Eesti LGBT Ühing

What Eesti LGBT Ühing does

Eesti LGBT Ühing (Estonian LGBT Association) is a registered Estonian non-profit (mittetulundusühing / MTÜ) founded in 2008 and headquartered in Tallinn. It operates as Estonia's only nationwide LGBT+ umbrella organization, providing counseling and support services, coordinating Pride events (Tallinn Pride, Tartu Pride, and Baltic Pride), running training programs, advocating on LGBT+ rights, and administering recognition programs such as the Rainbow Hero Award. The association also maintains the "Kõik on teretulnud" (All Are Welcome) certification for inclusive employers and institutions, produces podcasts, and rents physical space from its premises.

The organization's core activities are community service delivery and policy advocacy rather than technology products. Its digital surface consists of standard NGO tooling: an e-shop selling rainbow-themed merchandise, a podcast channel, donation and membership flows, and basic web forms for event registration and counseling intake. There is no disclosed proprietary technology platform or AI/ML capability; service delivery is people-led through volunteer counselors, peer-support groups, and trained facilitators. The 2021 spin-off of support groups into MTÜ EESTI SV TUGIGRUPID separated peer-support operations from the parent advocacy and programming function.

Revenue is generated through a diversified non-profit model: one-time and recurring individual donations, e-shop merchandise sales, paid training services, certification fees under the "Kõik on teretulnud" program, and room rental income. Strategic partnerships — including the trans healthcare expert council with Mõttekoda Praxis and the Ministry of Social Affairs (2022), co-drafting of the Istanbul Convention shadow report (2021–2023), and a 2021 submission to the UN Human Rights Council — extend its reach into supranational policy channels and government advisory roles. Financial scale is not disclosed.

Name

Eesti LGBT Ühing

Legal name

MTÜ Eesti LGBT Ühing

Website

https://lgbt.ee

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Eesti LGBT Ühing is Estonia's nationwide LGBT+ umbrella non-profit, founded in 2008 and based in Tallinn. It delivers counseling, support groups, Pride events, training, and the "Kõik on teretulnud" inclusion certification, while advocating on LGBT+ rights domestically and at supranational bodies.

Ownership category

akta.pro rank

Product category

Civil society and LGBT+ community advocacy services

NAICS

Human Rights Organizations (813311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

akta.pro secondary industry

Harassment Prevention, EEO & Workplace Conduct Compliance (EDABADAE)

Keywords

• Lgbt advocacy services
• Community counseling support
• Diversity inclusion training
• Pride event organization
• Nonprofit civil society

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: One-time and recurring donations from individuals and organizations. One-time donations via bank link (Swedbank, SEB, LHV Pank, Luminor, COOP Pank). Recurring standing orders supported. Donations eligible for income tax deduction in Estonia since January 1, 2014.
2. Merchandise Sales: E-shop selling rainbow merchandise (flags, apparel, accessories). Products shipped to Estonia via parcel locker (with shipping costs) or pickup at office. International shipping available via post.
3. Training Services: Training programs offered to institutions and organizations on LGBT+ topics, diversity, and inclusion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eesti LGBT Ühing is a non-profit association that supports Estonia's LGBT+ community and their families through free confidential counseling and peer support groups, annual Pride events (Tallinn Pride, Baltic Pride, Tartu Pride), LGBT+ inclusion training programs for institutions, the "Kõik on teretulnud" inclusive workplace certification label, an e-shop selling rainbow merchandise, and ongoing policy advocacy on equal rights, legal gender recognition, and hate crime prevention.

