The Rugby Foundation
The Rugby Foundation is a 501(c)(3) nonprofit founded in 2018 in Las Vegas that grows rugby globally through country ambassadors in 15+ countries, running humanitarian aid (Ukraine), referee development, sustainability, youth leadership, and commercial custom kit programs for amateur rugby communities.
- Company typePrivate
- Founded2018
- HeadquartersHenderson, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What The Rugby Foundation does
The Rugby Foundation (TRF) is a 501(c)(3) nonprofit charitable organization founded in 2018 by Phil Klevorick and headquartered in Las Vegas, Nevada. It operates a global rugby development platform built around a network of country ambassadors in more than a dozen countries spanning North America, Europe, Africa, the Middle East, and the Asia-Pacific region. The foundation's mission is to grow rugby globally through community engagement, with emphasis on under-served communities, emerging rugby nations, and youth development.
TRF delivers a portfolio of nine programs: the Spirit of Rugby Award (recognition), #RebuildRugby Ukraine (humanitarian aid and facility rebuilding launched after February 2022), Rugby Recycles (environmental sustainability with Green/Silver/Gold badges), Match Official Development (in partnership with Back 10 Pros and 7s Referee), the Future Leaders Programme (leadership training for 16-24 year olds via Rugby Centurions), Rugby Supports (disaster relief including Maui fires and Florida hurricanes), the Scouts Programme (with Boy Scouts of America), Concussion Vital Signs (CVS brain health assessments), and TRF Kits (a commercial custom team wear brand using sustainable recycled materials with full sublimation). Programs are delivered through direct on-the-ground engagement at major tournaments (Dubai 7s, NAI 7s, Portugal Rugby Youth Festival, Rugby Sevens World Cup), country-ambassador-led local activation, and a self-serve online leadership program.
The revenue model is hybrid and donation-dependent: the primary stream is charitable giving and fundraising, supplemented by commercial custom kit sales (quote-based, pricing not publicly disclosed) and unit-priced clinics ($50 per person for the Tackle Masterclass). Technology is composed entirely of third-party SaaS platforms: Strikingly for website, ClickUp for event calendar management, and Mindbody for clinic registration. There is no proprietary software, AI/ML capability, or app product. Customers and partners are predominantly small nonprofit rugby organizations (Portugal Rugby Youth Festival, Hawaii Rugby Union, Odesa Rugby Club, Avangard Rugby Club, Livingstone Rhinos), amateur rugby clubs, schools, and individual donors globally.
The Rugby Foundation firmographics
Firmographics- Name
- The Rugby Foundation
- Legal name
- The Rugby Foundation
- Website
- https://therugbyfoundation.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- The Rugby Foundation is a 501(c)(3) nonprofit founded in 2018 in Las Vegas that grows rugby globally through country ambassadors in 15+ countries, running humanitarian aid (Ukraine), referee development, sustainability, youth leadership, and commercial custom kit programs for amateur rugby communities.
- Ownership category
- akta.pro rank
The Rugby Foundation industry classification
Industry- Product category
- Sports Charity Services
- NAICS
- Sports and Recreation Instruction (61162), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industry
- Rugby Equipment Retail (CRAMAEAI)
Keywords
Where The Rugby Foundation is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Rugby Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Donations and Fundraising: TRF raises funds from supporters, donors, and partners to fund rugby development programs, disaster relief efforts (Ukraine, Maui fires), and community engagement initiatives worldwide.
- Custom Rugby Kit Sales: TRF sells bespoke custom team kits including rugby 7s, women's fit, junior/youth, and general sports apparel. Fully sublimated garments using sustainable recycled materials are sold to teams, clubs, schools, and touring groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Safe Tackle Clinic - Ages 10-15 |
| Unit Pricing | Pay-as-you-go | Safe Tackle Clinic - Ages 16+ |
| Other | Pay-as-you-go | Custom Rugby Kits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Rugby Foundation product offering
Product offeringCore offering
The Rugby Foundation is a 501(c)(3) nonprofit charity that develops and supports the global rugby community through player, coach, and referee development programs, humanitarian aid, environmental sustainability initiatives, and the Spirit of Rugby Award. It also operates the TRF KITS commercial brand selling bespoke custom rugby and sports apparel made with sustainable recycled materials, and runs paid Safe Tackle Clinics for players aged 10 and older.
Product overview
The Rugby Foundation (TRF) operates as a non-profit charitable organization focused on growing rugby globally, not as a traditional software product company. Its portfolio consists of humanitarian programs, development initiatives, and one commercial product (TRF KITS custom team wear). Core programs include the Spirit of Rugby Award (recognition), #RebuildRugby Ukraine (humanitarian aid), Rugby Recycles (environmental sustainability), Match Official Development (training), Future Leaders Programme (youth development via Rugby Centurions partnership), Rugby Supports (disaster relief), and Scouts Programme. The commercial TRF KITS brand offers bespoke custom rugby apparel using sustainable materials. TRF also supports Concussion Vital Signs (CVS), an online brain health assessment platform for baseline and post-injury monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- TRF KITS
Quantifiable outcome
- Portugal Rugby Youth Festival hosted 37,000+ players and 1,600 teams from 28 countries
- +3 more outcomes
Companies that use The Rugby Foundation
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
The Rugby Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Rugby Foundation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- D1 HendersonminorD1 Henderson hosted the Tackling Masterclass with @TackleUniversity. Owner Taylor Koki is excited about welcoming the safe tackle clinic to her athletic training establishment.
