No public API is recorded for init consulting AG.
What industry is init consulting AG in?
init consulting AG's product category is Enterprise Resource Planning (ERP) Software and Implementation Services. Its primary akta.pro industry code is BPAEAGAA, ERP Implementation & Systems Integration Services, with a secondary code of BPAHAEAI, ERP, CRM & Enterprise Applications Consulting. Its NAICS code is 54151 and its SIC code is 7373.