Product overview

Eesti LGBT Ühing is a non-profit organization (mittetulundusühing) serving Estonia's LGBT+ community. Its offerings consist of a coordinated suite of services, events, and educational resources rather than a software product platform. Core services include confidential counseling and peer support groups facilitated by experiential counselors; the annual Vikerkaarekangelase (Rainbow Hero) award recognizing individuals and organizations advancing LGBT+ rights; training programs for professionals and organizations on LGBT+ inclusion; and a physical LGBT+ Center in Tallinn. The organization operates a seasonal pride event program (Tallinn Pride and, in 2026, Baltic Pride as the host), an e-shop selling rainbow merchandise, a 'Kõik on teretulnud' (All Are Welcome) inclusive business label, room rental, and an informational resources portal covering sexual orientation, trans identity, intersex topics, and glossary. An associated podcast 'Argieluvõrdsus' (Everyday Equality) distributes on Spotify and IDA Radio. The organization also partners with MTÜ EESTI SV TUGIGRUPID for support groups for adults who experienced childhood sexual abuse. No software product or API-based offering is provided.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling and Support Groups (Nõustamine ja tugigrupid) Confidential counseling and peer support groups for LGBT+ individuals and their loved ones, facilitated by trained experiential counselors with diverse identities and backgrounds. Provided free of charge through the Tallinn center.
• Baltic Pride The Baltic region's largest LGBT+ event, rotating annually between Estonia, Latvia and Lithuania; the 2026 edition took place 1–7 June in Tallinn with over 50 cultural, community and discussion events across Tallinn and Tartu under the theme 'Vaikides vaenu vastu ei saa' (You cannot fight hatred by staying silent).
• Tallinn Pride Annual pride event held in Tallinn featuring a parade, open-air concert and cultural program celebrating LGBT+ visibility and community solidarity.
• Training Programs (Koolitused) Educational trainings offered to organizations and professionals on LGBT+ inclusion, awareness and supportive practices in workplaces and institutions across Estonia.
• 'Kõik on teretulnud' (All Are Welcome) Label A certification label offered to businesses and organizations signaling an inclusive and welcoming environment for LGBT+ people; serves as a market-recognized badge of LGBT+ inclusion.
• Rainbow Hero Award (Vikerkaarekangelase tunnustus) Annual recognition program honoring individuals, collectives or organizations that have advanced LGBT+ rights, well-being and visibility in Estonia through words and actions.
• Eesti LGBT Ühing E-shop (Veebipood) Online store selling rainbow-themed merchandise (flags, apparel, accessories) with domestic shipping via parcel lockers and international shipping via post; revenue supports the organization's operations.
• LGBT+ Center (Keskus) The organization's physical center in Tallinn providing a safe space for the LGBT+ community, offering access to counseling, support groups and community activities.
• Sexual Health Service for Trans People (Seksuaaltervise teenus trans inimestele) Specialized sexual health service designed to meet the needs of transgender individuals in Estonia, developed in cooperation with Praxis and the Ministry of Social Affairs.
• Room Rental (Ruumide rent) Rental of the organization's premises at the Tallinn LGBT+ Center for community events and gatherings by appointment.
• 'Argieluvõrdsus' (Everyday Equality) Podcast Regular radio/podcast show covering everyday equality topics related to LGBT+ life in Estonia, available on IDA Radio and Spotify.
• LGBT+ Students Exhibition (Näitus) Exhibition program featuring stories and experiences of LGBT+ students, including the #seeonfucked exhibition displaying LGBT+ youth narratives for awareness and education.

Quantifiable outcome

• Baltic Pride 2026: 50+ events across multiple cities
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Partner Organizations (Baltic Pride 2026)coreStrategic or Co-development Partner · 1 June 2026Baltic Pride 2026 organized by Eesti LGBT Ühing in cooperation with partner organizations. Multiple partner organizations contribute cultural events supporting visibility, community, and a safer society.
• Mõttekoda PraxiscoreStrategic or Co-development Partner · 18 June 2022Initiated first trans expert council on healthcare. 11-member council advises on developing trans-specific healthcare standards. Project on equality in healthcare funded by EU Rights, Equality and Citizenship Programme and Ministry of Social Affairs.
• Sotsiaalministeerium (Ministry of Social Affairs)coreStrategic or Co-development Partner · 18 June 2022Partner in project 'Equality in healthcare, attitudes towards LGBTQI+ people and trans healthcare' along with Mõttekoda Praxis and Eesti LGBT Ühing. Project funded by EU and Ministry.
• Pärnu Naiste Tugikeskus (Pärnu Women's Support Center)coreStrategic or Co-development Partner · 14 October 2021Co-drafting shadow report on Istanbul Convention compliance in Estonia. Partnership on project 'Istanbul Convention in Estonia - Shadow Report' funded by Active Citizens Fund and Open Estonia Foundation (Oct 2021 - May 2023).
• Eesti Avatud Ühiskonna Instituut (Estonian Institute of Open Society)coreStrategic or Co-development Partner · 14 October 2021Lead organization in shadow report project on Istanbul Convention. Project implemented Oct 2021 - May 2023 with partners Pärnu Naiste Tugikeskus and law firm Kõrgesaar&Laasik.
• Advokaadibüroo Kõrgesaar&LaasikminorImplementation/ SI/ Consulting Partner · 14 October 2021Legal partner in Istanbul Convention shadow report project, contributing legal expertise.
• Võrdse kohtlemise võrgustik (Equal Treatment Network)coreStrategic or Co-development Partner · 1 January 2021Eesti LGBT Ühing submitted UN Human Rights Council report as part of the Equal Treatment Network, which includes organizations working on various human rights issues from children's rights to disability rights.
• IDA RadiocoreGTM or Marketing PartnerCollaboration on podcast series 'Argieluvõrdsus' (Everyday Equality), discussing LGBT+ topics in Estonian daily life. Available on IDA Radio website and Spotify.
• ILGA-EuropecoreStrategic or Co-development PartnerPan-European LGBT+ umbrella organization. Eesti LGBT Ühing is the Estonian member, participating in annual reviews, Rainbow Map reporting, and European advocacy efforts.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights3 records

Customer concentration

• Xtwitter.com/lgbt_ee
• YouTubeyoutube.com/channel/UCy3qHcuqVzmMBMqS1ButSfw
• Facebookfacebook.com/EestiLGBT
• Instagraminstagram.com/lgbt.ee
• LinkedInlinkedin.com/company/estonian-lgbt-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eesti LGBT Ühing