- @TackleUniversityminorRuns safe, effective workshops on developing tackling technique for adult and age grade players. Coaches Liam and Colin have experience in elite sport. TRF partnered with them for a Tackling Masterclass in Las Vegas.
- Move Sports (Portugal Rugby Youth Festival)minorMove Sports organizes the Portugal Rugby Youth Festival. They received the Rugby Recycles Green Badge for their sustainability initiatives at PRYF. TRF has visited PRYF three times.
- Hawaii Rugby UnionminorTRF launched a fundraising campaign alongside Hawaii Rugby Union to support victims of the Maui fires. President Ma'afu Wendt stated support for affected families.
- Back 10 ProscorePartnership with Back 10 Pros in the Americas for match official development. TRF takes up and coming referees and helps develop their skills with one-on-one reviews, video sessions, and opportunities to travel to tournaments.
- 7s RefereecorePartnership with 7s Referee in Europe and Africa for referee development. Founded by Mike Mulroy, the program provides opportunities to young referees from tier 2 and tier 3 nations to travel and work with top referees at major events.
- Concussion Vital Signs (CVS)coreCVS supports TRF with brain health assessments and concussion monitoring. Provides online baseline assessment platform (15 minutes), continued assessment every six months, and post-injury protocols. Data belongs to the individual.
- Rugby CenturionscoreTRF partnered with Rugby Centurions to deliver their Future Leaders Programme free of charge to young people involved in rugby globally. 96 Players and 2 Referees from 14 Nations have achieved Centurion status.
- Scouts of AmericaminorScouts of America working with TRF in Florida and Nevada to bring new players into rugby through FLAG rugby and e-sports to drive participation. Includes Base Camp program with Santa Clothes initiative.
- Tag Rugby TrustminorTRF supports Tag Rugby Trust's work in Africa. The Trust has engaged with over 128,000 people at 143 locations over 15 years, operating in 6 countries. Phil met Livingstone Rhinos Rugby Club during African tour.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Rugby Foundation competitors and assessment
Company assessmentBroad incumbents
- Laureus Sport for Good Foundation: Global sport-for-development foundation supporting community sports programs in more than 100 countries. Comparable as a sports-based philanthropy leader using sport to drive social impact, but operates at much larger scale and across all sports rather than rugby specifically.
- Right To Play: International organization using sport and play to educate and empower children in disadvantaged communities across more than 20 countries. Closely aligned to TRF's sport-for-development mission and global footprint, but with much larger institutional scope, donor base, and multi-sport mandate.
- Special Olympics: Global nonprofit providing year-round athletic training and competition for children and adults with intellectual disabilities across 200+ programs. Comparable as a globally deployed sport-focused charitable organization; differs in disability-specific remit and significantly larger institutional scale.
Direct peers
- Tag Rugby Trust: Registered rugby development charity operating in six African countries that has engaged 128,000+ people at 143 locations over 15 years. Listed as a TRF charitable partner and the closest like-for-like comparable on mission, model, and grassroots community-led delivery.
- Atlas Foundation: Rugby-focused philanthropic foundation supporting disadvantaged children through the values of rugby across multiple countries. Directly comparable as a rugby-specific charitable organization pursuing development, education, and opportunity outcomes through the sport.
- Wooden Spoon: UK-based rugby charity that uses the values of rugby to support disadvantaged children and young people through grants for facilities, equipment, and projects. Directly comparable to TRF as a rugby-focused charitable foundation delivering development, equipment, and opportunity programs globally.
Others
- Boy Scouts of America: US youth development nonprofit and TRF partner on the Scouts Programme introducing FLAG rugby and e-sports to scouts in Florida and Nevada. Comparable as a US-anchored youth development mission-driven nonprofit, but not sport-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Rugby Foundation social profiles
Digital presenceThe Rugby Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rugby Foundation leadership team
Management profileNumber of profiles
Profiles11 records
The Rugby Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rugby Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rugby Foundation
What does The Rugby Foundation do?
The Rugby Foundation is a 501(c)(3) nonprofit charity that develops and supports the global rugby community through player, coach, and referee development programs, humanitarian aid, environmental sustainability initiatives, and the Spirit of Rugby Award. It also operates the TRF KITS commercial brand selling bespoke custom rugby and sports apparel made with sustainable recycled materials, and runs paid Safe Tackle Clinics for players aged 10 and older.
Is The Rugby Foundation a public or private company?
The Rugby Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Rugby Foundation founded?
The Rugby Foundation was founded in 2018.
Where is The Rugby Foundation based?
The Rugby Foundation is headquartered in Henderson, United States, in the North America region.
How does The Rugby Foundation make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are custom Rugby Kit Sales.
Who are The Rugby Foundation's main competitors?
Broad incumbents on record are Laureus Sport for Good Foundation, Right To Play and Special Olympics. Direct peers are Tag Rugby Trust, Atlas Foundation and Wooden Spoon. Boy Scouts of America is listed as an others.
Does The Rugby Foundation have an API?
No public API is recorded for The Rugby Foundation.
What industry is The Rugby Foundation in?
The Rugby Foundation's product category is Sports Charity Services. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of CRAMAEAI, Rugby Equipment Retail. Its NAICS code is 61162 and its SIC code is 3949.